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Beauty With a Twist: OrangeTwist and Moontide’s Campaign Reminds Us All to ‘Make Time for You’

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Moontide, a leading data-driven marketing agency, has teamed up with OrangeTwist to introduce the “Make Time For You” campaign. Unique in its approach, the campaign shifts the focus from aesthetic treatments to the wellness benefits of self-care, emphasizing the importance of taking time for yourself. By featuring Father Time in a humorous narrative, it delivers a message that beauty and self-care are accessible to everyone. Set to launch across major platforms, this campaign is poised to resonate with audiences and redefine how the industry talks about beauty and wellness.

LOS ANGELES, Sept. 3, 2024 /PRNewswire-PRWeb/ — Moontide, a leading data-driven marketing agency, has partnered with OrangeTwist, a premier aesthetic treatment brand, to launch the “Make Time For You” campaign. This forward-thinking initiative challenges the traditional portrayal of beauty in the aesthetics industry, moving beyond the familiar images of women receiving treatments to deliver an insightful message that connects with a broader audience.

“Moontide’s thoughtful approach to understanding consumer insights and their ability to craft effective marketing strategies that capture the spirit of the OrangeTwist brand have made them a valued partner for us,” said Denise Keeler, chief growth officer of OrangeTwist.

The “Make Time For You” campaign is rooted in insights from the MRI-Simmons Fall Doublebase 2023 study, which revealed that 62% of consumers feel they don’t have time for self-care, while 77% feel pressured to maintain the appearance that their lives are under control. Moontide crafted a narrative that directly addresses these concerns, emphasizing the importance of taking time for oneself in a fast-paced world. The campaign cleverly breaks the mold by featuring Father Time, a universally recognized figure, to convey that anyone can look and feel their best with the help of OrangeTwist.

“Our data revealed a significant portion of consumers feel they lack the time to focus on their own well-being,” said Warren Schaffer, president of Moontide. “By centering our campaign around the concept of reclaiming time for oneself, we tapped into a sentiment that connects deeply across all demographics. This campaign highlights how OrangeTwist’s treatments offer a perfect way for anyone to make the time to prioritize self-care.”

The “Make Time For You” campaign also stands out for its use of wit—a rarity in the aesthetics industry. By featuring Father Time in a clever, lighthearted narrative, the campaign not only challenges the conventional image of beauty but also delivers an inclusive message that beauty and self-care are accessible to all.

“We wanted to create something that truly broke the mold in the aesthetics industry,” said Sheldon Melvin, executive creative director at Moontide. “By placing Father Time at the center of our narrative, we’re not just using a creative device—we’re redefining who can benefit from aesthetic treatments. This campaign is about making the concept of ‘taking time for yourself’ resonate across genders and ages in a memorable way. Father Time, traditionally seen as a harbinger of aging, is now a symbol of reclaiming time and turning back the clock with OrangeTwist.”

Moontide has been OrangeTwist’s trusted partner for years, thanks to its deep expertise in the aesthetics space and a proven track record of delivering data-driven campaigns that drive business results.

“Moontide’s thoughtful approach to understanding consumer insights and their ability to craft effective marketing strategies that capture the spirit of the OrangeTwist brand have made them a valued partner for us,” said Denise Keeler, chief growth officer of OrangeTwist. “We appreciate their dedication to raising the bar in aesthetics marketing.”

The “Make Time For You” campaign will launch across multiple platforms, including online TV, social media, digital ads, and paid search. It will be featured in prominent industry publications and at key aesthetic industry events, where it is expected to generate significant buzz and engagement.

About Moontide

Founded in 2007, Moontide is an innovative, independent mid-size agency known for its strategic, data-driven approach. The agency delivers results across media, data, creative, technology, and customer experience, helping ambitious companies lead their category or create their own. For more information, visit www.moontide.agency.

About OrangeTwist

OrangeTwist is a leading aesthetic treatment brand offering a range of non-invasive services designed to help clients look and feel their best. With a focus on innovation and customer experience, OrangeTwist provides personalized treatments that deliver real results. For more information, visit www.orangetwist.com.

