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ODAIA Delivers AI Agent in Veeva CRM for Pharma Sales Reps to Drive Better HCP Engagement

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AI-driven insights now available to help reps prioritize the most relevant HCPs,
enhance pre-call planning, and optimize their route planning

SAN FRANCISCO, Sept. 18, 2024 /PRNewswire/ — ODAIA today announced its expanded product and AI partnership with Veeva and the availability of ODAIA Engagement Intelligence in Veeva CRM, and soon in Veeva Vault CRM. The integration provides an AI agent that delivers predictive insights directly in Veeva CRM, helping pharma sales teams drive more targeted, relevant, and timely engagement with healthcare professionals (HCPs). Now commercial teams can provide every sales rep with AI-generated call lists, personalized pre-call summaries, and dynamic route planning—all within their existing Veeva CRM workflows as they prepare for their week, day, or individual calls with HCPs.

“Veeva’s AI partner solutions integrate seamlessly with Veeva applications so that customers can quickly add capabilities directly into their workflows and business processes,” said Matt Farrell, executive vice president of commercial strategy at Veeva. “Our partnership with ODAIA gives mutual customers actionable insights to drive customer-centric HCP engagement.”

ODAIA Engagement Intelligence works seamlessly with existing commercial processes so organizations can move beyond suggestions to AI-driven insights in a sales rep’s real-time workflow without significant change management or disrupting their current tools and routines. The solution adapts to each company’s brand strategy and integrates directly with Veeva CRM so sales reps can start using on-demand, actionable insights in weeks.

The following features and capabilities are part of ODAIA Engagement Intelligence and available now in Veeva CRM:

AI-powered, dynamic call lists – ODAIA machine learning automatically creates personalized call lists for reps by combining existing segmentation and targeting data with HCP behavioral trends and leading indicators such as website visits, recent benefits verifications, and event attendance. These lists are updated in real time as customer data refreshes, ensuring reps always have the latest actionable insights tailored to their unique territory so they can prioritize the right HCPs that are ready for meaningful engagements.GenAI pre-call insights – ODAIA’s AI agent autonomously pulls and processes data from multiple sources, delivering clear, easy-to-understand summaries and personalized recommendations to sales reps before every HCP interaction. Unlike chatbots that rely on human prompts, ODAIA’s AI agent provides on-demand, contextual insights without any human intervention to simplify pre-call planning. Sales reps get specific recommendations on discussion points with concise explanations on what matters most to HCPs so they can have more effective, meaningful conversations.Dynamic route planning – Reps can now visualize high-value HCPs across their unique territory using an interactive map to optimize their schedules and routes, maximizing productivity. With insights tailored to local dynamics of each territory, ODAIA helps reps identify the most relevant physicians to visit. Reps can seize impromptu opportunities, prioritize high-value engagements, and make informed decisions on the go, ensuring every moment spent in the field is as efficient as possible.

“Our goal is to help simplify the sales process and enhance the last mile of field execution with AI-driven, predictive insights,” said Philip Poulidis, CEO at ODAIA. “ODAIA Engagement Intelligence bridges the gap between commercial strategy and field operations. Teams can leverage their existing data, run ODAIA’s AI agent, and deliver intelligence to sales reps in Veeva CRM so they can discuss relevant topics with the right HCPs without learning new tools or changing their workflow. Together, we can offer a highly efficient, productive, and targeted approach to HCP engagement.”

Engagement Intelligence is available now for Veeva CRM. Availability for Vault CRM is planned for late 2024. To learn more about how Engagement Intelligence helps sales find high-valued HCPs, understand why, and plan their best routes in Vault CRM, visit odaia.ai/integrations/veeva.

About ODAIA
ODAIA is the leading AI company building the Customer Science Cloud for pharma. Innovative biopharmaceutical companies, including three of the top 15 global organizations, use ODAIA cloud solutions to enhance commercial engagement strategies by delivering predictive field intelligence as soon as your data refreshes. We provide sales teams with ML-driven territory targeting, personalized call lists, GenAI-driven pre-call insights, and real-time territory assessments—directly within existing CRM workflows. To learn more, visit www.odaia.ai and follow us on LinkedIn.

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Anju to Highlight Newly Launched MA Knowledge at DIA MICC 2024 in London

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CHICAGO, Sept. 19, 2024 /PRNewswire/ — Anju, a leading provider of adaptive life sciences software solutions, is pleased to announce its participation as an exhibitor at the upcoming DIA Medical Information & Communications Conference scheduled to take place in London on September 24-25th. DIA MICC brings together medical information professionals for discussions, learning, and practical sessions around improving customer experiences across the industry.

