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Sleep Country Celebrates 30 Years of Expertise, Revealing New Insights on Evolving Sleep Trends

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Survey shows that half of adults in Canada, nearly 16 million people, have trouble sleeping.

TORONTO, Sept. 24, 2024 /CNW/ – Sleep Country, Canada’s leading specialty sleep retailer, is proud to celebrate its 30th anniversary, marking three decades of fostering dreams, nurturing rest, and enhancing the well-being of millions of Canadians. Since its founding in 1994, Sleep Country Canada has grown to be a nationwide brand with over 300 storefronts delivering unmatched sleep expertise and an entire ecosystem of sleep products for a world-class customer experience coast to coast.

To commemorate this significant milestone, Sleep Country commissioned Leger to conduct an in-depth survey about evolving sleep preferences, behaviors of recent years and how sleep affects different aspects of Canadian lives. According to the study, half of adults in this country, a figure representing nearly 16 million people, said they have trouble sleeping.

“As we mark our 30th anniversary, we not only celebrate our journey and unwavering commitment to better sleep but also reflect on our nation’s current sleep quality and how Sleep Country can continue leading the way in sleep innovation and solutions for all Canadians, for the years ahead,” said Stewart Schaefer, President and CEO of Sleep Country Canada. “This milestone is a testament to our ability to adapt, and stay ahead of the curve in an ever-changing industry. The insights from our latest survey will guide us as we continue to educate Canadians on the importance and power of sleep.”

Key findings from the survey include:

Half of Canadians (48 per cent) have trouble sleeping, with over 80 per cent not feeling well rested when they wake up,and 64 per cent citing mood swings, lower energy, and decreased productivity as the most common side effects of a bad night’s sleep.Nearly one in three (31 per cent) Canadian adults are less satisfied with their sleep habits than they were just a year ago, with stress, mental overactivity, and room temperature topping the list of sleep disruptors.Technology has significantly disrupted the sleep patterns of more than half of Canadians over the past 5-10 years, with over 60 per cent reporting an impact. Interestingly, four-in-ten Canadians stated that they use technology to improve their sleep such as, meditation or relaxation apps, sound machines, white noise apps and sleep tracking app, highlighting the complex relationship between our devices and our well-being.In a bid for better sleep, 50 per cent of Canadians avoid caffeine, heavy meals before bed, and create cozy sleep environments to build healthier bedtime routines.Sleep is the cornerstone of mental health, with two-thirds of Canadians noticing a dramatic mood boost after a good night’s rest, and 65 per cent recognize the deep connection between sleep and mental well-being.Nearly four out of five (78 per cent) Canadians stated that poor sleep contributes to feelings of anxiety and depression.For over 90 per cent of Canadians, their bed isn’t just for sleeping—it’s a sanctuary of comfort and relaxation – where Sleep Country has been a steadfast companion.On average, Canadians sleep for an extra half-hour on weekends compared to weekdays, with women more likely than men to use their days off to catch up on rest.Mattress satisfaction is closely related to sleep quality. Canadians who are extremely satisfied with their mattress are 30% more likely to report high-quality sleep.

Sleep Country has always focused on understanding the unique sleep needs of each Canadian, and this report underscores its continued leadership in understanding consumer behaviour. Over the past 30 years, the brand has defined the sleep industry landscape in Canada by providing Canadians personalized sleep solutions via in-store and online “Sleep Experts” and the continuous expansion of product and brand offerings, solidifying its position as a trusted name in the industry. In fact, Canadians voted Sleep Country Canada as their most trusted mattress retailer brand in the 2024 BrandSpark Most Trusted Awards.

Earlier this summer, Sleep Country Canada kicked off the anniversary campaign with a brand love spot, which turned the camera towards consumers to capture the special moment of the best “happy birthday” of the day and the intimate spaces where laughter, tears, triumphs, and dreams come to life , and where Sleep Country Canada has been a steadfast companion. As part of the second half of its anniversary celebrations, Sleep Country Canada is launching their 30th anniversary event featuring throwback pricing and dreamy deals aimed at giving back to the loyal customers who have supported the brand over the years. The campaign features retro inspired spots, where Sleep Country’s co-founder Christine Magee steps back into the advertising spotlight after previously representing the brand since it began 30 years ago.

