Connect with us

Technology

Guideline Launches First Cross-Media Ad Spend Visibility into China

Published

on

Advertisers, Media Now Able to Track Chinese Ad Demand with Guideline

SYDNEY, Sept. 9, 2024 /PRNewswire/ — Guideline, the world’s leading provider of advertising intelligence and media planning solutions, has today delivered the first cross-media visibility into Chinese media expenditure with the launch of its single-source Chinese ad spend solution.

This expansion of Guideline into China gives all media stakeholders the first cross-media view of ad spend into one of the world’s largest ad markets.

China is the sixth country in which Guideline publishes ad spend data sourced from its unique partnerships with the world’s leading media agencies, giving global advertisers, media owners, and platforms the ability to gain an accurate, single-sourced view of media and product category demand across the US, UK, Australia, Canada, NZ markets, and now China.

Designed in partnership with Guideline’s SMI China Agency Advisory Board, comprised of senior leaders from each contributing media agency, the offering is specifically curated for international advertisers and others with interests in the Chinese Mainland media market.

“We are very excited about the insights we have created with our global partners. Our data delivers the first cross-media view of ad spend trends in China, and with such a large proportion of ad spend going to China, Guideline is the only solution for industry players who need to understand how to maximize their investments in this important market,” said David Hahn, Guideline COO.

In Guideline Spend, Chinese ad expenditure is reported in RMB and updated monthly. According to Guideline Pool contributors,

Digital Media’s share of total Chinese ad spend outpaces any other major international market at 82%Social Media gains the largest share of ad spend across all media sectors, at 40.5%. It continues to grow with the value of ad spend to Social Platforms, +7.4% so far this year to July, while bookings to Social Video sites increased +12.7%Outdoor Media is the second largest media in China, with 13% of all ad spend year-to-dateBeauty/Grooming and Clothing/Fashion Accessories are the market’s largest product categories, followed by Consumer ElectronicsBeauty/Grooming’s share of ad spend to Social Platforms (such as Xiao Hong Shu, Weibo and WeChat) dipped 3.4 percentage points in the first half of this year to 29.6%

“The media marketplace in China is more digitally focused than in other countries and this has seen huge growth in social media, influencer marketing, and live streaming within ecommerce platforms so we’re providing great insights to multinational advertisers about how their own markets may evolve,” Hahn said.” With Guideline now delivering the first view of product category spend across Chinese media owners, multinational advertisers can finally gain an accurate view of their share of ad spend within this market.”

Guideline has appointed Doug Pearce, the former CEO and chairman of OMG China, to lead its China-based operations.

To learn more about Guideline Spend in China, please contact China Managing Director Doug Pearce: Doug.Pearce@guideline.au or APAC Managing Director Jane Ractliffe: Jane.Ractliffe@Guideline.ai.

About Guideline

Guideline was formed with the combination of Standard Media Index, SQAD and Lumina. Guideline is the leading source of advertising pricing and spend data as well as media planning solutions. SMI accesses actual spend from the world’s largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for our clients and agency partners. By aggregating this data, Guideline offers detailed ad intelligence across all media types, including Television, OTT, Digital, Out of Home, Print and Radio. Data can be segmented by ad types, publishers, product categories, and many other dimensions.

 

View original content:https://www.prnewswire.com/apac/news-releases/guideline-launches-first-cross-media-ad-spend-visibility-into-china-302241335.html

SOURCE Guideline

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

L’Oréal Hong Kong Wins Prestigious Gold Award at the Hong Kong Awards for Environmental Excellence

Published

on

By

Company Recognised for Outstanding Sustainability Achievements in the “Shops and Retailers” Sector

HONG KONG, Jan. 13, 2025 /PRNewswire/ — L’Oréal Hong Kong received the Gold Award in the “Shops and Retailers” sector at the annual Hong Kong Awards for Environmental Excellence (HKAEE). This esteemed award, organised by the Hong Kong Environmental Campaign Committee in collaboration with the Environment and Ecology Bureau and major chambers of commerce, highlights the company’s exceptional achievements in sustainability under its “L’Oréal For the Future” commitment.

As the beauty market leader in Hong Kong, L’Oréal has been accelerating sustainable transformation across its entire value chain, from product innovation, sourcing, transportation to retail and consumption.

Eva Yu, President and Managing Director of L’Oréal Hong Kong, expressed her gratitude for the recognition, “We are deeply honoured to receive the Gold Award at the Hong Kong Awards for Environmental Excellence. This is a testament to our unwavering commitment to sustainability. As the market leader, it is our responsibility to not only provide the best in beauty, but also lead in meaningful actions to protect the environment and contribute to the community we serve.”

The assessment of HKAEE award covered stringent criteria from green leadership, sustainability programs and performance, to partnerships. L’Oréal Hong Kong was recognised for the following sustainability achievements in the past year:

Green Office: L’Oréal Hong Kong’s office is LEED Platinum certified, uses 100% renewable energy, and has been reducing energy consumption year on year with different energy efficiency features.

Green Operations: All local packaging of L’Oréal products is plastic-free and all disposals from warehouse are recycled. The company also aims to minimise CO2 emissions in transportation by using sea and rail shipment as well as electric vehicle in local transport.

Green Retail: 100% of new stores under L’Oréal Hong Kong are eco-designed. The stores use sustainably sourced and certified materials, as well as reusable and recyclable materials.

Green Consumption: Through joint efforts by L’Oréal Hong Kong’s 17 brands, and its partnership with Watsons stores across the city, over 600,000 empty beauty bottles have already been collected from consumers for recycling. To further reduce packaging waste, the company is introducing more refillable beauty products to the Hong Kong market. Refillable products use less packaging, thus providing more sustainable options for environmentally conscious consumers.

