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Key Marketing Trends for Indian Pharma & Healthcare, from the Winning Work at Cannes LIONS 2024, Unveiled in a Historic Showcase

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The exclusive, live Indian showcase was hosted by The Work from LIONS, in collaboration with Medulla Communications.

MUMBAI, India, Sept. 2, 2024 /PRNewswire/ — In a historic first, the award-winning work and critical insights from Cannes Lions, the International Festival of Creativity, were presented in an exclusive event across Mumbai, Bengaluru, and Gurugram. Hosted in collaboration with Medulla Communications, India’s leading healthcare advertising agency, the event brought together industry leaders to explore the creative and strategic trends that will shape the future of pharma and healthcare marketing in India.

Revolutionizing Pharma and Healthcare Marketing

This one-of-a-kind event provided a platform for India’s top pharma and healthcare marketing professionals to analyse and discuss the most impactful campaigns from Cannes Lions 2024. The discussions revealed several emerging trends that are set to redefine the industry, highlighting the importance of creativity, technology, and patient-centric approaches in driving future success.

Rise of Customer–Patient Experience — Highlight from Mumbai, Day 1 (27th Aug)

Patient centricity is rapidly becoming the cornerstone of modern healthcare. With patients’ expectations evolving — fuelled by the seamless experiences offered in other industries — healthcare providers are increasingly prioritizing patient-centred approaches to enhance overall care.

Achin Gupta, CEO – One India Business, Cipla, shared, “It is happening today; all of that is changing towards what we are now calling ‘patient centricity’. It’s been around for a while, but there are newer dimensions to it, starting with awareness, which is a very important thing, especially for emerging markets like India where there’s lot of prevalence but lot less awareness about the disease.”

Integrating Healthy Habits — Highlight from Mumbai, Day 2 (28th Aug)

Adopting new behaviours is often challenging for patients and consumers, especially when it comes to managing complex health conditions. The event highlighted the barriers consumers face in integrating new habits into their daily lives, such as the lack of awareness about lifestyle factors and the psychological resistance to change.

Shivam Puri, Managing Director and Chief Executive Officer, Cipla Health Ltd., said, “One of the first things we were taught when we started marketing was to try to stay away from categories which are doing category development. And, within a couple of years, I was taught another fact, which was to try not to do category development in categories which involve habit change. So, categories which require consumers to shift their habits — stay away from those categories, because it becomes very difficult for you to succeed. Now, you know at Cipla Health, you actually realize there is a 3rd category in this, where you are trying to do category development in categories which require a habit shift where the habit is one of the stickiest habits that exists.”

Do Doctors Know Everything? — Highlight from Bengaluru, Day 3 (29th Aug)

Disease awareness has become a critical component of pharmaceutical marketing, aiming to educate both healthcare professionals (HCPs) and consumers. These campaigns not only help HCPs make informed decisions but also empower consumers to recognize early symptoms and seek timely medical intervention, ultimately improving health outcomes.

Vikrant Shrotriya, Managing Director & Corporate Vice President, Novo Nordisk, went on to say, “I’m not here to prove to you that doctors know everything, but I’ll put across a point that they are part of the ecosystem in terms of the treatment which is provided to the patients. Many a times we call them customers because we do sell like doctors, sell their practice.”

Increasing Access in Healthcare through Technology — Highlight from Gurugram, Day 4 (30th August)

Technology is revolutionizing healthcare, making it more accessible and efficient. The event showcased how advancements in AI, machine learning, and telemedicine are transforming patient care and experiences. From improving diagnostic accuracy to enabling real-time health tracking through smart devices, these technological innovations are empowering patients and healthcare providers alike.

Aditi Sood, Business Leader – Sleep & Respiratory Care, Indian Subcontinent, Philips India Ltd., spoke on access through technology and said, “Coming to how technology can really unlock access to healthcare: So, when we talk about healthcare, of course, technology is there in multiple ways. You know it could be patient, doctor, or industry facing. But when we look at it specifically from the consumer or the patient lens, this then is typically the health continuum. You have watches which tell you ECG; you even have for more serious diseases, such as cancer, AI-powered machines which can diagnose solid organ cancers, which was not possible before — the era of robotic surgery. Now coming to India, robotic surgery does not eliminate the need of a doctor. But, in fact, it makes it more accurate and precise, which means organs which were not accessible before and tumours of the lung, which a doctor could not access in surgery before are today possible.”

