Technology

PURERED EXPANDS EXECUTIVE TEAM WITH NEW PRESIDENT AND NEW EVP OF HR

Published

1 week ago

September 13, 2024

CEO Brian Cohen Names Heather Collins President and Mark Pringle Executive Vice President of Human Resources

ATLANTA, Sept. 13, 2024 /PRNewswire/ — Today, leading advertising, marketing and technology partner, PureRed, announced an expansion of its executive team with the promotion of Heather Collins to President and the hire of Mark Pringle as EVP of HR.

PureRed names Heather Collins as President and Mark Pringle as Executive Vice President of Human Resources.

Heather Collins joined PureRed in 2023 as Chief Client Officer. Since her arrival, she’s helped establish and enhance PureRed’s client leadership vision by delivering profitable growth and operationalizing new capabilities. Collins, who previously worked in leadership roles for Publicis, Hearst, Epsilon and Sara Lee, will continue to draw on her 20+ years of experience as she takes on her new role. Collins will continue to report to PureRed CEO, Brian Cohen.

“Heather is a brilliant marketer and a natural-born leader,” said Cohen. “She joined us last year to help accelerate our commitment to changing our industry by delivering content at scale and driving enhanced customer experiences. Since then, her positive influence has been felt across her teams, her peers and our clients.”

Said Collins, “I’m thrilled to step into this role and continue PureRed’s Forward Faster growth trajectory. Partnering with this team to deliver our vision continues to fire me up. I see the difference we make for our clients, our organization and our people, and I’m truly grateful to be a part of it.”

Cohen also tapped Pringle to serve as Executive Vice President of Human Resources to accelerate the organization’s talent and cultural initiatives. He will serve as a strategic advisor to the executive team while optimizing organizational structures and embedding PureRed’s core values throughout the company. Prior to joining PureRed, Pringle held leadership positions at IBM, Sterling Commerce, Kraton Chemical and UPS.

“Mark’s the real deal,” said Cohen. “Smart, seasoned and empathetic to both individual and organizational needs. I look forward to his counsel and influence being felt across the organization.”

“It’s a pleasure to join such a diverse team of talented individuals working together toward a shared goal for our clients,” said Pringle. “I’m truly impressed by a company and leadership team who are so good at what they do while caring so much for one another. I’m looking forward to seeing what we can do to drive our success even further.”

About PureRed
PureRed is an award-winning, 500+ associate, PE-owned advertising, marketing and technology partner which delivers content at scale for some of the world’s most recognizable Fortune 500 companies. PureRed works with 14 of the largest 25 retailers in the country and provides fully integrated marketing and advertising capabilities across retail, consumer packaged goods, tech, financial services and specialty brands globally. With over 50 years’ experience, PureRed’s current clients include Microsoft, TD Bank, Charter Spectrum, Kroger, Rite Aid and more. For more information, visit www.purered.co.

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SOURCE PureRed

Technology

The Ar-King of Spirits: Ed Arking’s Impact on the Liquor Industry

Published

11 mins ago

September 21, 2024

In the interest of providing luxury liquors in a convenient and stress-free format, Served Neat was born. When asked about his intentions for the company, Ed states, “My goal with Served Neat is to create a one-stop shop where customers can easily discover these rare gems.”

MOORESTOWN, N.J., Sept. 21, 2024 /PRNewswire-PRWeb/ — Served Neat is an emerging online platform with a curated selection of some of the world’s most popular luxury spirits. The website offers daily flash deals that highlight a variety of high-end international brands including Pappy Van Winkle, Buffalo Trace, Clase Azul, and more.

“While there are websites selling spirits, none have the decades of experience that we bring from WTSO. Served Neat will offer not only incredible bottles but also the best customer service in the industry.”

Ed and Joe Arking, the father-son team behind the concept of Served Neat, have decades of experience hand-selecting and supplying sought-after liquors. Ed Arking, CEO of New Jersey’s Roger Wilco, grew up in the world of wine and spirits and formed his own business aspirations.

“Growing up, I watched my father navigate and succeed in the ever-evolving wine and spirits industry,” Ed explains. “While I always aspired to create something similar, I knew I needed to wait for the right moment.” Ed has gone on to manage his own liquor store and lead projects for up-and-coming brands, such as the vodka-infused and non-carbonated Smooth Water.

As he evolved in his career, Ed discovered the perfect time to make his lifelong vision a reality. He recalls, “I noticed a gap in the market—especially for whiskey and tequila. These categories have surged in popularity, making it difficult for the everyday consumer to find those elusive sought-after allocated bottles.”

When it comes to Served Neat, quality and knowledge is key. Ed adds, “While there are websites selling spirits, none have the decades of experience that we bring from WTSO. Served Neat will offer not only incredible bottles but also the best customer service in the industry.”

Served Neat is the sister company to WTSO and The Wine Market, two online platforms dedicated to sourcing and distributing top-notch wines from every corner of the globe.

At The Wine Market, an online marketplace for the world’s most popular wine brands, convenience and quality are key. Each bottle in their curated collection is a testament to exceptional flavor and craftsmanship.

