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Vietnam’s Marketing Future: MMA Global’s Vision for a Thriving Marketing Ecosystem

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HO CHI MINH CITY, Vietnam, Oct. 29, 2024 /PRNewswire/ — The MMA Vietnam Impact 2024, held on October 25 at JW Marriott Saigon, marked a milestone for MMA Global’s 13th year in Vietnam, drawing over 1,500 top leaders and managers alongside 50 dynamic speakers from globally renowned and Vietnamese brands. In parallel, the MMA SMARTIES Vietnam 2024 Awards honored 39 outstanding brands and agencies for their groundbreaking strategies, shaping the future of marketing.

Join us as we engage with Mr. Rohit Dadwal, CEO of MMA Global APAC and Global Head of the SMARTIES WW, to explore MMA’s pivotal impact in Vietnam and gain insights into emerging trends in this fast-paced creative industry.

1. What are the positive impacts of the MMA SMARTIES Awards in Vietnam over the past 11 years?

The MMA SMARTIES Awards have profoundly impacted Vietnam’s marketing landscape, creating a prestigious platform that celebrates creativity, innovation, and effectiveness. These awards set industry standards, inspiring brands, agencies, and marketers to push boundaries and adopt the latest trends and technologies. By fostering a spirit of competition and excellence, the SMARTIES Awards contribute to the professional growth of Vietnam’s marketing talent and fuel the development of the country’s digital economy. Brands recognized by SMARTIES gain increased visibility and credibility, leading to higher engagement and business growth.

For example, VINFAST made history in the Integrated E-commerce Innovation & Live Streaming category with its 1ST Car Pre-Order on Livestream campaign, along with dozens of KOLs, attracted 27,649 VF3 car purchase registrations in just 3 days, transforming online shopping for the automotive market. Additionally, Abbott Vietnam’s Ensure Gold campaign used CRM to boost customer lifetime value by 47%, showcasing a personalized, data-driven approach to consumer loyalty and sustainable growth.

2. How has technology influenced marketing effectiveness in Vietnam? Are Vietnamese marketers keeping pace with APAC and the world?

Vietnamese marketers have readily embraced advancements in technology, particularly in data analytics, AI, and programmatic advertising, significantly improving campaign effectiveness. With brands becoming more data-driven and consumer-focused, the integration of mobile, social media, and e-commerce platforms has revolutionized engagement strategies. Vietnamese marketers are not only keeping pace with APAC standards but often leading through locally inspired innovations that resonate with global trends.

3. How do SMARTIES award-winning campaigns impact the marketing landscape and the broader APAC economy?

SMARTIES award-winning campaigns set excellence benchmarks across APAC, demonstrating the power of combining creativity with data and technology. These campaigns serve as best practices, inspiring brands and marketers to pursue innovation, which strengthens the APAC economy’s competitive edge. As the marketing landscape evolves, award-winning campaigns help shape the future of advertising and inspire new standards of excellence. Additionally, the SMARTIES Awards foster a community where marketers exchange insights, fueling industry growth and expertise.

For example, Nestlé’s Gold-winning La Vie Uses AI in E2E Journey to GET Users Fast campaign leveraged AI to streamline creative processes, cutting advertising costs by 20% and raising market share by 3.7% within three months – highlighting technology’s role in delivering consumer value.

4. What marketing trends will MMA focus on in the next 5 years?

MMA’s vision for the next five years focuses on several emerging trends:

AI and machine learning to drive automation and personalization in marketing.The rise of retail media and building seamless, multichannel shopping experiences.A shift toward privacy-first data strategies as consumer data usage becomes more conscious.Increased emphasis on sustainability and purpose-driven marketing to align with modern consumer values.

In Vietnam, retail media is set to transform how local brands interact with consumers, offering more personalized, meaningful shopping experiences.

5. How do AI frameworks and retail media play a role in the future of marketing in Vietnam?

AI frameworks and retail media are becoming foundational to the future of marketing. AI empowers businesses to create highly personalized customer experiences at scale, optimize campaign performance in real-time, and make more informed, data-driven decisions. Meanwhile, retail media is emerging as a powerful channel for brands to connect with consumers right at the point of purchase, unlocking new opportunities for targeted advertising.

In Vietnam, MMA is dedicated to helping businesses adopt these transformative technologies and establish the infrastructure needed to succeed in a digital-first economy. Through thought leadership and best practices, we aim to accelerate brand growth and innovation in this dynamic market. For instance, MMA is working directly with companies like Abbott Vietnam, providing hands-on frameworks and case studies to ensure effective AI integration for their employees in 2024.