Anju is proud to present MA Knowledge, a state-of-the-art application that offers access to verified and carefully curated medical information content, tailored to meet the unique needs of each field representative. With efficient content filtering and search features, MA Knowledge consistently delivers medical information that matches user profiles and their areas of interest.

“Anju’s commitment to innovation was the driving force behind the development of MA Knowledge,” said Reed McLaughlin, General Manager of Anju’s Medical Affairs Division. “We recognized an opportunity to vastly improve the field representatives’ customer experience by providing quick access to trustworthy, curated information.”

Attendees at DIA MICC 2024 are encouraged to visit Anju at booth 8 to explore their adaptable solutions and discuss how Anju’s best-in-class technology can help to streamline your medical information and scientific communications process. Anju’s team of experts will be on hand to answer questions and discuss how Anju’s solutions can meet the unique needs of your organization.

About Anju:
Anju Software is a customer-first organization providing adaptable life science solutions for clinical research, medical affairs, and data science. TrialMaster, IRMS MAX, and TA Scan, the company’s flagship products, lead the way in reducing complexities in the drug and device discovery and commercialization process. Anju is a portfolio company of Abry Partners serving the worldwide pharmaceutical, biotech and contract research Life Sciences markets.

For media inquiries, please contact:
John F. Kouten
JFK Communications, Inc.
+1 609.241.7352
jfkouten@jfkhealth.com

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Nauticus Robotics Announces Notification of NASDAQ Listing Extension

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HOUSTON, Sept. 19, 2024 /PRNewswire/ — Nauticus Robotics Inc. (NASDAQ: KITT) a leading innovator in autonomous subsea robotics and software, today announced receipt of a letter from the Nasdaq Stock Market LLC (“Nasdaq”) approving an extension of time to regain compliance with all listing standards.

The letter received from Nasdaq grants Nauticus an exception until December 31, 2024 to demonstrate compliance with the Nasdaq Capital Market listing rules. Nauticus management presented its detailed plan to gain compliance during the Nasdaq Hearings Panel meeting held on September 5, 2024.

Nauticus will continue to work through its plan with intent to resolve all compliance issues before the deadline of December 31, 2024.

With the granting of this Nasdaq exception, Nauticus remains listed on the Nasdaq capital market. Once the compliance plan is fully executed, Nauticus will make further disclosures describing the actions taken by the Company to achieve compliance. 

About Nauticus Robotics

Nauticus Robotics, Inc. develops autonomous robots for the ocean industries. Autonomy requires the extensive use of sensors, artificial intelligence, and effective algorithms for perception and decision allowing the robot to adapt to changing environments. The company’s business model includes using robotic systems for service, selling vehicles and components, and licensing of related software to both the commercial and defense business sectors. Nauticus has designed and is currently testing and certifying a new generation of vehicles to reduce operational cost and gather data to maintain and operate a wide variety of subsea infrastructure. Besides a standalone service offering and forward-facing products, Nauticus’ approach to ocean robotics has also resulted in the development of a range of technology products for retrofit/upgrading traditional ROV operations and other third-party vehicle platforms. Nauticus’ services provide customers with the necessary data collection, analytics, and subsea manipulation capabilities to support and maintain assets while reducing their operational footprint, operating cost, and greenhouse gas emissions, to improve offshore health, safety, and environmental exposure.

Cautionary Language Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the “Act”), and are intended to enjoy the protection of the safe harbor for forward-looking statements provided by the Act as well as protections afforded by other federal securities laws. Such forward-looking statements include but are not limited to: the expected timing of compliance with Nasdaq continued listing rules and the company’s capacity to regain the compliance. Generally, statements that are not historical facts, including statements concerning possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words “believes,” “estimates,” “expects,” “projects,” “forecasts,” “may,” “will,” “should,” “seeks,” “plans,” “scheduled,” “anticipates,” “intends,” or “continue” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that may cause actual events, results, or performance to differ materially from those indicated by such statements. These forward-looking statements are based on Nauticus’ management’s current expectations and beliefs, as well as a number of assumptions concerning future events. There can be no assurance that the events, results, or trends identified in these forward-looking statements will occur or be achieved. Forward-looking statements speak only as of the date they are made, and Nauticus is not under any obligation and expressly disclaims any obligation, to update, alter, or otherwise revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by law. Readers should carefully review the statements set forth in the reports which Nauticus has filed or will file from time to time with the Securities and Exchange Commission (the “SEC”) for a more complete discussion of the risks and uncertainties facing the Company and that could cause actual outcomes to be materially different from those indicated in the forward-looking statements made by the Company, in particular the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in documents filed from time to time with the SEC, including Nauticus’ Annual Report on Form 10-K filed with the SEC on April 10, 2024. Should one or more of these risks, uncertainties, or other factors materialize, or should assumptions underlying the forward-looking information or statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated, or expected. The documents filed by Nauticus with the SEC may be obtained free of charge at the SEC’s website at www.sec.gov.

