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Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels

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SINGAPORE, Oct. 23, 2024 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or marketplace. As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience.

Forrester’s B2B marketing and sales predictions analyze the dynamics and emerging trends that B2B organizations need to look out for in the year ahead. These insights help leaders and their teams prepare for future challenges and take advantage of new opportunities to thrive in 2025. Topics include B2B marketing, sales, and product, as well as business buyer insights.

Highlights from Forrester’s 2025 B2B marketing and sales predictions include the following:

CMOs and CSOs will aim to reorganize, but half will fail to fix what ails them. Only 12% of marketing leaders believe that their teams’ current organizational design will help them effectively meet revenue targets over the next year. In 2025, many organizations will try to address the lack of competency with reorganizations.Half of younger buyers will include 10 or more external influencers in their purchase. In 2025, more than 50% of younger buyers will rely on external sources — including social media as well as their value network — to help make buying decisions.Most enterprises fixated on AI ROI will scale back prematurely. Leaders are realizing that ROI from AI investments will take longer than they anticipated. Impatience with AI ROI could prompt enterprises to prematurely scale back investments, which would be a long-term disadvantage.

“Generational buying shifts, combined with the rapid rise of generative AI, are fundamentally altering the B2B buying landscape,” said Sharyn Leaver, chief research officer at Forrester. “B2B leaders experimented with AI boldly in 2024, but their focus will shift to the bottom line. In 2025, leaders must prioritize improving revenue processes and reorient their growth strategies around their customers.”

Resources:

Download Forrester’s 2025 Predictions guides for B2B marketing and sales leaders, technology and security leaders, and B2C marketing and customer experience leaders.Register to attend Forrester’s webinar covering key B2B marketing and sales predictions for the coming year.Learn how to harness these predictions and discover actionable tools and frameworks to chart a course to growth at Forrester’s B2B Summits 2025.Visit Forrester’s 2025 Predictions hub to access additional complimentary resources.

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients.

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SOURCE Forrester

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Baylin Technologies Announces Receipt of $800,000 (CAD) Award For the North Warning System

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TORONTO, Oct. 23, 2024 /CNW/ – Baylin Technologies Inc. (TSX: BYL) (“Baylin” or the “Company”) is pleased to announce that its subsidiary, Advantech Wireless Technologies Inc. (“Advantech”), has won $800,000 (CAD) in business from the operations and maintenance provider for the Government of Canada’s North Warning System.

The North Warning System is a radar surveillance system comprising 47 radar sites extending across the Arctic from the western part of the Yukon to the southern coast of Labrador. These radar sites are linked by a satellite communications network to the Canadian Air Defence Sector in North Bay, Ontario. 

Leighton Carroll, Baylin’s CEO, “Ground station amplifiers from Advantech enable the continuous remote monitoring of all 47 sites on a 24/7 basis. Ground station amplifiers play an important role in both civilian and defence networks, facilitating reliable communication links between multiple sites. Advantech is proud to have been selected to provide these components for this critical early-warning radar system.”

About Baylin

Baylin is a leading diversified global wireless technology company. Baylin focuses on research, design, development, manufacturing and sales of passive and active radio-frequency products, satellite communications products, and supporting services. Baylin aspires to exceed its customers’ needs and anticipate the direction of the market. For further information, please visit www.baylintech.com.

Forward Looking Statements

This press release includes forward-looking information and forward-looking statements (together, “forward-looking statements”) within the meaning of applicable securities laws. Forward-looking statements are not statements of historical fact. Rather, they are disclosure regarding conditions, developments, events or financial performance that we expect or anticipate may or will occur in the future, including, among other things, information or statements concerning our objectives and strategies to achieve those objectives, statements with respect to management’s beliefs, estimates, intentions and plans, and statements concerning anticipated future circumstances, events, expectations, operations, performance or results. Forward-looking statements can be identified generally by the use of forward looking terminology, such as “anticipate”, “believe”, “could” “should”, “would”, “estimate”, “expect”, “forecast”, “indicate”, “intend”, “likely, “may”, “outlook”, “plan”, “potential”, “project”, “seek”, “target”, “trend” or “will”, or the negative or other variations of these words or other comparable words or phrases, and are intended to identify forward-looking statements, although not all forward-looking statements contain these words.

