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TikTok x Amazon: A Game-Changing Strategy to Turn Trend Traffic into Sales

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SEATTLE, Sept. 30, 2024 /PRNewswire/ — BeautyMatter, a leading source of beauty industry insights with a global audience of over 500,000, is teaming up with Market Defense, experts in helping beauty brands scale profitably on Amazon and other global marketplaces, to present an essential webinar: “TikTok x Amazon: Converting Trend Traffic Into Sales.” Featuring special guest Spate, a trend analysis company that uses TikTok and online search data to uncover consumer behavior, this webinar will show brands how to turn TikTok’s viral moments into meaningful sales on Amazon. Spate experts will provide in-depth insights into the top TikTok trends, supporting the discovery of powerful connections between consumer attention and sales growth.

Learn how to turn TikTok’s viral moments into real sales on Amazon—unlocking a powerful opportunity for beauty brands.

Why This Matters
In today’s fast-paced digital world, TikTok has emerged as a powerhouse platform, especially for beauty brands seeking to capture attention quickly. But getting viral views is only the first step—many brands struggle to turn that attention into tangible sales. That’s where Amazon, with its massive 37% share of the U.S. e-commerce market, comes in. By combining the viral power of TikTok with Amazon’s unmatched ability to convert traffic into sales, beauty brands can unlock an enormous growth opportunity.

This webinar will connect the dots between TikTok’s trending moments and how they can directly impact sales on Amazon. With Spate offering insights into emerging TikTok trends and Market Defense bringing deep expertise in Amazon strategy, attendees will leave with practical guidance on how to leverage both platforms for long-term success.

What You’ll Learn
This one-hour session will provide clear, valuable insights, including:

How TikTok Trends Impact Amazon Sales: Learn how viral moments can directly lead to revenue spikes on Amazon.Maximizing TikTok for Amazon Success: Simple methods to link your TikTok content with your Amazon listings to boost visibility and sales.Case Studies and Insights: Real-world examples of brands that have successfully harnessed TikTok’s influence for Amazon growth.

This webinar is essential for beauty brands seeking to capitalize on the combined power of TikTok and Amazon.

Featured Speakers

Kelly Kovack, Founder & CEO, BeautyMatter: Kelly, a recognized industry expert who has built groundbreaking and award-winning beauty brands and products, will facilitate the webinar. BeautyMatter is a leading source of industry insights, with a global audience of over 500,000. Kelly’s extensive background and influence in beauty and wellness media have shaped BeautyMatter into a vital resource for beauty professionals worldwide.

John Cafarelli, Co-Founder and President, BeautyMatter: John brings a strategic, entrepreneurial mindset to BeautyMatter, where he focuses on creating content and experiences that give beauty professionals a competitive edge. With expertise in market opportunities, strategic planning, and operational excellence, John has been instrumental in helping brands navigate the evolving beauty and wellness landscape. He is also the founder and CEO of Ernest Supplies and previously served as COO/CFO of Paper Magazine, where he was part of the team that “Broke the Internet” in 2014.

Dave Karlsven, SVP, Client Marketing & Data Science, Market Defense: Dave brings over two decades of experience in driving sales and marketing strategies for businesses ranging from startups to Fortune 500 companies. At Market Defense, he focuses on data-driven traffic and conversion strategies that have helped brands achieve substantial growth on Amazon. Dave’s innovative off-Amazon marketing tactics have driven better organic rankings and sales on Amazon, with several of his clients seeing revenue grow from zero to over $40 million in just three years.

Vanessa Kuykendall, Chief Engagement Officer, Market Defense: Vanessa is a beauty industry veteran with 29 years of experience across sales, training, and merchandising leadership. Her tenure at esteemed companies like MAC Cosmetics, Estee Lauder, and Tiffany & Co. has equipped her with deep industry knowledge, which she now applies at Market Defense. As co-founder and Chief Engagement Officer, Vanessa leads engagement strategies that have driven Amazon success for numerous beauty brands. Before Market Defense, she also spearheaded the Beauty.com business for Walgreens, adding further depth to her expertise in e-commerce and brand growth.

