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Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability

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Industry-leading brand safety partner expands measurement and video exclusion capabilities as TikTok introduces new brand ad placements

LOS ANGELES, Oct. 8, 2024 /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok’s new Video Exclusion List product. This development comes as TikTok continues to expand third party transparency across Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

Industry-leading brand safety partner Zefr expands measurement and video exclusion capabilities on TikTok

Announcing Video Exclusion List via Alpha
Since April of 2024, Zefr and TikTok have partnered with leading advertisers to pilot incremental video exclusions on top of TikTok’s best-in-class brand safety inventory filters. In this next phase of development, Zefr will work to expand the availability of TikTok’s new Video Exclusion List product to additional global enterprise clients. This new innovation allows brands the ability to choose TikTok’s best-in-class Inventory Filter, and further customize brand specific exclusions through Zefr’s AI-powered technology. 

Traditionally, brand safety tactics can be limiting to advertisers, forcing them to choose between a third-party pre-screen approach (which can limit scale), or a first party-only approach, which does not allow for brand-specific customization. This new innovation allows brands to maximize the scale and efficacy of TikTok’s Inventory Filter, while benefiting from customizable brand exclusions powered by Zefr. 

Brands benefit from customized, dynamic video exclusions, which are updated on a daily basis, allowing them to react and respond to current events, corporate crises, and localized trends that are unique to their businesses and often span beyond traditional risk categories.

The product alpha, which started in Q2 of 2024, has seen strong results, with brands directly able to take action on content that was unsuitable for their unique brand guidelines, while maintaining 99%+ brand safety ratings.

The next phase of availability for TikTok’s Video Exclusion List product can be activated by reaching out to your Zefr representative to determine eligibility criteria, with wider adoption to be announced in early 2025.

“We are thrilled to extend our measurement and exclusion capabilities to TikTok,” said Rich Raddon, Co-Founder & Co-CEO of Zefr. “As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements.”

Expanded Placement GA
Today, Zefr also announced expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok. This development comes as TikTok introduces advertising opportunities on Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

In initial testing, the results showcase strong safety and suitability ratings, providing confidence to brands for more holistic coverage when expanding to these placements across TikTok. Zefr’s enhanced measurement offerings will provide insights into brand safety and suitability across all TikTok newly launched brand ad placements in addition to the existing For You Feed placement.

This expansion reinforces Zefr’s commitment to supporting responsible marketing practices in the rapidly evolving digital landscape.

Zefr will also support the launch of TikTok’s newest suitability controls, Category Exclusion and Vertical Sensitivity, to these new placements. This collaboration aims to offer brands enhanced control and visibility over their ad placements across TikTok.

The new measurement capabilities for Profile, Search, and Following Feeds will be available globally in all TikTok brand auction markets, and Lite in supported markets, with full availability expected by late 2024. This includes new regions coming soon via TikTok Auction, including: Algeria, Azerbaijan, Bolivia, Bulgaria, Croatia, Cyprus, Estonia, Kenya, Latvia, Lithuania, Paraguay, Puerto Rico, Serbia, Slovakia, Slovenia, Sri Lanka.

For more information about Zefr’s expanded measurement and exclusion capabilities on TikTok, please visit https://zefr.com/atrium, or contact press@zefr.com.

About Zefr:

Zefr’s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standard frameworks. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr’s AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more about Zefr, please visit: http://www.zefr.com

For media inquiries, contact:
Hank Kim
hank@m8media.net 

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Innovation in Isolation: New Book Commissioned by MacPaw Explores Ukraine’s Historic Contributions to Tech, Supporting Critical Humanitarian Aid

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All proceeds will be donated to MacPaw Foundation, a non-profit organization established by MacPaw, to provide aid for civilians affected by russia’s invasion of Ukraine

BOSTON, Oct. 8, 2024 /PRNewswire/ — Innovation in Isolation: The Story of Ukrainian IT from the 1940s to the Present explores Ukraine’s pivotal role in the birth of computer science and its transformation from a former part of the Soviet Union to a thriving European innovation hub and is now available for preorder online. The book will be published on February 11, 2025 ahead of the third anniversary of russia’s unjust invasion of Ukraine. Commissioned by MacPaw – a global software company with deep Ukrainian roots –  published by IST Publishing, and distributed by Pathway Book Service in the U.S., all proceeds from Innovation in Isolation will support MacPaw Foundation’s humanitarian relief efforts in Ukraine. These funds will be directed to emergency wartime medical assistance in Ukraine’s most remote and inaccessible areas, a critical need in the face of russia’s ongoing aggression.

From the development of the first computer in Ukraine in the 1940s to its emergence as a global tech hub in the 21st century, Innovation in Isolation chronicles Ukraine’s pivotal role in the birth of computer science. Featuring exclusive interviews spanning generations with compelling illustrations and original photographs never before seen in the West, the book brings to life the untold stories of overlooked geniuses including Sergey Lebedev (1902–1974) and Victor Glushkov (1923-1982).

“We created Innovation in Isolation to shed light on the profound history of Ukraine’s IT industry and to show the world how Ukraine has produced so many talented engineers and IT specialists,” said Oleksandr Kosovan, Founder and CEO of MacPaw. “For decades, Soviet authorities and Moscow elites distorted our history, often claiming our inventions and the names of our inventors as their own. This book will fix that narrative, celebrating the true pioneers who helped Ukraine become a modern tech hub. I hope that readers find this exploration of Ukrainian history both enlightening and inspiring, recognizing the resilience and brilliance of these remarkable Ukrainian minds.”

