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Southern Comfort Unveils the SoConsole: the First-Ever Gaming Accessory that Can Dispense Shots

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The future of adult gaming has arrived, and it can be stocked with 50ml shooters of SoCo Sour!

LOUISVILLE, Ky., Oct. 21, 2024 /PRNewswire/ — Southern Comfort – affectionately known as SoCo by fans worldwide – today unveils the SoConsole, the only gaming console cover in the world that can store and dispense shooters of the new SoCo Sour 50ml straight to adult gamers age 21+ IRL. This innovative device is part gaming accessory, part celebration (or commiseration) tool, offering fans an epic way to upgrade their gaming experience.

Engineered for those over the age of 21 who crave excitement and the latest in tech disruption, the SoConsole seamlessly integrates exclusively with the Xbox Series X. This innovative console shell elevates gameplay by allowing players to “order” a 50ml shooter from the SoConsole when they are in the throes of a heated battle and need it most. Whether dominating a couch co-op campaign or navigating the rollercoaster of competitive gaming solo, the SoConsole provides a fun-filled break when the stakes are high and the vibes are vibing.

“SoCo wants every experience to be fun and social, and that includes gaming. But listen, we’re a whiskey brand and not a gaming brand, so we focused not on redefining existing tech gamers’ love, but instead on infusing the gaming experience with more excitement,” said David Binder, Global Brand Director at Southern Comfort. “Avid players are craving a more interactive and social experience with friends, whether they’re celebrating a hard-fought victory or unwinding after an epic fail. And, what could be better than a SoCo Sour Up before a power up?”

How it works:

Attach the SoConsole to the Xbox Series X, plug it in and press the button to light up the device. The unit is green, black and yellow with a large Sour Up front that lights up when ON.Lift the top plate and find three slots where three SoCo Sour Shooters can be inserted (the shooters can be replenished between games, of course).After loading the shooters, put the top back on. To dispense a shot, press the button on the remote or the button on the unit to dispense.The remote feature works at a distance of up to 80 yards in optimal conditions. It’s perfect for keeping the fun going without needing to get up or sending a shot to friends while you’re in another room!

“Celebrating a big win, just unlocked a new score or hit an all-time gaming milestone? Just add SoCo. The gaming world will never be the same,” said Binder.

A very limited number of SoConsoles will be available to gamers 21+ at sazerachouse.com/southern-comfort-soconsole.com starting October 25 at 10 AM EST. Priced at $50 in celebration of Southern Comfort’s new SoCo Sour 50mL shooters, this one-of-a-kind innovation is available for purchase nationwide. Alcohol and Xbox Series X not included.

SoCo Sour 50ml pre-mixed shooters are now available for purchase in Baton Rouge, LA, Tucson, AZ, Austin, TX and Cleveland, OH with plans for nationwide rollout slated for later this year.

For more information be sure to follow Southern Comfort on Instagram, Facebook and X. To find Southern Comfort near you be sure to visit our product locator.

*Xbox is not affiliated with this program or Southern Comfort.

About Southern Comfort
Southern Comfort Spirit Whiskey was created by M.W. Heron in 1874 and is one of the world’s largest whiskey brands with sales in over 100 countries. Southern Comfort is available in Original 70pf, Black 80pf and in a 100pf offering. Southern Comfort is owned by the Sazerac Company of New Orleans. For more tasteful updates and information, visit www.southerncomfort.com and follow @SouthernComfort on Instagram and Facebook.

View original content to download multimedia:https://www.prnewswire.com/news-releases/southern-comfort-unveils-the-soconsole-the-first-ever-gaming-accessory-that-can-dispense-shots-302281839.html

SOURCE Sazerac

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Pollo AI Releases Multi-Model Support, Offering All-in-One Video Generation Capabilities

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January 13, 2025

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SINGAPORE, Jan. 12, 2025 /PRNewswire/ — Pollo AI, an innovative leader in AI-powered video generation, today announced the launch of a new feature that allows users to select from a range of well-known AI video models, making it an all-in-one AI video generation platform.

With the introduction of multi-model support, users can now choose from popular AI video models on Pollo AI, including Kling AI, Hailuo AI, Runway, Vidu AI, Luma AI, and PixVerse. The multi-model support is available on Pollo AI’s text to video and image to video generators. These model options enhance the versatility and customization of the Pollo AI platform, empowering creators to experience different technologies to produce their videos.

Camille Sawyer, CEO of HIX.AI, the parent company of Pollo AI, expressed her enthusiasm for the new feature, stating, “At Pollo AI, we believe in fostering creativity without limits. By integrating multiple AI models, Pollo AI has become an all-in-one platform enabling our users to explore diverse cutting-edge video generation technologies at one place.”

Each model offers distinct customization options that cater to various creative needs, such as output video style, video length, resolution, motion range, aspect ratio, and camera movement. This feature is designed to provide users with the flexibility to bring their visions to life in ways that best suit their projects on Pollo A.

It is seamless and intuitive to access and use the different models offered in this all-in-one AI video generator. After log in to your Pollo AI account, on the UI of the generators, you’ll find the option to select from the various available AI models. After choosing your preferred model, you can customize the settings it comes with and start your generation.

“We believe the multi-model support will ultimately enhance their storytelling capabilities,” Camille added. “This update is a testament to our commitment to innovation and our dedication to supporting creators in their artistic journeys.”

