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MiQ Canada launches new sales uplift solution for CPG advertisers through data agreement with NielsenIQ

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2 weeks ago

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MiQ Commerce empowers CPG advertisers to measure the effectiveness of their brand campaigns on in-store sales.

TORONTO, Sept. 10, 2024 /CNW/ – MiQ Canada, a leading managed service programmatic media company for agencies and brands, has announced the launch of MiQ Commerce, a first-to-market solution allowing CPG brands to attribute in-store sales directly to brand marketing activations. The new solution is the result of a data agreement with NielsenIQ (NIQ), a leading global provider of retail measurement and consumer intelligence services.

MiQ Commerce enables CPG brands and advertisers to measure how their advertising investments are driving in-store sales

MiQ Commerce integrates NIQ’s Precision Areas modelled retail sales data with MiQ’s proprietary suite of shopper insights and omnichannel programmatic expertise. CPG brands now have access to comprehensive point-of-sale modelled data down to the forward sortation area (FSA) level, enabling them to measure the effectiveness of their brand campaigns in specific geographical areas. Combined with data-driven insights into what consumers are actively watching, browsing, and buying, MiQ Commerce allows advertisers to unify their media planning, activation, and measurement across retailers, TV, and the open web.

“Our solution offers global coverage with precise local market insights, enabling thorough measurement of sales lift from media activations,” said Lana Busignani, General Manager, Global Media Division of NielsenIQ. “This unique collaboration marks a significant step toward enhancing MiQ’s AdTech solutions, promising deeper analytics and more impactful outcomes.”

With the expansion of media channels, tech platforms, and retail networks across the digital advertising landscape, CPG advertisers need a solution to understand how their holistic marketing strategies are driving sales locally. With MiQ Commerce, they can deploy and measure their brand marketing efforts on channels like Connected TV, monitor the post-campaign impact on in-store sales in specific Forward Sortation Areas (FSAs), and apply actionable insights into their ongoing activations.

“With more than CA$2.8Bbn spent by CPG brands in digital advertising, we see a significant opportunity to innovate programmatic advertising solutions that break down silos and unify measurement,” said Jason Furlano, Chief Revenue Officer of MiQ Canada. “The collaboration with NielsenIQ powers our MiQ Commerce solution, enabling brands and advertisers to measure how their advertising investments are driving in-store sales for the entirety of their campaign.”

For additional information on MiQ Commerce, visit https://www.wearemiq.com/ca/commerce

About MiQ

We’re MiQ, a tech-enabled programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics, and programmatic trading, and our team is always ready to react and solve challenges quickly, ensuring you’re always spending your media investments on the right things in the right places. Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Best Workplaces™ in Canada 2024, and AdExchanger’s Programmatic Power Players list since its inception in 2020. For more information, visit wearemiq.com.

About NielsenIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.  For more information, visit niq.com.

SOURCE MiQ Digital Canada inc.

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Zentera Systems Sponsors Zero Trust Architecture Implementation Summit, Showcasing Industry-Leading Zero Trust Strategies

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51 mins ago

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September 22, 2024

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Top Cybersecurity Experts Unite in Taiwan to Share Real-World Zero Trust Solutions and Strategies

MILPITAS, Calif., Sept. 22, 2024 /PRNewswire/ — Zentera Systems, Inc., the leader in Zero Trust Security for the digitally-transformed enterprise, today announced that it is co-sponsoring and co-hosting the Zero Trust Architecture Implementation Summit in conjunction with Taiwan National University of Science and Technology. The event will take place on October 3, 2024, at the Renaissance Taipei Hotel, and will bring together top cybersecurity leaders to explore evolving challenges and practical strategies for implementing Zero Trust architecture.

The event will feature a special keynote by Dr. Chase Cunningham (also known as “Dr. Zero Trust“) – a cybersecurity advisor to the U.S. government, former Vice President and Principal Analyst at Forrester, and a consultant on the NIST SP800-207 Zero Trust Architecture. Dr. Cunningham will be speaking on “From Revelation to Application: New Cyber Threats and the Realities of Zero Trust Implementation,” sharing his extensive experience and insights on implementing Zero Trust security. Having played a critical role in the development of the Zero Trust framework from its inception, Dr. Cunningham will help businesses and organizations understand the key challenges they may encounter during the planning and deployment process, along with the strategies and actions they should take to ensure their security frameworks are robust, effective, and adaptable to the ever-evolving cyber threats.

Dr. Jaushin Lee, Founder and CEO of Zentera Systems, will also present “From Theory to Practice: How to Make the Zero Trust Goal Actionable and Attainable.”  Lee will also moderate a panel featuring industry experts, including Robert Jin, CISO at ASUS Group, and Thomas Wan, General Manager at Ernst & Young Management Consulting Co., and Dr. Ying-Dar Lin, Deputy Director of the National Institute for Cyber Security (NICS). The panel will discuss strategies for successful Zero Trust implementation across various industries.

“As cybersecurity threats to Taiwanese industries intensify, Zero Trust offers an indispensable framework to secure digital assets. At Zentera, we are committed to providing the tools and insights necessary to help companies achieve real-world Zero Trust implementation,” said Jaushin Lee. “We are proud to contribute to this summit and help businesses transform Zero Trust theory into practice.”

The Zero Trust Architecture Implementation Summit promises to provide actionable insights for organizations looking to enhance their cybersecurity posture. Attendees will gain valuable knowledge from real-world case studies and expert discussions on overcoming the challenges of Zero Trust adoption.

Don’t miss this opportunity to learn from industry leaders. Register now for insights that will transform your Zero Trust strategy. To learn more about how Zentera’s solutions can transform your Zero Trust journey, visit our web site.

