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TECNO and Lay Zhang Jointly Launch “Unstoppable Step” Film, Encouraging SEA Youngsters to Harness the Power of Every Step that Counts for Better Self

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TECNO and Lay Zhang’s shared spirit inspires Southeast Asian youngsters to stop at nothing in taking every step to achieve their dreams.

HONG KONG, JAKARTA, Indonesia, MANILA, Philippines and KUALA LUMPUR, Malaysia, Oct. 6, 2024 /PRNewswire/ — Innovative technology brand TECNO, together with its global brand ambassador Lay Zhang, is poised to ignite the aspirations of Southeast Asian youngsters through the launch of its “Unstoppable Step” film. This hero film will kick-off TECNO’s brand campaign in the Southeast Asia region, appealing to ambitious and passionate youngsters who admire Lay’s spare-no-efforts attitude to making every step count on the path to achieving their dreams. Themed as #UnstoppableStep, the campaign launch is scheduled for today, coinciding with Lay’s birthday, symbolizing a new start on an unstoppable journey.

 

The film weaves together Lay’s story of fearlessly taking every single step, with the indomitable spirit of today’s Southeast Asian youngsters, in an inspiring and uplifting narrative. The film begins from Lay’s perspective, offering a glimpse into his own ascent to the stage he loves, step by determined step. Simultaneously, the film presents a parallel journey of young individuals in Southeast Asia who share the same spirit, and admire Lay Zhang for his determination to take steps forwards no matter what challenges lay ahead. Among Lay Zhang’s millions of passionate fans and young followers, there are skateboarders, tirelessly perfecting their tricks, aspiring DJs crafting beats with dreams of stardom, performers, diligently rehearsing their singing and dancing, and more. Each of these individuals is on a unique path, driven by a passionate pursuit of their goals and aspirations, just like Lay.

In June 2024, TECNO officially named Lay Zhang as its global brand ambassador. The partnership between the brand and the acclaimed star is rooted in a shared embrace of a “Stop At Nothing” ethos and a mutual commitment to driving progress through action. Since 2009, Lay has chased his dreams, at first as a trainee idol, tirelessly overcoming the intensive training and challenges that lay before him. In 2012, Zhang debuted as a member of the K-pop sensation EXO, quickly gaining popularity across Asia. This year, Lay released his newest album, “STEP,” signifies a deliberate and steady march towards growth and advancement, underscoring the significance of incremental progress and the recognition of each step taken.

Lay’s unwavering drive in chasing his dreams step by step, undeterred by any obstacle, perfectly aligns with TECNO’s “Stop At Nothing” ethos, inspiring an attitude of unceasing determination. Lay has not only continued to excel in the music and dance fields, but he has also become a prominent figure in reality shows, TV dramas, and movies. In every domain, he commits wholeheartedly, chasing and realizing his dreams with unwavering determination.

Embracing the challenge of the unknown, Lay asserts, “As long as we dare to take that step, there will inevitably be new outcomes. Even if we encounter failure, so what? It’s just a step in the journey.”

Lay’s unwavering dedication to his dreams mirrors the dynamic spirit of Southeast Asia’s emerging youth, aged 15 to 35, who make up 23% of the region’s demographic. Their impact extends beyond mere numbers, as their influence on the international stage is gradually emerging. The determined dream-chasing ethos of Southeast Asia’s young generation is a clear testament to the region’s thriving progress. They are actively shaping a dynamic and hopeful blueprint for Southeast Asia’s future and the world at large.

“As Lay marks another year of growth, we are thrilled to join him in this celebration,” stated Laury Bai, Chief Marketing Officer of TECNO. “Through this campaign, TECNO aims to forge a deeper emotional connection with the youth of Southeast Asia, inspiring them to steadfastly follow their dreams, just as Lay has done.”

The campaign will extend into the year-end shopping season, with TECNO encouraging audiences to share their “Unstoppable Step” stories on social media to win prizes, including Lay’s signed photos, merch T-shirts, and TECNO smartphones.

The “Unstoppable Start with a Single Step” campaign is an in-depth interpretation of TECNO’s “Stop at Nothing” spirit. In recent years, TECNO has tapped into its profound insights into the youth of Southeast Asia, weaving the brand’s spirit into innovative campaigns tailored to resonate with local audiences. The 2023 “Never Not Ready” campaign in the Philippines exemplified this approach, spurring the Filipino youth to ascend to greater heights. Through these campaigns, TECNO’s commitment extends beyond the realm of technology; the brand aspires to be a guiding force for youth across the globe, inspiring them to persistently explore and pursue their dreams with determination.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

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SOURCE TECNO

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Meet With Culture: Rediscovering the Hutong Culture in Beijing

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December 22, 2024

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BEIJING, Dec. 22, 2024 /PRNewswire/ — Beijing, as a capital of five dynasties in history, preserves rich historical heritage, such as traditional buildings and hutongs (alleys). Yangmeizhu Xiejie, an alley in Xicheng District of Beijing, is regarded as one of Beijing’s ten most beautiful alleys for its historical charm, traditional culture and the shops with creative designs and products.

 

Since 2013, the government Xicheng District has been working on renovation of Yangmeizhu Xiejie, including the residences and shops along the alley, which is supported by the residents. After renovation, the shops maintain their original building styles while expanding new functions and space with creative designs, attracting investments from both home and abroad.

