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MedShift Announces Strategic Partnership with Spark Medical Marketing, Welcoming Dr. Randi Boyette as Strategic Growth Advisor

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MedShift, a leader in healthcare technology, has partnered with Spark Medical Marketing, North America’s largest aesthetics marketing firm, to bring greater benefits to its network of manufacturing partners and providers.

CHARLOTTE, N.C., Oct. 15, 2024 /PRNewswire-PRWeb/ — MedShift is excited to announce its partnership with Spark Medical Marketing that will help to further enhance the services they provide their customers. Alongside this collaboration, Dr. Randi Boyette, a distinguished expert in medical, aesthetics, and beauty marketing, will also join MedShift as the Strategic Growth Advisor. In this role, Dr. Boyette will be focused on implementing strategies that drive growth for MedShift’s core customer base of aesthetic providers and practice owners, while also focusing on further growing MedShift’s product offerings and partnerships to create an even more robust selection at the best prices and savings for their customers. This partnership is set to further solidify MedShift’s position as a leader in the healthcare technology sector and aesthetics industry as the only online retailer that offers products, devices, consumables, pharmaceuticals, supplies, training, and business-building support all in one place.

Dr. Randi Boyette and Spark Medical Marketing bring unmatched expertise and a proven track record of driving growth and innovation. Their strategic influence will be instrumental in advancing MedShift’s mission and making a significant impact on our industry.” Sean Shapiro, MedShift CCO

As CEO of Spark Medical Marketing and CMO of NewBeauty, Dr. Boyette has been at the forefront of digital marketing and AI integration to help drive growth for aesthetic practices of all sizes nationwide. Her career is marked by strategic vision and innovative leadership, consistently driving companies to new heights. Dr. Boyette now brings her expertise to MedShift, furthering its mission to provide state-of-the-art solutions for the aesthetic industry. As MedShift’s Strategic Growth Advisor, Dr. Boyette will leverage her expertise to empower MedShift customers to optimize operations, enhance digital strategies, and achieve greater success through strategic guidance and personalized support.

“I am honored to join MedShift and to bring Spark Medical Marketing’s expertise to support its mission of transforming the healthcare technology landscape,” said Dr. Boyette. “Together, we will leverage cutting-edge technology and strategic insights to drive unprecedented growth and success for our customers.”

A Partnership to Propel Growth and Innovation
As MedShift’s official marketing partner, Spark Medical Marketing, which services over 4,000 clinics, will support MedShift customers by delivering proven strategies that drive patient engagement and clinic growth. This collaboration promises to enhance MedShift’s offerings in several key areas:
-MedShift Store Expansion: Dr. Boyette will lead initiatives to expand the MedShift Store through new partnerships and additional product offerings. Medshift’s online marketplace features high-quality aesthetic supplies, injectables, GLP-1s, devices, and more from top brands. Customers will benefit from exclusive programs like the MedShift Insider Rewards loyalty program, low-price guarantee, and dedicated customer service and support.
-Comprehensive Marketing Solutions: Spark will bring its expertise to MedShift customers, offering innovative digital marketing strategies to boost patient acquisition and retention through targeted campaigns and consulting support.
-Educational Resources and Training: Clinics partnering with MedShift will gain access to exclusive workshops and training provided by Spark, focusing on the latest trends in aesthetics marketing designed to help boost practice revenue and growth.
-Strategic Market Expansion and Partnerships: Dr. Boyette will spearhead efforts to identify new growth opportunities and establish strategic partnerships, adding value to the MedShift network.
-Advanced Technology Integration: With Dr. Boyette’s and Spark’s extensive experience in digital strategy, they help integrate AI and advanced analytics into MedShift’s services, enhancing client outcomes through data-driven decision making.

A Vision for the Future
Sean Shapiro, COO of MedShift, expressed enthusiasm for the partnership, stating, “Dr. Randi Boyette and Spark Medical Marketing bring unmatched expertise and a proven track record of driving growth and innovation. Their strategic influence will be instrumental in advancing MedShift’s mission and making a significant impact on our industry.”

