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Mobile Value-Added Services (MVaS) Market to Grow by USD 1.00 Trillion (2024-2028), Driven by Surge in Smartphone Use, How AI is Transforming the Market Landscape- Report by Technavio

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NEW YORK, Aug. 28, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global mobile value-added services (MVaS) market size is estimated to grow by USD 1.00 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 18.33% during the forecast period. Rapid increase in smartphone penetration is driving market growth, with a trend towards increasing popularity of ar in location-based games. However, constraints in content monetization poses a challenge. Key market players include Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co., Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Mobile Value-Added Services (Mvas) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 18.33%

Market growth 2024-2028

USD 1008.1 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

15.05

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 58%

Key countries

US, China, Japan, India, and Germany

Key companies profiled

Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co., Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc

Market Driver

The adoption of Augmented Reality (AR) in location-based games is on the rise. These games, which layer virtual content over real-world surroundings and objects, can be accessed via smartphones and wearables like smart glasses. The popularity of AR in location-based games is mainly due to their platform flexibility. Unlike Virtual Reality (VR) games requiring dedicated gear, AR is compatible with most mobile devices and headsets. Following Pokemon Go’s success in 2016, location-based AR games have gained traction among developers. Google’s 2018 Google Maps Platform opening facilitated better location-based gameplay. In 2020, IMAX Corporation partnered with Tribeca Enterprises LLC for immersive movie experiences. In 2021, XRSpace launched a VR platform with hand tracking, 5G connectivity, and a strong optical system. Key mobile Value-Added Services (MVAS) providers, such as Alphabet and Apple, are expected to invest in this trend, fueling mobile games segment growth and the MVAS market during the forecast period. 

The Mobile Value-Added Services (MVAS) market is witnessing significant growth with the increasing use of mobile phones and digitalization. MMS, mobile email, mobile money, location-based services, mobile advertising, mobile infotainment, and mobile commerce are trending MVA services. Technology advancements in mobile phones, smartphones, and mobile internet are driving this growth. Telecom sector players like OnMobile, Comverse, InMobi, and network operators are offering these services to enterprises and consumers. MVA services include mobile games, music, wallets, commerce, advertising, email and IM, mobile banking, ticketing, and coupons. Handset manufacturers and consulting firms are also joining the bandwagon. However, privacy concerns remain a challenge. Technology advancements are ensuring secure connections and consumer authentication. Government efforts are also supporting the growth of MVAS. ARPU (Average Revenue Per User) for mobile phones is increasing due to the adoption of MVA services. Mobile phones are no longer just communication devices but brandnew commodities. Mobile commerce, mobile applications, mobile web, and mobile applications are transforming the way we live and work. Despite the complex implementation, the benefits outweigh the challenges.

Explore a 360° Analysis of the Market: Unveil the Impact of AI. For complete insights- Request Sample!

Market Challenges

Mobile service providers face a significant challenge in generating revenue due to the decline in voice call tariffs and the rise of free voice and video calling services. To compensate, they plan to monetize Over-The-Top (OTT) content, such as video and audio downloads. However, transitioning from a free to a subscription-based model may be difficult as customers have grown accustomed to free content. Retaining subscribers requires continuous improvement in content quality and innovative offerings. Vendors like Reliance Industries and AT&T are expected to adopt this model. While monetizing content is essential, it may hinder the growth of the global Mobile Value-Added Services (MVAS) market during the forecast period.Mobile Value-Added Services (MVAS) market is witnessing significant growth due to the increasing use of smartphones and mobile internet. Network operators and handset manufacturers are key players in this market, collaborating to offer innovative MVA services like mobile games, music, wallets, mobile commerce, advertising, email and IM, mobile banking, ticketing, coupons, and money transfer. However, complex implementation and ensuring secure connections pose challenges. Telecom operators and service providers must consult with enterprises and consumers to authenticate brandnew commodities and keep up with technology advancements. Government efforts to regulate the market and ensure consumer protection are crucial. Market participants engage in strategic activities to differentiate their offerings and meet the evolving needs of consumers. Verticals like mobile commerce and mobile banking are gaining popularity, contributing to the market’s growth.

For more insights on driver and challenges – Request a sample report!