“For our 30th anniversary, we wanted to create a campaign that was more than just a look back for Sleep Country,” said Nuno Bamberg, Senior Vice President, Brand & Marketing, Sleep Country Canada. “We wanted to reconnect with the roots of our brand, blending the retro vibes of the 90’s with fresh creativity. This campaign is about taking our customers on a journey through time, back to where it all began, and sharing that nostalgia with them.”

The study on evolving sleep preferences was conducted by Leger from August 2-8, 2024, which surveyed 2,008 Canadians aged 18-74. The margin of error is ±2.2%.

For more information on Sleep Country Canada, please visit www.sleepcountry.ca

About Sleep Country
Sleep Country is Canada’s leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Sleep Country operates under the retailer banners; Sleep Country Canada, Dormez-vous, the rest, Endy, Silk & Snow, Hush and most recently acquired, Casper Canada. The Company has omnichannel and eCommerce operations, including 307 corporate-owned stores and 18 warehouses across Canada. Recognized as one of Canada’s Most Admired Corporate Cultures in 2022 by Waterstone Human Capital and most trusted mattress retailer by Brandspark in 2024, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people. For more information about Sleep Country, please visit www.sleepcountry.ca

SOURCE Sleep Country Canada Holdings Inc. Investor Relations

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Desay SV Collaborates with Qualcomm to Deliver New Intelligent AI Cabin Platform Powered by Snapdragon Elite Automotive Platforms

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15 minutes ago

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January 10, 2025

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Highlights:

New Desay SV G10PH is designed to support superior computing, graphics, and advanced AI-enabled cabin products for automotive OEMs, ensuring cutting-edge performance and functionality.The G10PH is engineered for real-time decision-making, adaptive responses, and proactive assistance to create tailored and intuitive driving experiences.Collaboration is built on a strong and long-term working relationship, marked by the successful development of innovative cabin platforms for global automakers.

LAS VEGAS, Jan. 10, 2025 /PRNewswire/ — Desay SV and Qualcomm Technologies, Inc. held a joint signing ceremony at CES today to commemorate the companies’ co-innovation to deliver Desay SV’s next-generation intelligent cabin platform, the G10PH. Desay SV and Qualcomm Technologies have a strong long-term relationship focused on developing innovative cabin solutions, which are now integrated into millions of vehicles across the globe. Building on this, the companies will collaborate on the G10PH intelligent cabin platform powered by Qualcomm Technologies’ Snapdragon® Cockpit Elite platform. 

The G10PH harnesses the advanced artificial intelligence (AI) capabilities, superior computing and high-definition graphics of the Snapdragon Cockpit Elite platform to push the boundaries of automotive technology. With the Snapdragon Cockpit Elite’s state-of-the-art Qualcomm Oryon™ CPU, Qualcomm® Hexagon™ NPU for accelerated AI performance and improved Qualcomm® Adreno™ GPU, this cutting-edge system provides automakers with the tools to deliver a smart, intuitive, and personalized experience for drivers and passengers*. Additionally, the G10PH enables real-time decision-making, adaptive responses, and proactive assistance, creating an exclusive intelligent cabin assistant that is finely tuned to users’ habits. Every vehicle utilizing the G10PH will feature seamless user interface and support personalized features designed to enhance comfort and convenience befitting a premium user-centric driving experience. 

“At the new inflection point of ‘Software-Defined Vehicle’ and ‘AI-Defined Vehicle,’ Desay SV, together with Qualcomm Technologies, launched the premium AI intelligent cabin platform G10PH, which marks another technological revolution in the process of intelligent cabin and is an important example of Desay SV leading the development of cabin intelligence upgrade,” said Jian Xu, CEO of Desay SV. “We hope that this platform will give a strong impetus to the intelligent transformation of global automotive manufacturers, reshape the new ecosystem of future mobility, and accelerate the realization of the era of intelligent mobility.”

