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DATAMARK Technologies Applauded by Frost & Sullivan for Advancing Location Determination Capabilities and Data Accuracy with Its Improved GIS and Indoor Mapping Solution

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DATAMARK INSIDE empowers first responders to visualize buildings in 3D, pinpoint the floor levels of 911 callers, and improve situational awareness for more precise and efficient emergency response planning and management.

SAN ANTONIO, Sept. 16, 2024 /PRNewswire/ — Frost & Sullivan researched the indoor mapping industry and, based on its analysis, recognizes DATAMARK Technologies with the 2024 North American New Product Innovation Award. The company combines the expertise of Michael Baker’s public safety and GIS data management capabilities with Digital Data Technologies, Inc.’s top-tier Next Generation 911 location services. The unified brand offers an integrated solution that enhances call routing accuracy, provides seamless discrepancy resolution, and ensures high location fidelity for call takers. By leveraging advanced technologies such as indoor mapping, light detection and ranging (LiDAR), and digital twin technology, the company positions itself to serve the government technology and public safety market with unparalleled data accuracy and interoperability. INSIDE™, DATAMARK’s cloud-native indoor mapping solution, revolutionizes building safety by integrating precise indoor data with tools for effective exit planning, emergency asset access, and incident response.

DATAMARK’s advanced indoor mapping platform allows users to visually manage, update, and collaborate on highly accurate indoor information, enhancing situational awareness and operational efficiency. INSIDE transforms indoor maps into actionable intelligence by creating a common operating picture for public safety stakeholders and facility managers. It empowers first responders to plan efficient entry and exit routes, swiftly access equipment, and precisely locate incidents. With 360-degree imagery and closed-circuit television integration features, INSIDE provides a detailed virtual view of every room, aiding faster wayfinding and coordination. The platform supports collaboration through a role-based interface, permitting multiple users to access and utilize indoor mapping data from smartphones, tablets, or computers. INSIDE’s real-time integration with security camera footage enables public safety personnel to assess incidents before arriving on-site, improving response effectiveness and spatial awareness.

Brent Iadarola, vice president at Frost & Sullivan, observed, “DATAMARK’s innovative approach to real-time GIS data management and integration significantly enhance decision-making and response times in public safety operations. The company sets a new standard for data accuracy and interoperability in the indoor mapping market by leveraging advanced technologies and ensuring comprehensive, scalable, and secure solutions.”

DATAMARK’s INSIDE platform integrates high-quality data with industry-standard GIS systems for seamless connectivity with public safety systems. It addresses the limitations of outdated, paper-based building plans by offering up-to-date digital data accessible to all authorized personnel. The critical information flows seamlessly to those who need it, optimizing asset management, enhancing situational awareness, and enabling efficient emergency responses when every second counts. DATAMARK’s primary differentiator is the ability to manage access to sensitive data securely. Its system permits credential-based access, ensuring only authorized personnel can view and update data. This controlled access is vital when dealing with critical infrastructure and sensitive information, providing security and flexibility in data management. The company’s comprehensive and scalable solutions, its cost-effective and efficient skeletal data collection and management approach, and its emphasis on the importance of sustainable data management also set it apart in the industry.

“DATAMARK’s INSIDE™ allows real-time updates to indoor mapping data, ensuring all stakeholders access the most current and accurate information. This feature enhances operational efficiency by dynamically updating floor plans and critical data across all integrated systems, including computer-aided dispatch and emergency management platforms. By promptly addressing user needs and integrating their suggestions, DATAMARK continually refines its solutions to better serve its clients’ evolving requirements,” added Ojaswi Rana, best practices research analyst at Frost & Sullivan.

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased return on investment (ROI) it gives customers, which, in turn, raises customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

About Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion. Contact us: Start the discussion.

Contact:

Camila Tinajero
P: +54911 6713 2748
E: Camila.Tinajero@frost.com

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The Ultimate New Educational Partner for Homes and Schools: HULA Smart & Fun Drone Launches on Kickstarter for a Limited-Time Experience

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HONG KONG, Nov. 15, 2024 /PRNewswire/ — The HighGreat Innovation team recently set a new Guinness World Record for the largest synchronized drone light show, receiving widespread acclaim from media and online communities around the world. Building on this success, the team has now launched an exciting new product on Kickstarter—the all-in-one smart drone HULA. This release underscores their mission to bring innovative, interactive learning experiences to homes and schools, empowering children to develop creativity and coding skills through engaging play.

