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Endurance Warranty’s National TV Campaign Featuring Danica Patrick Nominated for Advertising Excellence Award

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Endurance Warranty Services, alongside retired professional racecar driver Danica Patrick, were nominated as finalists at the 2024 AdExchanger Awards.

NORTHBROOK, Ill., Sept. 25, 2024 /PRNewswire-PRWeb/ — The leading provider of vehicle service contracts in the U.S., Endurance Warranty Services, was recognized as a nominee at the 2024 AdExchanger Awards. As a finalist in the Best Data-Driven TV Campaign category, the campaign “Smart Drivers Choose Endurance” featured retired professional racecar driver Danica Patrick, showcasing how auto protection plans can help shield everyday drivers from the costly impact of vehicle breakdowns.

“At Endurance, our goal has always been to empower drivers with the protection they need, and this campaign effectively communicated that message.” – Colleen Sugarman, Chief Marketing Officer

The AdExchanger Awards celebrate companies that leverage cutting-edge data and marketing technologies to drive exceptional results. The Best Data-Driven TV Campaign category recognizes ad campaigns that effectively use customer insights to deliver personalized and impactful messaging at scale, resulting in measurable performance improvements. Other finalists in the category included campaigns for major brands such as Nissan, Spectrum Reach, Sky Italia, Effectv, Mancini’s Sleepworld, and CKE Restaurants.

Led by media and advertising agency Lockard & Wechsler Direct, Endurance’s campaign stood out due to its compelling message and data-driven strategy that resonated with a broad audience seeking reliable vehicle protection. This collaboration showcases a sophisticated blend of innovation in targeting, planning, interactivity, and measurement, all aimed at overcoming market challenges and achieving exceptional business results for Endurance Warranty Services.

“We’re incredibly proud to be nominated by the AdExchanger Awards for our 2024 television campaign,” said Colleen Sugarman, Chief Marketing Officer of Endurance. “The esteemed nomination is a testament to the hard work of LWD, our internal marketing team, and our strong partnership with Danica Patrick. Our focus on data-driven insights allowed us to connect with customers in meaningful ways. At Endurance, our goal has always been to empower drivers with the protection they need, and this campaign effectively communicated that message.”

Find more information about the AdExchanger Awards at https://www.adexchanger.com/go/awards-2024/.

About Endurance Warranty Services
Endurance is a trusted leader in the auto protection industry, offering comprehensive plans that shield drivers from the high costs of parts and labor when an unexpected breakdown occurs. Recommended by ASE-certified mechanics and highly rated on consumer advocate websites, Endurance has paid hundreds of millions in claims since 2012, helping customers save thousands on vehicle repairs and Empowering Confidence for the Road Ahead™.

Through its partnership with RepairPal, Endurance gives drivers access to a nationwide network of over 3,500 certified mechanics. This allows vehicle owners to choose their preferred repair shop or easily find a trusted mechanic nearby.

Endurance Warranty Services operates corporate headquarters in Northbrook, Ill. For more information, visit https://www.endurancewarranty.com.

About Lockard & Wechsler Direct
Lockard & Wechsler Direct is the most experienced total video performance marketing agency in the US. Powered by over 30 years of strategic planning, buying, and data analysis, with state-of-the-art research and customized proprietary attribution technology, the LWD team delivers real performance impact. For more information, visit https://lwdirect.com/ and check out our Rules for Success.

Media Contact

Jessica Rider, Endurance Warranty Services, 866-432-4443, jessica.rider@endurancedirect.com, https://www.endurancewarranty.com

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SOURCE Endurance Warranty Services

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Rad Power Bikes Expands Its Omnichannel Retail Experience to Include BestBuy.com and Select Best Buy Stores

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Additional physical and digital channels provide Rad Power Bikes customers more ways to interact with the brand and access Rad’s latest ebike models.