Media Contact

Melissa Pardo, Moontide, 1 (310) 376-7800, pr@moontide.agency, https://www.moontide.agency/ 

Cynthia Sutherland, ICCU PR, cynthia@1creativeconceptpr.com, 1creativeconceptpr.com 

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View original content to download multimedia:https://www.prweb.com/releases/beauty-with-a-twist-orangetwist-and-moontides-campaign-reminds-us-all-to-make-time-for-you-302235738.html

SOURCE Moontide

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re:3D announces OrthoAdditive Africa as the recipient of the 2024 Gigaprize competition; the organization will receive an industrial 3D printer to help pursue their mission in South Africa

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January 1, 2025

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AUSTIN, Texas, Jan. 1, 2025 /PRNewswire/ — re:3D, Inc. is pleased to announce the winner of the 2024 Gigaprize competition. For every hundred printers sold, re:3D donates a Gigabot large-format, industrial 3D printer to an individual or organization committed to doing good in their community. This year, the award is a Gigabot 4 filament 3D printer.

An expert panel of judges has awarded the 2024 Gigaprize to OrthoAdditive Africa in Cape Town, South Africa. OrthoAdditive Africa’s mission is to overcome barriers to healthcare access for people living with disabilities through CAD and additive manufacturing technology. They propose to use their Gigabot 3D printer to prototype a range of seating, positioning, and mobility devices currently in development with their collaborators Shonaquip SE, using a variety of materials printed by the Gigabot.

re:3D wishes to recognize the outstanding applicants for this year’s prize who are doing incredible work in their communities: these include Asmbly Makerspace (Austin, TX), Black Sheep Food Initiative (Saybrook, IL), the Citizens Archive of Pakistan (Karachi, Pakistan), EveryShelter (Houston, TX and Kampala, Uganda), SOC Films (Karachi, Pakistan), and the Welman Project (Fort Worth, TX). We also extend our thanks to our expert panel of judges for taking time out of their busy schedules to evaluate the application videos and determine the winner of this year’s Gigaprize.

ABOUT re:3D

re:3D® Inc. consists of a group of explorers committed to eliminating the cost and scale barriers to industrial 3D printing. Having pioneered the world’s first affordable, human-scale industrial 3D printer, re:3D now offers a range of large-scale, affordable 3D printers capable of printing from virgin and reclaimed filament, pellets, and/or flake. Beyond supplying 3D printers to customers in over 50 countries, re:3D offers contract printing, consulting, design, materials testing, and education services. For more information on re:3D, visit www.re3d.org.

View original content to download multimedia:https://www.prnewswire.com/news-releases/re3d-announces-orthoadditive-africa-as-the-recipient-of-the-2024-gigaprize-competition-the-organization-will-receive-an-industrial-3d-printer-to-help-pursue-their-mission-in-south-africa-302340822.html

SOURCE re:3D

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Introducing the CodyMD Crypto Plan

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43 minutes ago

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January 1, 2025

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(Now your health can be as cutting-edge as your wallet in 2025.)

PORTLAND, Ore., Jan. 1, 2025 /PRNewswire/ — CodyMD https://cody.md is the #1 AI Doctor, with a rapidly growing community of over 750,000 humans, and over 1,000 5-star reviews on TrustPilot.

Ready to flex your crytpo and your health to ring in the new year? Dust off that crypto stash and give it a purpose beyond impressing your friends at parties.

For just 50 USD in crypto, you’ll lock in a full year of CodyMD the #1AIDoctor —no monthly fees, no drama.

What’s in it for you?

Unlimited Access to all CodyMD AI Doctor services : Say goodbye to Dr. Google Anxiety Syndrome (GAS), say hello to your wicked smart AI Doctor.A super-exclusive T-shirt for the first 10 sign-ups—think of it like an NFT you can actually wear.No middleman: Pay directly via your crypto wallet, and boom—you’re set.

How to Get the CodyMD Crypto Plan

Go https://cody.md/membershipSelect CodyMD Crypto Annual PlanWe’ll send you a secure crypto invoice.Sit back, smugly enjoying healthcare from the future.

“Healthcare doesn’t have to be a bore—and neither does your payment,” says Dr. Dave Sanders, Founder, CodyMD. “Cody and Crypto is as natural as peanut butter and jelly. 2025 is the year to flex your Crypto and your health.”