HULA Drone: Blending Play with Coding for an Engaging Interactive Experience

The HULA Drone brings a unique blend of gaming and programming to create a groundbreaking interactive learning tool for homes and schools alike. Integrating battle modes, coding games, AR-enhanced play, programmable controls, indoor formation light shows, and aerial photography, HULA serves as an ideal platform for kids to explore coding. Its multifunctional design not only introduces programming fundamentals but also fosters creativity and problem-solving skills, making it a favorite among parents and educators. HULA accompanies children in both learning and playing, enhancing digital literacy and encouraging innovative thinking. For families seeking the latest in tech toys or educators introducing modern tools to classrooms, HULA Drone is the perfect solution.

Global Recognition: Proof of Innovation and Technical Expertise

HighGreat has established itself as a leader in drone technology, recognized internationally at prestigious events, including the Guinness World Records and the Olympics, showcasing its cutting-edge innovation. In addition to HULA, the company’s product lineup includes the EMO drone, known for its safety and long battery life; the RIFF drone, featuring a modular design perfect for light shows; and the G10 VTOL drone, offering stable flight and versatile applications across industries. These achievements highlight HighGreat’s dedication to a user-focused, forward-thinking technological vision.

A Vision for the Future: Inspiring Global Enthusiasm through Technology

The Kickstarter debut of the HULA Drone not only underscores HighGreat’s technical expertise but also reinforces its commitment to bringing joy and innovation to users worldwide. With a limited-time Kickstarter campaign, the HULA project seeks to spark interest in drone battles, DIY light shows, and AI programming education for homes and schools alike, inspiring individuals to delve into technology and explore their creative potential.

CONTACT: Weijia Wen, highgreatedu@hg-fly.com 

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SOURCE HighGreat

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Travertine Spa Atelier Collaborates with Osmo Labs and Christophe Laudamiel to Develop Luxury Perfume Utilizing AI

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FULLERTON, Calif., Nov. 15, 2024 /PRNewswire/ — Travertine Spa Atelier, the luxury fragrance house is developing a new fragrance using the power of artificial intelligence (AI) in collaboration with the digital olfaction company Osmo.

It can take a year or more to create a fine fragrance. With Osmo’s cutting-edge AI technologies, the development process from concept to final creative wrap-up is reduced to several weeks. Travertine embraces AI for the benefits that it offers in fragrance formulation along with ethical rules that Travertine and Osmo do not compromise on.

“Touring the Osmo laboratories and seeing robots digitize scent left me speechless,” said Terry Carter, chief perfumer of Travertine. “The digital amalgamation of olfactive data and safety protocols does not hinder but rather assists my creative process. Our ethos is to combine indulgent ingredients with modern science. Collaborating with Master Perfumer Christophe Laudamiel and working with new fragrance molecules is a high honor.”

Travertine and Osmo are aligned to incorporate a global perspective and hinder biases of some AI data sets. The fragrance is inspired by an island in the Mediterranean sea. A rich cultural history, terroir, geographical influences, spices, sunshine and originality are elements of the fragrance concept brief.

“We are combining decades of human expertise and ground-breaking technologies from multiple industries. It is imperative that artists and scientists collaborate to discover new molecules and expand the art,” said Osmo Master Perfumer, Christophe Laudamiel. “Art development for thousands of years has always been enabled by scientific discoveries. Fostering education of the artists and the public also goes hand in hand with more grandiose art forms. We also walk that talk at Osmo in our collaboration with colleague perfumers.”

Perfumery is one of many facets of Osmo’s technological innovation.

“I am obsessed with smell and fully committed to digitizing our sense of smell,” said Osmo CEO, Alex Wiltschko. “Our solutions enable large corporations and a multitude of underserved smaller companies to achieve quality perfume design. The history-making technology of Osmo can be used for innumerable applications ranging from fragrance creation to the early detection of disease.”

The unisex fragrance is anticipated to launch in Spring 2025.