“The automotive industry is on the brink of a new era of intelligent transformation, driven by software and AI. Qualcomm Technologies and Desay SV have built a robust foundation of collaboration, and with our combined expertise in intelligent cockpits and we are excited about the new products featuring Snapdragon Cockpit Elite,” said Nakul Duggal, group general manager, automotive, industrial, and cloud, Qualcomm Technologies, Inc. “These innovations will enable automakers to deliver more advanced AI features and experiences to consumers, setting a new standard in the industry.”

Intelligent cockpit is the carrier of various sensing and interaction technologies, and it reflects the state of development in intelligent vehicle technology. According to KPMG’s analysis, China’s intelligent cabin market will reach RMB212.7 billion in 2026, with a compound annual growth rate of about 17% from 2022 to 2026, and the penetration rate is expected to increase from 59% to 82%. According to the “Smart Cockpit Assembly Data List for January-September 2024” by Gasgoo Automotive Research Institute, Desay SV holds the leading position in the market with an assembly volume of 630,492 units, accounting for 15.5% of the market share.

###

About Desay SV

Desay SV (002920.SZ) is a leading mobility technology company with R&D and service branches in Germany, Japan, Singapore, Spain, USA, etc. The company focuses on efficiently integrating smart cabin, smart drive, and smart service. Relying on 39 years of accumulation, Desay SV has excelled in R&D, design, quality management, and intelligent manufacturing. Desay SV’s continuous innovation and comprehensive capabilities earn the long-term trust of global customers, including Chery, Geely, SAIC, Toyota, Volkswagen, Volvo, etc., and have helped it rank 74th in the Automotive News 2024 top 100 global auto parts suppliers. For more information, please visit Desay SV online at www.desaysv.com or follow us on: https://www.linkedin.com/company/13690363

About Qualcomm

Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our proven solutions drive transformation across major industries, and our Snapdragon® branded platforms power extraordinary consumer experiences. Building on our nearly 40-year leadership in setting industry standards and creating era-defining technology breakthroughs, we deliver leading edge AI, high-performance, low-power computing, and unrivaled connectivity. Together with our ecosystem collaborators, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress. 

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated.

Qualcomm, Snapdragon, Qualcomm Oryon, Hexagon and Adreno are trademarks or registered trademarks of Qualcomm Incorporated.

*All performance targets are compared to previous generation, based on preliminary internal testing, and subject to change upon final validation. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/desay-sv-collaborates-with-qualcomm-to-deliver-new-intelligent-ai-cabin-platform-powered-by-snapdragon-elite-automotive-platforms-302347873.html

SOURCE Desay SV

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VerifiedX Releases VFX SwitchBlade Wallet Featuring First-Mover Bitcoin Utility at BitMart

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January 10, 2025

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TORONTO, Jan. 10, 2025 /PRNewswire/ — The VerifiedX (VFX) Network, VerifiedX.io, has launched its mainnet non-custodial wallet VFX SwitchBlade, which enables full native Bitcoin functionality. The VFX SwitchBlade also supports a ‘first-mover’ fully decentralized and self custodial Bitcoin Tokenization (Verified Bitcoin) with on-chain native features, enabling real day-to-day utility, while solving current frictions for all Bitcoiners globally today. 

 

Verified Bitcoin (vBTC) enables anyone the ability to save, spend, withdraw, borrow, lend, mint & transfer media / documents, and vault actual Bitcoin with on-chain recovery features eliminating the need for third-parties or hardware wallets, through a feature rich simple text smart contract. This incredibly unique Bitcoin token provides for enhanced privacy with near-instant transaction finality, all with near-zero fees. Verified Bitcoin tokens are transferable in any denomination completely peer-to-peer, so long as they have a native Bitcoin balance and always maintain a fully decentralized and non-custodial evergreen 1:1 peg. This means that 1 vBTC will always equal 1 BTC and token owners may withdraw their underlying Bitcoin anytime with a ‘one-click’ multisig action or off-ramp the token itself, in whole or in part, at any participatory liquidity provider.

This empowering development will inevitably help provide congestion relief for the Bitcoin network, dramatically reduce Bitcoin holders cost of ownership and transfers, enable media embedding, and increase self-custodial security exponentially, adding immediate utility to holders of the largest digital asset class. It is anticipated that Verified Bitcoin may also help facilitate additional native scarcity with Total Value Vaulted (TVV) over time on VerifiedX Vaults.

