Technology

AI in Social Media Market worth $10.33 billion by 2029- Exclusive Report by MarketsandMarkets™

Published

5 hours ago

October 11, 2024

DELRAY BEACH, Fla., Oct. 11, 2024 /PRNewswire/ — The AI in Social Media Market is projected to grow from USD 2.20 billion in 2024 to USD 10.33 billion by 2029, at a compound annual growth rate (CAGR) of 36.2% during the forecast period, according to a new report by MarketsandMarkets™. The market is expected to grow due to the rise in the need for more personalized user experiences, optimized advertising, and automated customer service.

Browse in-depth TOC on “AI in Social Media Market”

315 – Tables
63 – Figures
320 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2019-2029

Base year considered

2023

Forecast period

2024-2029

Forecast units

USD (billion)

Segments Covered

Product type, Use case, End user, and Region

Geographics covered

North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Companies covered

Major vendors in the global AI in Social Media Market are Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US), Baidu (China), OpenAI (US), Hootsuite (US), Qualtrics (US), Brandwatch (UK), Converseon (US), Meltwater (US), Quid (US), Digimind (France), CreatorIQ (US), Aspire.io (US), Lately.AI (US), SocialPilot (US), Copy.ai (US), Flick (UK), Dash Hudson (US), Jasper (US), Upfluence (US), Ocoya (Lithuania), Upgrow (US), StoryChief (Belgium), Genius.AI (UAE), ContentStudio (US), Emplifi (US), Lumen5 (US), Buffer (US), Narrato (India), Mentionlytics (UK), Kapwing (US), Predis.AI (India), Pictory (US), Midjourney (US), and Synthesia (UK).

The major factors driving the market growth of AI in Social Media Market include the introduction of AI-powered deepfake detection in social media to identify and flag altered content. Social platforms are increasingly relying on advanced AI algorithms to detect and flag manipulated videos, images, and audio, addressing growing concerns about misinformation, fraud, and digital deception. Growth in Gen AI-based content creation tools enables brands to create captivating and unique content. These tools empower brands to effortlessly create captivating, unique content at scale, allowing personalized engagement with audiences. The rising demand for highly personalized content and recommendations tailored to user preferences and behavior are shaping the social media market. This personalization boosts user satisfaction, fosters stronger engagement, and increases time spent on platforms, benefiting users and advertisers. Improved collaboration between influencers and brands is boosting the effectiveness of influencer marketing campaigns with AI. AI tools help brands and influencers to better understand the audiences by analyzing data like preferences, behaviors, and trends. This helps both brands and influencers grow their reach and engagement which makes influencer marketing campaigns successful.

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Advent of Gen AI-based content creation tools enables brands to create captivating and unique content.

The rise of gen AI-based content creation tools has transformed social media by empowering brands to create unique content. These tools are powered by advanced language models, enable automated text generation, images, and videos that cover target audiences, and maintain a dynamic presence on platforms. The utilization of gen AI across sectors such as entertainment, healthcare, and marketing agencies is transforming content creation and customer engagement. Gen AI also simplifies content production workflow, reducing time and cost related to traditional content creation methods. Global tech giants are investing heavily in AI technologies to improve user experience, enhance advertising effectiveness, and gain competitive advantages in the AI in social media market.

By Product type, the influencer marketing segment registers for the fastest growing market during the forecast period.

By automating and optimizing influencer marketing, AI social media tools enable brands to make data-driven decisions, reach relevant audiences, and ensure their campaigns are more effective and cost-efficient. AI-based social media tools in influencer marketing assist brands in detecting fraudulent influencers, which can improve the ROI, increase sales, and improve the brand’s reputation. For instance, AI content tools like Lumen5, Canva, Jasper, and Midjourney are major tools for improving influencer marketing strategies by crafting high-quality content.

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By region, Asia Pacific to register the highest CAGR market during the forecast period.

Asia Pacific is a rapidly growing region for AI in social media, compelled by high mobile and internet penetration rates and a young, tech-savvy population. Countries like China, India, Japan, and South Korea are leading the adoption, with social media platforms being central to the region’s social media ecosystem. With the vast amount of content generated in diverse languages, AI in social media is used for content moderation, language translation, and understanding user-generated content, specifically across China and India.