This collaboration promises to set new benchmarks for success and innovation in the healthcare technology sector, offering MedShift’s customers and partners unprecedented opportunities for growth. MedShift continues to expand its resources, ensuring customers receive the tools and support they need to thrive in the competitive aesthetics market.

For more information about MedShift and its comprehensive solutions, please visit store.medshift.com [store.medshift.com __title__ store.medshift.com]; medshift.com.

Contact: MedShift Email: comms@medshift.com, Phone: 800 980 0522

About MedShift: Founded in 2015 and headquartered in Charlotte, NC, MedShift leads the healthcare sector with innovative SaaS solutions aimed at transforming medical manufacturing. At the core of MedShift’s success is its robust Software offerings, designed to empower the industry with cutting-edge tools for operational efficiency and growth. Through platforms like Velocity, a comprehensive SaaS solution, and Pulse IoT, a connected device ecosystem, MedShift leverages data and technology to enhance business performance and streamline workflows. Serving markets including Dermatology, Gynecology, Plastic Surgery, and MedSpa, MedShift adds the Velocity Underwriting module to their platform to offer end-to-end solutions for device financing and online marketplaces. Partnering with over 40 aesthetic manufacturers and distributors, MedShift provides access to 113 devices, serving more than 5,000 customers globally. MedShift’s mission is to revolutionize the medical industry by driving business transformation through innovative software, data insights, and connectivity.

Media Contact

Alyson Mayernik, MedShift, 800-980-0522, alyson@medshift.com, store.medshift.com

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The Burke & Herbert Bank Foundation Reaffirms Local Bank’s Commitment to Community Development

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ALEXANDRIA, Va., Oct. 15, 2024 /PRNewswire/ — Burke & Herbert Financial Services Corp. (“Burke & Herbert”) is pleased to announce the launch of The Burke & Herbert Bank Foundation (“Foundation”), a new philanthropic initiative dedicated to building prosperity and supporting local communities. Burke & Herbert is proud to celebrate over 170 years of commitment to responsible growth and economic development, and the Foundation will provide targeted support to local organizations that are making a powerful and positive impact throughout Burke & Herbert Bank & Trust Company’s geographies.

A Community-Driven Approach to Support

The Burke & Herbert Bank Foundation is grounded in the belief that those who live and work in local communities understand their needs better than anyone else. By inviting community members, local leaders, and organizations to share their vision, the Foundation ensures its resources are directed toward initiatives that address unique challenges and create lasting change.

“We believe that the best solutions come from within the community itself,” said David P. Boyle, Chair and CEO of Burke & Herbert, “The Foundation is here to support those who are passionate about improving their neighborhoods, and together, we can achieve our goal of being the quintessential community bank by being a dependable, caring community partner.”

“The launch of The Burke & Herbert Bank Foundation affirms the commitment that David and I made when the alliance between Burke & Herbert Bank and Summit Community Bank was originally announced,” said H. Charles (“Charlie”) Maddy, III, President of Burke & Herbert, “Our commitment to the communities where we operate is part of cultivating richer and deeper relationships and underscores our aspiration to become the most sought-after community bank in our markets.”

Invitation to Submit Support Requests

The Burke & Herbert Bank Foundation encourages local organizations and leaders to submit requests for support via the Foundation’s website at burkeandherbertbank.com/foundationrequest. All applications will be thoroughly evaluated to ensure resources are directed to initiatives that align with the Foundation’s mission of fostering community growth and prosperity. Eligibility guidelines and application forms are available online at www.burkeandherbertbank.com/foundationrequest with both digital and printable submission options provided. Local representatives of the Foundation include David Boyle, Seth Feibelman, Garth Kunkle, Billie Jo Newman, Jane Petty, Tom Powell, Randy Price, Jack Rossi, Jeff Rouse, Alexis Santin, Toby Taylor, Christina Waddell, and Angela Zirk.

About Burke & Herbert

Burke & Herbert Financial Services Corp. is the financial holding company for Burke & Herbert Bank & Trust Company. Burke & Herbert Bank & Trust Company is the oldest continuously operating bank under its original name headquartered in the greater Washington, D.C. metropolitan area. With over 75 branches across Delaware, Kentucky, Maryland, Virginia, and West Virginia, Burke & Herbert Bank & Trust Company offers a full range of business and personal financial solutions designed to meet customers’ banking, borrowing, and investment needs. Learn more at investor.burkeandherbertbank.com.