The forward-looking statements in this press release include statements regarding the performance and purpose of Advantech’s ground station amplifiers. Forward-looking statements are based on certain assumptions and estimates made by us in light of the experience and perception of historical trends, current conditions, expected future developments, including projected growth and sales in passive and active radio frequency and satellite communications products and services, and other factors we believe are appropriate and reasonable in the circumstances, but there can be no assurance that such assumptions and estimates will prove to be correct.

Many factors could cause our actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements, including the risk factors discussed in the Company’s most recent Annual Information Form, which is available on the Company’s profile on SEDAR+ at www.sedarplus.ca. All the forward-looking statements in this press release are qualified by these cautionary statements and other cautionary statements or factors in this press release. There can be no assurance that the actual results or developments will be realized or, even if substantially realized, will have the expected consequences to, or effects on, the Company. Unless required by applicable securities law, the Company does not intend and does not assume any obligation to update these forward-looking statements.

SOURCE Baylin Technologies Inc.

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Bridgepoint partners with Meristem to unlock next stage of growth

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The combination of Meristem’s innovative crop input solutions and Bridgepoint’s deep sector expertise will unlock significant growth opportunities, including international expansion.Meristem, a fast-growing disruptor with a track record of robust profitable growth, is at the forefront of the multi-billion-dollar US biologicals market for row crops, the fastest–growing agricultural inputs market.

COLUMBUS, Ohio, Oct. 23, 2024 /PRNewswire/ — Bridgepoint, a leading private asset growth investor, has announced today its partnership with Meristem, a leader in the agricultural solutions market. The transaction closed in October 2024 and financial terms were not disclosed.

Bridgepoint partners with Meristem to unlock next stage of growth

Established in 2018, Meristem is one of the fastest-growing crop input companies in North America. Focused primarily on biologicals, the company sources, formulates, licenses, and delivers high-quality crop inputs to farmers, helping them produce more bushels for less cost per bushel.  Meristem’s solutions are highly cost-effective and eliminate significant inefficiencies in the supply chain compared to more traditional go-to-market approaches.

Today, Meristem employs c.60 people and serves more than 10 million acres of corn, soybean and other crops. It’s innovative and patent-protected technology accelerates farmers access to new biologicals, lacking in the US market. Meristem delivers a tailored portfolio strategy focused on meeting farmers’ specific needs.

Bridgepoint’s new partnership with Meristem builds on the firm’s strong track record of backing companies in the agricultural solutions sector, including SunWorld, an innovative global fruit genetics platform, and Rovensa, a global leader in R&D-led biological solutions for growers.

Leveraging its deep sector expertise, local office network and industry contacts, Bridgepoint will support Meristem to expand internationally, drawing on Rovensa’s presence in Latin America and Europe. Meristem will also focus on the introduction of new product combinations including a targeted offering to address region-specific climate and soil conditions, further expand its customer base of dealers and farmers and enhance IP development capabilities.

Mitch Eviston, Founder and CEO of Meristem, said: 

“Our partnership with Bridgepoint marks a significant milestone in our short history. Since our establishment in 2018, Meristem has rapidly scaled to become a leading crop input provider in the US. Our mission has always been to support farmers by providing high-quality, cost-effective solutions that deliver more bushels for less cost per bushel. Partnering with Bridgepoint allows us to further this mission by leveraging their sector expertise and extensive industry network. With their strategic support, we are confident in our ability to continue delivering innovative solutions to crop producers in the US and around the world.”

Rupprecht Pranckh, Partner, at Bridgepoint, said:

“We are thrilled to partner with Mitch Eviston and the experienced leadership team at Meristem. With its unique focus on biologicals, alternative market channel access and patented technology, Meristem has huge growth potential both in the US and internationally, as farmers recognize the substantial economic benefits of Meristem’s product portfolio. We look forward to utilizing our sector experience and global network in agriculture to help accelerate Meristem’s growth.”

