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Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression

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Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles

CHICAGO, Oct. 14, 2024 /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.

The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.

Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.

At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.

“Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.””Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”

The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.

“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”

Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.

Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.

About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Contact:
Maya Savino
maya.savino@fleishman.com

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SOURCE The Gatorade Company

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IEM Donates $100,000 to Support Hurricane Relief Efforts in North Carolina and Florida

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MORRISVILLE, N.C., Oct. 14, 2024 /PRNewswire/ — As part of our commitment to community resilience and recovery, IEM International, Inc., a recognized leader in emergency management and disaster recovery, donated $100,000 to state-led hurricane relief funds in North Carolina and Florida. With deep ties to both states—our headquarters in North Carolina and a strong presence in Florida—we are proud to stand with state and local leaders and first responders in helping survivors rebuild their lives following the devastating impact of Hurricanes Helene and Milton.

IEM contributed $50,000 to the North Carolina Disaster Relief Fund to support recovery from Hurricane Helene, and $50,000 to the Florida Disaster Fund to support recovery from Hurricanes Helene and Milton.

Both states experienced significant damage and loss, with entire communities facing the daunting task of rebuilding. IEM has employees deployed across the Southeast to assist state and local governments in supporting and augmenting their response and recovery operations.

“The destruction caused by Hurricanes Milton and Helene left individuals, families, and communities with an overwhelming recovery ahead,” said Bryan Koon, IEM President and CEO. “We are honored to support the communities where we live and work. North Carolina and Florida are home to many of our team members, and our team is working closely with local leaders to ensure that these areas recover and rebuild stronger after the storms.”

“With over 40 years of experience in disaster recovery, IEM understands the long-term needs of communities facing recovery from catastrophic events. This donation is part of our broader commitment to building resilience nationwide,” said Madhu Beriwal, IEM Founder and Chairwoman.

“On behalf of Volunteer Florida, we would like to thank IEM for their generous financial support to the Florida Disaster Fund as we continue statewide recovery efforts following Hurricanes Helene and Milton,” said Josie Tamayo, CEO of Volunteer Florida. “Their contribution will provide critical resources to help rebuild the impacted communities.”

“We are deeply grateful to IEM for their generous $50,000 donation to the NC Disaster Relief Fund. Their commitment to helping government partners navigate the recovery process is invaluable. Together, we will not only rebuild but also create stronger, more resilient communities prepared for the challenges ahead,” commented Brittany Pruitt Fletcher, President and CEO, United Way of North Carolina.

About IEM
As the largest woman- and minority-owned management consulting firm in the world, IEM is at the forefront of building a safe, secure, and resilient world. Founded in 1985, IEM integrates science, technology, and real-world experience to provide our clients with innovative solutions and outcomes that matter. Our services encompass emergency management, homeland security, long-term disaster recovery, critical infrastructure, project and grants management, logistics, public health, digital citizen services, innovative technologies, and public engagement and outreach. For more information, visit iem.com.

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SOURCE IEM International, Inc.

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Step Up to More Runtime and Better Performance™: CRAFTSMAN® Adds to V20* BRUSHLESS RP™ Line

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Latest additions include a drill/driver, hammer drill and impact driver Limited time deal: CRAFTSMAN CLUB® members get a free V20* battery with the purchase of $149 or more worth of select CRAFTSMAN® products**

TOWSON, Md., Oct. 14, 2024 /PRNewswire/ — Stanley Black & Decker’s iconic CRAFTSMAN® brand is adding several new additions to its V20* BRUSHLESS RP™ line of power tools designed to deliver more runtime and better performance‡. The latest additions include a drill/driver, hammer drill, impact driver, screwdriver, 2-tool combo kit and circular saw to help tackle those big DIY projects on your list, whether you’re creating a feature wall, building a pergola, or refinishing furniture.

“At CRAFTSMAN, we are committed to providing tools that empower our users to tackle just about any size home project with confidence,” said Josh Tarini, director of product management at CRAFTSMAN®. “Our new V20* BRUSHLESS RP™ products are designed to offer more power, performance and reliability. With the V20* battery system, you can easily switch between tasks, keeping your momentum going strong.”