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SOURCE Nauticus Robotics, Inc.

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Keyboard Market to Grow by USD 1.23 Billion (2024-2028) Driven by E-Sports Boom, AI Enhanced Market Report- Technavio

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NEW YORK, Sept. 19, 2024 /PRNewswire/ — Report on how AI is driving market transformation- The global keyboard market  size is estimated to grow by USD 1.23 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 5.79%  during the forecast period.  Rising popularity of e-sports is driving market growth, with a trend towards increase in product innovations. However, availability of counterfeit products  poses a challenge. Key market players include A4TECH, ASUSTeK Computer Inc., Cooler Master Technology Inc., Dell Technologies Inc., EPOMAKER, Fujitsu Ltd., GN Store Nord AS, HP Inc., Keetronics India Pvt. Ltd., Kinesis Corp., Lenovo Group Ltd., Logitech International SA, Metadot Corp., Microsoft Corp., Panasonic Holdings Corp., Rapoo Europe BV, Razer Inc., Shenzhen Riitek Technology Co. Ltd., Targus Asia Pacific Ltd., and Xiaomi Communications Co. Ltd..

AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View your snapshot now

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Technology (Wired keyboard and Wireless keyboard), Application (Corporate, Personal, and Gaming), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

A4TECH, ASUSTeK Computer Inc., Cooler Master Technology Inc., Dell Technologies Inc., EPOMAKER, Fujitsu Ltd., GN Store Nord AS, HP Inc., Keetronics India Pvt. Ltd., Kinesis Corp., Lenovo Group Ltd., Logitech International SA, Metadot Corp., Microsoft Corp., Panasonic Holdings Corp., Rapoo Europe BV, Razer Inc., Shenzhen Riitek Technology Co. Ltd., Targus Asia Pacific Ltd., and Xiaomi Communications Co. Ltd.

Key Market Trends Fueling Growth

The global keyboard market has seen significant advancements in technology and product innovation. Initially, keyboards were primarily used with personal computers. However, the gaming industry’s technological progression has led to an increased demand for high-quality peripherals, such as keyboards. Gaming keyboards offer features like backlighting options, including mono color and full RGB. Keyboards come in two main types: membrane and mechanical. Mechanical keyboards, which use switches to send typing signals, offer longer durability due to the absence of a membrane. Gaming keyboards cater to various budgets. Membrane keyboards are the most affordable, while mechanical keyboards with monocolored backlighting and a full range of keys fall within the mid-price range. High-end gaming keyboards, featuring full RGB backlighting and numerous macro keys, are preferred by professional gamers and are more expensive. Innovations in keyboard technology continue to enhance the gaming experience, contributing to the market’s growth. 

Keyboards have seen significant improvements in technology, catering to various industries and user needs. Conventional membrane keyboards have given way to mechanical keyboards with clicky switches, offering better response time and tactile feedback. Mechanical keyboard technology includes linear and tactile switches, with Cherry Stream being a popular choice. Bluetooth and RF connectivity enable multiple platform compatibility. Artificial neural networks and cognitive computing are integrated into keyboards for pattern recognition and language modeling. Ergonomic keyboards and medical keyboards prioritize user comfort, while gamers prefer mechanical keyboards with RGB illumination and low response time. The gaming industry’s growth fuels the demand for mechanical keyboards and RGB illumination. Commercial enterprises and corporate offices also invest in digitalization, adopting ergonomic and efficient input devices like mechanical keyboards. Optical keyboards and speech-to-text converters further enhance productivity. Infrared and RFID technology add stability and security to keyboards. Keycaps with customizable designs cater to personal preferences. ML (Machine Learning) and statistical analysis enable customized user experiences. Plastic tools and improvements in key switch technology ensure durability and longevity. 

