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Whitney Hoversten’s Impactful Design Features Elation Lighting For Bruno Mars

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LOS ANGELES, Oct. 25, 2024 /PRNewswire/ — Bruno Mars is undeniably captivating, and behind the scenes lighting designer Whitney Hoversten is shaping the visual spectacle of his shows using cutting-edge lighting. From his eight-year residency at Park MGM in Las Vegas to selling out stadiums worldwide, Hoversten has employed weatherproof Elation PROTEUS lighting to enhance and complement the global superstar’s dynamic performances.

For over a decade, Mars has reigned as one of the music industry’s most successful artists, with a string of hits spanning multiple genres and 15 Grammy Awards. Unsurprisingly, demand for his performances is at an all-time high. This year began with seven sold-out shows at the Tokyo Dome in Japan, followed by performances in Mexico, and Asia, the grand opening of LA’s new Intuit Dome, and regular dates at his Las Vegas residency. He played in Brazil this fall with a record-setting number of shows and will wrap up the year back in Vegas.

Always evolving
Hoversten has been along for the ride for nearly eight years and his position has evolved. Today, he wears many hats including production designer and describes this year’s journey as less of a tour and more of a series of always-evolving one-off shows. He notes that the current setup has grown from the 24K Magic World Tour, one of the most successful tours of all time.

Though Mars’ popularity has soared since his album debut in 2010, it’s only in recent years that he has filled stadiums. Following one-off stadium shows at Allianz Stadium in Sydney in late 2022 and a series of sold-out performances in Japan, Hoversten says the momentum truly skyrocketed, and stadiums quickly became the new ‘norm.’ However, with a packed schedule, the designer had to adapt the design on the fly, utilizing existing infrastructure and programming.

Stadium scale
As more stadium shows were added to the schedule, it became clear that he needed to elevate the show’s lighting design to a true stadium scale. In late 2023, Production Manager Joel Forman and Hoversten decided it was time to put an intentional stadium show design together.

“It was very clear that we needed to modernize the design, from the overall shape of things up to the fixtures we were using,” Hoversten stated. “As we played more outdoor stadiums, IP rating became critical, especially for our upcoming shows in Brazil. I found the PROTEUS RAYZOR 760 to be the perfect fit for this next phase of the show’s evolution.”

A tight schedule
Given their busy schedule, the designers knew they were never going to have a lengthy rehearsal period or extensive programming time. Indeed, they only had a couple of days of previz to clone and reprogram the show to accommodate the new fixtures. The limited time frame also meant that Hoversten was tasked with designing a show that would use existing assets and infrastructure rather than custom-fabricated pieces.

“Given the nature of the shows, and it not being a formal tour, we knew we were not going to have the luxury of 100+ shows to offset the cost of any specialty custom elements,” Hoversten remarked. “The gear and design had to fit on a plane to accommodate flying almost everywhere, so logistics played a critical role in the design.” Fuse Technical Group is the lighting vendor for Mars’ shows and the designer says they were extremely helpful and accommodating throughout the design process.

Background with impact
The design evolution involved a massive wall of 344 PROTEUS RAYZOR 760 fixtures that debuted at a series of performances at the Tokyo Dome earlier this year. The wall surrounds Mars and his band, with additional lights installed across six overhead trusses. Hoversten says the design stems from direct input from Mars who is highly particular about the aesthetics and wants to ensure that every show has its big moments. Social media’s influence also played a role, as the performer wanted a backdrop that would look good across all digital platforms from any vantage point in the stadium.

PROTEUS RAYZOR 760
The PROTEUS RAYZOR 760 is an IP65-rated wash effects light with zoom equipped with seven independently controlled 60W RGBW LEDs. Hoversten uses them for their eye-candy visuals, mid-air beams, and big wash capability. One feature of the fixture that the designer has found especially useful is the SparkLED background twinkle effect.

“SparkLED fits in naturally in our show,” he says, “and is especially effective when you have the fixture in large quantities as we do. It adds a fresh look and gives the design added expression. I find myself using it in many songs, especially ballads, where we create a star curtain or star ceiling. It’s been a great tool to have in the toolbox, and certainly another layer to help keep things feeling fresh in each song.”

PROTEUS HYBRID MAX
In phase two of the redesign, Hoversten introduced 112 PROTEUS HYBRID MAX fixtures across the wall and overhead trusses. The PROTEUS HYBRID MAX is an IP66-rated upgrade of Elation’s pioneering PROTEUS HYBRID that can be used as a beam, spot, or wash light. It houses all-new technology like Fast Advanced Features, Tri-Tier Animation, and SpinSync tracking, along with a massive toolbox of visual FX.

