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DataFeedWatch by Cart.com Becomes the First Feed Management Solution to Introduce Native AI

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DataFeedWatch by Cart.com sets new industry standard by becoming the first feed management solution to introduce native AI

HOUSTON, Sept. 4, 2024 /PRNewswire/ — DataFeedWatch by Cart.com, a leading solution for managing and optimizing product feeds, has added full integration of AI to its feed marketing engine. This is a big step forward for the company and the industry.

Optimized data feeds have been a proven method for improving shopping campaign performance for years. Now, with the AI advancements served by DataFeedWatch, marketers can boost their return on ad spend (ROAS) for paid search and social media campaigns faster and with less effort.

“A game changer for our industry”

“It’s always been our vision to create the best possible feeds with as little effort as possible,” says Jacques van der Wilt, General Manager of Feed Marketing at DataFeedWatch by Cart.com. “The feed is the foundation of every successful advertising campaign, but digital marketers often lack the time or resources required to create the perfect feed. With AI integrated into our feed engine, they can now create optimized feeds with just a few clicks.”

A few players in the feed management space have chosen to outsource AI optimization to external chatbots like ChatGPT. This still requires marketers to create and pay for their own prompts to optimize product data for each product category.  

What’s unique about DataFeedWatch AI is that it uses its 12-year expertise in product feed optimization to produce data structures that have been proven to work for specific industries and verticals. The AI-optimized data is fully embedded; for catalogs with thousands of products, this saves a lot of time and money. Plus, built-in AI is now included in all DataFeedWatch subscriptions at no extra cost.

“This is a game changer for our industry,” he continues, “and we are very proud to be the first to provide high-quality, AI-powered feeds. Our team has worked tirelessly to bring this innovation to life, and we believe it will drastically improve the results of advertising campaigns. We invite everyone in the PPC space to experience the future of product feed management with us.”

How does it work?

Through a smart mix of existing technology and infrastructure, DataFeedWatch now offers AI-optimized feeds for Google and Facebook in English, with work underway to expand to more channels and languages.

Automated data mapping

Preparing a product feed for a channel like Google Shopping requires data to be mapped in the correct format. This usually requires manual data mapping and complex rules. Now, with AI, feeds can be mapped automatically.

AI-optimized product titles and descriptions

Customers can now choose AI-optimized versions of product titles and descriptions. The AI engine uses all available product data to create keyword-rich titles and descriptions based on best practices for 200 different product types. Marketers still have full control and can decide whether to use the AI-generated content.

Fill in missing data like size and color

Important attributes like size and color are often missing for some products. AI can find this missing information and fill in these fields automatically.

Optimize product categories with a single click

Google’s taxonomy list contains over 6,000 product categories. For large inventories, finding the correct category for each product type can be time-consuming. With AI, marketers can categorize products automatically.

PPC professionals are asking for AI solutions

According to the State of PPC Global Report 2024 (a global survey among 1,135 PPC specialist), AI was the #1 item on the wishlist for feed management solutions.

DataFeedWatch by Cart.com has now filled this gap in the industry by fully embedding AI into their platform at no additional cost to customers.

Jonatan Johansson, CEO at digital agency Est Populo and an early user of DataFeedWatch AI, had this to say, “As an online marketing agency, we have a lot of spinning plates and our customers expect top quality results. DataFeedWatch’s native AI lets us deliver these results even faster – freeing up time and mental space for other high-priority tasks.

“Creating and optimizing product feeds is a task that’s quite time-consuming and technical. But we can use DataFeedWatch’s embedded AI to alchemize scattered product data into a finished feed with the click of a button.

“We no longer need to spend hours on things like title and description optimization, or finding missing data for thousands of products across dozens of product categories, making it the perfect fit for us.”

About DataFeedWatch by Cart.com

DataFeedWatch by Cart.com is the leading global product feed management solution that empowers over 17,000 eCommerce brands, retailers, and digital agencies to drive multichannel growth.

View original content:https://www.prnewswire.com/apac/news-releases/datafeedwatch-by-cartcom-becomes-the-first-feed-management-solution-to-introduce-native-ai-302236509.html

SOURCE DataFeedWatch

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Info-Tech LIVE 2024 Day 3 Highlights: Key Insights on IT Leadership, Ethical AI, and the Future of IT

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Day 3 of Info-Tech LIVE 2024 delivered actionable insights on IT leadership, AI, and future IT trends, featuring thought leaders and experts from across the technology landscape.