New products added to the CRAFTSMAN® V20* BRUSHLESS RP™ lineup include:

V20* BRUSHLESS RP™ 1/2 in. Drill/Driver Kit (CMCD725D2) – Get pro performance with up to 60% more power and up to 34% faster drilling. Work for extended periods with a brushless motor that has a 2-speed gear box and drills up to 2,000 no-load RPM and 130 holes per charge1.V20* BRUSHLESS RP™ 1/2 in. Hammer Drill (Tool Only) (CMCD726B) – Complete long tasks by drilling up to 34% faster2 with up to 2,000 no-load RPM.V20* BRUSHLESS RP™ Cordless 1/4-in. Impact Driver (Available in Bare and Kitted) (CMCF830B, CMCF830D2) – Complete large projects with up to 55% faster driving and up to 24% more runtime3.V20* BRUSHLESS RP™ Screwdriver (Tool Only) (CMCF610B) – Drive up to 560 fasteners per charge4 with a high-efficiency motor that drives up to 1,080 no-load RPM.V20* BRUSHLESS RP™ 2-Tool Combo Kit (2 Batteries) (CMCK2530C2) – Experience up to 60% more power5 using the Drill/Driver and 1,800 in-lbs. of max driving torque using the Impact Driver.V20* BRUSHLESS RP™ 4.5 in. Circular Saw (Tool Only) (CMCS405B) – Perfect for tight spaces and extended-reach applications, the circular saw’s brushless motor delivers up to 4,500 no-load RPM for efficient cutting through various materials.

Free 4Ah Battery** for CRAFTSMAN CLUB® Members with $149 or More Purchase of Qualifying CRAFTSMAN® Products
Now through October 31, 2024, CRAFTSMAN CLUB® members can receive a free CRAFTSMAN® 4Ah battery**, an estimated $119 retail value, with the purchase of any V20* products or select mechanics tool sets (CMMT12125L, CMMT99080L and CMMT99121L) totaling $149 or more. Available in-store and online at participating retailers. For more details and to shop the promo, click here.

New CRAFTSMAN® V20* BRUSHLESS RP™ products are available in stores and online where CRAFTSMAN® products are sold. To learn more about these products and the entire line of CRAFTSMAN® tools and solutions, visit www.CRAFTSMAN.com.

* Maximum initial battery voltage (measured without a workload) is 20 volts. Nominal voltage is 18.

** Valid only on purchases of select products totaling $149 made by CRAFTSMAN CLUB® members from 9/1/24 to 10/31/24. Offer available in-store or online at Lowe’s, Ace Hardware, Blain’s Farm & Fleet, CRAFTSMAN.com, and Amazon.com (excluding 3rd party sellers and resellers). Receipt must be submitted by 11/15/24. Valid only in contiguous U.S. (excludes Alaska and Hawaii). Restrictions apply. Go to https://www.craftsman.com/pages/battery-redemption-terms-and-conditions for full details.

‡ CRAFTSMAN® brushless motors are capable of achieving higher efficiency, longer runtime and outputting higher power per unit volume when compared to like CRAFTSMAN® brushed motors using like batteries and types of applications.

1 CMCD725D2: More power based on MWO vs. CMCD700 drill/driver using CMCB202 battery; faster drilling vs. CMCD700 drill/driver using CMCB202 battery drilling 3/4″ Irwin speed bore drill bit into 2x SPF, speed 2; and holes per charge using CMCB202 battery drilling 3/4″ Irwin speed bore drill bit into 2x SPF, speed 2.

2 CMCD726: vs. CMCD700 drill/driver using CMCB202 battery (sold separately) drilling 3/4″ Irwin speed bore drill bit into 2x SPF, speed 2.

3 CMCF830B/CMCF830D2: faster driving 3″ deck screw into 4×4 pressure treated lumber vs. CMCF800 impact driver and CMCB202 battery; more runtime per charge, driving 3″ deck screws into 4×4 pressure treated lumber vs. CMCF800 impact driver and CMCB202 battery.

4 CMCF610B: on average, using CMCB202 battery (sold separately) based on time to install 2 1/2″ screws into 2 pieces of SPF on max clutch setting.