SEATTLE, Sept. 25, 2024 /PRNewswire/ — Rad Power Bikes™ today announced its teaming up with Best Buy to increase the brand’s retail presence to include 150 Best Buy stores nationwide and BestBuy.com. After several product launches, this availability enhances the seamless integration of Rad’s retail channels, enriching the customer journey from online to in-store. This expansion of Rad’s omnichannel experience underscores the company’s dedication to creating a world where transportation is not only energy-efficient and accessible but also enjoyable for everyone, no matter where they shop or how they engage with the brand.

Rad Power Bikes Expands Its Omnichannel Retail Experience to Include BestBuy.com and Select Best Buy Stores

As Rad continues to redefine sustainable transportation, the expansion to Best Buy will provide more customers with direct access to Rad’s industry-leading products in physical retail locations and online. Starting today, customers can purchase some of our rider’s favorite Rad products and accessories at BestBuy.com, and next month in 150 Best Buy stores nationwide.

“Rad Power Bikes is strategically positioning itself for sustained growth by focusing on safety, reliability, and customer accessibility,” said Phil Molyneux, CEO of Rad Power Bikes. “Our commitment to strengthening our product offerings and broadening our retail experiences for customers ensures more people can experience the benefits of ebikes. As we continue to innovate and grow beyond our direct-to-consumer roots, we remain dedicated to maintaining the highest standards of safety, quality, and customer satisfaction, which have been key in building our strong reputation with customers and retailers large and small.”

Rad is also expanding its retail partner program and is pleased to announce the appointment of industry veteran George Lee as Director of Sales. This key addition will further strengthen and grow the company’s retail partnerships, enhancing the overall customer experience and accelerating growth.

Rad Power Bikes is also planning exciting Black Friday deals on its versatile ebikes to offer even more customers the opportunity to experience the freedom and convenience of Rad Power Bikes at a great value.

Rad Power Bikes offers test rides and in-store support at its RadRetail locations, ensuring that customers can find the right ebike for their needs, whether commuting, adventuring, delivery, or hauling kids. For more information on how Rad Power Bikes is making ebikes more accessible, and to locate a store near you, visit here.

About Rad Power Bikes
Rad Power Bikes boasts a full lineup of affordable ebikes and accessories that are changing the way people and products ride for good. Founded in 2007, Rad’s team of passionate ebike enthusiasts creates products and service solutions that are purpose-built for everything, whether for commuting, adventuring, delivery, or hauling kids. The ebikes and accessories are all designed in-house at its Seattle headquarters. The company serves riders across the U.S. and Canada, and has nine RadRetail locations, and more than 1,200 retail and service partners across North America.Recognized by TIME, Fast Company, and Inc. as one of the most innovative and influential companies, Rad Power Bikes is on a mission to build a world where transportation is energy-efficient, enjoyable, and accessible to all.

View original content to download multimedia:https://www.prnewswire.com/news-releases/rad-power-bikes-expands-its-omnichannel-retail-experience-to-include-bestbuycom-and-select-best-buy-stores-302257957.html

SOURCE Rad Power Bikes

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Admitad’s new generation promo code solution boosts conversion for affiliates by 40%

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DUBAI, UAE, Sept. 25, 2024 /PRNewswire/ — Admitad, a global leader in partner marketing, launches New Generation Promo codes — a turnkey solution that offers a hassle-free way to attribute sales directly to affiliates through promo codes. Publishers receive full credit for every sale generated, regardless of how or where the transaction occurs. Brands enjoy increased tracking transparency and accuracy, wider reach and boosted sales. The loyalty of publishers to advertisers is also growing due to increased profits at the same traffic volumes.

By assigning a dedicated code to each affiliate, the solution ensures personalised promotions that increase the relevance and impact of marketing campaigns, while for publishers it guarantees no risk of promo code theft or cookie stuffing. Through access to a broader network, including social media influencers and content creators, businesses can expand their reach, diversify traffic sources, and unlock new audience segments.

Solution embraces the CPS model, guaranteeing that businesses only pay for completed sales. This makes marketing spend more predictable, enabling companies to optimise their ROI. Promo codes are automatically withdrawn from publishers failing to generate sales within a specified timeline and are then reallocated to those who consistently deliver results.

