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World Gold Council’s Campaign on Quora: A Comprehensive Success Story

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MUMBAI, India, Aug. 28, 2024 /PRNewswire/ — The World Gold Council (WGC) campaign on Quora, achieved notable results in terms of engagement and awareness.

WGC, an international trade association representing the gold industry, aimed to raise awareness about the benefits of gold investments among potential investors. By leveraging Quora’s unique environment of knowledge-sharing and inquiry, the WGC’s experts engaged with high-intent audiences, providing authoritative insights on gold investment topics.

The campaign employed advanced targeting techniques on Quora to reach users actively searching for information on personal finance and gold investment. A multi-faceted strategy, including promoted answers and engaging video content with captions, ensured that the WGC’s valuable insights reached the most relevant and interested users.

Commenting on the campaign strategy, World Gold Council’s Head of Marketing – Arti Saxena stated, “The campaign on Quora has been a game-changer in elevating our presence among potential investors. The engagement and awareness we’ve achieved have far exceeded our expectations, empowering more individuals to consider gold as a viable and strategic investment option.”

The campaign generated over 6 million impressions and content views on the WGC’s business profile on Quora. With CTRs on ads three times higher than platform benchmarks and video view through rates exceeding 43%, the campaign was effective in capturing and retaining audience attention, showcasing its overall effectiveness.

There was also a significant increase in profile views, reinforcing the WGC’s authority on the platform. High engagement rates on both video content and promoted answers reflected the audience’s interest and trust in WGC’s expertise.

Commenting on the campaign’s performance, Vivek Shaw – Client Partner, Motivator North commented, “By strategically targeting high-intent audiences and employing a diverse mix of informative content formats, we successfully positioned the World Gold Council as a leading authority in gold investments on Quora. The impressive metrics are a testament to the effectiveness of our approach in partnership with Quora and the value we delivered to our client.”

Gurmit Singh, General Manager – Quora APAC and Middle East outlined that, “The World Gold Council’s campaign is a great example of how targeted, informative content can drive significant engagement and awareness on Quora. By connecting with high-intent audiences in a meaningful way, the WGC achieved impressive metrics and a strong return on investment.”

For more information about the World Gold Council’s campaign and to explore partnership opportunities with Quora, please visit https://business.quora.com/ 

About Quora 

Quora is a knowledge-sharing platform that connects people with insights and information from experts and enthusiasts across a wide range of topics. Our mission is to share and grow the world’s knowledge.

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Compete for $150K Prizes: Join Spatial Joy 2024 The Global AR Application Development Championship

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HANGZHOU, China, Sept. 21, 2024 /PRNewswire/ — Spatial Joy 2024 The Global AR Application Development Championship is now open for registration! Organized by Rokid, a global leader in human-computer interaction through augmented reality, this championship invites AR developers globally to harness voice, gesture, and visual AI technologies to create groundbreaking AR experiences. Powered by the self-developed YodaOS-Master operating system, Rokid AR glasses deliver exceptional spatial computing performance.

What is Spatial Joy 2024 about?
In September 2022, Rokid kicked off its first AR Application Development Championship. The second championship, held last year in collaboration with Unity and Agora, quickly established itself as the largest AR application development event in China. As Rokid celebrates its 10th anniversary this year, we are excited to present “Spatial Joy,” our newly branded global championship, open to developers worldwide for the first time, and positioned as the flagship event in the AR industry.

Why join Spatial Joy 2024?

Compete for a $150,000 prize poolFree access to Rokid AR Lite or Rokid AR studioDiscounted rates on purchasing Rokid productsFree participationTechnical support from Unity and AgoraInternational exposure within the AR industryOpportunity to attend the award ceremony in China

Who can participant?
The championship is open to global AR developers of all levels, including students, independent developers, teams, and professionals across sectors such as healthcare, retail, education, gaming, entertainment, lifestyle, and more.

How to register?
Detailed registration guidelines and requirements are available online at [https://t.rokid.com/iwvwcxkn]. Developers can register and submit their projects through Rokid official website at [www.global.rokid.com].

Spatial Joy 2024 Timeline:

Registration Deadline: October 16, 2024Final Project Submission Deadline: November 15, 2024Finalists Announcement: December 27, 2024Award Ceremony: January 11, 2025

About Organizer
Rokid has expanded its global presence, making notable progress in key markets across North America, Europe, and Asia, including a successful campaign on Kickstarter. With a decade of expertise, Rokid has revolutionized AR technology, transforming how users interact with both digital and physical environments.