TORONTO, Sept. 20, 2024 /PRNewswire/ – The third and final day of Info-Tech LIVE 2024 concluded with impactful sessions designed to equip IT leaders with strategies to navigate the exponentially changing technology landscape. Day 3 delivered valuable insights on critical topics such as ethical AI, leadership, and the evolving role of the CIO.

Key Highlights From Day 3 Featured Keynotes:

1. Adaptive IT Leadership: Leading at the Pace of Exponential Change
Speaker: Carlene McCubbin, AVP of Research Development at Info-Tech Research Group

Carlene McCubbin explored the critical importance of building strong IT leadership teams capable of navigating the rapidly evolving technology landscape. She emphasized the shift from a purely technical focus to a more balanced approach that includes people leadership and business acumen. McCubbin highlighted the findings from the 2024 Info-Tech and McLean & Company surveys, which revealed a growing gap in leadership skills within IT and underscored the urgent need for leadership development and prioritization.

Key Takeaways:

There is a significant disconnect between CxO expectations and IT department capabilities. While 50% of CxOs view IT as a driver of transformation, only 5% of IT departments are currently meeting this expectation.The top challenges for IT leaders include staffing shortages, skills gaps, and difficulties in meeting business demands, which can hinder IT’s ability to deliver value and adapt to changing business needs.Despite advancements in technology, 35% of IT employees’ time is still spent on administrative tasks, a figure that has remained unchanged over the past five years. The finding indicates a persistent inefficiency that could be addressed through better use of AI and automation.Many IT employees believe that efficiency can be improved, with 37% identifying opportunities to eliminate low-value activities and 47% seeing potential for greater operational efficiency through innovative approaches.

2. AI Hype vs. Reality
Speaker: Dr. Timnit Gebru, Founder and Executive Director at the Distributed AI Research Institute

Dr. Timnit Gebru’s keynote dissected the current AI landscape and how to navigate the fine line between hype and the tangible benefits of AI technologies. She explained how AI can be misused, highlighting issues such as unauthorized data usage, copyright infringement, and machine bias. Dr. Gebru emphasized the need for critical thinking and skepticism when evaluating AI systems and stressed the importance of establishing ethical guidelines and accountability to ensure responsible AI development and deployment.

Key Takeaways:

There is a significant disconnect between the hype surrounding AI and its real-world applications, with many organizations overestimating the capabilities of current AI technologies.A critical, evidence-based approach is essential for evaluating the true capabilities and risks of AI systems, particularly in avoiding the misuse of data and ensuring compliance with copyright and ethical standards.AI systems must be developed and integrated with strict ethical guidelines and accountability frameworks to prevent biases, protect user data, and ensure responsible AI usage.

3. The New CIO: Leading IT Into the Future
Speaker: Heather Leier-Murray, Research Director at Info-Tech Research Group

Heather Leier-Murray discussed the evolving role of the CIO and the skills necessary to lead IT into the future. The session focused on the strategic shift required for CIOs to move from traditional IT management to becoming key business partners. Leier-Murray emphasized the need for modern CIOs to balance technological innovation with leadership and influence, positioning IT as a central driver of organizational success in an increasingly technology-driven world.

Key Takeaways:

The role of the CIO has transformed significantly over the past 40 years, evolving from optimizing back-office operations to becoming a leader in driving organizational value through advanced technologies. Despite these shifts, 81% of respondents to Info-Tech’s CxO-CIO Alignment Diagnostic feel their IT maturity level is only at a supporting or struggling stage, indicating a need for further evolution.While 35% of CxOs believe their IT department must achieve the highest level of maturity to transform the organization, only 2% feel confident that their IT department is capable of driving this transformation.Over 50% of a CIO’s weekly time is consumed by day-to-day management and operational tasks, leaving less than 20% for strategic initiatives and technology advancements. This misalignment must be addressed so that IT leaders can effectively guide organizations through rapid technological changes.

Looking Beyond Info-Tech LIVE 2024

Over the three days of Info-Tech LIVE 2024, attendees explored the critical intersections of technology, leadership, and innovation, gaining insights into how to navigate the future of IT. From the transformative discussions on Exponential IT and AI to in-depth sessions on modernizing IT frameworks and developing effective leadership strategies, the conference provided a comprehensive roadmap for IT leaders aiming to drive their organizations forward in an era of exponential change.

Info-Tech Research Group looks forward to announcing details for the next LIVE event, including plans to expand the conference to Australia in March 2025.

For media inquiries, including requests for interviews with featured speakers and experts from LIVE 2024, or for access to session recordings and additional content, please contact pr@infotech.com. For conference-related press releases and images, please visit the online Info-Tech LIVE 2024 Media Kit.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. 