Since 2006, WTSO has enjoyed creating a unique wine experience and sharing it with new beginners and seasoned connoisseurs alike. Using an extensive network of wineries and wine makers, WTSO connects customers to thousands of brands from top wine appellations around the globe. The strong relationships they’ve formed within the wine world allow the business to deliver authentic and high-quality bottles to homes across the United States.

Wine and spirits lovers alike are invited to explore Served Neat, WTSO, and The Wine Market to find their next favorite bottle. Visit their websites to learn more about these one-of-a-kind online marketplaces!

Media Contact

Julie Blount, WTSO, 1 8669572795, marketing@wtso.com

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SOURCE WTSO

Technology

Compete for $150K Prizes: Join Spatial Joy 2024 The Global AR Application Development Championship

Published

1 hour ago

September 21, 2024

HANGZHOU, China, Sept. 21, 2024 /PRNewswire/ — Spatial Joy 2024 The Global AR Application Development Championship is now open for registration! Organized by Rokid, a global leader in human-computer interaction through augmented reality, this championship invites AR developers globally to harness voice, gesture, and visual AI technologies to create groundbreaking AR experiences. Powered by the self-developed YodaOS-Master operating system, Rokid AR glasses deliver exceptional spatial computing performance.

What is Spatial Joy 2024 about？
In September 2022, Rokid kicked off its first AR Application Development Championship. The second championship, held last year in collaboration with Unity and Agora, quickly established itself as the largest AR application development event in China. As Rokid celebrates its 10th anniversary this year, we are excited to present “Spatial Joy,” our newly branded global championship, open to developers worldwide for the first time, and positioned as the flagship event in the AR industry.

Why join Spatial Joy 2024?

Compete for a $150,000 prize poolFree access to Rokid AR Lite or Rokid AR studioDiscounted rates on purchasing Rokid productsFree participationTechnical support from Unity and AgoraInternational exposure within the AR industryOpportunity to attend the award ceremony in China

Who can participant?
The championship is open to global AR developers of all levels, including students, independent developers, teams, and professionals across sectors such as healthcare, retail, education, gaming, entertainment, lifestyle, and more.

How to register?
Detailed registration guidelines and requirements are available online at [https://t.rokid.com/iwvwcxkn]. Developers can register and submit their projects through Rokid official website at [www.global.rokid.com].

Spatial Joy 2024 Timeline:

Registration Deadline: October 16, 2024Final Project Submission Deadline: November 15, 2024Finalists Announcement: December 27, 2024Award Ceremony: January 11, 2025

About Organizer
Rokid has expanded its global presence, making notable progress in key markets across North America, Europe, and Asia, including a successful campaign on Kickstarter. With a decade of expertise, Rokid has revolutionized AR technology, transforming how users interact with both digital and physical environments.

Join us in shaping the future of AR with Rokid – enter Spatial Joy 2024 The Global AR Application Development Championship Now!

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SOURCE Rokid

Technology

Summit of Whose Future? Girls Have the Answers: Leaders Must Listen

Published

3 hours ago

September 21, 2024

Young Women Activists Launch “What Girls Want,” Demand World Leaders Put Girls at the Center of Summit of the Future

NEW YORK, Sept. 21, 2024 /PRNewswire/ — Today in New York, more than 50 young women from around the world – including Nobel Prize Laureate Malala Yousafzai – gathered to take government to task for failing to prioritize girls and young women in the upcoming Summit of the Future. The group is backed by acoalition of girl-centered non-profit organizations, institutions, and funds who synthesized the demands of girls at www.whatgirlswant.com.

At a demonstration near the UN, alongside life-size cutouts of world leaders dressed ironically as “girl experts”, the activists delivered a strong message: world leaders aren’t the experts on what girls want for their futures – girls are.

Eylül Erçin, 19, from Türkiye, shared: “The time has passed for girls and young women to be treated as mere afterthoughts. Leaders must include us in the foundational design of these processes, ensuring that our priorities are integrated into shaping the future we will inherit. Anything less is unacceptable.”

Today’s event is about more than calling out a process failure. Girls i from around the world delivered a forward-looking call to action this week. They expect governments, institutions, and community leaders to step up and help shape a more equitable future.

Alongside fellow activists, Malala said: “Even at 27, I know better than to assume I understand best what girls want. Everywhere I go, girls are eager to share their vision for their futures. As adults, it is our job to listen, fund their work and follow their lead. It is not too late for world leaders to do right by girls. They can start by prioritizing their demands in tomorrow’s final Summit deliberations and by investing resources to match their words.”

The evidence is clear: investing in girls and delivering on their rights transforms economies, societies, and the environment, advancing the SDGs and building a future that girls deserve.

About What Girls Want

This effort was produced by a collaboration of girl-centered organizations, institutions, funders, and allies. The campaign is anchored around work to collate insights, data, and stories from 20+ public consultations with girls and young women over the past decade, driven by a shared desire to center girls’ demands in spaces where they are being ignored.

Contact:

whatgirlswantpress@gmail.com

nate.powers@edelman.com

Logo – https://mma.prnewswire.com/media/2384993/Women_Deliver_Logo.jpg

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