Promo code tracking also solves the problem of cross-device order attribution, including tracking on mobile devices and within mobile applications. Admitad’s solution is able to bypass other tracking obstacles as well. It works seamlessly even if ad blockers, privacy settings and other extensions interfere with traditional cookie tracking.

Affiliates using New Generation Promo codes alongside their affiliate links have experienced a significant spike in conversions. Admitad compared the number of actions and growth rate of partners who previously worked only with affiliate links. Calculations showed consistent 30-40% growth in the number of actions and sales after just 3 months of promo code usage.

More conversions translate directly into increased commissions and revenue growth. By offering discounts or special offers, they incentivize consumers to make purchases that might not have otherwise been considered. It also offers publishers a powerful tool to foster deeper customer engagement.

Publishers and brands can access New Generation Promo codes through the Promo code Catalog in the Admitad Store. These codes are recommended to be used alongside the affiliate links, offering a powerful combination that ensures the best possible tracking and maximizes the conversion potential.

Logo – https://mma.prnewswire.com/media/2433196/4750415/Admitad_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/admitads-new-generation-promo-code-solution-boosts-conversion-for-affiliates-by-40-302258872.html

SOURCE Admitad

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Swan Bitcoin Has Achieved SOC2 Type 1 Compliance

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The independent audit and certification affirms that Swan’s platform, infrastructure, tools, and processes meet industry best practices to protect sensitive client information. 

CALABASAS, Calif., Sept. 25, 2024 /PRNewswire/ — Swan Bitcoin is proud to announce that it has successfully achieved SOC 2 Type 1 compliance, marking a significant milestone in its dedication to ensuring the highest standards of security, availability, and confidentiality for its customers. This certification, awarded by Schellman, a high-ranking IT compliance attestation firm, details the suitability of design and operating effectiveness of controls relevant to security, availability, and confidentiality to protect sensitive data.

“Every day, we handle mission-critical information,” said Yan Pritzker, Swan CTO. “This requires Swan to implement thorough security and risk controls across our whole domain, including network security, systems availability, and data confidentiality. With a SOC2-compliant environment, we are assuring our customers and partners that we can meet their stringent compliance requirements.”

SOC 2 reports are performed in accordance with the Statement on Standards for Attestation Engagements 18 (SSAE 18) attestation standard issued by the American Institute of Certified Public Accountants (AICPA). Achieving SOC 2 Type 1 certification demonstrates that Swan meets industry best practices to assure clients that their data is being handled with the utmost care and protection.

“At Swan, security is a top priority,” said Scott Kisser, Swan CISO. “Achieving SOC 2 compliance underscores our commitment to building trust by adhering to industry-leading security practices. This independent verification is another step in our continued journey to provide the most secure and trusted Bitcoin platform for our clients.”

SOC 2 compliance brings critical benefits such as reduced risk, enhanced client trust, and the confidence that Swan Bitcoin is continuously improving its security posture. The completion of Swan’s SOC 2 Type 1 report is the result of an independent audit conducted to ensure the proper design and effectiveness of a variety of controls. For more information, please visit trust.swanbitcoin.com.

About Swan

Swan is a leading Bitcoin financial services company with more than 130,000 clients. Established in 2019, Swan helps individuals and institutions to understand and invest in Bitcoin. The Swan app simplifies Bitcoin purchases with instant and recurring buys. Swan IRA provides a tax-advantaged solution for saving Bitcoin in retirement accounts. For HNWIs and businesses, Swan Private provides white-glove service for large purchases, treasury solutions, and inheritance planning. With Swan Vault, clients can easily custody their own Bitcoin with peace of mind. Swan Managed Mining provides clients with fully segregated and dedicated mining operations, catering to their unique requirements, opportunities, and strategic advantages. Swan prides itself on exceptional client service, making Bitcoin approachable to all. For more information, please visit swan.com.

View original content:https://www.prnewswire.com/news-releases/swan-bitcoin-has-achieved-soc2-type-1-compliance-302257789.html

SOURCE Swan Bitcoin

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