Segment Overview

This mobile value-added services (mvas) market report extensively covers market segmentation by

Product1.1 Mobile advertising1.2 Mobile games1.3 Mobile music and video streaming1.4 Mobile money and m-commerce1.5 Mobile publicationsEnd-user2.1 Large enterprises2.2 Small and medium enterprisesGeography3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Mobile advertising- The Mobile Value-Added Services (MVAS) market encompasses various segments, with mobile advertising being a significant revenue generator. This segment includes income from SMS and MMS ads, push messages, in-app advertising, and click-to-download or call advertisements. Major tech companies like Alphabet and Apple provide optimized mobile advertising platforms for smaller screens. Advertisements are customized based on consumer data such as browsing patterns, location, and shopping habits. In-app advertising, particularly in developed markets, led the mobile advertising segment in 2023. Video ads in OTT apps and social media platforms are increasingly popular due to mobile broadband penetration. Developing markets like Africa and South America primarily use SMS and MMS ads but will shift towards mobile internet-based advertising. The growth of mobile games, banking, and m-commerce may slightly decrease the mobile advertising segment’s market share during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Mobile Value-Added Services (MVAS) market refers to non-voice and non-SMS services offered to mobile phone users. Services include Multimedia Messaging Service (MMS), mobile email, mobile money, location-based services, mobile advertising, mobile infotainment, and more. Technology plays a crucial role in the MVAS market, with advancements in mobile phones, smartphones, and mobile internet enabling new services. MVAS contributes significantly to the Average Revenue Per User (ARPU) for network operators. However, privacy concerns remain a challenge. Services like mobile commerce, mobile games, mobile music, mobile wallets, mobile banking, mobile ticketing, mobile coupons, and email and IM are transforming the way we communicate and conduct business. Complex implementation and competition from over-the-top (OTT) players pose challenges, but the future looks bright with the integration of technologies like Augmented Reality (AR) and Virtual Reality (VR) in MVAS. Handset manufacturers and telecom sector players are investing heavily in this space to cater to the growing demand for mobile services. InMobi, OnMobile, and Comverse are some of the key players in the MVAS market.

Market Research Overview

The Mobile Value-Added Services (MVAS) market encompasses a range of offerings including MMS, mobile email, mobile money, location-based services, mobile advertising, mobile infotainment, and more. Technology advancements in mobile phones and smartphones, digitalization, and telecom sector growth have fueled the market’s expansion. MVA services include mobile games, music, wallets, commerce, advertising, email and IM, mobile banking, ticketing, coupons, and money transfer. Network operators and handset manufacturers play crucial roles in the ecosystem, while consulting firms and enterprises participate in strategic activities. Market verticals include telecom, media, finance, retail, and entertainment. Technology advancements, secure connections, government efforts, consumer authentication, and privacy concerns are key trends shaping the MVAS landscape. Market participants include OnMobile, Comverse, InMobi, and others, who offer solutions to meet the evolving needs of consumers and businesses. The ARPU (Average Revenue Per User) from MVAS is a significant revenue stream for telecom operators and service providers. The complex implementation of MVAS requires collaboration between various stakeholders, including technology providers and regulatory bodies. Mobile commerce, mobile applications, and the mobile web are driving the growth of the MVAS market, offering brand-new commodities to consumers.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductMobile AdvertisingMobile GamesMobile Music And Video StreamingMobile Money And M-commerceMobile PublicationsEnd-userLarge EnterprisesSmall And Medium EnterprisesGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Leoguar Electric Bike Makes Christmas Unforgettable with Exclusive Holiday Offers

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HOUSTON, Dec. 25, 2024 /PRNewswire/ — As the holiday season draws near, Leoguar is excited to offer exclusive deals on their range of electric bikes, bringing families together for memorable moments. With a collection designed to combine fun and fitness, this Christmas is the perfect time to gift an unforgettable experience.

“This Christmas, we’re inviting families to rediscover the joy of outdoor exploration. Our bikes help you bond, stay active, and make the most of every moment,” said the Leoguar COO.

Leoguar’s holiday lineup offers premium e-bikes for every rider, now with unbeatable deals: 

Flippo Folding eBike: A lightweight, foldable ride perfect for urban commutes. Upgrade to the Flippo Pro for enhanced performance with a torque sensor for smoother rides.