L’Oréal Hong Kong continues to lead the beauty industry in sustainability efforts, proving that environmental responsibility and business success can go hand in hand.

For high-res photos, please see it here.

About L’Oréal

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom

About L’Oréal For the Future

“L’Oréal For the Future” is L’Oréal’s global sustainability programme that outlines the company’s vision and commitments for 2030. The initiative focuses on transforming L’Oréal’s operations to respect planetary boundaries by addressing key environmental challenges. Commitments include achieving 100% renewable energy for all operated sites by 2025, ensuring that by 2030 all water used in industrial processes will be recycled and reused, and that 100% of biobased ingredients for formulas and packaging materials will be traceable and sourced sustainably, with none linked to deforestation. L’Oréal also aims to reduce greenhouse gas emissions across all scopes by 50% per finished product by 2030.

For more information on “L’Oréal For the Future,” please visit: www.loreal.com/en/commitments-and-responsibilities/for-the-planet/    

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/loreal-hong-kong-wins-prestigious-gold-award-at-the-hong-kong-awards-for-environmental-excellence-302348856.html

SOURCE L’Oréal Hong Kong

Continue Reading

Technology

Pollo AI Releases Multi-Model Support, Offering All-in-One Video Generation Capabilities

Published

on

By

SINGAPORE, Jan. 12, 2025 /PRNewswire/ — Pollo AI, an innovative leader in AI-powered video generation, today announced the launch of a new feature that allows users to select from a range of well-known AI video models, making it an all-in-one AI video generation platform.

With the introduction of multi-model support, users can now choose from popular AI video models on Pollo AI, including Kling AI, Hailuo AI, Runway, Vidu AI, Luma AI, and PixVerse. The multi-model support is available on Pollo AI’s text to video and image to video generators. These model options enhance the versatility and customization of the Pollo AI platform, empowering creators to experience different technologies to produce their videos.

Camille Sawyer, CEO of HIX.AI, the parent company of Pollo AI, expressed her enthusiasm for the new feature, stating, “At Pollo AI, we believe in fostering creativity without limits. By integrating multiple AI models, Pollo AI has become an all-in-one platform enabling our users to explore diverse cutting-edge video generation technologies at one place.”

Each model offers distinct customization options that cater to various creative needs, such as output video style, video length, resolution, motion range, aspect ratio, and camera movement. This feature is designed to provide users with the flexibility to bring their visions to life in ways that best suit their projects on Pollo A.

It is seamless and intuitive to access and use the different models offered in this all-in-one AI video generator. After log in to your Pollo AI account, on the UI of the generators, you’ll find the option to select from the various available AI models. After choosing your preferred model, you can customize the settings it comes with and start your generation.

“We believe the multi-model support will ultimately enhance their storytelling capabilities,” Camille added. “This update is a testament to our commitment to innovation and our dedication to supporting creators in their artistic journeys.”

This multi-model support feature is now available to all users. For more information about this feature and to start creating with any of the models, visit https://pollo.ai/text-to-video or https://pollo.ai/image-to-video.

MEDIA CONTACT
Camille Sawyer
CEO, HIX.AI
support@pollo.ai 

View original content:https://www.prnewswire.com/news-releases/pollo-ai-releases-multi-model-support-offering-all-in-one-video-generation-capabilities-302348811.html

SOURCE Pollo AI

Continue Reading

Technology

SUS ENVIRONMENT, Global Leading WtE Corporation, Launches New Brand Identity

Published

on

By

SHANGHAI, Jan. 13, 2025 /PRNewswire/ — As the world’s population grows and industrialization accelerates, the conflict between energy and the environment is intensifying. The search for a balance between energy supply and environmental protection has become a crucial issue for global sustainable development.

In January 2025, SUS ENVIRONMENT launches new global brand identity. This renewal improves the brand image and enriches the brand connotation, bolstering its commitment to global sustainable development.

PART 1: Logo Renewal

The abbreviation “SUS”,” which is derived from “sustainable”,” emphasizes the company’s mission to create a cleaner and more friendly living environment through waste-to-energy solutions. Inspired by the traditional Chinese Tai Chi diagram, the graphic incorporates the concept of cyclic generation, shows the characteristics of energy recycling and expresses the brand endless vitality.

PART 2: Mission Connotation Expansion  

The refreshed brand highlights SUS ENVIRONMENT’S unwavering focus on stakeholder benefits:

Environmental Impact: Solving waste disposal challenges to create cleaner environments.Employee Well-Being: Promoting diversity, equity and inclusiveness to enhance employee satisfaction.Community Engagement: Building supportive environments to improve community living standards.Business Integrity: Establishing fair and transparent practices to strengthen partnerships.

PART 3: Brand Colors

The primary colors of SUS ENVIRONMENT are blue and green to symbolize technological innovation and environmental protection. They are complemented by metallic gold and technical silver to convey high quality and stability. Together, these colors embody the core values of the brand: Professionalism, Innovation, Vitality, and Trustworthiness.

The new global brand identity heralds the next chapter for SUS ENVIRONMENT. In the future, SUS ENVIRONMENT will leverage its strength to make the world a better place.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of June 2024, SUS ENVIRONMENT has established 10 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 84 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity 110,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 277 waste-to-energy plants across the world, comprising 518 incineration lines, with a daily capacity 290,000 tons of municipal solid waste. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sus-environment-global-leading-wte-corporation-launches-new-brand-identity-302348819.html

SOURCE Shanghai SUS ENVIRONMENT Co.,Ltd.

Continue Reading

Trending