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ShopLiftr Launches Programmatic DOOH Solution for Real-Time, Dynamic Advertising Across All Screens

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Pioneering Omnichannel Advertising for All Industries

OTTAWA, ON, Sept. 19, 2024 /PRNewswire/ – ShopLiftr, a leader in digital advertising innovation, is thrilled to announce the launch of its new programmatic, dynamic digital out-of-home (DOOH) advertising solution. This groundbreaking platform integrates seamlessly with ShopLiftr’s existing suite of ad tech solutions, providing an unparalleled omnichannel digital advertising experience for brands and retailers across various verticals and industries.

 

The Growing Power of DOOH Advertising

Digital out-of-home advertising has undergone a significant transformation, evolving from static billboards to dynamic, interactive displays in public environments. Examples of DOOH ads include roadside billboards, digital screens in public establishments & restaurants, mall directories, and airport displays. This evolution has made DOOH a more precise and effective medium, capable of reaching audiences with hyper-targeted messaging. As the market continues to grow, U.S. DOOH ad spend is projected to increase by 11.2% to reach $3.20 billion this year, with 38% of U.S. marketing decision-makers planning to boost their DOOH budgets in 2024.

Introducing ShopLiftr’s Programmatic DOOH Solution

ShopLiftr’s new programmatic Digital Out-of-Home (DOOH) solution leverages its established dynamic, data-driven advertising platform to deliver personalized and geotargeted messages in real time. This innovative platform extends reach beyond devices, effectively engaging consumers across various digital mediums, ensuring messages are seen on any screen, in any size, anywhere.

Powered by an extensive proprietary trade promotions database, the platform provides access to over 200,000 deals refreshed weekly from the top 300 retailers in the US, along with unlimited BYOD (bring-your-own-data) capabilities. This guarantees that deals served are always relevant, timely, and engaging for consumers.

The platform enables advertisers to serve dynamic digital ads that incorporate real-time promotional, product, and retailer information, optimizing every impression with precision and efficiency. Precise geo-targeting allows for hyperlocal messaging, delivering flexible and relevant deals, and meeting consumers where they are. Additionally, the AI algorithms ensure accurate translation and localization of promo content for English, French, and Spanish-speaking audiences, enhancing ad relevance and engagement.

This approach not only enhances the shopping experience but also strengthens customer loyalty and boosts sales in a fiercely competitive retail environment.

Benefits and Integration with Multi-Channel Strategies

Integrating DOOH into your multi-channel marketing strategy has never been easier. With ShopLiftr, you can avoid the high minimum commitments required by individual media owners and select from open exchange and inventory packages. Their one-stop-shop simplifies the process of activation, reporting, and billing, allowing seamless integration of DOOH with other digital channels such as display, video, and connected TV.

The programmatic capabilities of ShopLiftr’s DOOH solution provide unparalleled flexibility and control. Advertisers can quickly activate campaigns, switch creatives seamlessly, and measure campaign success with detailed reporting. The ability to purchase multiple slots within a single loop, run dynamic and interactive ads, and tailor messaging to specific conditions such as time of day or weather, makes the DOOH solution an indispensable tool for modern marketers.

Proven Effectiveness and Consumer Favorability

Research underscores the effectiveness of DOOH advertising. A staggering 76% of recent DOOH viewers took action after seeing an ad, with actions ranging from watching a video to visiting a store or restaurant. Furthermore, 73% of U.S. consumers view DOOH ads favorably, more so than other advertising formats like TV, social media, and print. Mobile integration plays a significant role, with 74% of mobile device users taking action on their phones after seeing a DOOH ad.

Future Trends and Market Impact

As the lines between DOOH and connected TV (CTV) advertising blur, ShopLiftr’s channel-agnostic approach ensures that your message reaches customers on all major digital platforms. This integration not only enhances the reach and impact of your campaigns but also offers cost efficiencies and contextual relevance that traditional advertising channels cannot match.

ShopLiftr is committed to advancing the digital advertising landscape, helping brands and retailers connect with their audiences in more meaningful ways. Their dedication to innovation, precision, and client success drives them to continually push the boundaries of what’s possible in digital advertising.

For more information about ShopLiftr and their new programmatic, dynamic DOOH advertising solution, visit https://www.shopliftr.com/dooh.

Powered By Data.
Designed To Inspire.
Purpose-Built To Drive Sales.