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

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Anhui’s Evolution: Agricultural Heartland to Tech Powerhouse

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HEFEI, China, Sept. 20, 2024 /PRNewswire/ — By the shores of Chaohu Lake, the Hefei Binhu International Convention and Exhibition Center will host the 2024 World Manufacturing Convention from September 20 to 23. Manufacturing representatives from around the world aim to leverage this high-profile platform to draw increased attention.

Anhui, once known for its coal, grain, and steel production, has undergone a significant transformation. It has shifted from being a traditional agricultural province to becoming a manufacturing hub, evolving from a base for energy and raw materials to a center for emerging industries. The province is now striving to establish itself as a leading force in manufacturing. Emerging industries such as semiconductors, display technologies, electric vehicles, and smart technologies are growing in scale, while future-oriented sectors like the low-altitude economy and quantum information are also gaining traction. Anhui’s manufacturing sector continues to evolve, reshaping external perceptions.

The automotive industry, with its extensive supply chain and significant influence, remains a crucial sector in manufacturing. In the context of global shifts in the automotive landscape, vehicles made in Anhui have experienced rapid growth, contributing to the development of a competitive electric vehicle cluster. On August 5, Fortune China released its 2024 Fortune Global 500 list, with Chery Holding Group reporting $39.0917 billion in revenue. This local Anhui company has held the title of China’s top passenger car exporter for 21 consecutive years.

Luo Wenshan, Deputy Director of the Anhui Provincial Department of Industry and Information Technology, reported that in 2023, Anhui produced 2.491 million vehicles, ranking second nationwide. The automotive industry generated 1.15 trillion yuan in revenue, joining equipment manufacturing as one of two trillion-yuan industries in the province. In 2023, Anhui’s industrial revenue reached 5.1 trillion yuan, making it the top performer among China’s central and western regions. In three key sectors of emerging technology—photovoltaic modules, lithium batteries, and new energy vehicles—Anhui produced one-fifth of China’s solar panels, one-seventh of its lithium batteries, and one-eighth of its electric vehicles.

The low-altitude economy represents a new form of productive capacity. In Wuhu, Anhui, where the 2024 Low-Altitude Economy Development Conference was recently held, an emerging aviation hub has developed on what was once remote, undeveloped land. Over the course of a decade, this region has transformed into a low-altitude industrial cluster, with general aviation as its core and the drone industry as a key support. Nearly 200 companies, including CETC Diamond Aircraft and United Aircraft, have established operations here, generating an annual output value of 40 billion yuan.

Innovation has become a shared principle among businesses in Anhui and is the primary driving force behind the province’s industrial development. So far, Anhui has established three national research and development centers focused on new glass materials, intelligent voice technologies, and general machinery components, tying for the highest number in the country.

Photo – https://mma.prnewswire.com/media/2510864/Attendees_Experience_Mine_Area_Unmanned_Transportation_at_2024_World_Manufacturing_Convention.jpg

View original content:https://www.prnewswire.co.uk/news-releases/anhuis-evolution-agricultural-heartland-to-tech-powerhouse-302254200.html

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Bybit Becomes First Exchange to Complete $CATI Airdrop Distribution

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DUBAI, UAE, Sept. 20, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, proudly announces the successful listing of Catizen ($CATI), which went live at 10 AM Dubai time today. Bybit is the first exchange to complete the distribution of the $CATI airdrop to its users, further demonstrating the platform’s exceptional reliability and leadership in the digital asset space.

With Bybit’s industry-leading platform stability and security, the exchange ensured a seamless trading experience for its users. The opening price of CATI has shown impressive performance, remaining steady at $0.97.

Key Highlights:

Bybit Leads the Way: Bybit became the first exchange to successfully complete the airdrop distribution of CATI tokens to its users, reinforcing its standing as a pioneer in the digital asset industry.Significant Airdrop Scale: Data from the TON blockchain explorer indicates that an estimated 17,665,517.64 CATI tokens were transferred from what is believed to be the official CATI address to Bybit for the airdrop.Secure and Stable Trading Environment: Bybit’s cutting-edge technical infrastructure ensured the smooth completion of the listing and airdrop, offering users a safe and reliable environment for trading.

The listing of $CATI reflects Bybit’s ability to swiftly react to market opportunities while maintaining high standards of security and performance. This achievement further cements Bybit’s reputation as a trusted platform in the global crypto community.

For more information, visit here.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 40 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

For more details about Bybit, please visit Bybit Press.

For media inquiries, please contact: media@bybit.com

For more information, please visit: https://www.bybit.com

For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/bybit-becomes-first-exchange-to-complete-cati-airdrop-distribution-302254205.html

SOURCE Bybit

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