Yarden Horwitz, Co-Founder, Spate: Yarden is a pioneer in trend analysis through data and AI. At Spate, she’s helped over 150 beauty brands, including Estée Lauder, L’Oréal, and P&G, make key decisions in marketing and product development. Previously, she co-founded Google’s Trendspotting division, launching influential reports like The Google Fashion Trends Report and The Google Skin Care Trends Report. Her expertise in consumer behavior and data-driven insights makes her a leading authority in using TikTok and search data for business growth.

About Market Defense
Market Defense grows the world’s best beauty brands on Amazon and other marketplaces, globally. Specializing in marketplace management and brand protection, we represent award-winning brands such as Dr. Dennis Gross Skincare (recently acquired by Shiseido), Skinfix, BeautyStat, Alpyn Beauty, and rapidly scaling indie brand DIME Beauty. In 2023, like-for-like brands in our portfolio achieved 68% YoY growth on Amazon, thriving in a very competitive market.

For more information, visit marketdefense.com.

Register for the webinar here: https://www.bigmarker.com/beautymatter/TikTok-x-Amazon-Converting-Trend-Traffic-Into-Sales

Media Contact:

Vanessa Kuykendall
Chief Engagement Officer
Market Defense
Vanessa@marketdefense.com

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SOURCE Market Defense LLC

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CGI convenes telecom leaders to redefine industry transformation

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Roundtable explores the potential of Telecommunications in the hyper agile world and Global Capability Centers changing the landscape

BANGALORE, India, Nov. 25, 2024 /PRNewswire/ — CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, recently hosted Telco Next, the first of its kind industry roundtable, where CGI leaders were joined by industry and technology experts to explore the future of telecommunications and media for enterprises as well as Global Capability Centers (GCCs).

Telco Next highlighted the significant need for a shift in the telecommunications industry and seeding a more collaborative approach between telcos, System Integrators (SIs), hyperscalers, and technology providers. The discussion spotlighted how system integrators turbocharge time-to-market by harnessing their deep expertise in verticals, technology domains, and innovation. It also underscored the transformative shift from transactional supplier dynamics to strategic partnerships that prioritize tangible, outcome-driven success.

Rakesh Aerath, President, CGI Asia Pacific Global Delivery Center of Excellence, speaking at the event said, “At CGI, we recognize the importance of driving value for our partners, vendors, clients, and GCCs by fostering collaboration, innovation, and thought leadership. Hosting Telco Next is a strategic step in bringing together industry leaders and creating an ecosystem that will enable telcos to overcome challenges and geographical boundaries and embrace innovation.”

The event also fostered conversations around communication trends, emerging growth opportunities, digital platforms for new services, and offered insights on addressing industry challenge of transforming from telcos to tech organizations. It featured an insightful keynote, engaging panel discussions from industry veterans, and roundtable sessions focused on digital transformation, the role of GCCs as innovation hubs, and strategies for building value within GCCs. As GCCs expand, CGI leverages its experience in supporting existing GCCs in India to help clients establish new centers and establish partnerships with emerging GCCs

Arun Karna, Managing Director & CEO of AT&T Global Network Services India remarked, “It’s very invigorating and energizing to be at the CGI Telco Next event. It’s a great chance to meet up with peers and leaders and hear their perspectives. And, I would say there is a lot of talk about partnerships and ecosystems, which is so heartening to hear.”

About CGI

Founded in 1976, CGI is among the largest independent IT and business consulting services firms in the world. With 90,250 consultants and professionals across the globe, CGI delivers an end-to-end portfolio of capabilities, from strategic IT and business consulting to systems integration, managed IT and business process services and intellectual property solutions. CGI works with clients through a local relationship model complemented by a global delivery network that helps clients digitally transform their organizations and accelerate results. CGI Fiscal 2024 reported revenue is $14.68 billion CA and CGI shares are listed on the TSX (GIB.A) and the NYSE (GIB). Learn more at cgi.com.

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AU Small Finance Bank’s New AU SPONT Credit Card: 5 Reasons It is Perfect for Daily Transactions

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AHMEDABAD, India, Nov. 25, 2024 /PRNewswire/ — 

5 Key Features and Benefits

The AU SPONT Credit Card is a RuPay credit card offering extensive rewards and convenience to meet all of one’s spending needs. Enjoy endless cashbacks, coin rewards on purchases, lounge access, card protection, contactless payments, and flexible EMI options. Additional cards are available for family members. Every transaction becomes rewarding with the freedom to spend and save. The card transforms everyday purchases into significant savings and benefits.

