Technology

Hightouch Releases AI Decisioning to Take Guesswork Out of Lifecycle Marketing

Published

4 weeks ago

August 27, 2024

Partners with Snowflake by leveraging Cortex AI to help marketers experiment and deliver precise, personalized communications at an unprecedented scale

SAN FRANCISCO, Aug. 27, 2024 /PRNewswire/ — Hightouch, a leading Composable Customer Data Platform (CDP) today announced the launch of AI Decisioning, its new AI marketing product, as a Snowflake Native App. AI Decisioning leverages Snowflake Cortex AI to empower enterprise brands to deliver more relevant messages and offers to every customer.

AI Decisioning is a ‘human-in-the-loop’ AI product specifically designed for enterprise companies. Marketers provide the goal metrics they want to maximize, content variations, and strategic guidance. Data teams manage access to their full data in the AI Data Cloud – ranging from customer behavior to product and offer catalogs. Then AI Decisioning does the rest, continuously experimenting and learning the best ways to engage with each individual customer. AI Decisioning is built on top of your cloud data platform and integrates with your existing marketing platforms like Iterable, Braze, and Salesforce Marketing Cloud to engage customers.

“When marketers build audiences for campaigns, they inherently lump together many individuals based on overly broad generalizations and their best guess on customer behavior,” said Brian Kotlyar, Head of Marketing at Hightouch. “AI Decisioning removes the guesswork. It determines the best messages to send each unique customer so marketers reach their performance goals faster and with more certainty than ever before.”

AI Decisioning gives marketers and data teams a self-serve UI to operationalize their data using advanced machine learning (ML) models and is capable of leveraging any customer attribute and behavior (also known as “features”) within the AI Data Cloud. AI Decisioning continuously experiments and learns how to maximize goal metrics, which are also simple to set up in a self-serve UI. Ultimately, AI Decisioning uses a combination of state-of-the-art reinforcement learning, LLMs, and ML models to enable marketers to personalize every customer touchpoint at scale.

Hightouch is releasing AI Decisioning as a Snowflake Native App, making it easy for Snowflake customers to leverage their existing data in the AI Data Cloud. Similarly, AI Decisioning uses Snowflake Cortex large language models (LLMs) to analyze campaigns and surface insights within each company’s Snowflake instance.

“Through innovative offerings like Snowflake Cortex AI and Snowflake Native Apps, customers have industry-specific AI at their fingertips,” said Adam Kaufman, Global Head of Industry Go-To-Market at Snowflake. “Hightouch AI Decisioning is the latest example of the next-gen AI products that leverage this unique combination of innovation and are implemented by companies across industries within Snowflake.”

To see AI Decisioning in action, visit https://hightouch.com/platform/ai-decisioning.

About Hightouch: Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, The NBA, Calendly, Spotify, and GameStop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance, and move faster by leveraging data across their organization.

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SOURCE Hightouch

Technology

The Ar-King of Spirits: Ed Arking’s Impact on the Liquor Industry

Published

12 mins ago

September 21, 2024

In the interest of providing luxury liquors in a convenient and stress-free format, Served Neat was born. When asked about his intentions for the company, Ed states, “My goal with Served Neat is to create a one-stop shop where customers can easily discover these rare gems.”

MOORESTOWN, N.J., Sept. 21, 2024 /PRNewswire-PRWeb/ — Served Neat is an emerging online platform with a curated selection of some of the world’s most popular luxury spirits. The website offers daily flash deals that highlight a variety of high-end international brands including Pappy Van Winkle, Buffalo Trace, Clase Azul, and more.

“While there are websites selling spirits, none have the decades of experience that we bring from WTSO. Served Neat will offer not only incredible bottles but also the best customer service in the industry.”

Ed and Joe Arking, the father-son team behind the concept of Served Neat, have decades of experience hand-selecting and supplying sought-after liquors. Ed Arking, CEO of New Jersey’s Roger Wilco, grew up in the world of wine and spirits and formed his own business aspirations.

“Growing up, I watched my father navigate and succeed in the ever-evolving wine and spirits industry,” Ed explains. “While I always aspired to create something similar, I knew I needed to wait for the right moment.” Ed has gone on to manage his own liquor store and lead projects for up-and-coming brands, such as the vodka-infused and non-carbonated Smooth Water.

As he evolved in his career, Ed discovered the perfect time to make his lifelong vision a reality. He recalls, “I noticed a gap in the market—especially for whiskey and tequila. These categories have surged in popularity, making it difficult for the everyday consumer to find those elusive sought-after allocated bottles.”

When it comes to Served Neat, quality and knowledge is key. Ed adds, “While there are websites selling spirits, none have the decades of experience that we bring from WTSO. Served Neat will offer not only incredible bottles but also the best customer service in the industry.”

Served Neat is the sister company to WTSO and The Wine Market, two online platforms dedicated to sourcing and distributing top-notch wines from every corner of the globe.

At The Wine Market, an online marketplace for the world’s most popular wine brands, convenience and quality are key. Each bottle in their curated collection is a testament to exceptional flavor and craftsmanship.

