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TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

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 ‘New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape

NEW YORK, Oct. 1, 2024 /PRNewswire/ — TripleLift, the ad tech platform elevating digital advertising across every screen, today released its 2024 State of Data report that dives into the minds of advertisers to better understand what their perceptions, challenges and needs are from a data solution in the current addressability landscape. In partnership with Advanis, a privately owned market and social research firm known for its innovation, technology leadership, and client responsiveness, TripleLift launched an online study targeted to programmatic marketers. This study encompassed respondents from four different regions: US, UK, Germany and France.

Many of the respondents within the report revealed that the constant adaptation in the world of programmatic advertising no longer felt like a hurdle to overcome, but rather an increased opportunity to incorporate new elements. With that, the report uncovered three major findings:

Individuals indicated that there is an increased trust in big tech, showing more than 2x the average increase in trust since 2021.Many showed positive sentiments around Google’s deprecation announcements from this Summer, with 61% saying they felt positive following the delay in deprecation, and an anticipated larger number feeling optimistic after the full cancellation.96% of respondents agree that ‘The future of programmatic advertising is going to open up new opportunities for success.’

In a landscape where the phrase ‘signal loss’ is often utilized, there are also ‘signal gains.’ It’s critical for the industry at large, not just marketers, to understand the impact of these signals and how to best utilize them to create successful campaigns that offer strong returns on ad spend. While performance and efficiency are top concerns, these are closely followed by challenges such as: Achieving KPIs (45%), Fraud & Sustainability (41%), and Accurate Targeting Capabilities (37%).

“The shifting of the addressability spectrum will continue as the consumer desire for privacy increases and browser competitors seek to take advantage of the privacy opportunity,” said Airey Baringer, VP of Product for Privacy and Identity at TripleLift. “Now is a critical time to stay ahead, so the impetus of this report is to determine how these shifts are impacting the bottom line and educate the industry on how solutions such as TripleLift Audiences can help marketers position for a more privacy-first future. Our goal with these findings is to provide marketers with new insights on how to reach intended targets with the added pressure of addressability compression.”

The report looks at four different solutions ranging from data management to privacy concerns, and finds that each solution has a very specific perception to overcome. The common theme across all solutions remains true – that as the programmatic industry enters into this new age of data, a new foundation needs to be set. There is, and will be, a large obstacle to overcome with many advertisers still relying on cookied-inventory. And despite Google no longer indicating that it will deprecate cookies, it is still important for publishers and ad tech to have solutions in place and prove those solutions through performance, transparency, repeatable measurement and trust.

The New Age of Data shows that advertisers are curious when it comes to these solutions, but remain critical until their needs can be met (and proven). As the industry looks ahead, the programmatic ecosystem will soon be telling new stories with their campaigns as new signals come into play to support these solutions.

To learn more about the 2024 New Age of Data, please visit the link here.

About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC-certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

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SOURCE TRIPLELIFT

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Maropost breaks records in G2 Fall 2024 Reports

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Maropost earns 17 badges across 70 G2 reports, including nine new accolades and eight for mid-market excellence

TORONTO, Oct. 1, 2024 /CNW/ – Building on its G2 Summer Reports success, Maropost Marketing Cloud shattered records in G2’s Fall 2024 Reports, securing an unprecedented 17 badges across 70 categories. G2, the world’s largest software marketplace, awards badges on genuine customer reviews and user feedback.

Maropost’s Fall accolades include nine new badges plus eight more specifically for mid-market excellence, solidifying Marketing Cloud’s position as a leader in marketing automation and ecommerce solutions for fast-growing businesses. Notably, Maropost earned recognition for “Ease of Doing Business With” in both Mid-Market and SMB categories, underlining its commitment to user-friendly solutions across business sizes.

Recognized by G2 as a “High Performer in Email Marketing,” Marketing Cloud helps rapidly scaling brands take control of their email, SMS, and social media programs. Powered by AI, it allows marketers to effortlessly build and segment audiences, customize customer journeys, personalize communications, and automate delivery across multiple channels.