6. How does MMA envision contributions from brands and leaders in Vietnam to strengthen the marketing ecosystem?

A vibrant marketing ecosystem in Vietnam relies on collaboration between brands and industry leaders. MMA encourages brands to be bold and experiment with new technologies, approaches, and creative ideas, helping to build a collective knowledge base that benefits the entire industry. We also rely on leaders to mentor and nurture the next generation of marketers, promoting a culture of continuous learning and innovation. Together, we aim to create an environment where creativity and effectiveness drive growth, elevating Vietnam’s marketing landscape.

View original content:https://www.prnewswire.com/apac/news-releases/vietnams-marketing-future-mma-globals-vision-for-a-thriving-marketing-ecosystem-302291196.html

SOURCE MMA Vietnam

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SIGNATURE KITCHEN SUITE ‘GOURMET AI’ OVEN NAMED A 2024 TIME BEST INVENTION

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Luxury Brand Recognized in Household Category for Leading-Edge Technology and Design

ENGLEWOOD CLIFFS, N.J., Oct. 30, 2024 /PRNewswire/ — AI-enabled cooking technology from Signature Kitchen Suite, the luxury kitchen appliance brand recognized for innovation in built-in appliances, has been named to the annual TIME’s Best Inventions list, honoring 200 groundbreaking innovations transforming the way we live.

Signature Kitchen Suite’s 30-inch Transitional Series Combi Wall Oven stands out in the Household category for its advanced technology and design functionality. The oven redefines home cooking with its advanced Gourmet AI™ technology, offering intelligent recipe suggestions and cooking guidance through the LG ThinQ® app. Equipped with a built-in HD camera, it allows users to monitor and share their cooking in real-time and even create time-lapse videos for an interactive cooking experience.

Beyond its AI capabilities, the oven is equipped with versatile cooking features such as a steam-combi convection, steam sous vide and even air frying to eliminate the need for multiple countertop appliances. The Transitional Series comes in a Satin Stainless Steel finish with sleek, modern handles to align with trending contemporary kitchen designs.

TIME’s editors describe the 2024 list as a showcase of “200 groundbreaking inventions (and 50 special mentions) that are changing how we live, work, play, and think about what’s possible,” inventions such as the world’s largest computer chip to a bioluminescent houseplant.

This year, the TIME Best Inventions list was compiled from global nominations by editors, correspondents, and an online application process, evaluating each invention on originality, efficacy, ambition and impact, with a focus on emerging sectors like health care, AI and green energy.

For more information on Signature Kitchen Suite’s full portfolio of award-winning built-in luxury kitchen appliances, visit www.signaturekitchensuite.com.

About Signature Kitchen Suite
Signature Kitchen Suite delivers innovation in the luxury built-in kitchen appliance market with leading-edge technology that provides more flexibility to prepare food in the best possible way, demonstrating respect for the food at every level. The luxury brand from global home appliance leader LG Electronics, Signature Kitchen Suite is embracing a new generation of forward-thinking Technicurean™ cooks, combining their passion for food with their appreciation for innovation. From the first-of-its-kind built-in sous vide range to the industry’s first built-in French Door refrigerator with a convertible middle drawer, Signature Kitchen Suite’s versatile and high-performance appliances deliver the ultimate precision cooking experience. Visit www.signaturekitchensuite.com or follow the brand on social channels @SKSappliances. 

Media Contacts: 

Signature Kitchen Suite 

John I. Taylor 
john.taylor@lge.com
+1 201 816 2166 

Grace Hong
grace.hong@lg-one.com
+1 909 908 0327 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/signature-kitchen-suite-gourmet-ai-oven-named-a-2024-time-best-invention-302291647.html

SOURCE LG Electronics (LG)

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Project Liberty to convene global leaders at inaugural Summit on the Future of the Internet, with POLITICO and The Onion as exclusive media partners

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As the nation transitions into a new presidential administration following the U.S. elections, Project Liberty will bring together top leaders to lay out a concrete technology and policy blueprint for fixing the internet over the next four years.

 POLITICO will serve as a media partner to examine how government, the private sector, and civil society can work together to put people back in control of their digital lives. The Onion, America’s Finest News Source, will present a one-of-a-kind banquet that promises to solve the internet, through dinner.