“We really show the range of what it can do,” Hoversten says. “Tight beams, gobo looks, animation, prism—it’s a Swiss-army-knife of a light.” In a few songs, the fixture’s continuous pan feature adds a new dynamic and feel to the show. “It’s a big look that really gets people’s attention.”

Hoversten adds that he also modified Mars’s Las Vegas residency late last year, featuring a similar design using 387 PROTEUS RAYZOR 760s and 32 PROTEUS HYBRID MAX.  

With his unique showmanship and infectious energy, Bruno Mars has a unique ability to get entire stadiums on their feet and dancing, no matter where he plays in the world. The stage production enhances the experience, creating a visually spectacular experience that complements the energy and excitement Bruno Mars brings to every performance.

Crew
Whitney Hoversten – Lighting Designer
Jorge “Soline” Velasquez – Crew Chief
Thomas Poje – Spot/Network Tech
Ryan Lecomte – Dimmer Tech
Dominic Hickman – FOH Tech
Jeremy Dehn – Lighting Tech
Juan Velasquez – Lighting Tech
Brian “Bubba” Bukovinski – Lighting Tech
Victor Cruz – Lighting Tech

Photos:  Daniel Ramos

About Elation
At Elation, we represent the elite in the lighting industry. We design and manufacture a comprehensive range of best-in-class entertainment lighting products valued by production/rental houses and lighting designers the world over. Our dedication to extraordinary quality and creative solutions has established us as the go-to choice for professionals. With a storied legacy of brilliance, our influence extends from iconic stages to cutting-edge studios across the globe. We also offer an advanced line of lighting control products through Obsidian Control Systems, as well as a full range of dependable specialty effects called Magmatic. We invite you to take a closer look at www.elationlighting.com

 

 

SOURCE Elation Lighting

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CoinEx Expands Global Reach with Italian and Polish Language Launches

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HONG KONG, Oct. 24, 2024 /PRNewswire/ — CoinEx, a global cryptocurrency exchange dedicated to putting users first, will officially launch its Italian and Polish language platforms on October 24. This strategic step underscores CoinEx’s commitment to expanding its presence in these fast-growing markets, offering a secure trading environment, a wide variety of cryptocurrencies, rapid coin listings, and a diverse range of trading tools to meet user needs.

Both Italy and Poland hold immense growth potential in the cryptocurrency space. Italian and Polish users are increasingly seeking platforms that provide accessibility, reliability, and strong community engagement. In response, CoinEx will focus on building local communities, strengthening partnerships, and participating in key events to deepen its local footprint in both countries.

In Poland, CoinEx has already made its mark as a golden sponsor of Cryptosphere and through participation in Web3 Student Expo x PlanetaNFT. CoinEx is also preparing for its 7th-anniversary meetup in Warsaw. In Italy, CoinEx will run engaging activities on Telegram and other social media channels to keep users connected and rewarded. Italian and Polish users will also enjoy exclusive benefits, including social media campaigns, newcomer promotions, trading competitions, and special events on CoinEx Brand Day.

Additionally, the Italian and Polish websites will feature CoinEx Insight for market analysis and CoinEx Academy for crypto market education. Official Italian and Polish websites will offer localized support, urging users to connect via social media and Telegram.

Official Website in Poland: https://www.coinex.com/pl
Official Website in Italy: https://www.coinex.com/it

Polish Instagram: https://www.instagram.com/coinexpolska
Polish X: https://x.com/CoinExPolska
Polish Telegram: https://t.me/CoinEx_Polska
Italian Telegram: https://t.me/coinex_italian
Italian X: https://x.com/CoinEx_Italian

About CoinEx

Established in 2017, CoinEx is a global cryptocurrency exchange committed to making trading easier. The platform provides a range of services, including spot and futures trading, margin trading, swaps, automated market makers (AMM), and financial management services for over 10 million users across 200+ countries and regions. Since its establishment, CoinEx has steadfastly adhered to a “user-first” service principle. With the sincere intention of nurturing an equitable, respectful, and secure crypto trading environment, CoinEx enables individuals with varying levels of experience to effortlessly access the world of cryptocurrency by offering easy-to-use products.

To learn more about CoinEx, visit: Website | Twitter | Telegram | LinkedIn | Facebook | Instagram  | YouTube

View original content:https://www.prnewswire.com/news-releases/coinex-expands-global-reach-with-italian-and-polish-language-launches-302286816.html

SOURCE CoinEx Global

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HSG Laser Opens New Showroom in Busan, Expanding Its Commitment to Localize Services in South Korea

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BUSAN, South Korea, Oct. 25, 2024 /PRNewswire/ — On October 23rd, HSG Laser, a global leader in metal shaping equipment and automation solutions, celebrated the grand opening of their new showroom in Busan, South Korea. This strategic expansion underscores the company’s dedication to enhancing service offerings and supporting international client growth at high speed.