5 CMCK2530C2: based on MWO vs. CMCD700 drill/driver using CMCB2011 battery.

About CRAFTSMAN®
CRAFTSMAN® is an American icon that homeowners and auto enthusiasts have trusted since 1927 – and today’s CRAFTSMAN® continues that legacy. With a focus on reliable, high-performance tools, storage and equipment, CRAFTSMAN® has revived its long-established pride in superior quality. Now it’s easier than ever to get the tools trusted for generations at more places than ever. For more information visit www.CRAFTSMAN®.com or follow CRAFTSMAN® on FacebookInstagram and TikTok.

About Stanley Black & Decker
Founded in 1843 and headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The Company’s approximately 50,000 diverse and high-performing employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world’s builders, tradespeople and DIYers. The Company’s world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit: www.stanleyblackanddecker.com or follow Stanley Black & Decker on FacebookInstagramLinkedIn and X.

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SOURCE CRAFTSMAN

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Autire Partners with CPAmerica to Transform the EBP Auditing Process

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CPAmerica, Inc. is excited to announce a new partnership with Autire Technologies, welcoming them as a new Preferred Provider for the association.

GAINESVILLE, Fla., Oct. 14, 2024 /PRNewswire-PRWeb/ — CPAmerica, Inc. is excited to announce a new partnership with Autire Technologies, welcoming them as a new Preferred Provider for the association. Autire, a cutting-edge SaaS solution, is an end-to-end, fully automated, standards-based auditing tool designed to streamline Employee Benefit Plan (EBP) audits, allowing CPA firms to complete audits in half the time they’re used to.

“Through our partnership with Autire, member firms will gain access to auditing solutions, enhancing efficiency and precision in the EBP audit process,” said Horvath.

Built by CPAs for CPAs, Autire automates and validates key audit steps, simplifying the auditor’s workflow. With comprehensive documentation and clear insights into audit outcomes and risks, Autire makes the process more manageable. The platform also provides easy onboarding, customized training, and ongoing support to ensure smooth adoption

“We’re thrilled to partner with CPAmerica and provide its member firms with a solution that not only streamlines employee benefit plan audits but also enhances accuracy and compliance,” said Brian Price, CEO of Autire. “By cutting audit time by more than 50%, Autire enables firms to focus on delivering higher-value services while reducing risk and improving profitability.”

Autire joins over 70 CPAmerica Preferred Providers and is eager to help member firms transform their EBP audit processes through instantaneous risk assessment, standards-based deliverables, and customizations at the firm and plan level.

“We are excited to welcome Autire as our latest Preferred Provider,” said Grace Horvath, President & CEO of CPAmerica. “Through our partnership with Autire, member firms will gain access to auditing solutions, enhancing efficiency and precision in the EBP audit process.”

About CPAmerica, Inc.:
CPAmerica, Inc. is an accounting association made up of independent certified public accounting firms that is built on four key goals: to continuously improve; to make more money; to strengthen relationships among member firms; and to bring prestige to firms both domestically and internationally. CPAmerica is a member of Crowe Global, an accounting network with 230+ independent accounting and advisory services firms in 140+ countries that have a combined firm revenue of $5.3 billion. Learn more about CPAmerica at http://www.cpamerica.org.

About Autire:
Autire is a comprehensive SaaS platform designed to streamline and optimize the 401(k) audit process, transforming it from a time-consuming, error-prone task into an efficient, accurate, and profitable operation for CPA firms. As the industry’s only all-in-one, fully automated, standards-based auditing solution, Autire features full population testing, automated risk assessments, and instant error detection, making audits faster, more reliable, and far less labor-intensive. With a focus on reducing audit fatigue, ensuring compliance, and boosting firm profitability, Autire helps modern CPA firms stay competitive in today’s demanding regulatory environment. For more information about Autire, visit Autire.com.

Media Contact

Amy Azoulay, CPAmerica, Inc., 352-727-4070, aazoulay@cpamerica.org, www.cpamerica.org

View original content to download multimedia:https://www.prweb.com/releases/autire-partners-with-cpamerica-to-transform-the-ebp-auditing-process-302274834.html

SOURCE CPAmerica, Inc.

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