VerifiedX – VFX (VerifiedX.IO) is the first open-source decentralized network that is both a universal layer 1 and a Bitcoin specific sidechain for the purpose of tokenized self-custody, on-chain storage, and peer-to-peer commerce of both digital & physical assets.

For Further Inquiries:
Website: https://verifiedx.io/
Discord: https://discord.gg/7cd5ebDQCj
Twitter (X)): https://twitter.com/vfxblockchain
Github: https://github.com/verifiedxblockchain

View original content to download multimedia:https://www.prnewswire.com/news-releases/verifiedx-releases-vfx-switchblade-wallet-featuring-first-mover-bitcoin-utility-at-bitmart-302348083.html

SOURCE VerifiedX.io

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Ratehub Inc. launches a new personal loans marketplace powered by its LoanFinder tool

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15 minutes ago

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January 10, 2025

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Canadian financial technology company launches a personal loans marketplace, simplifying borrowing for Canadians and helping members manage debt better

TORONTO, Jan. 10, 2025 /CNW/ – Ratehub Inc., a leading Canadian financial technology company, has launched a new personal loans marketplace as part of its mission to empower Canadians with the tools and resources to make confident financial decisions.

This launch brings Ratehub closer to its vision of becoming Canada’s go-to source and one-stop shop for all personal finance products. With LoanFinder, Ratehub’s custom-built tool, members can easily explore and compare a range of loan options tailored to their unique needs. Members can quickly secure pre-approval for the best rates, saving both time and money—all within one easy-to-use platform.

“Our launch into personal loans is an important milestone towards achieving our vision of being the one-stop shop for all consumers’ financial needs – spend, save, borrow, invest, and protect,” said Naga Parvatharajan, CEO of Ratehub Inc. “LoanFinder, is a game-changer for Ratehub members. It uses our own data and credit bureau information to pre-approve you for the best loan offers, all without impacting your credit score. We’re thrilled to be working with Fig Financial and Spring Financial as our first partners to bring Canadians simpler borrowing options and help them manage debt better.”

Ratehub members will benefit from:

Comprehensive loan marketplace: Best pre-approved offers through LoanFinder matched to the lender, maximizing members’ approval odds without impacting their credit scoresSeamless digital experience: A fast, fully digital loan application process from the convenience of members’ homesFinancial education: Access to expert articles and resources to guide members on what to look for when selecting loansTransparency: Clear and unbiased information to help members make informed decisionsValue: Save money by refinancing credit card debt, reducing monthly payments, funding home improvement projects, or other needs

“In today’s challenging financial environment, it’s more important than ever to provide the tools and resources that help Canadians make confident decisions,” said Natasha Macmillan, Director of Everyday Banking at Ratehub.ca. “Our goal is to support every Ratehub member based on their financial needs and journey. Our launch of personal loans will allow members to navigate these products and empower them to make well-informed decisions.”

Currently offering comparisons for personal loans, Ratehub’s ultimate goal is to provide a complete range of loan types, with personalized recommendations that help members find the perfect match for their eligibility and financial situation. Ratehub is committed to helping Canadians find their best borrowing option based on their unique financial needs, and ultimately empowering them to manage debt better and take control of their financial future.

About Ratehub Inc.
Ratehub Inc. is the one-stop shop for all consumer finance needs – Save, Spend, Borrow, Invest and Protect. We connect Canadians to the best financial tools, advice, and products on the market through our financial product comparison site and mortgage brokerage, Ratehub.ca, mortgage lender, CanWise, insurance brokerage, RH Insurance, and personal finance website, MoneySense. Millions of Canadians visit Ratehub.ca and MoneySense every year to get personalized recommendations on the best mortgage rates, credit cards, savings accounts, GICs, and insurance products. To learn more, visit www.ratehub.ca or www.canwise.com or www.rhinsurance.ca or www.moneysense.ca.

SOURCE Ratehub Inc.

SOURCE Ratehub Inc.

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