Connect with us

Technology

Key Marketing Trends for Indian Pharma & Healthcare, from the Winning Work at Cannes LIONS 2024, Unveiled in a Historic Showcase

Published

on

The exclusive, live Indian showcase was hosted by The Work from LIONS, in collaboration with Medulla Communications.

MUMBAI, India, Sept. 2, 2024 /PRNewswire/ — In a historic first, the award-winning work and critical insights from Cannes Lions, the International Festival of Creativity, were presented in an exclusive event across Mumbai, Bengaluru, and Gurugram. Hosted in collaboration with Medulla Communications, India’s leading healthcare advertising agency, the event brought together industry leaders to explore the creative and strategic trends that will shape the future of pharma and healthcare marketing in India.

Revolutionizing Pharma and Healthcare Marketing

This one-of-a-kind event provided a platform for India’s top pharma and healthcare marketing professionals to analyse and discuss the most impactful campaigns from Cannes Lions 2024. The discussions revealed several emerging trends that are set to redefine the industry, highlighting the importance of creativity, technology, and patient-centric approaches in driving future success.

Rise of Customer–Patient Experience — Highlight from Mumbai, Day 1 (27th Aug)

Patient centricity is rapidly becoming the cornerstone of modern healthcare. With patients’ expectations evolving — fuelled by the seamless experiences offered in other industries — healthcare providers are increasingly prioritizing patient-centred approaches to enhance overall care.

Achin Gupta, CEO – One India Business, Cipla, shared, “It is happening today; all of that is changing towards what we are now calling ‘patient centricity’. It’s been around for a while, but there are newer dimensions to it, starting with awareness, which is a very important thing, especially for emerging markets like India where there’s lot of prevalence but lot less awareness about the disease.”

Integrating Healthy Habits — Highlight from Mumbai, Day 2 (28th Aug)

Adopting new behaviours is often challenging for patients and consumers, especially when it comes to managing complex health conditions. The event highlighted the barriers consumers face in integrating new habits into their daily lives, such as the lack of awareness about lifestyle factors and the psychological resistance to change.

Shivam Puri, Managing Director and Chief Executive Officer, Cipla Health Ltd., said, “One of the first things we were taught when we started marketing was to try to stay away from categories which are doing category development. And, within a couple of years, I was taught another fact, which was to try not to do category development in categories which involve habit change. So, categories which require consumers to shift their habits — stay away from those categories, because it becomes very difficult for you to succeed. Now, you know at Cipla Health, you actually realize there is a 3rd category in this, where you are trying to do category development in categories which require a habit shift where the habit is one of the stickiest habits that exists.”

Do Doctors Know Everything? — Highlight from Bengaluru, Day 3 (29th Aug)

Disease awareness has become a critical component of pharmaceutical marketing, aiming to educate both healthcare professionals (HCPs) and consumers. These campaigns not only help HCPs make informed decisions but also empower consumers to recognize early symptoms and seek timely medical intervention, ultimately improving health outcomes.

Vikrant Shrotriya, Managing Director & Corporate Vice President, Novo Nordisk, went on to say, “I’m not here to prove to you that doctors know everything, but I’ll put across a point that they are part of the ecosystem in terms of the treatment which is provided to the patients. Many a times we call them customers because we do sell like doctors, sell their practice.”

Increasing Access in Healthcare through Technology — Highlight from Gurugram, Day 4 (30th August)

Technology is revolutionizing healthcare, making it more accessible and efficient. The event showcased how advancements in AI, machine learning, and telemedicine are transforming patient care and experiences. From improving diagnostic accuracy to enabling real-time health tracking through smart devices, these technological innovations are empowering patients and healthcare providers alike.

