Technology

Ansira Announces Platform Integration Enhancements and New Brand Identity

Published

2 months ago

September 30, 2024

90 Days After Acquisitions of BrandMuscle and SproutLoud, Ansira Continues to Strengthen Commitment to Brands in Distributed Ecosystems

ST. LOUIS, Sept. 30, 2024 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company, today announced enhancements to its platform technology and a new unified brand identity as it marks 90 days post-double acquisition of BrandMuscle and SproutLoud in early July. Ansira’s integration of the complementary technology from the three entities into one brand-to-local growth platform has a clear roadmap with upcoming milestones including client upgrades and enhanced features, which will go to market with Ansira’s new brand identity.

Our new brand identity and unified platform technology reflect this commitment to synchronized marketing.

“Our vision is clear – to be the go-to platform for brands going to market through distributed ecosystems,” said Ansira CEO Paul Tibbitt. “Our new brand identity and unified platform technology reflect this commitment to synchronized marketing, helping our clients accelerate their growth while maintaining compliance and consistency through fragmented sales and distribution channels.”

Ansira’s brand-to-local growth platform empowers brands with cutting-edge tools that accelerate growth at the global, national, regional and local levels. The platform allows brands to extend their marketing and sales enablement tools to more parties at different levels of the distribution chain, giving them greater control over their marketing efforts to build stronger relationships with their end customers, leveraging social media, advertising, and web technologies. By expanding its ability to incentivize stakeholder participation, the technology fosters deeper engagement and loyalty, driving success from the grassroots level. The advanced reporting suite provides actionable insights into marketing performance, empowering brands to continuously refine strategies for better results. Additionally, with AI seamlessly integrated throughout the platform, brands can efficiently scale operations with automated workflows, compliance monitoring, and dynamic asset creation, all while maintaining brand integrity.

“Ansira’s new platform architecture is a true combination of the best-in-class capabilities from each company, enabling us to help brands manage their entire ecosystem from one central hub,” said Ansira Chief Product and Technology Officer Desiree Toto. “By unifying under a cohesive platform, we are enabling brands to accelerate their go-to-market strategies and engage more effectively with their audiences across distributed networks.”

To further refine Ansira’s technology focus and company vision, the company divested its Sincro division, the tier three automotive dealership solutions business, to DealerOn on September 25, 2024. This strategic move further solidifies Ansira’s commitment to delivering innovative solutions that focus on helping companies streamline brand-to-local marketing and drive growth for their partner ecosystems. This divestiture was only inclusive of Ansira’s tier three dealership customers, and the company is committed to continuing to support its long-tenured auto OEM and tier two auto clients, as well as the many other industry verticals represented in their client roster.

With the integration of the platforms and the refinement of the company vision, a new go to market branding has been created. Built around the essence of synchronicity, the new brand identity underscores Ansira’s ability to help brands orchestrate seamless marketing experiences that accelerate speed to market, increase profitable revenue, and ensure compliant, standardized, and unified engagement across complex ecosystems. The company’s platform technology allows internal and external teams to work in harmony, bringing together diverse components in a way that feels natural, effortless, and carefully orchestrated.

“Our new brand represents the evolution of our business and our commitment to synchronizing brand-to-local marketing for our clients,” said Tibbitt. “We’ve created a platform that doesn’t just help companies market at scale, but ensures every interaction, from the national to local level, is in perfect harmony, driving growth and reinforcing brand integrity.”

Ansira is backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

ABOUT ANSIRA
Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies’ internal teams (field marketing, distributed sales, and front-line service employees) and external teams (channel partners, agents, locations, franchisees, and dealers) across channels, markets, and regions. Ansira leverages AI-powered technology, vertical expertise, local insights and strategic partnerships to optimize marketing performance and empower partner growth at scale. For more information on Ansira visit Ansira.com or LinkedIn.

ABOUT TRUELINK CAPITAL
Truelink Capital is a middle-market private equity firm based in Los Angeles. Truelink pairs deep industry experience in the technology-enabled services and industrials sectors with a commitment to building partnerships that drive long-term value creation through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of operational improvements, strategic initiatives, and transformative add-on acquisitions.