Snag the CodyMD Crypto Plan while you still can—your body (and your T-shirt collection) will thank you!

About CodyMD
CodyMD, https://cody.md, is the #1 AI Doctor, with a rapidly growing community of over 750,000 humans, and 1,000+ 5-star reviews on TrustPilot. Cody replaces endless scrolling on search engines with quick, personalized medical insights – and so much more.

Contact:
David Sanders, MD
Founder, CodyMD
***@cody.md

Photo(s):
https://www.prlog.org/13054771

Press release distributed by PRLog

 

View original content:https://www.prnewswire.com/news-releases/introducing-the-codymd-crypto-plan-302340838.html

SOURCE CodyMD

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MATRIX Business Resource, Inc. Featured in The Enterprise World Magazine for Lead Generation Excellence

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43 minutes ago

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January 1, 2025

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MATRIX Business Resource, Inc. has been featured in The Enterprise World magazine for its innovative approach to lead generation, highlighting the success of its proprietary MATRIX 7-Step Lead Generation Process™ in delivering high-quality leads for businesses across various industries.

WINSTON, Ore., Jan. 1, 2025 /PRNewswire-PRWeb/ — MATRIX Business Resource, Inc., a leader in innovative lead generation services, is proud to announce its recent feature in The Enterprise World magazine. This recognition highlights MATRIX’s expertise in crafting high-quality leads using their proprietary MATRIX 7-Step Lead Generation Process™, which has set the company apart in a highly competitive industry.

“We’re honored to be featured in The Enterprise World for our innovative lead generation approach,” said Trinity L. Clark-Dean, CEO of MATRIX Business Resource. “Our MATRIX 7-Step Process™ is the backbone of our success, driving high-quality leads and long-term growth for our clients.”

At the core of MATRIX’s strategy is the unique MATRIX 7-Step Lead Generation Process™, a sophisticated and tailored approach designed to create valuable leads from the ground up. Unlike many in the industry who rely on purchasing leads, MATRIX creates leads by gathering data from diverse and reliable sources, including Sales Navigator, business directories, Chambers of Commerce, and public government records and so on. This process ensures that the leads generated are precisely aligned with the specific needs of each client.

“We’re honored to be featured in The Enterprise World for our innovative lead generation approach,” said Trinity L. Clark-Dean, President and CEO of MATRIX Business Resource. “Our MATRIX 7-Step Process™ is the backbone of our success, driving high-quality leads and long-term growth for our clients.”

In addition to initial lead generation, MATRIX’s strategy also includes nurturing potential clients. This long-term approach focuses on cultivating relationships with prospects who may not yet be ready to engage. Through targeted education and awareness campaigns, MATRIX helps clients build trust and position their services as the preferred choice when prospects are ready to make a decision. This nurturing process is key to developing a robust client pipeline and ensuring sustained success.

MATRIX Business Resource has established itself as a trusted partner specializing in supporting leadership development companies, executive coaches, and consultants by optimizing their lead generation processes and accelerating growth. Our tailored strategies help clients build strong client acquisition pipelines, ensuring long-term success and sustainable business development.

For more information about MATRIX Business Resource, Inc., visit www.matrixresource.net.

The full article can be seen at: The Enterprise World Feature.

Learn more about Trinity L. Clark, MATRIX’s President and CEO, at Trinity L. Clark’s LinkedIn.

About MATRIX Business Resource, Inc.:

MATRIX Business Resource, Inc. specializes in creating high-quality, tailored lead generation solutions. With a focus on data-driven strategies and sustainable growth, MATRIX helps businesses build strong, lasting customer relationships and develop effective lead acquisition processes. businesses build strong, lasting customer relationships and develop effective lead acquisition processes.

Media Contact

Trinity L. Clark, MATRIX Business Resource, Inc., 1 (610) 334-8229, trinity.clark@matrixresource.net, www.matrixresource.net

Devin L. Clark, MATRIX Business Resource, Inc., 1 (610) 334-4699, devin.clark@matrixresource.net, www.matrixresource.net

View original content to download multimedia:https://www.prweb.com/releases/matrix-business-resource-inc-featured-in-the-enterprise-world-magazine-for-lead-generation-excellence-302340759.html

SOURCE MATRIX Business Resource, Inc.

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