Innovation in Isolation celebrates Ukraine’s achievements and offers valuable insights into the lessons learned under the oppression and propaganda of the former Soviet Union. This book offers readers a powerful message for today: Ukraine’s innovative spirit continues to thrive despite russian aggression. By examining Ukraine’s resilience and innovation in the face of adversity, readers will gain a deeper appreciation of Ukraine’s tech landscape and the indomitable spirit of its people.

For more information about Innovation in Isolation, visit https://www.innovation-in-isolation.com.

About MacPaw

MacPaw develops and distributes innovative software for macOS and iOS that simplifies the lives of Mac users. Renowned for its meticulously crafted products, such as CleanMyMac X, CleanMy®Phone, Setapp, and ClearVPN, and known for its Moonlock cybersecurity division, MacPaw is dedicated to enhancing and securing the Mac user experience. Founded in Kyiv, Ukraine, with a subsidiary office in Boston, MacPaw serves over 30 million users worldwide. With one in every five Mac users having at least one MacPaw app, the company is a trusted leader in the Mac software ecosystem.

To learn more about the MacPaw Foundation, visit https://macpaw.foundation.

For review copies of the book and interview requests, please contact:
Julia Drake | Wildbound PR | julia@wildboundpr.com | (310) 359-6487

Photo – https://mma.prnewswire.com/media/2521778/Innovation_in_Isolation.jpg

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Purpose-built, Flexible Life Science Facilities are the Leading Design and Construction Trend

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Tenant needs shaping move toward flexible spaces that are ready for move-in

COLUMBIA, Md., Oct. 8, 2024 /PRNewswire/ — Demand toward life sciences manufacturing space when compared to innovation and R&D is driving the shift in tenant needs in the market, leading to changes in how architects and contractors’ partner with clients, said Abhishek Dhawan, DPR Construction’s Mid-Atlantic life sciences leader at Bisnow’s Life Sciences Summit.

“The advancement in science and technology has enhanced the need for life science buildings to accommodate continual adjustments in space and use by various tenants and companies,” Dhawan said. “Purpose-built, flexible facilities are the leading design and construction trend in the market.”

With a robust level of drug clinical trials driven by major pharmaceutical firms, the need for move-in-ready space and cGMP manufacturing is very important. However, with tight budgets and consistent advancements in the science and technology, architects and contractors are helping firms maintain a balance between these conflicting concerns.

Dhawan also noted that:

Facilities are being built to accommodate collaboration spaces, vibration sensitive equipment, efficient airflows and exhaust, mechanical/electrical/plumbing for multi-purpose facility use.Shared lab amenities that bring more flexibility in buildings include low temperate product storage, central glass wash/autoclave, data center, cleanroom and fabrication shops.Living plant walls, noise control, and increased access to daylight and fresh air make these buildings healthier for everyone who works in them. Moreover, incorporating features that encourage wellness, such as open and accessible stairways, dedicated fitness spaces and showers, and even outdoor dining, walking paths and bike storage rooms.

About DPR Construction

DPR Construction is a forward-thinking, self-performing general contractor and construction manager specializing in technically complex and sustainable projects for the advanced technology, life sciences, healthcare, higher education and commercial markets. DPR’s portfolio of work ranges from large-scale new construction to small tenant improvements and special projects. Founded in 1990, DPR is a great story of entrepreneurial success as a private, employee-owned company that has grown to a multi-billion-dollar organization with offices around the world. Strategically focused on delivering more predictable outcomes through applications of virtual design & construction, prefabrication, its team of self-perform craft, and leveraging data to learn and improve from DPR consistently ranks among the top building contractors and employs approximately 11,000 professionals across its family of companies. For more information, visit http://www.dpr.com.

For more information, please contact:

Lisa Ruano
DPR Construction
Tel: 908-451-9622
Email: lisaru@dpr.com

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Earnest Analytics launches US consumer spending index based on credit card spending

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NEW YORK CITY, N.Y., Oct. 8, 2024 /PRNewswire/ — Earnest Analytics, the leading data analytics firm for investors, companies, and consulting firms, has released a new Earnest Analytics Spend Index (EASI), powered by the Vela Gamma transaction dataset.

Earnest Analytics has released a new Earnest Analytics Spend Index, powered by the Vela Gamma transaction dataset.

The new Earnest Analytics Spend Index is an alternative data-driven measure of consumer activity that tracks spending across 89 merchant category codes (MCC), encompassing thousands of US merchants. The near real-time data is derived from the credit and debit card activity of millions of de-identified US consumers.

“The macroeconomic environment is more topical than ever as interest rates change and consumer sentiment cools,” said Michael Maloof, Vice President and Head of Marketing at Earnest Analytics. “The EASI gives investors and corporate managers a real-time look into shopper behavior, by location and income, weeks before traditional sources. It is an unprecedented view under the hood of the consumer economy.”

Earnest Analytics customers will also be able to drill down into the sectors driving changes in the EASI, as well as geographies, demographics, and credit vs debit sources. 

The new EASI is highly predictive of the US Census Bureau’s Monthly Retail Trade Survey. 

The new EASI is currently available via Earnest Analytics’s proprietary web-based analytics platform Earnest Dash (see September report here) as well as BigQuery, S3, and Snowflake.

For more information on Earnest Analytics or to schedule a demo, visit:
https://www.earnestanalytics.com/schedule-a-demo-form/

About Earnest Analytics
Founded in 2012, Earnest Analytics measures the consumer and healthcare economies with real-time data, providing actionable insights for institutional investors, companies, consultants, and government agencies. Our structured datasets provide clear, correlated signals, with tools for deep fundamental analytics on Consumer Spend, Retail Pricing, CPG, and Healthcare Claims. Earnest Analytics enables companies to deeply understand consumer habits and national health trends. For more information visit www.earnestanalytics.com.

For Press Inquiries Please Contact
Deanna Kim, Senior Marketing & Media Relations Associate
dkim@earnestanalytics.com

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