Fastron Fat Tire eBikes: Built for rugged terrains, the Fastron features a durable, rugged build, and speeds up to 28 MPH, making it the perfect choice for adventurous riders.

Zephyr Beach Cruiser eBikes: Crafted for effortless coastal cruising, the design combines style and comfort, featuring a comfort saddle that ensures a smooth, seamless ride.

Sprint Utility eBike: A versatile, practical choice featuring a sturdy frame and passenger seat, perfect for errands or leisure.

Trailblazer EMTB: Designed for tough off-road trails, the model features a 500W mid-drive motor, offering powerful performance, extended range, and excellent climbing ability.

To make this holiday gift even sweeter, all Leoguar bikes come with free shipping and a two-year warranty for worry-free riding. Additionally, customers can join the holiday giveaway to win prizes like $59 bottle holders, or even a free e-bike!

Leoguar bikes cater to all experience levels, offering comfort and a seamless riding experience. They promote health benefits like improved fitness and stress relief while creating lasting memories on scenic rides.

“Whether it’s cruising the city streets, riding mountain trails, or relaxing by the beach, a Leoguar electric bike is the ideal Christmas gift,” the COO added. “This holiday season, choose a cycling gift that will last for years to come — there’s no better way to kick off the new year.”

To check out the full collection and take advantage of these limited-time offers, visit www.leoguarbikes.com

About Leoguar:

Leoguar is an eco-conscious e-bike brand founded by Johnny, an engineer with decades of industry expertise. Combining innovation, agility, and power, Leoguar delivers high-quality electric bikes designed for adventure, sustainability, and individuality.

Media contact: lily@leoguarbikes.com 

 

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SOURCE Leoguar Electric Bikes

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2024 Financial Oscars: Waton Securities International Honored as “Outstanding Digital Empowerment Institution” of the Year

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SHENZHEN, China, Dec. 25, 2024 /PRNewswire/ — In early December, at the 18th Huaxia Institutional Investor Annual Conference of 2024, the 18th Golden Cicada Awards were announced. Waton Securities International was awarded the “Outstanding Digital Empowerment Financial Institution of 2024” for its significant achievements in securities brokerage and fin-tech sector.

The selection for the “Outstanding Digital Empowerment Financial Institution” focused on evaluating companies based on financial performance, market competitiveness, customer recognition, digital strategy planning and implementation, digital transformation outcomes, and risk control capabilities. Particularly, it highlighted cases that have made significant strides in digital empowerment.

The evaluation also emphasized the outstanding performance of financial institutions in their own digital transformation and the sound risk control abilities demonstrated during this process, ensuring that while pursuing innovation, companies can effectively manage and control risks. Waton Securities International distinguished itself among the contenders with its sophisticated technology platform, well-defined digital strategy, substantial transformation achievements, and commendable risk control mechanisms.

Established in Hong Kong in 1989, Waton Securities International has steadily grown with a deep understanding of professional financial services and regulatory compliance. It has obtained licenses 1/4/5/9 from the Hong Kong Securities and Futures Commission, becoming a fully licensed brokerage with comprehensive financial service qualifications. Through continuous technological innovation and digital transformation, it has successfully built a one-stop brokerage cloud service platform, promoting advanced digital financial technology globally. Its pioneering SaaS product, “Broker Cloud”, allows corporate clients to independently deploy and operate high-performance digital customer information management and trading systems without their own IT teams. The solution is relatively low-cost and adaptive to industry, which is the core competitiveness of Waton Securities International.

Data reveals that of the 1,100 securities firms in Hong Kong, approximately 600 are actively trading, yet fewer than 50 have developed their own mobile applications. On a global scale, among the 30,000 securities companies, only a handful—less than 300—feature brokerage trading Apps in App stores. This underscores a significant market demand for the digital enhancement of the securities sector.

With the swift growth of technologies like generative AI LLMs, blockchain, big data, and cloud computing, the securities industry can use these tools to streamline trading strategies, assess risks more accurately, and forecast market trends. These technologies also help the industry to move towards more integrated, platform-focused, and digital operations. The main goal of technology in finance is to increase the efficiency of financial institutions. A good starting point for applying technology is to focus on financial services and build a solid technical foundation for these institutions.