This multi-model support feature is now available to all users. For more information about this feature and to start creating with any of the models, visit https://pollo.ai/text-to-video or https://pollo.ai/image-to-video.

MEDIA CONTACT
Camille Sawyer
CEO, HIX.AI
support@pollo.ai 

View original content:https://www.prnewswire.com/news-releases/pollo-ai-releases-multi-model-support-offering-all-in-one-video-generation-capabilities-302348811.html

SOURCE Pollo AI

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SUS ENVIRONMENT, Global Leading WtE Corporation, Launches New Brand Identity

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January 13, 2025

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SHANGHAI, Jan. 13, 2025 /PRNewswire/ — As the world’s population grows and industrialization accelerates, the conflict between energy and the environment is intensifying. The search for a balance between energy supply and environmental protection has become a crucial issue for global sustainable development.

In January 2025, SUS ENVIRONMENT launches new global brand identity. This renewal improves the brand image and enriches the brand connotation, bolstering its commitment to global sustainable development.

PART 1: Logo Renewal

The abbreviation “SUS”,” which is derived from “sustainable”,” emphasizes the company’s mission to create a cleaner and more friendly living environment through waste-to-energy solutions. Inspired by the traditional Chinese Tai Chi diagram, the graphic incorporates the concept of cyclic generation, shows the characteristics of energy recycling and expresses the brand endless vitality.

PART 2: Mission Connotation Expansion  

The refreshed brand highlights SUS ENVIRONMENT’S unwavering focus on stakeholder benefits:

Environmental Impact: Solving waste disposal challenges to create cleaner environments.Employee Well-Being: Promoting diversity, equity and inclusiveness to enhance employee satisfaction.Community Engagement: Building supportive environments to improve community living standards.Business Integrity: Establishing fair and transparent practices to strengthen partnerships.

PART 3: Brand Colors

The primary colors of SUS ENVIRONMENT are blue and green to symbolize technological innovation and environmental protection. They are complemented by metallic gold and technical silver to convey high quality and stability. Together, these colors embody the core values of the brand: Professionalism, Innovation, Vitality, and Trustworthiness.

The new global brand identity heralds the next chapter for SUS ENVIRONMENT. In the future, SUS ENVIRONMENT will leverage its strength to make the world a better place.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of June 2024, SUS ENVIRONMENT has established 10 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 84 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity 110,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 277 waste-to-energy plants across the world, comprising 518 incineration lines, with a daily capacity 290,000 tons of municipal solid waste. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sus-environment-global-leading-wte-corporation-launches-new-brand-identity-302348819.html

SOURCE Shanghai SUS ENVIRONMENT Co.,Ltd.

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MitrEarth, a knowledge platform, identifies risk points, provides disaster warning, reduces losses

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45 minutes ago

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January 13, 2025

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BANGKOK, Thailand, Jan. 13, 2025 /PRNewswire/ — MitrEarth, an innovative online platform developed by Chulalongkorn University lecturers, simplifies geological knowledge and provides cutting-edge topographic data for each Thai province. It identifies risk points, delivers disaster warnings, and enhances community preparedness. The platform gained prominence when heavy rains and muddy water devastated Mae Sai District, Chiang Rai Province, raising urgent questions: Where will the water flow? Will it reach our homes? Should we prepare to relocate?

Created by Prof. Dr. Santi Phailobli from Chulalongkorn University’s Department of Geology, MitrEarth addresses these concerns. Since its launch in 2019, it has become a trusted source for disaster-related information, gaining over 200,000 followers. Its topographic maps, developed using GIS tools and satellite data, enable users to understand their local terrain and assess disaster risks. These maps have been utilized by local authorities and public pages for disaster warnings and response planning.

During recent floods in Chiang Rai, Lampang, and Sukhothai, MitrEarth’s maps provided actionable insights. Pages like Chiang Rai Conversation and Ramrome Weather cited MitrEarth to warn residents in vulnerable areas. As Dr. Santi emphasizes, “Disasters, whether rare or frequent, can cause immense damage. Understanding geology helps us communicate and prepare effectively, reducing impacts.”

Dr. Santi’s platform also serves as an educational tool, offering free access to maps and resources for both teaching and disaster management. He advocates integrating disaster education into school curriculums, ensuring everyone understands local risks such as floods, mudslides, and tsunamis. Notably, he highlights the severe 2001 Phetchabun mudslide, which claimed 136 lives, as a reminder of the need for vigilance.

MitrEarth’s GIS maps play a crucial role in disaster management, offering detailed, real-time data tailored to various scenarios. The platform also collaborates with Chulalongkorn University’s Digital War Room, integrating predictive tools for floods and landslides. While Dr. Santi acknowledges AI’s potential in disaster forecasting, he believes Thailand lacks sufficient data for reliable implementation.

Despite these challenges, Dr. Santi remains committed to expanding MitrEarth’s capabilities. He continues to refine data sets, improve map accessibility, and engage directly with communities to enhance disaster preparedness. For those seeking to understand and mitigate natural disasters, MitrEarth offers a vital resource.

Explore more at the Facebook page mitrearth or mitrearth.org.

Read the full article at https://www.chula.ac.th/en/highlight/207225/

Media Contact:        

Chula Communication Center
Email: Pataraporn.r@chula.ac.th     

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mitrearth-a-knowledge-platform-identifies-risk-points-provides-disaster-warning-reduces-losses-302348829.html

SOURCE Chulalongkorn University Communication Center

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