For more information or to submit a support request, please visit at www.burkeandherbertbank.com/foundationrequest.

Media Contact:
Angela Zirk
Chief Experience Officer
Burke & Herbert Bank
azirk@burkeandherbertbank.com
304-530-0614

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SOURCE Burke & Herbert Financial Services Corp.

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Scott-Morgan Foundation Unveils Revolutionary AI-Powered Assistive Technology in Collaboration with Lenovo at Tech World ’24

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SEATTLE, Oct. 15, 2024 /PRNewswire/ — Today, the Scott-Morgan Foundation (SMF), a pioneering non-profit in assistive technology innovation, unveiled a groundbreaking AI-powered solution to transform the lives of people with amyotrophic lateral sclerosis (ALS) and other severe disabilities.

 

AI Restores Voices: Scott-Morgan Foundation, Lenovo, D-ID, 11Labs, Irisbond Unveil Revolutionary Tech @Tech World ’24

This revolutionary technology, revealed at Lenovo Tech World ’24, culminated years of collaboration between SMF and global technology leader Lenovo. It builds on the accessibility expertise of Thorsten Stremlau, SMF’s CTO and Systems Principal Architect at NVIDIA. Stremlau’s experience supporting Stephen Hawking’s IT needs, and his work with Dr. Scott-Morgan has been instrumental in shaping the foundation’s approach to leveraging AI for assistive technology.

Underscoring the foundation’s commitment to accessibility, SMF has partnered with ElevenLabs to provide free, personalized synthetic voices to anyone living with ALS. This ensures individuals maintain their unique vocal identities regardless of the disease’s progression.

At the heart of this innovation is a powerful integration of technologies:

D-ID’s hyper-realistic avatars allow users to maintain their visual presence and convey emotions, preserving their unique identities even as their physical abilities decline.ElevenLabs voice cloning delivers output in the user’s own voice, expressing emotion and personal identity.Irisbond’s eye-tracking technology enables control and communication across multiple platforms.Large Language Models (LLMs) powered by Lenovo interpret and expand on users’ intentions.

“This powerful technology is so often used for business or entertainment—which of course we love to see and support—but promoting social good is where we see it make a life-changing impact. D-ID has a long track record of leveraging its technology to help worthy causes,” said Gil Perry, co-founder and CEO of D-ID. “Working with this collaboration perfectly fits our strategy of using AI to make the world better and more connected.”

Eric Kern, Chief Engineer of the Scott-Morgan Foundation, explains, “We developed a custom RAG-based solution using the user’s own data such as emails and social media paired with either llama3’s large language model running on an NVIDIA RTX-40 class laptop or OpenAI’s API to enable automated and selectable responses. This dual choice generative AI system enables user choice to determine which system they are most comfortable – public or private.”

Human-Centric Design: Co-Creating with ALS Community: The foundation has collaborated closely with individuals living with ALS to ensure the technology truly meets user needs,” says Esther Duran, SMF’s Director of Design and Innovation.

LaVonne Roberts, CEO of SMF USA, emphasizes the potential impact: “We live in a world where millions are silenced by disability, including over 500 million people grappling with muscular or neurological conditions. While there’s currently no cure for ALS, our technology offers hope for maintaining quality of life and self-expression. This urgency drives our innovation. We’re not just imagining a world where even the most severely disabled individuals can fully express themselves—we’re building this revolutionary reality with the potential to impact lives on a massive scale.”

Erin, a 24-year-old botany graduate living with ALS and project participant, shares: “This technology isn’t just about maintaining my voice; it’s about expanding my future possibilities. As someone who went from studying plants to advocating on social media, I know that ALS doesn’t define us – our dreams and determination do.”

Iomar, a former hedge fund partner and father of young children, brings financial acumen and personal urgency to the project. He states, “This suite of technologies – from AI avatars and voice cloning to personalized language models – isn’t just about communication; it’s about preserving our full identities. Focusing on reducing eye fatigue is crucial, allowing us to engage longer. We’re not just developing assistive technology but bridging the gap between our minds and physical limitations.”