With cashbacks, rewards points, lounge access, payment protection, digital payments, loan options, and extra cards, the AU SPONT Credit Card makes spending more convenient and rewarding for the entire family.

5 Reasons It’s Perfect for everyday transactions:

Earn Coins on UPIWelcome Bonus: Get 500 coins for making the first UPI transaction via the AU 0101 appEarning: Get 5 coins on every UPI transaction done through AU 0101 appValidity: Coins earned never expireRedemption: Redeem coins for rewards in the AU Rewardz catalogue1% Cashback on TransactionsRate: 1% cashback on all spends, including UPI, online, POS, contactlessCash Back: Up to Rs.500 cashback per monthExclusions: Fuel, EMI, rent, government fees, education, insurance, cash withdrawalsComplimentary Lounge AccessAirports: 2 free visits per quarter to Domestic Airport lounges on Rs.30,000 quarterly spendsRailways: 2 free lounge visits per quarter for primary & add-on cardholdersOther Key BenefitsFuel Surcharge Waiver: 1% waiver up to Rs.100 per month on fuel spends between Rs.400-5,000Fraud Protection: Zero liability against fraudulent transactions, loss of card, phishing, counterfeit & skimming if reported

What Sets AU SPONT Credit Cards Apart?

The AU SPONT Credit Card stands tall for its immense value across all aspects of payment and usage. With generous, unrestricted cashbacks, an exclusive coin-based rewards system, complimentary domestic and railway lounge visits, fuel surcharge waivers, comprehensive fraud protection, and convenient digital payment options, the card redefines the entire payment experience. Users can enjoy superior savings, privileges, seamless transactions, complete security and assistance whenever required. For spending that transcends into memorable rewards at every swipe or tap, the AU SPONT Credit Card remains unmatched in what it delivers, positioning it as a frontrunner.

About AU Small Finance Bank

AU Small Finance Bank, one of India’s leading small finance banks, is committed to transforming banking by focusing on customer-centric services and a deep understanding of the Indian market. More details on AU Small Finance Bank and its financial products like credit cards can be found online.

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Veeva Announces AI in Vault CRM

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CRM Bot and Voice Control deliver GenAI-powered assistance in Vault CRM

SINGAPORE, Nov. 25, 2024 /PRNewswire/ — Veeva Systems (NYSE: VEEV) today announced Vault CRM Bot and Vault CRM Voice Control, two new GenAI capabilities in Vault CRM. Unveiled at Veeva Commercial Summit Europe, CRM Bot and Voice Control join a host of new innovations coming to Vault CRM next year. With these new capabilities, companies can deploy AI that will have immediate value by boosting field productivity.

CRM Bot embeds the large language model (LLM) of your choice into Vault CRM to enable a wide range of context-driven tasks including pre-call planning, suggested actions, recommended content, and context-specific learning. Planned for availability in late 2025, CRM Bot is included in Vault CRM for no additional charge and requires the Vault Direct Data API.

AI-powered Voice Control brings the human voice as a user interface into Vault CRM by leveraging Apple Intelligence for hands-free operation of CRM via spoken commands. Planned for availability in late 2025, Voice Control is included in Vault CRM for no additional charge and requires Apple Intelligence and compatible devices.

Delivering AI within its products – like CRM Bot and Voice Control – is part of Veeva’s overall strategy to help enable AI for the life sciences industry. Veeva also provides the Vault Direct Data API for high-speed access to data needed for AI and the Veeva AI Partner Program that enables customers and partners to more easily build AI applications that integrate seamlessly with Vault applications.

“Vault CRM Bot and Vault CRM Voice Control bring the latest advances in generative AI into Vault CRM for more effective, productive reps,” said Arno Sosna, general manager of CRM products at Veeva. “Our product focus is to leverage AI for clear use cases with high impact and ensure smoother more effective deployments of advanced technologies.”

Veeva customers and life sciences industry professionals can learn about these innovations and more in the Vault CRM Product Roadmap session replay in Veeva Connect starting November 25.

About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.

Veeva Forward-looking Statements
This release contains forward-looking statements regarding Veeva’s products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-Q for the period ended July 31, 2024, which you can find here (a summary of risks which may impact our business can be found on pages 36 and 37), and in our subsequent SEC filings, which you can access at sec.gov.

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SOURCE Veeva Systems

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