Technology

Don’t Let Scammers Steal Your Holiday Cheer: New Norton Report Reveals Nearly Half of U.S. Consumers Were Targeted by a Scam While Online Shopping

Published

2 months ago

October 29, 2024

Norton’s Cyber Safety Sunday Helps Shoppers Stay Safe Ahead of the Peak Holiday Shopping Season

TEMPE, Ariz. and PRAGUE, Oct. 29, 2024 /PRNewswire/ — Holiday shopping is in full swing, with over 60% of Americans ready to click “add to cart” for most of their purchases this holiday season. But it’s not just shoppers gearing up – scammers are, too. Nearly half (48%) of U.S. consumers report being targeted by a scam while holiday shopping online, according to the 2024 Norton Cyber Safety Insights Report: Holiday. Additionally, more than half (53%) of Americans are worried about Black Friday and Cyber Monday shopping scams. Norton, a consumer Cyber Safety brand of Gen (NASDAQ: GEN), encourages people to take time on Cyber Safety Sunday, December 1st, to prepare to safely shop online this holiday season and bolster their defenses against cybercriminals and scammers.

‘Tis the Season for Shopping and Scamming

Cyber Safety Sunday is observed the Sunday after Thanksgiving and is a day for shoppers to take proactive steps to prioritize their online safety ahead of shopping Cyber Week deals, booking holiday travel, and more. Nearly half of Americans (48%) will do most of their holiday shopping between Black Friday and Cyber Monday – making it not only the busiest time of the year for shoppers – but also scammers. Thirty percent of Americans say they have been targeted by a scam while holiday shopping online. Of the two fifths (43%) who fell victim, 30% report the scam happened on Black Friday, 11% on Cyber Monday and 30% on Christmas.

“The holidays can be a hectic time, and when we are busy or looking for ways to save money, sometimes we let our guard down,” said Leyla Bilge for Norton. “This Cyber Safety Sunday, we encourage everyone to take a few simple steps that will go a long way to help you stay safe online this season. Stick to sites you trust, stay educated on common scams, update passwords, set fraud alerts and always think twice before sharing your personal information. Give yourself the gift of peace of mind knowing you’re prepared.”

Rising Concerns Over Cyber Grinches

Of the 90% of Americans buying gifts to spread holiday cheer, 60% will be clicking “add to cart” for most of their presents this season. While online shopping is fun and convenient, the rise in online crime has made shoppers feel less merry and more wary about their online safety. In fact, 62% are concerned about becoming victims of cybercrime this season, with 47% specifically worried about falling for a sophisticated holiday shopping scam. A look deeper into Norton’s data reveals concerns rising from last year:

71% of US consumers are concerned about their personal details being compromised, up 8% YoY. 59% are concerned about being scammed by a 3rd party retailer, up 9% YoY. 59% are concerned about AI shopping scams, up 11% YoY.

Decking the Halls with Discounts

With the costs of many goods on the rise, everyone’s looking to stretch their holiday budgets a little further, resulting in 87% of U.S. online shoppers spending extra time to look for discount codes. However, it is important to be aware of the information you offer to gain access to these deals, as it can lead to significant privacy risks. When you enter personal details, such as your name, email or payment information to redeem a discount code, that data could fall into the wrong hands if the website is not secure. Some scammers also create fake promotions or clone legitimate retailer websites to trick consumers into submitting their information, which they can then use for identity theft, financial fraud or to sell on the dark web.

Norton discovered that two thirds (67%) of people have taken some action to receive a discount code. Of these deal seekers, 57% signed up for a mailing list, 39% answered a survey and 30% liked a post or posted on social media. Nearly two-thirds (65%) of people were willing to give personal information including their email (91%), phone number (52%) or home address (35%).

It’s no coincidence that while shoppers are keen for discounts, malvertising and adware are the cyber threats that increase the most dramatically during the holiday season. During last year’s holiday shopping season, Gen data reveals a 53% increase in malvertising attacks – malicious ads often seen by consumers when searching for something such as sales. Adware – malicious software often distributed via malvertising – increased by 227% over the same period.

To stay safe, try to find codes directly from the retailer and not third-party providers. Consider using an alternative email address that you don’t typically use for daily, personal life. Products such as Norton AntiTrack can create these emails for you in a single click. Think twice: Is the discount worth potentially compromising your digital safety or identity?

Enlisting AI Holiday Helpers

Both retailers and consumers are using AI tools to help ease the stress of holiday shopping. Nearly a quarter of people (23%) have interacted with an AI chatbot or assistant and 43% have noticed AI-enhanced search results with personal recommendations while shopping.