Top Key Companies in AI in Social Media Market:

Some major players in the AI in Social Media Market include Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US), Baidu (China), OpenAI (US), Hootsuite (US), Qualtrics (US), Brandwatch (UK), Converseon (US), Meltwater (US), Quid (US), Digimind (France), CreatorIQ (US), Aspire.io (US), Lately.AI (US), SocialPilot (US), Copy.ai (US), Flick (UK), Dash Hudson (US), Jasper (US), Upfluence (US), Ocoya (Lithuania), Upgrow (US), StoryChief (Belgium), Genius.AI (UAE), ContentStudio (US), Emplifi (US), Lumen5 (US), Buffer (US), Narrato (India), Mentionlytics (UK), Kapwing (US), Predis.AI (India), Pictory (US), Midjourney (US), and Synthesia (UK).

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

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Technology

Artificial Intelligence Could be the Key to Predictive Aviation Safety

Published

50 mins ago

October 11, 2024

Find out more at IASS 2024 in Rio de Janeiro

ALEXANDRIA, Va., Oct. 11, 2024 /PRNewswire/ — The goal for aviation is a proactive safety regime that will enable airlines, regulators, air navigation service providers, and other industry stakeholders to identify, understand, and mitigate emerging risks well before they result in an accident or incident. Artificial intelligence (AI) and advanced computing are seen as keys to achieving that goal, but how does the industry harness that potential and make proactive safety a reality?

At Flight Safety Foundation’s 77th annual International Aviation Safety Summit (IASS) next month in Rio de Janeiro, a panel of experts from some of the world’s most advanced safety information collection, analysis, and sharing programs will discuss how their programs are pushing the boundaries of safety through advanced data sharing, collaborative analysis, and cross-regional cooperation. Leaders from the Brazilian Commercial Aviation Safety Team, the U.S. Aviation Safety Team, and the European Union Aviation Safety Agency’s Data4Safety program will explore how integrating diverse safety data and methodologies can potentially transform aviation safety and foster a global network committed to innovation and excellence in risk management.

Commercial aviation in all its forms runs on and produces vast amounts of data, and it has long been understood that unlocking that data is essential for continuous safety improvement. In a separate session, a panel of technology experts will dive into how AI and advanced computing are being used to improve aviation safety processes and to better understand new data streams and the relationships between hazards, as well as other factors that could affect the safety of flight.

IASS 2024 is scheduled for Nov. 5–7 at the Grand Hyatt Rio de Janeiro. For more information and to register, please visit the IASS 2024 page on the Foundation’s website.

About Flight Safety Foundation

Flight Safety Foundation is an independent, nonprofit, international organization engaged in research, education, advocacy, and communications to improve aviation safety. The Foundation’s mission is to connect, influence, and lead global aviation safety.

Media Contact:

Frank Jackman
Director, Communications and Research
+1 703.739.6700, ext. 116
jackman@flightsafety.org

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SOURCE Flight Safety Foundation

Technology

Comtrend Showcases OpenPON and Latest Broadband Solutions at WISPAPALOOZA 2024

Published

50 mins ago

October 11, 2024

Featuring a Live Demonstration and Expert Insights on Flexible, Low-Cost Fiber Deployments for WISPs

IRVINE, Calif., Oct. 11, 2024 /PRNewswire-PRWeb/ — Comtrend, a leader in broadband networking solutions, is set to showcase its latest innovations at WISPAPALOOZA, taking place from October 14-17 at the Paris and Horseshoe Hotels in Las Vegas, Nevada. A central focus will be on OpenPON, a groundbreaking open-architecture approach to fiber delivery that is revitalizing fiber deployments. Comtrend has been actively promoting OpenPON across the nation, highlighting the advantages of vendor flexibility and competitive pricing enabled by this open market model. Designed to offer scalability, flexibility, and cost-effective alternatives to proprietary systems, OpenPON is particularly well-suited for the WISP market. In addition to OpenPON, Comtrend will unveil its expanded ONT lineup, which includes the GRG-4283, GRG-4286, GRG-4361, and the soon-to-be-released XGSF-4606 SFP ONT. In collaboration with Fonex, a leading provider of disaggregated networking solutions, attendees will also witness a live demonstration of OpenPON that features an XGS-PON Micro OLT and Comtrend’s ONTs.

Comtrend, a leader in broadband networking solutions, is set to showcase its latest innovations at WISPAPALOOZA, taking place from October 14-17 at the Paris and Horseshoe Hotels in Las Vegas, Nevada.

Additionally, Comtrend will participate in a panel discussion exploring how its new coax-based DPU can bring gigabit speeds throughout MDUs by leveraging combined technologies to optimize efficiency and reduce costs.