Aditi Sood, Business Leader – Sleep & Respiratory Care, Indian Subcontinent, Philips India Ltd., spoke on access through technology and said, “Coming to how technology can really unlock access to healthcare: So, when we talk about healthcare, of course, technology is there in multiple ways. You know it could be patient, doctor, or industry facing. But when we look at it specifically from the consumer or the patient lens, this then is typically the health continuum. You have watches which tell you ECG; you even have for more serious diseases, such as cancer, AI-powered machines which can diagnose solid organ cancers, which was not possible before — the era of robotic surgery. Now coming to India, robotic surgery does not eliminate the need of a doctor. But, in fact, it makes it more accurate and precise, which means organs which were not accessible before and tumours of the lung, which a doctor could not access in surgery before are today possible.”

Other trends that emerged:

HCPs are Humans TooCMOs in Today’s TimesDoes Being Socially Inclusive Pay for Brands?Hospital Communication Can Touch Lives Just Like Hospitals DoBeing Socially Inclusive

The event offered invaluable insights into the evolving pharma and healthcare landscape, sparking discussions on the future direction of the industry. With creativity and technology at the forefront, the future of pharma and healthcare marketing in India is poised for significant advancements, paving the way for improved outcomes for both healthcare professionals and patients.

About LIONS

As The Home of Creativity, LIONS powers the marketing segment, Ascential, and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are and wherever they are. Our annual five-day festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.

About Medulla Communications

Founded by Praful Akali in 2008, Medulla Communications has consistently been recognized as one of the top healthcare agencies, globally. The agency has been honoured as the Healthcare Agency of the Year at Cannes Lions and ranked as the #4 Most Effective Independent Agency globally by Effies, and the #4 Most Effective Specialist Agency globally by WARC.

For media inquiries, please contact: leonie@medulla.in

 

View original content:https://www.prnewswire.com/in/news-releases/key-marketing-trends-for-indian-pharma–healthcare-from-the-winning-work-at-cannes-lions-2024-unveiled-in-a-historic-showcase-302235807.html

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

The Hottest Dog Bronchial Health Supplement on Shopee in 2024

Published

on

By

SEOUL, South Korea, Nov. 10, 2024 /PRNewswire/ — As a dog owner, you may have often heard your furry friend coughing, whether it’s a dry hack or a honking sound. Though it might seem trivial, these coughs can cause serious discomfort for your furry friend and create anxiety for you as a caring pet parent.

DOCTORBY’s BREATH CARE is a nutritional supplement designed to support bronchial health in dogs, currently gaining attention among many pet owners on Shopee.

Coughing in dogs can be triggered by various factors, including temperature fluctuations, strong air conditioning, and dust or debris inhaled during walks. Additionally, as dogs age, their bronchial immunity can weaken, leading to potential health issues.

BREATH CARE contains a blend of functional ingredients like the plant-based complex extract TF-343, magnesium, and propolis, which can help alleviate respiratory issues such as coughing and support the elimination of waste accumulated in the bronchial passages.[1] With a taste dogs love, it doubles as a treat, making it incredibly easy for pet owners to administer. Furthermore, it has passed heavy metal and toxicity tests, ensuring safety without the use of synthetic sweeteners or colorings.

Currently, BREATH CARE ranks as one of the top products in Shopee’s pet nutrition and supplement category. In May 2024, it achieved the number one sales position in the pet nutrition category on Shopee Singapore, garnering immense popularity. Shopee has reported a staggering 3,000% growth in sales compared to 2023. Notably, DOCTORBY has not only topped the charts on Shopee but has also held the number one position on Amazon Japan for 22 consecutive weeks, establishing itself as a leader in the South Korean pet nutrition market and rapidly expanding in the global market.

For cat owners, the cat-specific bronchial supplement, CAT BREATH CARE, is also enjoying tremendous popularity. Additionally, DOCTORBY offers a variety of health supplements, including ‘SKIN & COAT’ for skin support, ‘EYES CARE’ for eye health and tear stain improvement, and ‘HAIRBALL CARE’ to assist with hairball elimination in cats. In Singapore, DOCTORBY products are exclusively available on Shopee.

Enjoy fast delivery via Shopee’s reliable fulfillment services, with most orders arriving within 2 to 3 days for a satisfying shopping experience. Shopee also hosts monthly promotional events, such as Double Day and Pay Day, offering a range of exciting deals. Moreover, a special Mega Day event is planned for November 11, promising additional benefits for shoppers.