While 36% of Americans say that AI recommendations are helpful and could enhance their online shopping experience, most shoppers are still resistant to AI. Fifty-seven percent of people say they would abandon their carts if they could only speak with a chatbot rather than a real customer service representative. Only 26% of shoppers trust AI to handle their personal information securely, and 37% who have interacted with an AI chatbot while holiday shopping online report receiving inaccurate information.

Sleighing Suspicious Social Media Ads

Despite general distrust in social media sites, shoppers continue to click on social ads to purchase holiday gifts. Thirty-seven percent of Americans have purchased a holiday gift from a social ad, with these buyers mainly purchasing through Facebook (60%), Instagram (48%) and TikTok (40%).

Clicking on social media ads can expose people to unnecessary risks such as phishing attacks, malware infections and privacy breaches. Fraudulent ads may lead to fake websites that steal personal information or payment details, and some may download harmful or malicious software onto your device. Despite these risks, 20% of people are still willing to click on a social media ad or email claiming to offer a gift—reminding us all that some “holiday deals” belong on the naughty list.

This Cyber Safety Sunday, take control of your Cyber Safety by using AI to spot scams. Norton Genie is an AI-powered app that provides a fast, easy and free way to check if a message, like an email offering a holiday discount, is a scam. Genie can also review social media links and other suspicious web links, such as those that direct people to track deliveries for holiday gifts, offer gift cards or steer people to fake third-party websites and confirm whether the information or offer is malicious.

Visit Norton.com this Cyber Safety Sunday and throughout the holidays to learn how you can prepare for a safe shopping season and find out about the top scams and more holiday shopping insights in the 2024 Norton Cyber Safety Insights Report: Holiday.

About the 2024 Norton Cyber Safety Insights Report: Holiday

The study was conducted online within the United States by Dynata on behalf of Gen from August 30th to September 11th, 2024 among 1,000 adults ages 18 and older. Data is weighted where necessary by age, gender and region, to be nationally representative.

About Norton

Norton is a leader in Cyber Safety, and part of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member of the Coalition Against Stalkerware. Learn more at https://us.norton.com/.

Malea Lamb-Hall
Gen
Press@GenDigital.com

Courtney Rowles
Edelman for Gen
Courtney.Rowles@Edelman.com

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SOURCE Norton

Technology

Who’s Working Remotely? Virtual Vocations Survey Highlights Evolving Jobseeker Demographics

Published

12 hours ago

December 27, 2024

This survey underscores the diverse backgrounds and experiences of remote jobseekers, highlighting the growing demand for flexible work arrangements across various demographics.

TUCSON, Ariz., Dec. 27, 2024 /PRNewswire-PRWeb/ — With over 500 participants from the U.S. (69%) and international locations (31%), Virtual Vocations‘ 2024 demographics survey offers valuable insights into the evolving landscape of remote work. By comparing responses across these groups, the survey highlights shared experiences and unique challenges faced by jobseekers worldwide.

“Whether based in the U.S. or abroad, jobseekers are embracing remote roles to align their careers with their personal goals, and we’re proud to be a part of their journey.” –Laura Spawn, CEO and co-founder of Virtual Vocations

Although Virtual Vocations is a U.S.-based company, it supports international jobseekers through its fully remote job board and career resources, addressing the global demand for remote work opportunities. The company frequently receives inquiries from international members seeking to access fully remote roles, punctuating the worldwide appeal of flexible work arrangements.

“The 2024 demographics survey results reinforce what we’ve known for years—professionals around the world are seeking flexibility, balance, and opportunities to work from home,” said Virtual Vocations CEO Laura Spawn. “Whether based in the U.S. or abroad, jobseekers are embracing remote roles to align their careers with their personal goals, and we’re proud to be a part of their journey.”

Fully Remote Jobs Remain Most Desired

A significant 43% of U.S.-based jobseekers and 42% of international respondents named fully remote, no-travel jobs as their top preference. These roles, which allow employees to work entirely from home, offer flexibility, aligning with both personal and professional goals. Although occasional in-person requirements may arise, fully remote roles are favored over hybrid, partially remote, and “work from anywhere” options. These positions provide businesses with access to a broader talent pool and enable employees to prioritize workplace values and culture.