Glowing G2 reviews reinforce why Maropost earned a Fall Reports “Users Love Us” distinction. Customers praise Marketing Cloud’s ability to “precisely target our clients’ audiences, ensuring messages reach the right people at the right time.” Others claim “deliverability is epic” and “support goes above and beyond to help you.”

Ross Andrew Paquette, Founder and CEO of Maropost, commented on Marketing Cloud’s achievements. “Our latest G2 badges represent the voice of our customers. We built Marketing Cloud to help businesses like theirs connect with customers, scale effortlessly, and accelerate growth. Seeing our actual users rank us so highly across multiple categories proves we’re more than delivering on that promise and validates our mission to deliver a truly unified platform that seamlessly connects all aspects of commerce and marketing.”

To learn more about how Maropost can help you deliver personalized, automated marketing experiences at scale, book a demo today.

About Maropost 

Only Maropost unites the commerce and marketing tools and insights growing brands need to engage customers and scale their business. Built on unified customer data and an enterprise-grade infrastructure, Maropost offers a complete, connected suite of marketing, merchandising and search, customer service, ecommerce, and retail solutions.   

Since its founding in 2011, Maropost has made multiple appearances on Deloitte’s Technology Fast 500 list and G2’s leaderboard. A global company, Maropost proudly serves 5,000+ leading commerce brands across North America, Australia, and Europe, including Victoria Beckham, Sandro Paris, Untuckit, Scott Sports, James Perse, and Fujifilm. Learn more at maropost.com.  

View original content:https://www.prnewswire.com/news-releases/maropost-breaks-records-in-g2-fall-2024-reports-302264447.html

SOURCE Maropost Inc.

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Xojo 2024 Release 3 Adds the Power of Preemptive Threads, Android Tablet Support

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AUSTIN, Texas, Oct. 1, 2024 /PRNewswire/ — Xojo, Inc., the developers behind Xojo—a powerful cross-platform development tool and programming language—proudly announce the immediate availability of Xojo 2024 Release 3. This release adds preemptive threading, a highly anticipated feature that offers significant performance improvements, Web improvements and support for Android tablets.

With over 200 new features and improvements, this new release not only offers the power of preemptive threads to Xojo users, it also includes Code Editor improvements, multiple Web updates and new Android features, including tablet support. Kem Tekinay, RegEx enthusiast and Xojo MVP, commented, “Xojo has introduced preemptive threads, and it’s a game-changer. With trademark simplicity that belies its power, this new feature will let users go in new directions for faster and more responsive apps by building on an already familiar foundation.”

New Features and Updates:
Preemptive Threading
Code Editor improvements: Row highlighting, command bar button for Standardize Format, and Syntax Help area size control
Web now uses Bootstrap v5.3.3 and Bootstrap Icons v1.11.3
Web supports adding CSS classes to controls
macOS Popovers can be resized
Windows HTMLViewer can now access camera and microphone
iOS Picture can access EXIF metadata
Android tablet support
Android improved Declare support
Android RegEx classes

Availability
Xojo is a cross-platform development tool for building native applications for macOS, Windows, Linux, iOS, Android, the web, and Raspberry Pi. Xojo is free to use for learning and development. A license is required to build most applications; building Linux Desktop and Console apps and Raspberry Pi apps is included in the Xojo IDE. Pricing begins at $99 for a single desktop platform. Building cross-platform desktop, mobile, or web applications is $399. Xojo Pro and Pro Plus packages are available from $799 and up, offering increased support and resources for professional developers. Xojo offers special packages for educators and students. For information on pricing and licensing options, please visit https://www.xojo.com/store.