[1] Korean J. Food Sci. Technol. Vol.35, no.5, pp980-987 (2003)

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/the-hottest-dog-bronchial-health-supplement-on-shopee-in-2024-302299805.html

SOURCE DOCTORBY

Continue Reading

Technology

LG Display Succeeds in Developing World’s First Stretchable Display that Expands by 50 Percent

Published

on

By

SEOUL, South Korea , Nov. 9, 2024 /PRNewswire/ — LG Display, the world’s leading innovator of display technologies, announced today its unveiling of the world’s first Stretchable display capable of expanding up to 50%, the highest rate of elongation in the industry. At LG Science Park in Seoul on Nov. 8, the company demonstrated the panel at a meeting of more than 100 South Korean industry, academia, and research stakeholders involved in a Stretchable display national project.

Stretchable displays are seen as the ultimate free-form screen technology because they can be freely transformed into any shape, including by stretching, folding, and twisting.

The new prototype features a 12-inch screen that stretches up to 18 inches, while simultaneously delivering a high resolution of 100ppi (pixels per inch) and full red, green, and blue (RGB) color.

Compared to the first Stretchable display prototype unveiled in 2022, the new panel’s maximum elongation rate has more than doubled from 20% to 50%. This enhanced stretchability enables various display design possibilities, raising the technology’s potential competitiveness when commercialized.

By applying a number of new technologies, such as improving the properties of a special silicon material substrate used in contact lenses and developing a new wiring design structure, LG Display improved the panel’s stretchability and flexibility, exceeding the original national project’s target of 20% elongation.

In addition, by using a micro-LED light source of up to 40μm (micrometers), the new prototype’s strengthened durability means it can be repeatedly stretched over 10,000 times, maintaining clear image quality even in extreme environments such as exposure to low or high temperatures and external shocks.

Stretchable displays are not only thin and lightweight but also capable of adhering to irregularly curved surfaces like clothing and skin. They are expected to be widely applied in various industries, from fashion and wearables to mobility.

The company showcased numerous concepts for the application of Stretchable displays, including an automotive panel that stretches out into a convex shape and can be operated by hand as well as a wearable display attached to firefighters’ uniforms that provides real-time information.

LG Display was selected as the lead company for the national project to develop Stretchable displays in 2020 and since then has been conducting joint R&D with 19 domestic industry and research institutes. It is one of the major tasks of a wider project to develop core technologies for next-generation displays promoted by South Korea’s Ministry of Trade, Industry and Energy (MOTIE) along with the Korea Planning & Evaluation Institute of Industrial Technology.

By successfully completing the project, LG Display has not only secured core technologies that can lead the next-generation display market but also contributed to localizing materials, components, and equipment as well as building an R&D infrastructure.

“We will continue to build a sustainable future display ecosystem through close cooperation between South Korean industry, academia, and research stakeholders,” said Soo-young Yoon, CTO and Executive Vice President of LG Display.

About LG Display

LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world’s leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 70,707 employees operating worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.

Media Contact:
Joo Yeon Jennifer Ha, Manager, Communication Team
Email: hjy05@lgdisplay.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-display-succeeds-in-developing-worlds-first-stretchable-display-that-expands-by-50-percent-302300599.html

SOURCE LG Display

Continue Reading

Technology

Stay Better in China: Tell the Beautiful China to the World

Published

on

By

NANCHANG, China, Nov. 9, 2024 /PRNewswire/ — A report from Jiangxi International Communication Center (JXICC): Komurcu Busra, an international student from Nanchang University, talks about her life in China. She felt the simplicity of Chinese countryside and pure beauty of nature here. She wants to tell the beautiful China to the world.

https://www.youtube.com/watch?v=vQGbRJc4ncc

View original content to download multimedia:https://www.prnewswire.com/news-releases/stay-better-in-china-tell-the-beautiful-china-to-the-world-302277393.html

SOURCE Jiangxi International Communication Center(JXICC)

Continue Reading

Trending