About Zentera Systems, Inc.

Zentera Systems is the leader in Zero Trust Security solutions for the digitally-transformed enterprise. Founded by experts in networking, security, and remote access, the company offers award-winning Zero Trust networking, security, and multi-cloud connectivity that overlays any fragmented infrastructure and deploys rapidly on premises or in the cloud. Global enterprises use Zentera’s products to secure employee and third-party access, protect against data leaks, and instantly defend applications in complex hybrid and IT/OT environments. The Silicon Valley-based company has received numerous recognitions, including Cool Vendor for Cloud Security by Gartner.

Press Contact: Katie Quaranta, PR Manager, +1 (949) 236-6448 x 770, https://www.zentera.net/

View original content to download multimedia:https://www.prnewswire.com/news-releases/zentera-systems-sponsors-zero-trust-architecture-implementation-summit-showcasing-industry-leading-zero-trust-strategies-302254925.html

SOURCE Zentera Systems, Inc.

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DANAconnect and eSource Capital Launch PayrollTrace for Digital Payroll Compliance

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4 hours ago

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September 22, 2024

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PayrollTrace is an innovative, secure platform for paperless payroll receipt delivery, ensuring regulatory compliance and real-time traceability.

FORT LAUDERDALE, Fla., Sept. 22, 2024 /PRNewswire-PRWeb/ — DANAconnect, the leading company in automated business communications, in collaboration with eSource Capital, a prominent Google Cloud Partner in Latin America, announce the launch of PayrollTrace, an innovative platform designed for the secure and efficient digital delivery of payroll receipts, ensuring regulatory compliance and complete traceability in every transaction.

Paul Kienholz, CEO of DANAconnect, highlighted: “PayrollTrace is the next step in automating critical business processes, enabling companies to eliminate paper and manage payroll receipt deliveries with full confidence and transparency, while ensuring regulatory compliance.”

PayrollTrace automates the delivery of payroll receipts through multiple channels, including email and SMS, completely eliminating the use of paper or reliance on email. This solution not only simplifies human resources processes but also ensures regulatory compliance with verifiable technical reports that allow companies to manage and audit receipt deliveries in real time.

Paul Kienholz, CEO of DANAconnect, highlighted: “PayrollTrace is the next step in automating critical business processes, enabling companies to eliminate paper and manage payroll receipt deliveries with full confidence and transparency, while ensuring regulatory compliance.”

Juan Aguilera Franceschi, Managing Partner at eSource Capital, added: “Our partnership with DANAconnect allows us to offer companies in the region a robust solution that optimizes payroll management. PayrollTrace provides the security and flexibility companies need to manage payments efficiently and sustainably.”

The partnership between DANAconnect and eSource Capital combines DANAconnect’s strength in omnichannel business communications with eSource Capital’s expertise in cloud digital transformation. Together, they aim to provide businesses across the Americas with a comprehensive solution that not only optimizes payroll delivery but also ensures compliance with local regulations, guaranteeing that every transaction is backed by complete audits.

About DANAconnect

DANAconnect is a North American company and a leader in communication automation for financial companies through its omnichannel platform. It sends communications to more than 10% of the population of the Americas every month, ensuring secure deliveries, traceability, and large-scale regulatory compliance.

About eSource Capital

eSource Capital is a leading Google Cloud partner in Latin America, specializing in digital transformation and cloud solutions. With a focus on Google Workspace and Google Cloud, eSource Capital helps companies optimize their operations in the digital environment.

Media Contact

Fabiana Arroyo, DANAconnect Corp., 1 8556003262, info@payrolltrace.com, https://www.payrolltrace.com

Twitter, LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/danaconnect-and-esource-capital-launch-payrolltrace-for-digital-payroll-compliance-302254651.html

SOURCE DANAconnect Corp.

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Siemon Announces Optical Patching Solutions for GenAI Networks Using NVIDIA Accelerated Computing

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10 hours ago

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September 22, 2024

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Siemon announces it is offering its full range of optical patching solutions to work specifically with NVIDIA AI infrastructure for generative AI networks.

WATERTOWN, Conn., Sept. 22, 2024 /PRNewswire-PRWeb/ — The Siemon Company, a global leader in network infrastructure solutions, today announced it is offering its full range of optical patching solutions to work specifically with NVIDIA AI infrastructure for generative AI networks. Large complex GPU clusters can benefit from using structured cabling patch panels versus point-to-point cabling. Siemon acts as a trusted advisor to customers by providing expert advice and best practice recommendations for design & deployment of NVIDIA AI Infrastructure.

“Siemon is very familiar with NVIDIA reference architectures and has worked with many customers to design and deploy NVIDIA clusters… Siemon offers a full range of AI-ready fiber cabling, DAC, and AOC solutions that support 400G, 800G, and 1.6T applications.”

As part of the solution integration, Siemon has joined the NVIDIA Partner Network (NPN) as a Solution Advisor Consultant. NPN Solution Advisor Consultants provide consultation services and expert advice to customers looking to implement NVIDIA-based solutions or technologies. Siemon joins the network to offer its expertise in addressing the unique infrastructure and cabling challenges presented by accelerated computing.

NVIDIA optical reach specifications are calculated assuming two optical patch panels are used in the link and assuming each employ two optical connectors, which makes for a total allowance of four optical connectors in the link. The Siemon optical patching solutions meet NVIDIA requirements and provide customers with flexibility and ease of management.

Media Contact

Brian Baum, Siemon, 1 8609454200, brian_baum@siemon.com

View original content:https://www.prweb.com/releases/siemon-announces-optical-patching-solutions-for-genai-networks-using-nvidia-accelerated-computing-302254640.html

SOURCE Siemon

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