About Travertine Spa Atelier
Founded in 2004, Travertine Spa Atelier is a luxury lifestyle brand of high-quality skin care, body care and fine fragrance. We travel the globe for inspiration, ancient skincare rituals, and therapeutic body treatments to create a unique line of vitamin-rich, olfactorily-delicious botanical products. Travertine is favored by fragrance enthusiasts and those in the know. Travertine custom formulates fragrance for ultra-luxe resorts and multinational corporations and is a pledger of the Perfumery Code of Ethics. The Travertine Perfumery Workshop is a top-rated in-demand experience. Travertine Eucalyptus Steam Shower Sprays and products have been featured on major outlets such as FOX, NBC, ABC, Forbes, Bravo, and Extra.

About Osmo Labs
Launched in January 2023 with $60 million Series A funding led by Lux Capital and Google Ventures, Osmo fuses machine learning, data science, psychophysics, olfactory neuroscience, electrical engineering, and chemistry in a multi-disciplinary approach to digitizing scent. The company has begun work in the flavor and fragrance market to create a new generation of better, safer, environmentally-friendly scent molecules, breaking new ground in developing captivesdesigning scents through images and words, and teleporting scent. Osmo has also begun work in the commercial (authenticating products through scent) and public health (discovering new insect repellents) sectors, and expects to expand into others in the future.

For media inquiries: info@travertinespa.com and press@osmo.ai

 

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SOURCE Travertine Spa, Inc.

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Fraud Week 2024 shines a light on AI-driven deception, Nov. 17 – 23

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SAS joins forces with the ACFE to explore the two-edged sword that is GenAI and showcases organizations using advanced analytics to get the upper hand

CARY, N.C., Nov. 15, 2024 /PRNewswire/ — Among the 13,500 people surveyed for SAS’ 2023 Faces of Fraud consumer fraud study, 7 in 10 reported falling victim to fraud at least once. Nearly 40% of the 16-country survey’s respondents reported two or more fraud experiences. To counter rampant AI-fueled scams, data and AI leader SAS again allies with the Association of Certified Fraud Examiners (ACFE) and hundreds of organizations worldwide to promote anti-fraud readiness and education throughout International Fraud Awareness Week, Nov. 17 – 23, 2024.

Preventing #fraud starts with awareness. Learn more & join the conversation online, Nov. 17-23. #FraudWeek

 “AI technology, and generative AI in particular, has proven incredibly dangerous in the wrong hands,” said ACFE President John Gill. “According to our most recent anti-fraud technology study with SAS, 83% of anti-fraud professionals anticipate adding GenAI tools to their defenses over the next two years. They’re forced to keep up in what’s become an escalating tech arms race with criminal enterprises – but it’s an uneven playing field because, unlike their adversaries, fraud fighters must use these technologies ethically and comply with regulations.”

AI vs. AI: using advanced tech to outmaneuver fraudsters
As generative AI continues to reshape the fraud and financial crime landscape, how can anti-fraud pros best position their organizations to foil spiraling criminal exploits? Join SAS and the ACFE for a Fraud Week webinar – open for the first time to ACFE members and non-members alike – where experts will discuss the evolution of GenAI and its growing role in fraud prevention and detection.

Fighting Financial Crime in the Generative AI Age
Nov. 21, 2024, at 10 a.m. CST (and available later on demand)

The webinar will explore current GenAI trends, future implications of the technology and how organizations can keep pace with accelerating innovation. Attendees will get guidance on how to:

Future-proof against GenAI threats in fraud.Utilize advancements and innovative solutions to reshape their anti-fraud programs.Establish trust and responsibility when implementing GenAI technologies.

“Banks, government agencies, insurers, merchants and other businesses continue to modernize with apps and digital offerings to match public demand – and in parallel, criminals are finding and exploiting weaknesses using increasingly sophisticated tools, particularly generative AI,” said Stu Bradley, Senior Vice President of Risk, Fraud and Compliance Solutions at SAS. “But as our customers are proving with their many fraud-fighting successes, even in this climate, establishing robust data ecosystems of digital data points and effective use of composite AI – AI aligned to a specific use case – can help organizations agilely adapt to evolving threats.”

Predicting real-time payment fraud with real-time analytics
Financial institutions have milliseconds to approve or deny an incoming transaction – a staggering task considering that total global credit card transactions alone averaged nearly two billion daily in 2023, the equivalent of almost 23,000 transactions per second. To quickly and accurately identify suspicious activity, digital payments service provider Nets (part of Milan-based Nexi Group) uses anti-fraud technology from SAS. 