If take a walk in Yangmeizhu Xiejie, one can find a vibrant alley that blends traditional architecture with modern lifestyle and cultural creativity. Yangmeizhu Xiejie presents a scene of everyday life in Beijing’s alleys: clothes hung out in resident courtyard for drying, the hustle and bustle of vegetable markets, and smoke from kitchen chimneys.

The alley also gathers many cultural spaces that integrate traditional culture with contemporary design. Shopkeepers from both home and abroad have started their creative businesses in the alley, reflecting Beijing’s openness and inclusiveness. Each corner of the alley offers a glimpse into the local lifestyle and culture, making it an ideal destination for those who want to experience the authentic hutong culture.

When night falls, the alley restores to quiet again as tourists leave. Local residents continue to enjoy the leisure in the alley. The harmony is well maintained between the residents and neighboring business in the alley, promoting the sustainable development of the traditional Beijing lifestyle and moderate commercial activities.

Yangmeizhu Xiejie represents a successful case of Beijing’s effort to preserve its cultural heritage and promote innovation, serving as a living museum of the urban life in old Beijing.

Click the link below to follow Noel and explore the hutong culture of Beijing.
https://youtu.be/FzrJfKluBoE

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SOURCE Meet with culture

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A Bus Tour Across China | The First Inner Mongolia Shaomai Festival

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1 hour ago

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December 22, 2024

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Inner Mongolia – Where Nature’s Purity Meets Culinary Excellence

BEIJING, Dec. 22, 2024 /PRNewswire/ — As the Dongzhi (Winter Solstice) approaches, a time as significant as the New Year itself, the spirit of reunion warms the heart of Hohhot (the Green City), inviting all to a feast of flavors and culture! Join us for a grand celebration where culinary artistry meets cultural heritage! On December 21, 2024, at 10:15 AM (Beijing Time), China Media Group, in collaboration with the Inner Mongolia Autonomous Region Agriculture and Animal Husbandry Hall, proudly presents an integrated media live broadcast: “A Bus Tour Across China | Where Each Shaomai Tells a City’s Story.” Amid rising steam and anticipation, the Inaugural Inner Mongolia Shaomai Festival unfolds spectacularly extending a warm invitation to all! Each carefully crafted shaomai embodies the essence of “Inner Mongolia – Where Nature’s Purity Meets Culinary Excellence.”

Live broadcast link: https://www.yspapp.cn/2XAN

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SOURCE China Media Group Mobile

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MagFone Christmas & New Year Sale: Unbeatable Discounts for the Holiday Season

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8 hours ago

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December 22, 2024

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The festive season is upon us, and MagFone is here to make your holidays even brighter with an exclusive Christmas & New Year sale! From incredible discounts on best-selling products to special deals on new products, MagFone is the ultimate destination for holiday shopping. From December 18, 2024 to January 6, 2025, this sale offers up to 80% off discount for everyone. Let’s dive into the details of the most awaited sale of the year.

HONGKONG, Dec. 21, 2024 /PRNewswire-PRWeb/ — What Can You Get from MagFone Christmas & New Year Sale?

New arrival – Location Changer is only $1.99 to everyone in this MagFone Christmas & New Year Grand sales. Moreover, everyone can enjoy up to 80% OFF.

1. Best-Selling Products at Up to 70% OFF

Resolving various iOS system issues or unlocking locked Apple devices like iPhone and iPad by yourself at home with MagFone’s flagship products, now available at unbeatable prices. Best-selling products such as iPhone Unlocker, Activation Unlocker, and iOS System Recovery are up for grabs with discounts of up to 70% off. Don’t miss out on this chance to get MagFone’s best-selling products at jaw-dropping prices.

MagFone iPhone Unlocker at $20.95/month and $41.95/lifetime.MagFone Activation Unlocker at $20.95/month and $41.95/lifetime.MagFone iOS System Recovery at $17.95/month and $48.95/lifetime.

2. New Arrival to Get with Only $1.99

Whether you want to change your location on your mobile device or simulate GPS movement in various games, MagFone’s new product – Location Changer – is perfect for you. Designed for both iOS and Android users, this tool comes equipped with advanced location changing features, flexible movement speed, and customizable route. With only $1.99, it is a must-have for this Christmas sale if you have the demand to change your device location.

3. 4-in-1 Bundle to Maximize Your Savings

MagFone values all loyal customers and offers exclusive pers during the Christmas & New Year sale. A super 4-in-in bundle is at reduced prices, which enables you to get all products from MagFone with an 80% off discount. This bundle includes all the tools you need, whether you’re looking to resolve various system problems and unlocking issues or change iPhone and Android device’s location. Don’t miss this chance to get all MagFone products at unbeatable prices.

MagFone Christmas & New Year Sale is a limited-time event, running from December 18, 2024 to January 6, 2025. With discount this good, products are expected to get at the lowest price this year. Don’t wait until the last minute—start shopping now to get MagFone products at the best deals.

About MagFone:

MagFone is redefining tech innovation with state-of-the-art technology and intuitive design. Whether their flagship products like iPhone Unlocker or newly-released tools like Location Changer, MagFone products are built for performance and flexibility.

YouTube: https://www.youtube.com/@magfone

Facebook: https://www.facebook.com/magfone/

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Media Contact

Olivia Wood, MagFone, 86 19186985874, support@magfone.com, https://www.magfone.com/

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