Top Industries for Remote Jobseekers

The survey also highlights four key industries attracting remote jobseekers worldwide. Information Technology (IT) stands out as the leading industry for remote roles, with significantly more job postings than any other field. Healthcare follows closely, benefiting from the growth of telehealth and remote medical roles. Customer service offers engaging opportunities for professionals interested in client interaction, while education presents a wide array of roles in online teaching, tutoring, and instructional design, fueled by the expansion of virtual learning.

Jobseekers’ Common Frustrations

Both U.S. and international jobseekers shared frustrations, particularly with online job scams. Jobseekers expressed dissatisfaction with the prevalence of scams, especially when searching for work-at-home positions. Despite relying on online job boards, only a quarter (23% of U.S. respondents and 24% of international respondents) use dedicated remote job boards, like Virtual Vocations, where job postings are thoroughly vetted to ensure they are free of scams. Additionally, many jobseekers expressed frustration with excessive job requirements and employers failing to provide feedback or “ghosting” applicants during the hiring process, with one-third of respondents from both groups reporting these issues.

Income Insecurity: A Global Concern

Income insecurity remains a pressing issue for both U.S. and international jobseekers, with many reporting their earnings as insufficient for comfortable living. Sixty-five percent of U.S. respondents and 77% of international respondents reported inadequate household incomes. Nearly half (48%) of U.S. jobseekers earn less than $60,000 annually, while 68% of international jobseekers earn under $30,000. To improve financial stability, many jobseekers have set income targets, with 30% of U.S. jobseekers aiming for $60,000–$89,999 and another 30% targeting at least $120,000. In contrast, international respondents generally require lower salaries, with 38% seeking $30,000–$59,999 and 32% aiming for $60,000–$89,999.

For a comprehensive analysis and additional insights, read the full demographics survey report here: https://www.virtualvocations.com/blog/annual-statistical-remote-work-reports/remote-work-demographics-survey-results-2024/

ABOUT VIRTUAL VOCATIONS
Founded in 2007 by CEO Laura Spawn and her brother, CTO Adam Stevenson, Virtual Vocations is a small company with a big mission: to connect jobseekers with legitimate remote job openings. To date, Virtual Vocations has helped more than four million jobseekers in their quests for flexible, remote work.

In addition to providing a database of current, hand-screened, and 100% remote job openings, Virtual Vocations offers jobseekers a number of tools to aid in their job searches, including exclusive career courses, downloadable jobseeker content, and career coaching and resume writing services. Virtual Vocations also releases several data-driven reports each year on current trends in remote work.

Virtual Vocations, Inc. is a private, family-owned, and 100% virtual company incorporated in Tucson, Arizona.

Media Contact

Kimberly Back, Virtual Vocations, Inc., 1 (800) 379-5092 x. 703, kim@virtualvocations.com, https://www.virtualvocations.com

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SOURCE Virtual Vocations, Inc.

Technology

Judge Baker Children’s Center d/b/a The Baker Center for Children and Families Provides Notice of Data Security Incident

Published

12 hours ago

December 27, 2024

BOSTON, Dec. 27, 2024 /PRNewswire/ — Judge Baker Children’s Center d/b/a The Baker Center for Children and Families (“The Baker Center”), a nationally recognized provider of services for children’s mental health, has learned of a data security incident that may have impacted certain personal and / or protected health information. On December 27, 2024, The Baker Center formally notified potentially affected individuals with available address information and provided resources to assist them.

On July 28, 2024, The Baker Center discovered unusual activity within its local digital storage environment. After taking immediate steps to ensure the environment was secure, The Baker Center enlisted independent cybersecurity experts to conduct an investigation to determine what happened and whether sensitive information may have been impacted. According to the investigation, an unauthorized actor gained access to The Baker Center’s systems between July 26 – 28, 2024 and may have downloaded certain files. Following a thorough review of the impacted files, on October 28, 2024, The Baker Center determined that certain individuals’ personal and/or protected health information was potentially impacted during the incident.

The information affected during this incident varies between individuals but may have involved the following: name, address, date of birth, Social Security number, driver’s license or other government identification number, financial account information, health insurance information, medical treatment or diagnosis information, and/or clinical information.

On December 27, 2024, The Baker Center mailed notification letters to potentially impacted individuals with verifiable address information. The letters include information about this incident and about steps that potentially impacted individuals can take to monitor and help protect their personal and protected health information. The Baker Center has established a toll-free call center to answer questions about the incident and to address related concerns. The call center can be reached at 844-920-8988, Monday through Friday from 9:00 AM to 9:00 PM Eastern time.

The Baker Center takes the security and privacy of information in its possession very seriously and is taking steps to prevent a similar event from occurring in the future. The Baker Center deeply regrets any inconvenience or concern this incident may cause.