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SOURCE Waton Securities

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Mega Matrix Announced that the English Version of “Getting Even: The Secret Prodigy’s Playbook” Now Streaming on FlexTV

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SINGAPORE, Dec. 25, 2024 /PRNewswire/ — The highly anticipated English adaptation of the revenge rebirth series, Getting Even: The Secret Prodigy’s Playbook, officially premiered on December 19th on FlexTV, the world-leading short drama streaming platform operated by Mega Matrix Inc. (NYSE American: MPU). The series delves into the intricacies of power struggles within the White family, chronicling the protagonist’s journey of rebirth and empowerment to rewrite her destiny.

Audrey White, the legitimate daughter of the White family, was sent abroad at a young age due to family circumstances, gradually estranging her from her kin. When she finally returns home, eager to reunite with her family, she unexpectedly becomes the target of jealousy from Ruby White, the family’s adopted daughter. Harboring deep resentment, Ruby orchestrates a kidnapping plot, culminating in a devastating fire designed to test the loyalty and affection of the White family.

Left to perish in the flames, Audrey is abandoned by her family but heroically rescued by her uncle. Miraculously, she is granted a second chance at life, returning three years prior with the power to alter her fate. Determined to expose Ruby’s schemes, rebuild her family bonds, and claim her rightful respect and happiness, Audrey embarks on a journey of resilience and redemption.

FlexTV, operated by MPU, is a global leader in short drama streaming, delivering content in over 100 countries in multiple languages, including English, Japanese, Korean, Portuguese, Spanish, French, and Arabic. Known for its premium-quality dramas and unparalleled user experience, FlexTV has captured the hearts of audiences worldwide. The English version of Getting Even: The Secret Prodigy’s Playbook, now streaming on FlexTV, offers a compelling exploration of familial power dynamics, the complexities of human nature, and the protagonist’s growth and self-redemption in adversity. For more exciting content, please visit https://www.flextv.cc/.

#WealthyFamily #Revenge #Rebirth #ShortDrama #FlexTV #MPU

About Mega Matrix Inc.: Mega Matrix Inc. (NYSE American: MPU) is a holding company and operates FlexTV, a short-video streaming platform and producer of short dramas, through its subsidiary, Yuder Pte, Ltd.. Mega Matrix Inc. is a Cayman Island corporation headquartered in Singapore. For more information, please contact info@megamatrix.io or visit: http://www.megamatrix.io.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. All statements in this press release other than statements that are purely historical are forward looking statements. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose,” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees for future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, are: the ability to manage growth; ability to identify and integrate future acquisitions; ability to grow and expand our FlexTV business; ability to execute the strategic cooperation with TopReels, ability to obtain additional financing in the future to fund capital expenditures; ability to establish the investment fund with 9 Yards Communications under the memorandum of understanding; fluctuations in general economic and business conditions; costs or other factors adversely affecting the Company’s profitability; litigation involving patents, intellectual property, and other matters; potential changes in the legislative and regulatory environment; a pandemic or epidemic; the possibility that the Company may not succeed in developing its new lines of businesses due to, among other things, changes in the business environment, competition, changes in regulation, or other economic and policy factors; and the possibility that the Company’s new lines of business may be adversely affected by other economic, business, and/or competitive factors. The forward-looking statements in this press release and the Company’s future results of operations are subject to additional risks and uncertainties set forth under the “Risk Factors” in documents filed by the Company’s predecessor, Mega Matrix Corp., with the Securities and Exchange Commission, including the Company’s latest annual report on Form 10-K, as amended, and are based on information available to the Company on the date hereof. In addition, such risks and uncertainties include the Company’s inability to predict or control bankruptcy proceedings and the uncertainties surrounding the ability to generate cash proceeds through the sale or other monetization of the Company’s assets. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release.

Disclosure Channels

We announce material information about the Company and its services and for complying with our disclosure obligation under Regulation FD via the following social media channels:

The Company will also use its landing page on its corporate website (www.megamatrix.io) to host social media disclosures and/or links to/from such disclosures. The information we post through these social media channels may be deemed material. Accordingly, investors should monitor these social media channels in addition to following our website, press releases, SEC filings and public conference calls and webcasts. The social media channels that we intend to use as a means of disclosing the information described above may be updated from time to time as listed on our website.

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SOURCE Mega Matrix Corp.

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