Join us in shaping the future of AR with Rokid – enter Spatial Joy 2024 The Global AR Application Development Championship Now!

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Summit of Whose Future? Girls Have the Answers: Leaders Must Listen

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Young Women Activists Launch “What Girls Want,” Demand World Leaders Put Girls at the Center of Summit of the Future 

NEW YORK, Sept. 21, 2024 /PRNewswire/ — Today in New York, more than 50 young women from around the world – including Nobel Prize Laureate Malala Yousafzai – gathered to take government to task for failing to prioritize girls and young women in the upcoming Summit of the Future. The group is backed by acoalition of girl-centered non-profit organizations, institutions, and funds who synthesized the demands of girls at www.whatgirlswant.com.

At a demonstration near the UN, alongside life-size cutouts of world leaders dressed ironically as “girl experts”, the activists delivered a strong message: world leaders aren’t the experts on what girls want for their futures – girls are. 

Eylül Erçin, 19, from Türkiye, shared: “The time has passed for girls and young women to be treated as mere afterthoughts. Leaders must include us in the foundational design of these processes, ensuring that our priorities are integrated into shaping the future we will inherit. Anything less is unacceptable.”

Today’s event is about more than calling out a process failure. Girls i from around the world delivered a forward-looking call to action this week. They expect governments, institutions, and community leaders to step up and help shape a more equitable future.

Alongside fellow activists, Malala said: “Even at 27, I know better than to assume I understand best what girls want. Everywhere I go, girls are eager to share their vision for their futures. As adults, it is our job to listen, fund their work and follow their lead. It is not too late for world leaders to do right by girls. They can start by prioritizing their demands in tomorrow’s final Summit deliberations and by investing resources to match their words.”

The evidence is clear: investing in girls and delivering on their rights transforms economies, societies, and the environment, advancing the SDGs and building a future that girls deserve.

About What Girls Want 

This effort was produced by a collaboration of girl-centered organizations, institutions, funders, and allies. The campaign is anchored around work to collate insights, data, and stories from 20+ public consultations with girls and young women over the past decade, driven by a shared desire to center girls’ demands in spaces where they are being ignored. 

Contact:

whatgirlswantpress@gmail.com

nate.powers@edelman.com

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48-Hour Saudi Visa Processing, Major Discounts and Unmissable Giveaways – Only at ‘Spectacular Saudi’ in Mumbai

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NEW DELHI, Sept. 21, 2024 /PRNewswire/ — Saudi’s national tourism brand, ‘Saudi Welcome to Arabia’ is hosting its first-ever immersive consumer event ‘Spectacular Saudi’, from September 25 to October 2,  from 2:00 p.m. – 10:30 p.m. at R2 Ground in BKC, Mumbai.

Slated to transport visitors straight to the Heart of Arabia; the 8-day immersive experience will give visitors a glimpse into Saudi’s many wonders and iconic experiences – all while extending the warm Saudi welcome. To give consumers a truly memorable experience Saudi is offering exclusive giveaways and discounts specially curated for Indian travellers.

What’s more, Indian travellers can fast-track their Saudi visas exclusively at the event. All you need is a valid Visa or Mastercard credit card! Head on over to one of eight dedicated Tasheer kiosks, ensure the name on the credit card matches the passport, and have sufficient funds available on the card. After that, sit back and relax as your visa will be in hand within 48 hours!

It has never been easier to visit Saudi. With the most seamless visa process offered to date, the excitement doesn’t end there. On the travel front, SAUDIA Airlines is offering special deals, including a buy one get 50% off on the second ticket if travelling business class. Additionally, all economy class tickets will be 15% off. Attendees will also have the chance to participate in daily giveaways for free flight tickets for two to Saudi. With over 50+ travel trade offers, visitors can access incredible cashback and discounts on Saudi travel packages. Additionally, those booking Saudi packages will enjoy complimentary cultural city tours. Group tour packages to Riyadh, Jeddah, and Dammam will be available exclusively at the event, starting at INR 99,999 for 5 nights.

Visitors can expect unique immersive experiences–including exhibits, culinary delights, Ardah dancers, Saudi coffee, traditional scents, and fashion–all under one roof. So don’t miss out and register here to experience a piece of Saudi, right in the heart of Mumbai.

Photo – https://mma.prnewswire.com/media/2511104/Spectacular_Saudi.jpg

 

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