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SOURCE The Baker Center for Children and Families

Technology

outboundIQ Achieves Certified Implementation Partner (CIP) Status with Five9

Published

13 hours ago

December 27, 2024

Delivering Optimized, Outbound-Focused Contact Center Solutions for Modern Businesses

LAUDERDALE LAKES, Fla., Dec. 27, 2024 /PRNewswire/ — outboundIQ www.outboundiq.com proudly announces its accreditation as a Five9 Certified Implementation Partner (CIP), a distinction that reflects its deep expertise in optimizing and streamlining outbound-focused contact center operations. With a team of seasoned Five9 veterans, expert programmers, and industry thought leaders, outboundIQ is uniquely equipped to help businesses of all sizes unlock the full potential of Five9’s Virtual Contact Center platform.

Optimized Solutions for Complex Contact Center Needs
outboundIQ specializes in providing expedited, outbound-focused contact center implementations, integrating advanced features such as inbound and outbound Voice, SMS, Chat, Email, Salesforce Integration, and other third-party app integrations. Clients can also leverage ongoing optimization engagements and monthly retainers for strategic consulting designed to support long-term, outreach-focused success.

“Who better to handle your domain configuration than the experts that understand the outbound contact center world. To be an outbound expert, you must know 3 things; how to configure the domain front end, how the architecture interprets that design, and how carriers respond to your dialing behavior as a result of the build. outboundIQ has the advantage of deeply understanding all 3 things. Our experts are seasoned professionals that will guide toward the best build for your business. You tell us about your business, your needs and your processes, and we will build you a domain fit for purpose. outboundIQ offers best in class Domain Optimization, Implementation and Consulting for customers of all sizes and complexity. Due to our methodology and proprietary automations, we are able to bring our customers’ projects to life within accelerated timeframes.”

– Jessica Clay, VP Support and Services

“We launched our business in June and were fortunate to connect with the incredible team at outboundIQ early on. Navigating the world of outbound calling and building efficient prospecting systems isn’t easy, but the entire team at outboundIQ brought our vision to life seamlessly. They implemented our ideas quickly and executed them flawlessly. Since partnering with them, our contact rates have significantly improved, our conversions have increased, and our overall business is thriving. We’re deeply grateful for this collaboration and look forward to continuing our work together on future endeavors!”

– Tim, Lit Financial

“I genuinely don’t know enough ways to thank the entire outboundIQ team. I inherited a domain riddled with mistakes, tangled beyond belief, and I had essentially planned to scrap the whole thing and start over. That’s when this team, led by Jessica Clay’s brilliance, took over to understand exactly what I wanted to create and completely revitalized my domain. We are all beyond thankful as they continue to consult for us to this day and I see no reason to stop. Thank you, Jessica, Jason, Rudy, Bruno, Sandy and everyone who gets the pleasure of working with these domain geniuses!”

– Michael, Lifetime Home Remodeling

A Holistic Approach to Outbound Excellence
Creating a competitive, consumer-focused outreach program requires more than just advanced technology. As outboundIQ explains, a thriving contact center functions like a high-performing racing team:

The Car: Five9 Virtual Contact Center provides a cutting-edge technology foundation.The Driver: Strong Dialer Administrators who skillfully manage operations.The Pit Crew: IT/Support teams ensuring seamless functionality.The Spotters: Data Analytics and Reporting experts optimizing performance.The Fuel: High-quality data driving better outcomes.

outboundIQ’s professional services team brings these critical elements together, ensuring clients achieve best-in-class outbound operations that prioritize consumer experience while maintaining a competitive edge.

A Call to Collaboration
With its new CIP certification, outboundIQ invites businesses to explore select partnership opportunities and projects to reimagine their contact center operations. Whether through expedited implementations or ongoing strategic consulting, outboundIQ is committed to driving measurable results for its clients.

About outboundIQ
outboundIQ delivers optimized, outbound-focused contact center implementations, combining years of Five9 expertise with cutting-edge strategies to help businesses achieve exceptional outreach outcomes. As a Five9 Certified Implementation Partner, outboundIQ provides tailored solutions to meet the unique needs of modern organizations.

About Five9
Five9 is a digital enterprise’s leading cloud contact center and software provider. The Five9 Intelligent CX Platform is reliable, secure, compliant, and scalable, designed to create exceptional personalized customer experiences.
www.five9.com

Media contact:
Sandy Tafur
Phone: 404-660-5314
mail: sandy@outboundiq.com

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SOURCE outboundIQ