Established in 2024, HSG Laser Korea marks a significant investment of over 2 billion Won, demonstrating HSG’s commitment to the region. The subsidiary delivers technical support and after-sales services all over the country. With over 25,000 machines installed in over 100 countries, HSG gained a strong global presence and reputation for high-quality, competitively priced equipment.

“Quality is at the heart of everything we do, from research to customer interactions,” emphasizes Frank Liu, Head of HSG’s New Asia Pacific Region, highlighting the foundational principle that guides every facet of HSG’s operations. This dedication to quality isn’t just about maintaining high standards in products and services, but also extends to the company’s relationship approach. By fostering respectful partnerships that encourage growth for all parties, HSG not only sustains its commitment to quality but also collaboratively tackles challenges and utilizes opportunities alongside its clients and partners.

At the event, 50 agents and clients attended, out of which four groups participated in a contract signing ceremony securing their HSG equipment, such as multiple high-power cutting machines. Visitors explored the showroom and viewed demonstrations of the GFA, GH, and T2 Series. The GFA is a standout for sheet metal, boasting a large-format beveling laser cutter capable of handling sizes up to 13 x 25m and offering bevel angles up to 45 degrees. Next, the GH High-Power Flagship Model features the innovative P30 cutting head and AlphaTplus system, for tasks requiring maximum speed and precision. Completing the trio, the T2 Series specializes in cutting heavy-duty tubes up to 240mm in diameter, with minimal tailing thanks to its efficient three-chuck design.

By inaugurating the showroom, HSG Laser not only reaffirms its dedication to the Korean market but also supports its international clients in achieving their manufacturing objectives. This initiative is part of a broader strategy to ensure accessibility and responsiveness to customer needs worldwide, further solidifying HSG’s role as a key player in the global metal-shaping industry.

View original content:https://www.prnewswire.com/apac/news-releases/hsg-laser-opens-new-showroom-in-busan-expanding-its-commitment-to-localize-services-in-south-korea-302286818.html

SOURCE HSG Laser Co., Ltd

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Pluribus Technologies Corp. Announces Departure of CFO

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TORONTO, Oct. 24, 2024 /CNW/ – Pluribus Technologies Corp. (TSXV: PLRB) (“Pluribus” or the “Company”) announces that Nancy Fahy has resigned as the Chief Financial Officer of the Company, effective December 21, 2024, to pursue other career opportunities. Ms. Fahy will continue to serve as Chief Financial Officer until her departure. The Company thanks Ms. Fahy for her service and wishes her continued success in her future endeavors.

About Pluribus Technologies Corp.

Pluribus is a technology company that is a value-based acquirer and operator of small, profitable business-to-business technology companies in a range of verticals and industries. Pluribus provides its acquisitions access to experienced sales and marketing resources, strategic partnership opportunities, a diverse portfolio of customers in different geographical markets and enabling technologies to create new revenue streams and provide the opportunity for these companies to grow in their respective markets. When market conditions are conducive to raising capital at reasonable costs, Pluribus focuses on rapidly acquiring and integrating new acquisitions to accelerate growth. When the environment does not support this, Pluribus focuses on implementing strategies to maximize organic growth and increase cashflow from operations in its existing portfolio companies. For more information, please visit: pluribustechnologies.com.

Forward-Looking Information

Certain information in this press release constitutes forward-looking statements under applicable securities laws. Any statements that are contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expect”, “potential”, “believe”, “intend” or negatives of these terms and similar expressions.

Forward-looking statements are based on certain assumptions, including the Company’s ability to manage a complex portfolio of companies effectively; and the Company’s ability to raise sufficient financing to continue its acquisition strategy. Other assumptions include industry trends, the availability of growth opportunities, and general business, economic, competitive, political, regulatory and social uncertainties will not prevent the Company from conducting its business. While the Company considers these assumptions to be reasonable based on information currently available, they are inherently subject to significant business, economic and competitive uncertainties and contingencies and they may prove to be incorrect. Forward-looking information speaks only to such assumptions as of the date of this press release.

Readers are cautioned that the foregoing is not exhaustive. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ from those anticipated. Forward-looking statements are not guarantees of future performance. The purpose of forward-looking information is to provide the reader with a description of management’s expectations, and such forward-looking information may not be appropriate for any other purpose. Except as required by law, the Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, events or otherwise. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this press release.

Contact:

Diane Pedreira
Chief Operating Officer
Pluribus Technologies Corp.
1 (800) 851-9383

View original content to download multimedia:https://www.prnewswire.com/news-releases/pluribus-technologies-corp-announces-departure-of-cfo-302286842.html

SOURCE Pluribus Technologies Corp.

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