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Huawei Tong Wen: 6G Needs Real Innovation to Reshape Mobile Industry

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VALENCIA, Spain, Sept. 6, 2024 /PRNewswire/ — At the IEEE PIMRC conference held on September 4, 2024, Dr. Tong Wen, Huawei Wireless CTO, presented his views on the development direction of the 6G industry. Titled with “The Architectural Framework for A-RAN and A-Core”, Dr. Tong Wen pointed out, “6G will not be a simple upgrade of 5G, it should integrate AI revolution for the past 20 months, so to reshape the wireless industry and take it to the next height.”

5G is a success and 6G is on track. Dr. Tong Wen shard the timetable of 6G standard. The first 6G standard discussion will start in 3GPP in 2025 and the first version of 6G standard will be frozen in 2030. In a nutshell, after 6 years, there will be a global 6G standard and the mobile industry ecosystem will rally to go to market.

However, 6G is a long-term game plan, its technology and standard should support the innovations during the future decade from 2030 to 2040. From the investment point of view, 6G technology also should have a long-shelf time, which is not a replicate of 5G technology, but an incremental generation of wireless.

At the conference, Dr Tong Wen elaborated on 6G Standardization Direction and Innovations Driving 6G Standardization.

First, 6G is a true generational technology disruption.

Currently, AI revolution is profoundly changing every aspect of our work and life, 6G for sure should consider the emerging AI revolution happed now and future. Therefore, we need to re-examine the new possibilities and potential for the mobile industry for the time-frame 2030 and beyond. Therefore, 6G standard, key technologies, and network architecture should be re-defined based on application scenarios and requirements from 2030 to 2040.

The 6G standard needs to adopt the disruptive technologies to enable a true generational capability improvement. Specifically, in terms of core network, RAN, and terminals, the day-one 3GPP 6G standard must have the original technologies and major air interface features to drastically improve network performance and energy saving, to deliver 10 to 30 times better user experience, 3 times more intrinsic spectral efficiency and energy efficiency.

In summary, 6G is not the continuation or upgrade of 5G technologies, it is also not another way to implement 5G. Instead, 6G is a new generation of capabilities, it should generate new values for the consumers.

Second, 6G should embrace the AI revolution with an OOM Quantum Leap 

Twenty years ago, the Internet was an enabler of the latest technology. Wireless industry embraced the Internet and achieved great business success. Today, AI is becoming the enabler of the latest technologies. It is no doubt that 6G should embrace AI. Thus, the 3GPP 6G standardization process needs to fully digest the disruptive changes of the AI technologies.

On the core network side, using Agentic-AI-based technology to re-architect 6G-Core to achieve full automation for the 6G-Core including generation, operation, and maintenance. 6G-Core is a new and beyond 5G SBA to support the primitive capabilities of 6G AI, Sensing and NTN.On the RAN side, AGI and embodiment-AI will be the mainstream AI applications in 2030-2040. The industry needs to further study AGI and embodiment-AI, not just the current Generative-AI. Therefore, it is too early to draw conclusions on the 6G air interface design about how to supports 6G AI.On the UE side, 6G UEs must support the “Full AI” function. The 6G transformation from 5G technologies will be difficult if 6G UE can not adapt to the rapid development of AI and sensing capabilities from 2030 to 2040.

Third, 6G architecture should be a continuous innovation to create a bigger market

5G has proved its market success in the past years, and 5G technology is evolving into 5G-Advanced. In the next 5 years or more, 5G and 5G-Advanced can meet the customer requirements and will continue to deliver the value to the operators and protect their 5G investment.

Therefore, 6G technologies should not overlap and duplicate with 5G, as well as to compete with the 5G market space and waste operators’ investment. Instead, 6G technologies should create innovative industry values and expand the market space for the mobile industry.

Simply reusing 5G network architecture without generational and fundamental innovation, will limit the mobile industry’s aspiration and imagination to dive the innovation in the 6G era. In particular, to reuse the 5G core network will hinder the innovation in AI.

Fourth, 6G user device calls for a breakthrough

The breakthrough of terminal technologies is the key if not the only factor for mobile device evolution. In 2007, iPhones enabled the mobile broadband industry development with a phenomenal market success. It is hard to imagine that smartphone will continue to drive mobile industry beyond 2030.

Therefore, new breakthroughs must be made in terminal technologies in the 6G, and 6G system must be prepared for terminals in the 6G era.

In the end, Dr. Tong Wen further clarified the relationship between 5G and 6G: ” 6G must be an innovative generational technology, instead of a simple extension of 5G technology. Now, 5G deployment is rolling out globally, and the current market demand and requirement can be met by 5G-Adavanced. This will protect the investment of operators, and continue to expand the market space. To duplicate 5G technologies for 6G, is essentially a pseudo-6G technology, which is not the best use of investment for operators. We should not underestimate the capabilities of 5G-Advanced for current market, and we should not underestimate the potential of 6G.”