Key Highlights at WISPAPALOOZA 2024:

OpenPON Demonstration: Deploying Flexible, Low-Cost Last-Mile Fiber Networks
(Booth #302)
In partnership with Fonex, Comtrend will showcase how service providers can deploy scalable, cost-effective broadband services using a combination of an XGS-PON Micro OLT, ONT, and Ethernet gateway. This demonstration highlights the benefits of OpenPON architecture in creating adaptable and future-ready networks.

Speaking Session: Fiber Networks: Leveraging Hybrid Solutions
(Wednesday, October 16, 2024, 2:30 PM – 3:30 PM | Champagne 4)

Join Comtrend’s Senior Director of Product Strategy, Bradley H. Joe, for an insightful discussion on innovative approaches to delivering gigabit speeds to MDUs that do not have fiber infrastructures. The session will explore how hybrid solutions—combining various technologies—can optimize efficiency and reduce costs. Learn how integrating alternative tools can accelerate deployment timelines, increase scalability, and generate faster revenue capture.

For more information about Comtrend’s participation at WISPAPALOOZA or to schedule a meeting, please contact Sarah.Tomasi@Comtrend.com.

About Comtrend:
Comtrend is a leading provider of broadband networking solutions, specializing in last-mile access networking. With over three decades of industry experience, we have a deep understanding of Service Providers. That’s why we are dedicated to offering open solutions and supporting industry standards, ensuring flexibility, future-proofing, and scalability. Our commitment to innovation is evident through our support of the OpenPON initiative—a groundbreaking open approach to fiber delivery. Comtrend’s hardware and software solutions include ONTs, gateways, home networking, and management software, all designed to meet the evolving needs of Service Providers. We continually collaborate with a wide network of partners to bring best-in-breed solutions to Service Providers.

Media Contact

Sarah Tomasi, Comtrend, (949) 753-9640, sarah.tomasi@comtrend.com, us.comtrend.com

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SOURCE Comtrend

Technology

HealthCentral Wins Top Honors at MM&M Awards for Consumer, Professional Brands

Published

50 mins ago

October 11, 2024

NEW YORK, Oct. 11, 2024 /PRNewswire/ — HealthCentral, a leading digital health platform serving patients living with chronic and serious illness, has taken top honors at the 2024 Medical Marketing and Media (MM+M) Awards, winning the Gold Award for Healthcare Consumer Media Brand for an unprecedented third consecutive year and a Silver Award for Healthcare Professional Media Brand for Oncology News Central, an essential hub for oncology information and insights.

Announced October 10 in New York City, the MM+M Awards recognize the most creative and effective healthcare marketing and communications platforms and campaigns in the industry.

“We are honored to receive awards this year for both our consumer and professional brands, including being the only brand to receive MM&M’s consumer award three years in a row,” said Steve Zatz, M.D., CEO of HealthCentral Corp. “These achievements speak to our commitment to deliver premier content that informs, educates, and builds community for both people living with chronic illness and the professionals who care for them.”

In honoring HealthCentral, the MM+M Awards highlighted the platform’s ability to inform and inspire with science-driven editorial, video, and social content that is both compassionate and clear-eyed. Actionable self-care guides, relatable news and features, and realistic first-person perspectives on the challenges of living with chronic illness encourage confidence and build community, while courageous explorations into controversies, such as medical gaslighting and the financial burdens of chronic disease, uncover overlooked issues that can make the lives of people with serious illnesses more difficult.

MM&M’s recognition for Oncology News Central noted the platform’s expert and efficient curation of breaking clinical news, and its focus on delivering information in context, providing practical insights on how physicians can best incorporate new findings into clinical practice through peer-to-peer discussions, video roundtables, and podcasts.

“Receiving the MM&M awards is a testament to the excellence and hard work of our teams and of our commitment to understanding the needs of our audiences,” said Chief Content Officer Jo-Ann Strangis. “Together, our platforms reflect our mission to encourage people to live their best possible lives and to ensure their physicians are equipped with the knowledge and expertise needed to deliver optimal patient care.”

About HealthCentral

HealthCentral Corporation operates leading digital platforms that serve patients living with chronic illness, their care partners and health professionals who care for them. HealthCentral Corporation’s award-winning destinations include HealthCentral, MedCentral, Patient Power, Oncology News Central, TheBody, and TheBodyPro.

Media Contact:

Patricia Garrison
908-591-3452
PR@healthcentral.com

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SOURCE HealthCentral Corp.