About Xojo
With a passion for innovation and a commitment to empowering developers worldwide, Xojo revolutionizes the software development landscape by offering a native, cross-platform development environment. Since its inception more than 25 years ago, Xojo has fostered a vibrant community of developers united by their shared love for technology and the limitless possibilities it brings. For more information, visit Xojo at https://www.xojo.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/xojo-2024-release-3-adds-the-power-of-preemptive-threads-android-tablet-support-302264317.html

SOURCE Xojo, Inc.

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MIT Technology Review Recognizes Gogoro as a Top 15 Climate Tech Company to Watch for 2nd Consecutive Year

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MIT Technology Review’s ’15 Climate Tech Companies to Watch’ annual list recognizes companies that are developing innovative new technologies or scaling existing ones to address climate change.

CAMBRIDGE, Mass., Oct. 1, 2024 /PRNewswire/ — Gogoro Inc. (Nasdaq: GGR), a global technology leader in battery swapping ecosystems that enable sustainable mobility solutions for cities, today was recognized by MIT Technology Review as a ’15 Climate Tech Companies to Watch’ for the second consecutive year. The announcement was made at the EmTech MIT Conference held at the MIT Media Lab in Cambridge, Massachusetts.

MIT Technology Review’s annual list recognizes companies that are developing innovative new technologies or scaling existing ones to address climate change. To access the 2024 ’15 Climate Tech Companies to Watch’ list, visit technologyreview.com.

“Gogoro stood out for successfully deploying electric scooters and battery swapping across Taiwan and is expanding elsewhere,” said Amy Nordrum, Executive Editor, Operations, MIT Technology Review. “But also—its battery swap stations are good for the grid, because they serve as a backup power source for the Taiwan power grid.That’s why we’re featuring them for the second year running.”

“Gogoro battery swapping is transforming urban two-wheel transportation, making it smarter, more sustainable, and accessible for everyone. With over 630 million battery swaps completed, we have successfully saved more than one million tons of CO2,” said Henry Chiang, CEO of Gogoro. “We are grateful to MIT Technology Review for including us in their prestigious list for the second consecutive year. We believe that innovation is key to tackling the most pressing climate challenges of our time.”

About MIT Technology Review
Founded at the Massachusetts Institute of Technology in 1899, MIT Technology Review is a world-renowned, independent media company whose insight, analysis, reviews, interviews and live events explain the newest technologies and their commercial, social and political impacts. MIT Technology Review derives authority from its relationship to the world’s foremost technology institution and from its editors’ deep technical knowledge, capacity to see technologies in their broadest context, and unequaled access to leading innovators and researchers.

About Gogoro
Founded in 2011 to rethink urban energy and inspire the world to move through cities in smarter and more sustainable ways, Gogoro leverages the power of innovation to change the way urban energy is distributed and consumed. Gogoro has recently been recognized with a variety of global awards including Frost & Sullivan’s ‘2024 Global Company of the Year for battery swapping for electric two-wheel vehicles’ award; and, MIT Technology Review’s 2023 and 2024 ’15 Climate Tech Companies to Watch’. Gogoro’s battery swapping and vehicle platforms offer a smart, proven, and sustainable long-term ecosystem for delivering a new approach to urban mobility. Gogoro has quickly become an innovation leader in vehicle design and electric propulsion, smart battery design, battery swapping, and advanced cloud services that utilize artificial intelligence to manage battery charging and availability. The challenge is massive, but the opportunity to disrupt the status quo, establish new standards, and achieve new levels of sustainable transportation growth in densely populated cities is even greater. Gogoro is operational in Taiwan, Philippines, Mainland China, India, Japan, Indonesia, Korea, Israel, Singapore, Colombia and Nepal. For more information, visit www.gogoro.com/news and follow Gogoro on Twitter: @wearegogoro.

View original content to download multimedia:https://www.prnewswire.com/news-releases/mit-technology-review-recognizes-gogoro-as-a-top-15-climate-tech-company-to-watch-for-2nd-consecutive-year-302264428.html

SOURCE Gogoro Inc

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