Other trends that emerged:

HCPs are Humans TooCMOs in Today’s TimesDoes Being Socially Inclusive Pay for Brands?Hospital Communication Can Touch Lives Just Like Hospitals DoBeing Socially Inclusive

The event offered invaluable insights into the evolving pharma and healthcare landscape, sparking discussions on the future direction of the industry. With creativity and technology at the forefront, the future of pharma and healthcare marketing in India is poised for significant advancements, paving the way for improved outcomes for both healthcare professionals and patients.

About LIONS

As The Home of Creativity, LIONS powers the marketing segment, Ascential, and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are and wherever they are. Our annual five-day festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.

About Medulla Communications

Founded by Praful Akali in 2008, Medulla Communications has consistently been recognized as one of the top healthcare agencies, globally. The agency has been honoured as the Healthcare Agency of the Year at Cannes Lions and ranked as the #4 Most Effective Independent Agency globally by Effies, and the #4 Most Effective Specialist Agency globally by WARC.

For media inquiries, please contact: leonie@medulla.in

 

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RapidTranslate.org Centralizes Language Resources and Expands Certified Translation Services Globally

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SAN FRANCISCO, Nov. 22, 2024 /PRNewswire/ — RapidTranslate.org announces the strategic integration of three leading language resource platforms into its comprehensive translation services ecosystem. The company has partnered with Languages Without Limits (www.languageswithoutlimits.co.uk), Workshop on Immigrant Languages (www.workshoponimmigrantlanguages.org), and Arctic Languages (www.arcticlanguages.com) to enhance its educational and research offerings while maintaining these platforms’ valuable existing resources.

This integration coincides with RapidTranslate.org’s significant expansion into the European market, where the company now provides certified translations in over 60 languages across Germany, France, Spain, Italy, and the United Kingdom. This dual focus on educational resources and certified translations reinforces RapidTranslate.org’s position as a trusted global language services provider.

Key Highlights of RapidTranslate.org’s Offerings:

Comprehensive Language Support: Enhanced educational and research resources through the integration of three respected language platforms, serving educators, researchers, and language enthusiasts worldwide.

Certified Translations: Professional translation services for official and legal documents, backed by a 100% USCIS acceptance guarantee.

Global Reach: Expanded European presence supporting individuals, families, businesses, and professionals across key markets.

A Leader in Certified Translations

RapidTranslate.org delivers professional translations for immigration documentation, legal submissions, business contracts, and academic records. Every document is processed by experienced human translators to ensure linguistic and cultural accuracy. Services include:

24-Hour Turnaround: Express service for up to three pages within one business daySecure Processing: Enterprise-grade security protocols for document handlingWorldwide Acceptance: Certified translations recognized by government agencies, academic institutions, and businesses globally

“By creating a centralized hub for both language resources and certified translation services, we’re meeting the evolving needs of our increasingly connected world,” says CEO and founder of RapidTranslate.org. “Our expansion into Europe represents our commitment to providing accessible, professional language services to a global audience.”

Supporting a Multilingual World

RapidTranslate.org continues to advance its mission of fostering global communication through its combination of advanced technology and professional human expertise. With over 350,000 successfully translated documents and a growing repository of language learning resources, RapidTranslate.org remains dedicated to quality, security, and accessibility in language services.

About RapidTranslate.org

Founded in 2020, RapidTranslate.org has grown from a specialized translation service to a comprehensive language solutions provider. The company serves clients ranging from individual immigrants to Fortune 500 companies, maintaining the highest standards of accuracy and security in document translation while advancing language education and research.

Connect with RapidTranslate.org: Website: www.rapidtranslate.org

View original content:https://www.prnewswire.com/news-releases/rapidtranslateorg-centralizes-language-resources-and-expands-certified-translation-services-globally-302314613.html

SOURCE Rapid Translate

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Roland DGA’s DG DIMENSE Technology Wins Inspire Award for Best Wallcoverings/Wall Treatment at Boutique Design New York (BDNY) Trade Fair and Conference

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Coveted Awards Recognize the Most Innovative and Exciting Exhibitors at Important Boutique Hotel Design Event.