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CES 2025: MIFA Yukon– Outdoor Bluetooth speaker with Low-Latency intercoms

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NEWARK, Del., Jan. 9, 2025 /PRNewswire/ — MIFA is a leading innovator in the audio industry field and the latest model Yukon will showcase at CES 2025.It is not only just a speaker with exceptional acoustics; but also boasts unique intercom functionality, making it especially suitable for team communication.

Innovative Walkie Talkie, Efficient Communication without SIM card The low-latency doesn’t rely on cellular networks when you are outdoors. Whether you’re in remote mountain or signal blind spots, ensure stable, low-latency instant communication with your teammates. Its mesh networking technology enables up to 6 devices to connect to each other keeping your team closely connected and communicating at all times, whether it’s a team hike, bike trip, or outdoor camping adventure, offering you the best safety coverage.

Excellent sound quality, immersive enjoyment equipped with large NdFeB magnet composite membrane speakers, combined with Actions DSP algorithm and MIFA Golden Ear Acoustic Team tuning , The Bass Loudness dynamic tracking technology ensures rich bass even at low volumes. Bluetooth V5.3 wireless connection allows for faster and more stable sound transmission, delivering high-quality music playback experience. In addition, the speaker is designed for outdoor use, maintaining clear and delicate sound even in harsh weather conditions. Whether it’s music playback or voice calls, you can enjoy an immersive experience.

Free to Go with Its Lightweight The Yukon is the perfect companion for any outdoor excursion with its light weight. The lightweight design makes outdoor activities easier and more convenient. Whether you hang it on your backpack or put it in your carry-on bag, it won’t weigh you down. This portable and lightweight device offers dual benefits of music and communication, making every trip more enjoyable and freeing.

Sturdy and durable with IP67 dustproof and waterproof rating Yukon adopts patented silicone membrane sealing technology, achieving an IP67 dust and water-proof rating, which enables it to work perfectly in harsh environments like sandstorms and rain. Moreover, it has passed rigorous tests including 48-hour salt spray test, making it resistant to impact, shock, and immersion. Even when exposed to extreme temperatures ranging from -15℃ to 45℃, its performance remains stable, fearlessly supporting you in various outdoor adventures.

Practical lighting illuminates outdoor life Yukon is equipped with high-brightness RGB LED lights, with a maximum brightness of 80Lm, making it suitable for night camping or hiking. The patented light guide technology ensures that the light is evenly distributed, while the yellow ambient circle light is both practical and beautiful, adding a warm touch to outdoor activities at night.

Voice Interaction, Smart and Intelligent Yukon not only supports Bluetooth connection for music and phone calls, but also features a powerful one-click wake-up function for voice assistants. With just a gentle touch, Siri and other intelligent assistants can be activated for easy natural language interaction. It makes playing music, checking information, and navigating a breeze, adding intelligence and ease to your outdoor lifestyle.

Long-lasting battery life: Enjoy uninterrupted fun! With a powerful built-in lithium battery, our device supports continuous usage for up to 10 hours, making it the perfect companion for all-day outdoor activities. Plus, the universal Type-C charging interface allows for convenient charging anytime, ensuring an unforgettable adventure that lasts as long as you do.

Aesthetic and Practical Various Accessories MIFA has designed a series of practical and diverse accessories. The magnetic detachable back clip allows the speaker to be easily secured on backpacks, tents, or other equipment, ensuring that music and intercom functions are always within reach. Equipped with a bicycle mounting adapter, it can be firmly installed on various types of frames, allowing you to enjoy music during your cycling adventures. Additionally, neck and hand straps are provided, suitable for hiking and sports, making it easy to carry and use at any time.

Breakthrough Boundaries, Continuously Innovate. Innovation is the DNA of MIFA. Three years ago, we launched the first-ever camping lantern and speaker combination product, the WildCamping lantern speaker, revolutionizing the outdoor speaker market. Today, we break boundaries yet again with the release of the MIFA Yukon multi-link walkie-talkie Bluetooth speaker, perfectly blending innovation and practicality to offer even more exciting exploration experiences for outdoor enthusiasts. Whether navigating through mountainous terrain or casually hiking outside of the city, MIFA is committed to making outdoor life more thrilling. We applaud every outdoor adventurer from the bottom of our hearts!

Contact Information
Jenny Yin
Marketing Director
Cell/WhatsApp: +86-13590212903
Email: jenny.yin@mifalife.net 

Contact Information
Chanel Yao
International Sales Manager
WhatsApp: +86-15820422237
Email: mifa-sales10@mifalife.net 

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SOURCE MIFA

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Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition

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MIAMI, Jan. 10, 2025 /PRNewswire/ — Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners’ penetration in Europe, and adds significant analytics and software development talent.

The acquisition of Analyx expands Analytic Partners’ ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx’s impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners’ presence in Europe.

“Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective. Our Commercial Decisioning Platform, GPS-Enterprise, offers decision-making tools to the world’s leading brands,” stated Nancy Smith, President and CEO of Analytic Partners. “The values and mission of the Analyx team, under the leadership of Claudio Righetti & Sascha Stürze, align perfectly with ours. Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers.”

“Joining Analytic Partners today is climbing the next S-Curve for Analyx! It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale,” explained Founder and CPO, Sascha Stürze.