Contact Information:

Ian Clark
VP of Sales
iclark@shopliftr.com 

Sandra Mackechnie
Senior Sales Executive
smackechnie@shopliftr.com 

Genevieve Castonguay
Director of Marketing
gcastonguay@shopliftr.com

Website: www.shopLiftr.com     

Social Media: https://www.linkedin.com/company/shopliftr

Sources: eMarketer

DOOH ads drive action from 76% of people who view themWhat is out-of-home CTV advertising and why should brands consider it?

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SOURCE ShopLiftr

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Ricoh and LG Announce Global Partnership to Enhance Workplace Experience Solutions

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Expanding communication services capability in the global B2B market

TOKYO, Sept. 20, 2024 /PRNewswire/ — Ricoh Company, Ltd. today announced that it has concluded a memorandum of understanding (MOU) with LG Electronics (LG), a trusted partner offering innovative products and customized solutions for diverse industries worldwide, to collaborate on digital solutions for workplaces. Pairing Ricoh’s communication services and LG’s display products, this partnership will deliver B2B customers in the global market an elevated user experience and exceptional customer value. Through this partnership, Ricoh will further enhance its capability in the Workplace Experience domain, one of its growth areas, and it aims to be the top global audiovisual (AV) integrator.

Partnering with LG, Ricoh will strive to enhance its communication services in the Workplace Experience domain. Integration of high-quality devices such as signages and displays into Ricoh solutions will enrich Ricoh’s product and service portfolio and achieve a stable global supply. In addition, the two companies will jointly drive associated sales and marketing efforts and explore new business opportunities as the partnership unfolds.

Takahiro Irisa, Senior Corporate Officer and President of Ricoh Digital Services and Paik Ki-Mun, Senior Vice President and Head of the Information Display Business Unit of LG Business Solutions Company, present the signed memorandum of understanding.

As its mid-term vision, Ricoh aims to provide consistent global services as a workplace services provider in the changing workplace. In the Workplace Experience domain, Ricoh provides solutions enabling seamless collaboration in offices and other workplaces where hybrid work has become commonplace, enhancing people’s creativity. Ricoh empowers customers to focus on value adding, creative tasks and achieve organizational growth through its integrated solution propositions of hardware, software, and managed services that comfortably utilize them.

“The pairing of Ricoh’s office solutions with LG’s advanced display products will deliver impressive value to customers and further establish LG as one of the most trusted providers of integrated solutions in the B2B market,” said Paik Ki-Mun, Senior Vice President and Head of the Information Display Business Unit of LG Business Solutions Company. “LG will continue to pursue strategic partnerships with innovative global companies to create customized solutions for today’s business environment.”  

Takahiro Irisa, Senior Corporate Officer and President of Ricoh Digital Services Business Unit, Ricoh Company, Ltd. said “We firmly believe that this global strategic partnership with LG will accelerate Ricoh’s Workplace Experience business. Through the synergy between LG’s advanced display products and Ricoh’s communication services, we will continue to offer optimal workplace to our customers as a workplace services provider. Ricoh will continue to execute strategic partnerships to empower our customers to achieve fulfilment through work.”

 

 

| About Ricoh |

Ricoh is a leading provider of integrated digital services and print and imaging solutions designed to support the digital transformation of workplaces, workspaces and optimise business performance.

Headquartered in Tokyo, Ricoh’s global operation reaches customers in approximately 200 countries and regions, supported by cultivated knowledge, technologies, and organisational capabilities nurtured over its 85-year history. In the financial year ended March 2024, Ricoh Group had worldwide sales of 2,348 billion yen (approx. 15.5 billion USD).

It is Ricoh’s mission and vision to empower individuals to find ‘Fulfillment through Work’ by understanding and transforming how people work so we can unleash their potential and creativity to realise a sustainable future.

For further information, please visit www.ricoh.com

 

###

 

© 2024 RICOH ASIA PACIFIC PTE LTD. All rights reserved. All referenced product names are the trademarks of their respective companies.

 

 

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SOURCE Ricoh Asia Pacific Pte Ltd

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Wright, Moore, DeHart, Dupuis & Hutchinson Provides Notice of Data Security Incident

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LAFAYETTE, La., Sept. 19, 2024 /PRNewswire/ — Wright, Moore, DeHart, Dupuis & Hutchinson (“WMDDH”) has become aware of a data security incident that may have involved individuals’ personal information. WMDDH is providing notification to the potentially involved individuals about this incident, providing steps they can take to help protect their personal information, and offering the opportunity to enroll in complimentary credit monitoring and identity protection services.