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Market Challenges

The keyboard market is currently facing a significant challenge from the prevalence of counterfeit keyboards in local markets. Many consumers, particularly price-sensitive ones and those unaware of branded products, are drawn to these imitations due to their affordability and resemblance to well-known brands. This trend is leading to price competition in the market, making it difficult for manufacturers to maintain their profit margins. Despite efforts to curb the sale of counterfeit keyboards, their accessibility through various distribution channels, both physical and online, persists. This situation is shrinking the potential market for genuine keyboards, posing a threat to the growth of the global keyboard market.The keyboard market is thriving in the IT sector, with advancements in technology significantly impacting input devices. Gaming industry professionals and individual users seek improved keyboards for enhanced performance. Keyboard technology includes mechanical, membrane, optical, and wireless options. Mechanical keyboards offer tactile switches, customizable keycaps, and RGB illumination. Gaming keyboards often feature low response time, multiple platform compatibility, and RGB illumination. Infrared and RFID technology enable wireless connectivity. Membrane keyboards provide stability for residential use. Improvements include key switches, keycap materials, and ergonomic designs. Professionals, including medical professionals, benefit from speech-to-text converters and voice recognition technology. Machine Learning (ML) and Natural Language Processing (NLP) enhance pattern recognition and statistical analysis. Keyboards with linear switches cater to those preferring a quieter typing experience. Wired mechanical keyboards offer stability and reliability, while wireless mechanical keyboards and wireless peripherals provide freedom of movement. Tenkeyless (TKL) keyboards and vertical keyboards cater to those with limited desk space. Optical and RF keyboards offer faster response times compared to traditional membrane keyboards. Overall, the keyboard market continues to evolve, catering to diverse user needs and preferences.

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Segment Overview 

This keyboard market report extensively covers market segmentation by

Technology 1.1 Wired keyboard1.2 Wireless keyboardApplication 2.1 Corporate2.2 Personal2.3 GamingGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Wired keyboard-  The keyboard market is a significant segment of the computer peripherals industry. Keyboards come in various types, including mechanical, membrane, and ergonomic. Businesses prioritize keyboards for their employees to ensure productivity and comfort. Dell, Logitech, and Microsoft are key players in this market, offering a range of options to cater to diverse user needs. Prices vary based on features such as backlighting, programmable keys, and durability. Companies invest in high-quality keyboards to enhance their employees’ work experience and efficiency.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

Keyboards are essential peripherals for computers and other digital devices, catering to the needs of both professional individuals and corporations in the IT sector. Mechanical keyboards offer tactile feedback and durability, while membrane keyboards provide a quieter typing experience. Optical keyboards use light to detect keystrokes, and Tenkeyless (TKL) keyboards save desk space by omitting the numeric keypad. Digitalization has led to the rise of wireless peripherals, including keyboards using Radio Frequency (RF), Infrared, and Bluetooth technologies. These keyboards offer freedom from cords, making them ideal for corporate/enterprise settings and the gaming industry. Multiple platform-compatible keyboards cater to users with devices running different operating systems. Key switches, made from plastic tools, determine the feel of the keystrokes, and keycaps can be customized for personal preferences. Keyboards continue to evolve, with advancements in technology like ML (Machine Learning) and gaming-specific features enhancing user experience. Conventional membrane keyboards remain popular for their affordability and ease of use.

Market Research Overview

Keyboards have evolved significantly over the years, with advancements in technology leading to innovations that cater to various user needs. Artificial neural networks and cognitive computing have been integrated into keyboards, enabling pattern recognition and language modeling for improved user experience. Bluetooth and RF technology have made wireless keyboards and peripherals a popular choice for both residential and commercial use, including the gaming industry and corporate/enterprises. Improvements in keyboards include ergonomic designs, mechanical keyboard technology with clicky, linear, and tactile switches, and RGB illumination. Optical and infrared keyboards offer faster response times compared to conventional membrane keyboards. Professional gamers and individuals prefer mechanical keyboards for their stability and improved accuracy, while medical professionals benefit from ergonomic and vertical keyboards for injury prevention. Multiple platform-compatible keyboards and speech-to-text converters cater to the digitalization trend in the IT sector. Wireless gaming keypads and wireless mechanical keyboards provide freedom of movement for professional gamers. Keycaps made of plastic tools and RGB illumination add to the aesthetic appeal of these input devices. RFID technology and voice recognition technology are also integrated into some keyboards for added functionality. Overall, the market for keyboards continues to grow as digitalization and the need for efficient input devices expand.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyWired KeyboardWireless KeyboardApplicationCorporatePersonalGamingGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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