IRVINE, Calif., Nov. 22, 2024 /PRNewswire/ — Roland DGA’s DG DIMENSE technology was honored with an NKBA Manhattan Inspire Award for “Best Wallcoverings/Wall Treatment” at Boutique Design New York (BDNY) 2024, the leading trade fair and conference for boutique hotel design, which took place November 10-11 in New York City’s Jacob K. Javits Convention Center. Produced by the NKBA-Manhattan Chapter and sponsored by aspire design and home magazine, the Inspire awards recognize the most innovative and exciting exhibitors at this important event, with a focus on all the categories beyond kitchen and bath that inspire designers to do their best work. The winners were selected by NKBA Programs Co-chair Diana Mosher and a panel of esteemed judges based on a variety of criteria, including functional, sustainable, and aesthetic considerations.

DG DIMENSE, a Roland DG Group company, offers revolutionary digital printing technology that allows users to produce one-of-a-kind textured wallcoverings, wall art, and other interior design elements, as well as eye-catching signage, displays, packaging, and more. Centered around the advanced Dimensor S (which Roland DGA demonstrated at BDNY 2024), this patented solution combines a specialized inket printer, proprietary media, and specially formulated water-based inks to create 3D textured prints and full-color graphics in a single, seamless process. This sustainable, eco-friendly process is made possible by the unique interaction of the ink and media when heated to create a controllable raised surface. The printed images and graphics can foam up to 1.5 mm in height and 1.58 m in width, creating stunning visual and tactile effects.

“We are thrilled about receiving this prestigious award,” said Roland DGA’s Business Development and Co-Creation Manager, Kitt Jones. “DG DIMENSE represents the evolution of surface art, giving users the ability to design non-repeatable texture by controlling and manipulating the surface structure rather than laying ink, thus minimizing cost, reducing print times, and adding a new and exciting dimension to traditional printing.”

To learn more about BDNY and the NKBA Manhattan Inspire Awards, or to view a complete list of winners, visit https://aspiremetro.com/winners-nkba-manhattan-inspire-awards-bdny. For more information on DG DIMENSE and the Dimensor S texture printer, visit https://www.rolanddga.com/products/printers/dimensor-s-printer.

About Roland DG Americas

Roland DGA serves North and South America as the marketing, sales, distribution, and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, interior design, personalization, and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries. To learn more about Roland DGA or Roland DGA’s complete product line, visit https://www.rolanddga.com.

About BDNY

The Boutique Design New York (BDNY) is the leading trade fair and conference for boutique hotel design. A curated and creative event, BDNY brings designers, architects, purchasing agents, hoteliers, owners, and developers together with inventive manufacturers of interior design elements for hospitality. It’s a celebration of not only the latest design trends, but also the visionaries and creators shaping the future of hospitality. To learn more about BDNY, visit https://bdny.com.

Media Contact

Marc Malkin, Roland DGA Corporation, 800-542-2307,mmalkin@rolanddga.com, https://www.rolanddga.com

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SOURCE Roland DGA Corporation

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NASA Leadership to Visit, Strengthen Cooperation with Mexico

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WASHINGTON, Nov. 22, 2024 /PRNewswire/ — NASA Deputy Administrator Pam Melroy and Nicola Fox, associate administrator for NASA’s Science Mission Directorate, will travel to Mexico City on Sunday, Nov. 24, for a multi-day trip to build on previous engagements and advance scientific and technological collaboration between the United States and Mexico.

This visit will focus on fostering partnerships in astronomy and astrophysics research, as well as highlighting opportunities for economic, educational, and science, technology, engineering, and math collaborations between the two nations.

Melroy’s trip will include high-level meetings with senior Mexican government officials, including the secretariat-designate for Science, Technology, Humanities, and Innovation. Melroy and Fox also will meet with leaders from academia, industry, and scientific institutions. These discussions will emphasize expanding cooperation in space science, with particular focus on Mexico’s growing astronomy programs.

This visit builds on Melroy’s trip to Mexico City earlier this year and reflects NASA’s commitment to advancing international cooperation in space and science for the benefit of all.

For more information about NASA’s international partnerships, visit:

https://www.nasa.gov/oiir

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-leadership-to-visit-strengthen-cooperation-with-mexico-302314627.html

SOURCE NASA

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