Nets provides digital payment services used by over 740,000 merchant outlets and hundreds of banks. Critically, SAS’ AI capabilities enable the European paytech to continually improve its predictive fraud modeling to ensure that the millions of consumers it serves enjoy seamless – and safe – instant payments.

“With SAS Fraud Management, we can process massive amounts of data to identify unusual patterns and sift the fraudulent transactions from the authentic ones – all in real time,” said Jukka-Pekka Kokkonen, Head of Fraud and Dispute at Nexi Group.

“Because of the nature of this battle, it’s critical to constantly monitor fraud detection performance,” added Kokkonen. “The SAS solution … allows us to adapt as needed to battle changing threats in different regions of the world.”

Fighting claims fraud to deliver quality service and reasonable premiums
Since issuing its first policy in 1994, Quálitas MX has grown into the leading auto insurer in Mexico, serving nearly one-third of the market. It boasts more than 20,000 agents and provides coverage for more than five million vehicles. Remaining at the forefront of innovation and technology is an operational cornerstone outlined in Quálitas’ vision statement – and it is reflected in the company’s cloud-based approach to fighting fraud.

For more than a decade, Quálitas has relied on SAS Fraud Framework to detect and prevent claims fraud. The insurer is building AI models to better detect suspicious activity. Early and accurate fraud detection reduces losses, which helps keep premiums down while also expediting the payment of legitimate claims. Both are key factors in delivering quality service and nurturing customer loyalty.

“We have a lot of data in the company, a lot of transactions, and the challenge for us is to use that data to answer questions and make better decisions,” said Rene Abdala, Director of Strategic Planning at Quálitas. “SAS delivers a single view of our customers that helps us identify fraud and other risks. We also use SAS for optimizing pricing and to monitor KPIs across the company.”

Detecting fraud within seconds with real-time data monitoring
Techcombank is a Vietnamese joint-stock bank, serving nearly 14 million retail and corporate customers through its digital banking platform, mobile app and more than 300 branches nationwide. In Vietnam, more than 50% of digital fraud attacks target banks and financial firms, so identifying and preventing fraud is paramount.

Techcombank has implemented a proactive data monitoring system using an enterprise fraud solution from SAS, allowing employees to analyze customer behavior in real time. The results: enhanced fraud detection and prevention capabilities across multiple products and channels on a single platform. The bank slashed the time needed for fraud detection to mere seconds while also minimizing false positives.

“While many banks are reactive and may implement solutions only after fraud issues catch up with them, we made the decision to move early on this front,” said Joseph Vu, Director of Technology and Digital Risk Management at Techcombank. 

“With SAS, we consolidated our fraud detection and investigation while also assigning data authorization to the right specialists. We now act faster, more effectively and more precisely in our information sharing, reporting, business rule writing, triggering alerts and investigation.”

Uncovering noncompliance, tax avoidance and tax evasion
The Mediterranean island nation of Malta is in the midst of a three-year strategic plan to modernize the technology used to collect taxes and customs. The agency responsible – the Malta Tax and Customs Administration (MTCA) – uses SAS as part of those efforts to detect compliance issues and ensure that every citizen and corporation pays their fair share.

Noncompliance, tax avoidance and tax evasion cost governments about 10% to 20% of anticipated annual revenue – and in countries where enforcement is lax, those rates can be as high as 80%. Fixing the problem could yield millions in additional revenue. Using SAS solutions on SAS® Viya®, the MTCA can analyze real-time data, allowing for more effective monitoring and more timely interventions.

“Previously, we had an entirely manual process,” said Joseph Caruana, Commissioner for Tax and Customs at MTCA. “Now thanks to SAS advanced analytics and AI capabilities, audits are much faster and more effective, because they are based on cross-referenced data. … We are more effective because our decisions are data-driven and much timelier.”

Join the conversation online
For more customer stories, thought leadership and practical anti-fraud tips throughout the observance, follow #FraudWeek on Twitter/X and LinkedIn. You’ll find conversations and real-world guidance from SAS experts on payments fraud, identity and digital fraud, money laundering and financial crimes, claims fraud, unemployment fraud, health care fraud and cost containment, procurement fraud, and other fraud topics.

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®. 

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved.

SAS Editorial Contacts:

Danielle Bates

Trey Whittenton

danielle.bates@sas.com

trey.whittenton@sas.com 

+1 919-531-1959

919-531-2250

sas.com/news

 

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