Media Contact: Megan Duran
Megan.Duran@Ansira.com
972.663.1380

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SOURCE Ansira

Technology

CHINT Shines on Forbes Global Brand Top 30

Published

21 minutes ago

November 22, 2024

SHANGHAI, Nov. 22, 2024 /PRNewswire/ — The “2024 Forbes China Go-International Brands Top 30” results have been officially announced. CHINT has earned a spot on the prestigious list and is recognized for its outstanding performance and significant contributions on the global stage. This honor highlights CHINT’s high recognition in international markets and marks a solid step forward in advancing Chinese brands globally.

After more than two decades of overseas development, CHINT Group has steadily expanded its business to over 140 countries and regions worldwide, covering key industries such as low-voltage electrical appliances, smart electrical equipment, instrumentation, and green energy. CHINT Global’s globalization strategy is reflected not only in its extensive business layout but also in the localization of talent and R&D.

Globally, CHINT employs over 50,000 people across five business regions and more than 40 subsidiaries, with a local talent rate exceeding 66%. The company has established 20 research institutes worldwide, focusing on the customized development of localized products, investing 3%-12% of its annual sales revenue in R&D, accumulating over 8,000 authorized patents, and participating in the formulation of industry and international standards more than 400 times.

Regarding localized manufacturing, CHINT Group has 28 manufacturing bases globally, including eight overseas, with product lines covering the full range of products. Regarding localized delivery, local logistics centers have been established in all five business continents, increasing international project coverage by over 50% and shortening the average delivery cycle by more than 60 days.

The Forbes Brand Going Global award for CHINT means a high recognition of its efforts in implementing globalization strategies, promoting localized operations, and driving innovative development. This honor is not only an affirmation of the past but also an inspiration for the future. CHINT Global will continue to forge ahead, striving to become a global leader in the full industry chain of smart electrical energy solutions, and will continue to contribute to the development of the global energy and electricity industry.

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Technology

KBR’s Market-Leading Ammonia Technology Selected by AMUFERT, Angola

Published

21 minutes ago

November 22, 2024

HOUSTON, Nov. 22, 2024 /PRNewswire/ — KBR (NYSE: KBR) announced today that it has signed an agreement with AMUFERT for the development of a new ammonia plant in Soyo, Angola.

Under the terms of the contract, KBR will provide a technology license, proprietary engineering design, equipment and catalyst solutions for AMUFERT’s 2,300 metric tons per day ammonia plant. Leveraging KBR’s proprietary technologies and expertise in ammonia, the planned facility will assist Angola and its neighboring countries move towards greater food security and self-sufficiency.

“We are thrilled to be a part of this project and support AMUFERT’s efforts in accelerating sustainable agriculture in Angola through our leading ammonia technology,” said Jay Ibrahim, KBR President, Sustainable Technology Solutions. “KBR has a proud legacy in Angola, and we look forward to working closely with AMUFERT and our partners to ensure the success of this important project.”

KBR is a world leader in ammonia technology and has been at the forefront of innovation in the ammonia market for decades. Since 1943, KBR has licensed, engineered or constructed over 260 grassroot ammonia plants worldwide.

About KBR

We deliver science, technology and engineering solutions to governments and companies around the world. KBR employs approximately 37,000 people worldwide with customers in more than 80 countries and operations in over 30 countries.

KBR is proud to work with its customers across the globe to provide technology, value-added services, and long-term operations and maintenance services to ensure consistent delivery with predictable results. At KBR, We Deliver.

Visit www.kbr.com

Forward Looking Statements

The statements in this press release that are not historical statements, including statements regarding future project performance, are forward-looking statements within the meaning of the federal securities laws. These statements are subject to numerous risks, uncertainties and assumptions, many of which are beyond the company’s control, that could cause actual results to differ materially from the results expressed or implied by the statements. These risks, uncertainties and assumptions include, but are not limited to, those set forth in the company’s most recently filed Annual Report on Form 10-K, any subsequent Form 10-Qs and 8-Ks and other U.S. Securities and Exchange Commission filings, which discuss some of the important risks, uncertainties and assumptions that the company has identified that may affect its business, results of operations and financial condition. Due to such risks, uncertainties and assumptions, you are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof. Except as required by law, the company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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SOURCE KBR, Inc.