What Happened. On or around July 11, 2023, WMDDH became aware of unusual network activity and immediately took steps to secure our systems. We launched an investigation with the assistance of leading cybersecurity experts to determine what happened and whether sensitive or personal information may have been affected during the incident. As a result of the investigation, we identified that certain WMDDH data may have been acquired without authorization. WMDDH then engaged an independent team to conduct a comprehensive review of all potentially affected data, and on May 8, 2024, that review determined that personal information may have been affected. WMDDH then worked diligently to identify contact information to effectuate notification and prepare the services being offered to affected individuals, as provided in more detail below. This process was completed on July 18, 2024.

What Information Was Involved. The information involved may have included individuals’ names, Social Security numbers, driver’s license numbers, financial account numbers, passport numbers, and/or medical/treatment information.

What We Are Doing. As soon as WMDDH learned of the incident, we took the measures described above and implemented additional security features to reduce the risk of a similar incident occurring in the future. We are also providing information about steps individuals can take to help protect their personal information.

Additionally, we are offering impacted individuals the opportunity to enroll in credit monitoring and identity protection services through Equifax®.

What You Can Do. Please review this notice carefully, along with the guidance included with this notice about additional steps that can be taken to protect your information.

WMDDH takes the security of information in its possession very seriously and has taken steps to prevent a similar event from occurring in the future. We deeply regret any concern or inconvenience this may cause.

Additional information is also available via WMDDH’s website.

View original content:https://www.prnewswire.com/news-releases/wright-moore-dehart-dupuis–hutchinson-provides-notice-of-data-security-incident-302253769.html

SOURCE Wright, Moore, DeHart, Dupuis & Hutchinson

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AIE Graduates create visual effects for Academy-nominated film

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NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

CANBERRA, Australia, Sept. 19, 2024 /PRNewswire-PRWeb/ — NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

AIE graduates and teachers were given the opportunity to work on the film’s visual effects through AIE’s ongoing partnership with Learning Lions, who produced the film with Film Crew & Baobab Pictures. AIE is proud to support Learning Lions non-profit mission to enable young adults in marginalised rural communities of East Africa to become digital creatives by providing game development training and technology.

The visual effects for NAWI were brought to life by AIE teachers and experienced industry professionals, Thomas Magill and Tom Pugh, who were tasked with supervising the visual effects and liaising with the film’s Directors, Apuu Mourine, Kevin Schmutzler, Tobias Schmutzler and Toby Schmutzler. They assembled a team of recent AIE graduates and worked out how to create the effects required to immerse audiences in Nawi’s world.

“Graduates were able to take the skills they had learnt in class and apply them to cinema-quality footage. There was even a bit of nervous excitement working with professional expectations and deadlines,” said Tom Pugh.

Thomas Magill explained that most of the work involved compositing such as fixing blemishes, removing unwanted folds in clothing, changing pages in a book and removing background actors that were in the wrong place.

“We had a river shot where there was only a sandbank, and we had to create an entire island! There were several shots filmed in a dry riverbed which required us to create floodwater. We had to draw upon various disciplines: not just digital compositing but also visual effects creation and fluid simulations,” said Thomas Magill.

Both teachers enthused that the directors were a pleasure to work with and the collaboration was smooth.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

Learning Lions and AIE look forward to seeing NAWI progress through two rounds of voting by members of the Academy of Motion Picture Arts and Sciences to narrow the list of submitted films down to five nominees for the Best International Feature Film.

About Academy of Interactive Entertainment (AIE)

AIE offers practical, career-focused courses delivered by industry-experienced teachers in 3D animation, game development, visual effects and film. Since 2019 AIE has sponsored scholarships to their Certificate and Diploma programs to Learning Lions student. AIE provided laptops and is supporting with opportunities at various gaming companies around the world for paid part-time and full-time work.

https://aie.edu.au/

About Learning Lions

Learning Lions is fighting poverty with digital opportunity. Established in 2015, Learning Lions equips local youth with essential IT and media skills, and empowering them to become entrepreneurs and self-sustaining individuals. By leveraging digital services, these aspiring entrepreneurs not only support themselves but also provide opportunities for others through employment and mentorship.

https://www.learninglions.org/

Media Contact

Neil Boyd, Academy of Interactive Entertainment, 61 434273190, neilb@aie.edu.au, https://aie.edu.au/

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SOURCE Academy of Interactive Entertainment

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