Confirmed speakers during the two-day program include multidisciplinary media personalities, elected officials, technologists, and activists, as well as notable members of civil society such as Joseph Gordon-Levitt, Joseph Lubin, Katherine Maher, Jaron Lanier, Ro Khanna, and Nancy Mace

WASHINGTON, Oct. 30, 2024 /PRNewswire/ — On November 21-22, Project Liberty–a non-partisan organization founded by civic entrepreneur Frank McCourt to enable people to take back control of their digital lives by reclaiming a voice, choice, and stake in a better internet–will host its first-ever Summit on the Future of the Internet in Washington, D.C. The first day’s programming will be hosted by Project Liberty Institute at Georgetown University’s newly inaugurated McCourt School of Public Policy just steps from the U.S. Capitol.

The Summit will bring together leaders from the highest levels of technology, policy, finance, and civil society to chart the future of the internet. Additionally, they will explore new legal, technical, and economic models to support a digital future built on the foundations of transparency, opportunity, and accountability.

The Summit will feature a series of panel discussions, fireside chats, roundtables, and keynote remarks focused on three key tracks–technology, economy, and democracy:

Building better technology infrastructure that empowers people with control over their data, social graphs, and content; simplifies and streamlines the user experience; ensures stronger data security; and protects our democracy and our most vulnerable citizens–young people–online.

Leveraging the economic opportunities of the web by identifying the failings of our current system and aligning on opportunities for new value creation, transparent algorithms, data portability, and interoperability tools that help empower creators and communities, guided in part by the findings of Project Liberty Institute’s recently established Fair Data Economy Task Force.

Defining and shaping a policy blueprint for the next administration to better align tech and economics with our nation’s democratic values.

The two-day program will be emceed by futurist Sinead Bovell and Tomicah Tillemann, President of Project Liberty, and will feature more than 50 speakers, including: Joseph Gordon-Levitt, Actor, Director, and Entrepreneur; Joseph Lubin, Founder, ConsenSys; Katherine Maher, CEO & President, National Public Radio (NPR); Ro Khanna, United States House Representative for the 17th District of California; Nancy Mace, United States House Representative for the 1st District of South Carolina; Zach Justice, Social Media Content Creator; Jaron Lanier, Office of the Chief Technical Officer Prime Unifying Scientist, Microsoft; Vint Cerf, VP & Chief Internet Evangelist, Google; Dante Disparte, Chief Strategy Officer & Head of Global Policy, Circle; Melissa Fleming, UN Under-Secretary-General for Global Communications; Zia Khan, Chief Innovation Officer, The Rockefeller Foundation; Raffi Krakorian, Chief Technology Officer & Managing Director, Emerson Collective; Kevin Mayer, Former CEO of TikTok; Dan Porterfield, President & CEO, Aspen Institute; Mark Surman, President, Mozilla; Audrey Tang, Cyber Ambassador-at-Large & Former Minister of Digital Affairs, Taiwan; and many more.

“This Summit reflects the growing consensus that it’s time to upgrade the internet to protect people’s digital rights; foster a safe environment for children, families, and democracy; and create broader access to the economic value each of us generates online,” said Frank McCourt, Founder of Project Liberty. “It has been five decades since the birth of the internet. Big Tech’s business model built on using personal data to extract value and manipulate behavior has run its course. That’s why Project Liberty is building technology and a movement to tackle this challenge. And why we need to deliver solutions before AI further exacerbates what we all know is a broken model.”

Throughout the two-day summit program, POLITICO will serve as the exclusive media partner for the Summit for the Future of the Internet, lending its award-winning thought leadership and editorial expertise to helm several conversations with the brightest minds leading the charge for meaningful changes to our digital infrastructure. Further, The Onion–America’s Finest News Source–will bring a one-of-a-kind satirical experience to the Summit’s opening dinner.

“POLITICO provides critical analysis and context around the most important issues we face,” said Goli Sheikholeslami, CEO of POLITICO Media Group. “At such a pivotal moment, we are thrilled to convene the crucial conversations on the policies that will shape our digital future and the world.”

“The Onion is honored to join this event that aims to provide better answers for protecting our liberties, our children, and our democracy on the internet,” said Ben Collins, CEO of The Onion. “It is our journalistic imperative to loudly and uniformly reject those ideals in the spirit of hearing both sides, while subtly implying the only responsible solution is to step on the throats of the poor and infirm.”