Technology

At Its European Innovation Day 2024, Huawei Advocates Collaboration to Unlock Europe’s Potential

Published

22 minutes ago

November 22, 2024

PARIS, Nov. 22, 2024 /CNW/ — Huawei hosted the 2024 “Europe Innovation Day” in Paris, an event where European tech leaders, business representatives, and innovation experts explored opportunities for cross-border and cross-industry collaboration. Under this year’s theme of “Unleashing the Potential of European Innovation,” the event addressed critical challenges in Europe’s digital transformation, offering strategies to strengthen regional ecosystems and enhance global competitiveness.

Driving Europe’s Digital Progress through Cooperation

Jesus Contreras, Chief Operations and Financial Officer of EIT Digital, stated: “Innovation is never a solo endeavor; it relies on collaboration and exchange among all parties.” He emphasized that digital innovation flourishes when global partners and customers with diverse perspectives unite, bringing energy and momentum to collaborative efforts.

Nicola Caputo, Regional Minister of Campania (Italy) and Member of the European Committee of the Regions, highlighted the challenges Europe faces in its digital transformation, such as insufficient digital literacy, lagging commercial adoption, and uneven 5G coverage. He called for governments to strengthen cross-border cooperation to boost Europe’s global competitiveness in the digital economy.

Ximo Puig, Spain’s Permanent Representative to the OECD, stated: “Innovation is essentially a framework. Governments, businesses, and society must leverage this framework to collectively foster long-term development and build a fully connected world.”

Laurent Lafforgue, a renowned mathematician at Huawei Technologies France, said: “The rapid advancement of technological innovation relies on solid foundational theories. Robust theoretical research is essential to achieving sustainable and long-term technological progress.”

Huawei’s Commitment to Long-Term Investment

“Innovation is a long-term process,” remarked Yu Liang, Vice President of Huawei Cloud Global Ecosystem. He affirmed Huawei’s dedication to fostering open collaboration that drives both societal and commercial value. Yu further announced Huawei’s partnership with Station F to launch a sustainability-focused incubation program, aiming to support 10 startups in sectors like retail, automotive, and industrial manufacturing, enabling them to achieve rapid growth within a seven-month incubation period.

Advancing Digital Transformation and Building Europe’s Future

At the “Driving Digital Transformation for Europe’s Emerging Innovators” forum, co-hosted by Euronews and Huawei, participants underscored the necessity of cross-sector collaboration and open ecosystems. Key speakers included Horst Heitz, Chair of SME Connect Steering Committee; Ana Paula Nishio de Sousa, Director of Digital Transformation & AI at the UN Industrial Development Organization; Alexander Pisemskiy, CEO of Zenpulsar; and Gaurav Tripathi, CTO of Partex NV. They emphasized the need for open data-sharing platforms and collaborative ecosystems to cultivate a more inclusive and adaptable innovation environment.

“Huawei Cloud will continue to invest in Europe by delivering stable and reliable cloud infrastructure, working with government agencies and universities to cultivate digital talent, and supporting startups to scale across regions,” said Zhu Xiaoming, Vice President of Huawei Cloud Global Industry Development. He noted that Europe’s digital transformation is advancing slower than the targets outlined in the Europe Digital Decade 2030 plan, particularly in areas such as data and artificial intelligence.

Promoting Inclusivity and Women Innovators

Berta Herrero, Head of Diversity, Equality, and Inclusion at Huawei Europe, moderated a panel discussion on empowering women innovators. Panelists included Rebeca de Sancho Mayoral, Senior Adviser on EU Innovation & Access to Finance at the European Commission; Egle Ciuoderiene, Founder of Duevo; Iva Tasheva, Co-Founder and Cybersecurity Lead at CyEn; and Gaia Verzelli, an alumna of Huawei’s Women Leadership School. They shared insights into EU funding and policy initiatives designed to support women entrepreneurs and called for greater female participation in the tech innovation ecosystem to foster an inclusive and diverse environment.

A Call to Action

Closing the event, Tony Yong Jin, Director of Business Environment Affairs of the European Region at Huawei, called on all parties to take decisive action to drive digital innovation and build a more connected, inclusive, and sustainable Europe. He stated, “Today, I call on all of us to embrace digital innovation—not just because of its promises, but because of its profound impact on every individual, family, and community.”

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SOURCE Huawei Technologies Co., Ltd