CEO, Claudio Righetti, added, “Joining forces with Analytic Partners aligns to the foundational vision of Analyx: Building and delivering world-class decision-support tools to enterprise customers worldwide. By joining Analytic Partners we can offer our customers a true global presence and expand the range of services offered.”

About Analytic Partners  

Recognized as a leader in both the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report, Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands around the globe. We provide adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

About Analyx  

Analyx® is a European leader in Marketing ROI decision support with offices in Poland, and Germany. It has served 10 of 40 DAX companies and other European multi-nationals in recent years with its advanced data science solution for marketing budget optimization at scale. It combines an experienced data analytics team with industry-experienced consultants providing independent and impartial marketing recommendations to the CMO office. If you’d like to learn more about Analyx®, please visit: analyx.com.

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SOURCE Analytic Partners

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Tianma Introducing Wide Range of Automotive Display Technologies at CES 2025

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Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10. Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

CHINO, Calif., Jan. 9, 2025 /PRNewswire-PRWeb/ — Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10.

Highlighted OLED and Micro-LED automotive products at CES 2025 include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Dual-Screen Multi-Curved Color-Matched OLED Display

Tianma’s Dual-Screen Multi-Curved Color-Matched OLED Display, developed in conjunction with Corning, offers unparalleled visual clarity in automotive applications. This innovative true-black display features a unique multi-curvature design, with a left curvature radius of R800mm for optimal driver focus, a middle curvature radius of R1140mm, and a right curvature radius of R2160mm to accommodate the passenger.

The system seamlessly bonds two color-matched 13″ OLED displays to the multi-curve cover glass made possible with Corning® ColdForm™ Technology. The result is a single, continuous screen providing an enhanced visual experience.

Equipped with advanced Stacked Layered OLED Device (SLOD) technology, this display is not only thinner and lighter but also boasts an extended lifespan, making it the perfect choice for modern vehicle interior design.

12.3″ 3D Instrument Cluster

The 12.3″ 3D Instrument Cluster is the industry’s first automotive instrument display screen that employs liquid crystal prism technology to achieve 2D/3D switchable functionality. It is also the first automotive display screen to achieve 500 pixels per inch (PPI). This instrument cluster offers real-time adjustable 3D depth, along with lossless switching between 2D and 3D modes. Additionally, the module adopts Tianma’s own light field rendering technology, providing drivers with a stable, continuous and comfortable 3D visual experience.

12.3″ LTPS High Transmissivity InvisiVue™ Mini-LED

This display features a highly transmissive decorative layer that looks like brushed metal or wood grain in the non-operating state, while the active area of the display is invisible to the user. When the display is turned on, only the image content emerges through the 80% transmissive decorative layer. The combination of a Mini-LED backlight and the high-transmissivity decorative layer yields a high-quality image for improved visual perception and user experience.

Integrated Reflective Imaging System (IRIS) Panoramic-HUD

The IRIS PHUD, independently developed by Tianma with its sophisticated optical path design, precisely projects images to the bottom edge of the vehicle’s windshield. It can adopt a triple-screen or large-size bar-shaped display layout, comprehensively covering the visual range of the driver, the center console area, and the front passenger.

Light Field 3D Head-Up Display (HUD)

The 4.1″ Light Field 3D-HUD is the industry’s first 3D-HUD display product utilizing light field rendering technology. It combines an advanced 3D picture generation unit (PGU) with an augmented reality (AR) HUD platform to provide users with realistic 3D scenes and natural depth perception effects. Compared to traditional 2D images, the 3D-HUD offers a more intuitive and immersive AR experience.

Tianma is hosting visitors at their booth in West Hall Meeting Rooms – W323. More information is also available in the Tianma press kit, accessible online at usa.tianma.com/press

About Tianma America, Inc.

Tianma America (TMA) is the leading provider of small- to medium-size display solutions to the Americas market utilizing advanced technologies and manufacturing resources of the Tianma Group Companies, which includes R&D and manufacturing locations in Chengdu, Wuhan, Xiamen, Wuhu, Shenzhen and Shanghai China. Tianma America technologies can be found in automotive cockpit and rear seat entertainment devices, smartphones, tablet PCs, industrial and medical instrumentation, wearables, home automation, household appliances, and office equipment. Additional applications include test and measurement systems, instrumentation equipment, point-of-sale and ATM systems, gaming systems, global positioning systems, radio-frequency identification devices and barcode scanners.

Tianma America’s technology portfolio comprises: Micro-LED; a-Si, LTPS and Oxide-TFT LCD; rigid, flexible and transparent AM-OLED; 3D, PCAP and In-cell/On-cell integrated touch. With a network of best-in-class distributors and value-added partners, Tianma America provides complete display module solutions for a broad base of customers and applications. For more information, visit us at usa.tianma.com or connect with us on LinkedIn.

The content in this press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.

Media Contact

Dale Maunu, Tianma America, Inc., 1 408-816-7003, dale.maunu@tianma.com, usa.tianma.com

Bill Maurer, Macrovision, 1 215-348-1010, bill@macrovis.com, www.macrovis.com

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SOURCE Tianma America, Inc.

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