The Summit will kick off on Thursday, November 21, at Georgetown University’s McCourt School of Public Policy and continues through Friday, November 22. A full itinerary and event details are available on the Summit of the Future of the Internet’s website. Participation is by invitation only.

Project Liberty’s Summit is set to define the future of the internet. Apply for press credentials by contacting Anna Feagan at press@projectliberty.io to cover these crucial conversations and join the leaders driving change. Additionally, for those who are unable to attend in person, select mainstage sessions will be available via a live stream on politico.com.

ABOUT PROJECT LIBERTY

Project Liberty is leading the movement to give people back control of their lives in the digital age by ensuring they have a voice, choice, and stake in a better internet. Started in 2019 and publicly launched in 2021 by civic entrepreneur Frank McCourt and supported by a $500-million commitment, Project Liberty includes the work of the Project Liberty Institute—a 501(c)(3) with an international partner network that includes Georgetown University, Stanford University, ETH in Zurich, and other leading academic institutions and civic organizations—and a technological team that is focused on developing the next generation of digital infrastructure. Project Liberty’s activities include the release of the Decentralized Social Networking Protocol (DSNP), which is stewarded by the Institute and available as a public utility to serve as the bedrock of a more equitable web and support a new era of innovation that empowers people over platforms and serves the common good.

View original content to download multimedia:https://www.prnewswire.com/news-releases/project-liberty-to-convene-global-leaders-at-inaugural-summit-on-the-future-of-the-internet-with-politico-and-the-onion-as-exclusive-media-partners-302291661.html

SOURCE Project Liberty

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ALZpath Proprietary pTau217 Antibody Named to TIME’S List of the Best Inventions of 2024

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CARLSBAD, Calif., Oct. 30, 2024 /PRNewswire/ — ALZpath, Inc., a leading developer of innovative diagnostic tools and solutions for Alzheimer’s disease and related dementias, today announced that it has been honored in TIME’s annual Best Inventions list, which features 200 extraordinary innovations changing our lives. The ALZpath proprietary pTau 217 antibody was recognized in the medical care category for its ability to accurately diagnose Alzheimer’s disease.

The ALZpath proprietary antibody, used in blood-based assays, has displayed high diagnostic accuracy, sensitivity, and reliability in detecting very minute concentrations of phosphorylated tau (pTau217), a key biomarker for the diagnosis of Alzheimer’s disease in its earliest stages, before symptoms appear, and to track its progression over time.

“ALZpath is democratizing access through accessible blood tests for the 139 million people projected to have Alzheimer’s disease by 2050,” said Chad Holland, CEO of ALZpath. “With strategic partnerships, ALZpath’s antibody can be used in a variety of highly sensitive instruments for clinical and research blood assays and is integrated into the most widely available testing platforms.”

To compile this year’s list, TIME solicited nominations from TIME editors and correspondents around the world, and through an online application process, paying special attention to growing fields—such as health care, AI, and green energy. TIME then evaluated each contender on a number of key factors, including originality, efficacy, ambition, and impact.

Of the new list, TIME’s editors write: “The result is a list of 200 groundbreaking inventions (and 50 special mention inventions)—including the world’s largest computer chip, a humanoid robot joining the workforce, and a bioluminescent houseplant—that are changing how we live, work, play, and think about what’s possible.”

See the full list here: time.com/best-inventions-2024

About ALZpath

ALZpath is a leading developer of innovative diagnostic tools and solutions for Alzheimer’s disease and related dementias. The novel ALZpath pTau217 antibody, integral to the most advanced, widely available blood-based tests to detect Alzheimer’s disease, is transforming its diagnosis and treatment monitoring, providing accurate and accessible tools for researchers and healthcare professionals worldwide. To help millions of patients in need, ALZpath democratizes access to its proprietary robust antibody, which is used by researchers, clinicians, and industry partners around the world to accelerate the discovery of new treatments and improve patient care.

To learn more about the company, please visit https://alzpath.bio/ and follow us on LinkedIn.

ALZpath Media Contact:

Nechama Rosengarten
FINN Partners
nechama.rosengarten@finnpartners.com

Photo – https://mma.prnewswire.com/media/2544534/ALZpath_TIMES_Best_Inventions_2024.jpg

 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/alzpath-proprietary-ptau217-antibody-named-to-times-list-of-the-best-inventions-of-2024-302291662.html

SOURCE ALZpath, Inc.

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