Andrew Morgan, CEO of the Scott-Morgan Foundation, summarizes the broader impact: “We’re creating a future where AI is accessible to all, transforming lives regardless of economic status or physical limitations. This technology isn’t just assistive; it’s paradigm-shifting. Together with our partners, we’re ushering in a new era of inclusive innovation.”

Roberts, a Zero Project’s Equitable AI Alliance member, emphasizes the foundation’s commitment to inclusive AI development: “We’re pushing for accessibility and disability inclusion in AI development.” The AI Avatar presented at Lenovo Tech World will also be showcased at the Zero Project Conference 2025, extending its impact to the global disability community.

This collaboration between the Scott-Morgan Foundation, Lenovo, and other tech partners marks a significant milestone in assistive technology. By embodying the “curb-cut effect” in technological advancement, the foundation is driving accessibility for all. This refers to solutions designed for people with disabilities that ultimately benefit a much broader population.

Roberts concludes: “We’re not just giving people with severe disabilities a voice; we’re amplifying their dreams, creativity, and ability to shape the world. This is the beginning of a new era where disability doesn’t define capability, and AI becomes a bridge to full societal participation. We’re not just changing lives; we’re revolutionizing what it means to be human in a digital age.”

The Scott-Morgan Foundation is redefining human potential through technology. We pioneer human-centric, AI-driven assistive solutions, focusing on ALS/MND to create innovations that serve the broadest spectrum of disabilities. Our “design for all” approach ensures no one is left behind. Collaborating with the disability community and tech leaders, we develop integrated, accessible technologies that empower millions to communicate, create, and fully participate in society. By democratizing cutting-edge innovation, we challenge perceptions of disability and foster an inclusive future where everyone, regardless of physical limitations, actively shapes our shared world.

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SOURCE The Scott-Morgan Foundation

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Syngenta Crop Protection and Taranis Partner to Drive AI-Powered Agronomy Solutions and Business Opportunities for Retailers

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Collaboration brings advanced AI-powered recommendations and conservation-focused services to boost farm productivity and profitability

GREENSBORO, N.C., Oct. 15, 2024 /PRNewswire/ — Syngenta Crop Protection, LLC, a global leader in crop protection, is proud to announce that Syngenta and Taranis, the world’s leading AI-powered crop intelligence platform, have entered into a multi-year collaboration to bring Artificial Intelligence (AI)-driven agronomic productivity and conservation-focused innovation to agricultural retail partners in the US.

Starting in 2024/2025 and over a three-year period, the collaboration will involve a significant investment aimed at supporting ag retailers in the adoption of Taranis’ AI-powered agronomic platforms so retail partners can benefit from AI-derived leaf-level remote scouting insights and generative AI (GenAI) agronomic recommendations. This collaboration is designed to revolutionize ag retailer workflows while optimizing farm decision making, facilitating grower adoption of conservation practices, and increasing farm profitability.

“We believe this collaboration with Taranis will help retailers tap into the full potential of AI and digital agronomy, unlocking new levels of operational efficiencies,” said Paul Backman, head of North America Crop Protection digital agriculture & sustainable solutions. “By combining Syngenta’s industry-leading portfolio with Taranis’ AI-driven insights, we empower retailers to deliver better, faster and more precise service to their grower-customers.”

Ongoing development between Syngenta and Taranis will support the continued advancement of AI-powered agronomic platforms. The collaboration will include technology and features from Syngenta’s Cropwise platform with Taranis’ leading crop intelligence solution and will target innovation in areas including conservation agronomy, agricultural productivity, and AI-enabled agronomic solutions.

Leaf-Level AI-Driven Agronomic Recommendations
Syngenta will extend a unique offer focused in the Midwest to support targeted retailers’ adoption of Taranis’ AI-driven intelligence platform providing leaf-level 0.3mm/pixel resolution threat detection of weed species, insects, diseases and nutrient deficiencies. The service will enable retailers to remotely scout more acres, more comprehensively, from anywhere they access the platform, and to easily prioritize the fields that require the most immediate attention.  Paired with Ag Assistant™, the Taranis GenAI agronomy engine, retail advisors can generate data-driven expert agronomic recommendations that save time and allow them to act decisively to help their grower-customers protect their crops using Syngenta’s market-leading crop protection portfolio, resulting in yield-enhancing crop management practices that improve retailer and grower productivity and profitability.