Since 2006, WTSO has enjoyed creating a unique wine experience and sharing it with new beginners and seasoned connoisseurs alike. Using an extensive network of wineries and wine makers, WTSO connects customers to thousands of brands from top wine appellations around the globe. The strong relationships they’ve formed within the wine world allow the business to deliver authentic and high-quality bottles to homes across the United States.

Wine and spirits lovers alike are invited to explore Served Neat, WTSO, and The Wine Market to find their next favorite bottle. Visit their websites to learn more about these one-of-a-kind online marketplaces!

Media Contact

Julie Blount, WTSO, 1 8669572795, marketing@wtso.com

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SOURCE WTSO

Technology

Compete for $150K Prizes: Join Spatial Joy 2024 The Global AR Application Development Championship

Published

1 hour ago

September 21, 2024

HANGZHOU, China, Sept. 21, 2024 /PRNewswire/ — Spatial Joy 2024 The Global AR Application Development Championship is now open for registration! Organized by Rokid, a global leader in human-computer interaction through augmented reality, this championship invites AR developers globally to harness voice, gesture, and visual AI technologies to create groundbreaking AR experiences. Powered by the self-developed YodaOS-Master operating system, Rokid AR glasses deliver exceptional spatial computing performance.

What is Spatial Joy 2024 about？
In September 2022, Rokid kicked off its first AR Application Development Championship. The second championship, held last year in collaboration with Unity and Agora, quickly established itself as the largest AR application development event in China. As Rokid celebrates its 10th anniversary this year, we are excited to present “Spatial Joy,” our newly branded global championship, open to developers worldwide for the first time, and positioned as the flagship event in the AR industry.

Why join Spatial Joy 2024?

Compete for a $150,000 prize poolFree access to Rokid AR Lite or Rokid AR studioDiscounted rates on purchasing Rokid productsFree participationTechnical support from Unity and AgoraInternational exposure within the AR industryOpportunity to attend the award ceremony in China

Who can participant?
The championship is open to global AR developers of all levels, including students, independent developers, teams, and professionals across sectors such as healthcare, retail, education, gaming, entertainment, lifestyle, and more.

How to register?
Detailed registration guidelines and requirements are available online at [https://t.rokid.com/iwvwcxkn]. Developers can register and submit their projects through Rokid official website at [www.global.rokid.com].

Spatial Joy 2024 Timeline:

Registration Deadline: October 16, 2024Final Project Submission Deadline: November 15, 2024Finalists Announcement: December 27, 2024Award Ceremony: January 11, 2025

About Organizer
Rokid has expanded its global presence, making notable progress in key markets across North America, Europe, and Asia, including a successful campaign on Kickstarter. With a decade of expertise, Rokid has revolutionized AR technology, transforming how users interact with both digital and physical environments.

Join us in shaping the future of AR with Rokid – enter Spatial Joy 2024 The Global AR Application Development Championship Now!

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SOURCE Rokid

Technology

Summit of Whose Future? Girls Have the Answers: Leaders Must Listen

Published

3 hours ago

September 21, 2024

Young Women Activists Launch “What Girls Want,” Demand World Leaders Put Girls at the Center of Summit of the Future

NEW YORK, Sept. 21, 2024 /PRNewswire/ — Today in New York, more than 50 young women from around the world – including Nobel Prize Laureate Malala Yousafzai – gathered to take government to task for failing to prioritize girls and young women in the upcoming Summit of the Future. The group is backed by acoalition of girl-centered non-profit organizations, institutions, and funds who synthesized the demands of girls at www.whatgirlswant.com.

At a demonstration near the UN, alongside life-size cutouts of world leaders dressed ironically as “girl experts”, the activists delivered a strong message: world leaders aren’t the experts on what girls want for their futures – girls are.

Eylül Erçin, 19, from Türkiye, shared: “The time has passed for girls and young women to be treated as mere afterthoughts. Leaders must include us in the foundational design of these processes, ensuring that our priorities are integrated into shaping the future we will inherit. Anything less is unacceptable.”

Today’s event is about more than calling out a process failure. Girls i from around the world delivered a forward-looking call to action this week. They expect governments, institutions, and community leaders to step up and help shape a more equitable future.

Alongside fellow activists, Malala said: “Even at 27, I know better than to assume I understand best what girls want. Everywhere I go, girls are eager to share their vision for their futures. As adults, it is our job to listen, fund their work and follow their lead. It is not too late for world leaders to do right by girls. They can start by prioritizing their demands in tomorrow’s final Summit deliberations and by investing resources to match their words.”

The evidence is clear: investing in girls and delivering on their rights transforms economies, societies, and the environment, advancing the SDGs and building a future that girls deserve.

About What Girls Want

This effort was produced by a collaboration of girl-centered organizations, institutions, funders, and allies. The campaign is anchored around work to collate insights, data, and stories from 20+ public consultations with girls and young women over the past decade, driven by a shared desire to center girls’ demands in spaces where they are being ignored.

Contact:

whatgirlswantpress@gmail.com

nate.powers@edelman.com

Logo – https://mma.prnewswire.com/media/2384993/Women_Deliver_Logo.jpg

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