Zhoushan and Trip.com Group join forces to drive island tourism development and enhance global brand influence

SHANGHAI, Oct. 8, 2024 /PRNewswire/ — Trip.com Group and Zhoushan Municipal Development and Reform Commission have jointly launched the “Hello Zhoushan” x Trip.com Group YOYO-themed series to support the economic and cultural enrichment of China’s islands, while elevating Zhoushan’s tourism profile on the global stage. 

As part of the broader “Hello Zhoushan” initiative launched in 2023, Zhoushan, a picturesque archipelago in China, has adopted the strategy of “one island, one product, one policy.” This approach aims to boost living standards and enhance community well-being through high-quality tourism development. By blending natural beauty with sustainable practices, Zhoushan seeks to create a distinct cultural tourism experience unique to the islands.

In 2024, Zhoushan marks the second anniversary of this ambitious project. It has thus launched the “Hello Zhoushan” x Trip.com Group YOYO series on the Trip.com app and social platforms, to strengthen international collaboration and expand its circle of “island friends”.

The colourful and vibrant logos series symbolises the unique beauty of each island in Zhoushan, while also highlighting Trip.com Group’s mascot YOYO’s adventurous spirit and love for discovering new destinations.

Inspired by various travel themes and scenarios, YOYO is depicted in a playful array of cartoon images. As the first official “Friend of the Island,” YOYO leads global partners on a journey to explore the depths of the East China Sea, greeting each island and unveiling a variety of activities—from local cuisine and sports to sea fishing and camping.

The collaboration between Trip.com Group and Zhoushan will focus on three key objectives: increasing brand visibility, driving customer traffic, and boosting consumer spending.

By launching the joint “Hello Zhoushan” x Trip.com Group YOYO brand globally, along with a series of creative online marketing campaigns and offline events like an island food search, the goal is to enhance the visibility of Zhoushan’s island tourism. International travellers can also further discover its offerings through innovative ads on the Trip.com app.

Through targeted promotions to the Gen Z market and community activities across all four seasons of the year, this partnership also aims to expand Zhoushan’s reach and popularity among young people, professionals and tourists.

Moreover, initiatives like the Zhoushan Island Homestay Practitioner Training Program and the customised “Island Friends” product offering will enhance the hospitality services, operational efficiency, and pricing strategies of the island’s tourism. These efforts aim to broaden the visitor base while increasing tourism-related revenue.

Looking ahead, Trip.com Group plans to leverage resources from the Tourism Industry Alliance and its global partners to bring more corporate brands on board with the “Hello Zhoushan” initiative. By expanding its network and infusing fresh momentum into Zhoushan’s island tourism, Trip.com Group aims to drive transformative growth and elevate the region’s tourism landscape.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Trip.com Group, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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SOURCE Trip.com Group

Highlights:

The seed funding round was led by Greencode Ventures, a pan-European, article 9, venture capital firm specializing in green transition solutions, with participation from Vaens, a Finnish family office, alongside existing investorsFinancing will boost Synergi’s recruitment efforts and expansion into flexibility markets across the Nordics and central European countries

HELSINKI, Oct. 8, 2024 /PRNewswire/ — Synergi, a Finnish tech company accelerating the transition toward sustainable energy sources with smart and flexible software for consumers and utilities, announces the completion of its €2M seed funding round. Greencode Ventures led the round, while Vaens joined as a new follower. Existing investors Lifeline Ventures, APX (the first-cheque investor of Porsche and Axel Springer), and Wave Ventures also participated in the round.

The EU has set targets to decarbonize its energy system through electrification and renewables adoption. Electrification will lead to a 60% increase in electricity demand by 2030, which existing grids will need help integrating. However, adopting renewable energy sources will make electricity demand increasingly unpredictable. Fortunately, customer-owned home-energy assets have opened a new possibility: household flexibility. In the form of VPPs (virtual power plants) that aggregate loads of home energy assets, consumers can be nudged and rewarded to change consumption habits and relieve the grid during peak times.

Aware of this need, Synergi launched its platform in 2023 to encourage households and utilities to participate in the green transition using their home energy assets flexibly, such as electric vehicles, heat pumps, and solar panels. To assist households in optimizing energy use during cheaper and greener periods, the company released the “Synergi app.” The app has helped thousands of European users save 50% on EV charging and 20% on heating costs annually.

“We want to help consumers and utilities benefit from providing flexibility to the grid. Previously, this was not possible. Soon, utilities can generate revenue from flexibility markets by aggregating the loads of customer-owned energy assets on the Synergi platform and providing their customers with the Synergi app as a turnkey solution,” says Antti Hämmäinen, CEO & Co-founder at Synergi.

“Energy flexibility is an untapped opportunity. Synergi´s business model has the potential to bring European consumers, utilities, and grid operators together to benefit all by balancing the grid and creating resilience for the whole system,” says Ines Bergmann-Nolting, Managing Partner at Greencode Ventures.

With the funding, Synergi will make new hires in engineering, sales, and marketing and expand into flexibility markets in Nordic and central European countries.

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For more information:
Kim Oguilve
Marketing & Communications Lead
kim@synergi.so

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TAIPEI, Oct. 8, 2024 /PRNewswire/ — Innodisk, a leading global AI solution provider, has introduced an innovative AI-based InnoPPE recognition solution to improve safety and compliance in high-risk industrial environments. This AI-driven solution ensures real-time detection of Personal Protective Equipment (PPE), including safety helmets and gloves, and seamlessly integrates with existing surveillance systems.

With rising global attention on Environment, Health, and Safety (EHS), stricter PPE standards are pushing businesses to adopt more effective monitoring systems. Regulations like ISO 45001 and Directive 89/656/EEC emphasize the need for better safety practices. In industries such as manufacturing and energy extraction, InnoPPE provides a vital solution by ensuring workers consistently wear the required protective gear.

The solution efficiently processes four or more video streams at once, identifying PPE violations and instantly notifying management with detailed information for immediate action. This real-time feedback helps reduce safety risks without affecting operational efficiency.

InnoPPE is highly customizable, supporting both AMD Xilinx FPGA and Intel x86 platforms for optimal performance, low latency, and reduced power consumption. It also integrates effortlessly with existing IP camera systems, minimizing additional equipment costs, as a single edge AI device handles multiple 1080p (Full HD) camera feeds, providing cost-effective scalability across industrial setups.

Building on Innodisk’s core value of “absolute service,” the InnoPPE solution sets itself apart by offering a buy-out model that combines both hardware and software into a single package. This eliminates the complexities of managing separate vendors or paying recurring subscription fees. Innodisk delivers a fully integrated solution with customizable AI models tailored to specific environments. These models are rapidly developed, ensuring high accuracy and flexibility alongside real-time support, making it a comprehensive and efficient safety solution for industrial environments.

Besides, the intuitive interface enables seamless camera management, real-time streaming, and quick access to safety violation records. Through its collaboration with renowned Network Optix, InnoPPE offers a user-friendly experience while elevating safety standards across high-risk industries.

For more information, please visit: https://www.innodisk.com/en/index

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View original content:https://www.prnewswire.co.uk/news-releases/innodisk-launches-innoppe-ai-recognition-solution-to-enhance-workplace-safety-302269571.html