“Having an instantaneous understanding of the issues and the optimal solution creates efficiencies and opportunities the industry has never seen before,” said Opher Flohr, CEO of Taranis. “This collaboration with Syngenta is a significant step forward in driving the AI revolution for production agriculture.”

Future collaboration between Syngenta and Taranis will seek to integrate Syngenta’s Cropwise platform with Taranis’ Intelligence Service to further enhance digital agronomy solutions available to Retail partners.

Hassle-Free Conservation Services
This collaboration on conservation services will enable retail partners to offer their grower-customers access to Taranis’ conservation platform through a success-based model. The platform helps growers access funding for adoption of conservation practices, and when coupled with Taranis support has shown increased conservation funding success rates.  Validation of sustainable practices is streamlined through an automated process that seamlessly fulfills conservation reporting requirements.    

“Our collaboration with Taranis underscores Syngenta’s commitment to sustainability,” said Paul. “By offering easy access to conservation tools and funding, we are making it simpler for growers to adopt sustainable practices that further preserve their legacy.”

Future collaboration between Syngenta and Taranis will bring additional sustainability-focused benefits including integration of Syngenta’s Cropwise Sustainability platform with Taranis’ Conservation Service to access emerging market opportunities for retailers and growers created through digitally enabled conservation agronomy practices.

About Syngenta
Syngenta Crop Protection and Syngenta Seeds are part of Syngenta Group, one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality, and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources.

The content of this release is for information purposes only. This release is not, and should not be construed as, an offer to sell or issue or the solicitation of an offer to buy any securities or other property interests.

To learn more, visit www.syngenta.com and www.goodgrowthplan.com. Follow us on X at www.x.com/Syngenta and www.x.com/SyngentaUS and on LinkedIn at www.linkedin.com/company/syngenta

Media Contacts:
Kathy Eichlin
Head of US Crop Protection Communications
Kathy.Eichlin@Syngenta.com
336-544-4011

Susan Luke
Senior Communications Manager of US Crop Protection Communications
Susan.Luke@Syngenta.com 

About Taranis
Taranis is the world’s leading AI-powered crop intelligence platform, providing ag advisors and their growers with data-driven agronomic recommendations that drive farm management and input decisions. Through full-service, leaf-level data capture, Taranis’ insights and services allow the growers to accelerate decision making, simplify management, maximize profitability and enhance their sustainable farming practices. Since its founding, Taranis has worked with the world’s top agricultural retailers and crop protection companies, serving millions of acres for customers in the United States, Brazil, and Europe. Taranis has offices located in Westfield, Indiana, Tel Aviv, Israel, and Campinas, Brazil. To learn more visit www.taranis.com.

Sarah Rang
Director of Marketing
sarah.rang@taranis.com
317-804-2031

Cautionary Statement Regarding Forward-Looking Statements
This document may contain forward-looking statements, which can be identified by terminology such as ‘expect’, ‘would’, ‘will’, ‘potential’, ‘plans’, ‘prospects’, ‘estimated’, ‘aiming’, ‘on track’ and similar expressions. Such statements may be subject to risks and uncertainties that could cause the actual results to differ materially from these statements. For Syngenta, such risks and uncertainties include risks relating to legal proceedings, regulatory approvals, new product development, increasing competition, customer credit risk, general economic and market conditions, compliance and remediation, intellectual property rights, implementation of organizational changes, impairment of intangible assets, consumer perceptions of genetically modified crops and organisms or crop protection chemicals, climatic variations, fluctuations in exchange rates and/or commodity prices, single source supply arrangements, political uncertainty, natural disasters, and breaches of data security or other disruptions of information technology. Syngenta assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors.

©2024 Syngenta, 410 Swing Road, Greensboro, NC, 27409. The Syngenta logo is a registered trademark of a Syngenta Group Company. All other trademarks are the property of their respective owners.

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