About Meristem

Meristem® Crop Performance, Inc. helps farmers produce more bushels for less cost per bushel. Meristem is the global leader in delivering live, in-field biologicals through the patented BIO-CAPSULE™ Technology platform. Meristem significantly reduces waste and increases productivity in crop input systems through accelerated access to innovation, improved supply chain efficiency, and advanced concentrates. Learn more at MeristemAg.com.

About Bridgepoint

Bridgepoint Group plc is a listed international alternative asset manager specializing in private equity, infrastructure and private credit. With $72 billion of assets under management, the company has nearly 200 investment professionals in Europe, North America and Asia. We combine global scale with local market insight and sector expertise, consistently delivering strong returns through cycles.

Our current North American portfolio is represented by investments in Humanetics, Kyriba, Balt, Sun World, Avalere, Qualitest, MiQ, Flexitallic and SendinBlue, along with past investments in Vitamin Well, DMC Power, Calypso, eFront, and Pret A Manger. For more information, visit www.bridgepoint.eu.

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SOURCE Meristem Crop Performance

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ZINFI Technologies Releases Mastering PRM Integration Guidebook for Seamless Software Integration

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A Step-by-Step Guide for Seamless Integration with Salesforce, HubSpot, and Other Key Platforms

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PLEASANTON, Calif., Oct. 23, 2024 /PRNewswire/ — ZINFI Technologies Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced the launch of its latest guidebook, “Mastering PRM Integration Guide”. This essential resource is designed to help businesses seamlessly integrate their PRM software with leading platforms such as Salesforce, HubSpot, and Microsoft Dynamics while avoiding common integration pitfalls.

The guidebook offers practical strategies for organizations to streamline PRM software integration, optimize data migration, and foster cross-departmental collaboration, ensuring a successful implementation.

The new guidebook covers the following key areas:

Seamless Integration with Leading Platforms
Detailed guidance on integrating PRM software with major CRM platforms such as Salesforce, HubSpot, SAP, and Microsoft Dynamics. This section includes actionable steps for ensuring a smooth integration process that minimizes disruption and maximizes efficiency.

Common Pitfalls and How to Avoid Them
A comprehensive look at the challenges organizations frequently encounter during PRM integration projects, including data silos, compatibility issues, and lack of stakeholder buy-in. Practical strategies are provided to help organizations overcome these hurdles and avoid costly mistakes.

The Hidden Costs of Poor Planning
An exploration of the financial and operational impacts of inadequate integration planning, including extended project timelines, increased IT support costs, and lost revenue opportunities. This section highlights the importance of careful planning and foresight.

Best Practices for Data Migration
Guidelines for ensuring accurate and secure data migration during integration projects. Topics covered include data auditing, standardization, mapping, and validation to maintain data integrity across systems.

Cross-Departmental Collaboration for Success
Insights into fostering collaboration between departments such as IT, sales, and marketing to ensure alignment and successful integration outcomes. This section emphasizes the importance of communication and shared objectives across teams.

“Our new PRM Integration Guidebook results from years of experience and expertise in partner relationship management. It provides actionable insights and clear strategies that any organization can implement to ensure a seamless PRM integration,” said Sugata Sanyal, CEO of ZINFI Technologies. “In today’s connected world, effective PRM software integration is crucial for business success, and this guide helps businesses navigate the complexities of that process.”

The Mastering PRM Integration Guide is now available for download on ZINFI’s website.

ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Fall 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of genuine, verified users and data aggregated from online sources and social networks.

ZINFI offers its potential customers a 30-day free trial (no credit card required), which provides access to its entire Unified Partner Marketing (UPM) automation platform. This will allow prospective buyers to test-drive its industry-leading channel management applications before purchasing.

About ZINFI Technologies

ZINFI Technologies, Inc. a company leading the definition and creation of Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly worldwide. Headquartered in Silicon Valley, USA, and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive, and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle. ZINFI provides six core SaaS solution sets: “Onboard, Enable, Market, Sell, Incentivize, and Accelerate” with tools and applications that span management of partner relationships, marketing, and incentives with additional tools for affiliate management. These solutions enable channel organizations to integrate all partner ecosystem management activities. In 26 countries, these core UPM SaaS solutions are also locally supported by ZINFI’s global marketing services team members.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and the ZINFI Channel Marketing Best Practices blog.

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SOURCE ZINFI Technologies, Inc.

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