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Primary Battery Market to grow by USD 5.5 billion (2024-2028) driven by rising demand for portable medical devices, AI-powered market insights- Technavio

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NEW YORK, Aug. 23, 2024 /PRNewswire/ — The global primary battery market size is estimated to grow by USD 5.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 5.45% during the forecast period. Growing demand for portable medical equipment is driving market growth, with a trend towards legislative support for battery recycling. However, threat from rechargeable hearing aid solutions poses a challenge. Key market players include Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Primary Battery Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 5.45%

Market growth 2024-2028

USD 5.5 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.97

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 55%

Key countries

US, China, Germany, Japan, and UK

Key companies profiled

Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd.

 

Market Driver

Primary batteries are widely used in various applications, and governments worldwide are implementing regulations to recycle them to prevent environmental contamination from harmful materials like alkaline cells. Recycling allows manufacturers to mitigate production costs and extract useful metals, such as manganese and zinc, which can be utilized in industries. Companies like Retriev Technologies and Raw Materials Company focus on primary battery recycling. The EU’s Directive 2006/66/EC mandates collection rates and post-consumer conversion for battery recycling, while the UK and Canada have established networks for consumers to drop used batteries for recycling. These legislations foster environmentally friendly and economically sustainable business models, ensuring recycling efficiency. Efficient primary battery recycling leads to ecological sustainability by reducing the need for metal mining and promoting sustainable agriculture. The growth of end-user segments, such as hearing aids and consumer electronics, will drive the global primary battery market during the forecast period. 

The primary battery market is experiencing significant growth due to the increasing demand for electronic devices, remote controls, and portable electronic devices like watches, medical equipment such as glucose monitors and blood pressure monitors, and household appliances like color TV sets and household appliances. Non-rechargeable batteries, including zinc-carbon and lithium primary batteries, are in high demand for battery-powered toys, portable media players, flashlights, and smoke alarms. The defense industry also relies heavily on primary batteries for various applications. Electrochemical reactions, specifically oxidation-reduction reactions, power these batteries through the interaction between the cathode, anode, and electrolytes. Annual disposable income continues to drive demand for these batteries in various sectors. However, the shift towards rechargeable batteries, or secondary batteries, is expected to impact the primary battery market in the long run. Smart device users, dry cells, and galvanic cells are also part of this market. Primary batteries are used in various industries like industrial electronics, cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Alkaline primary batteries offer high voltage deliverability, making them a popular choice for many applications. 

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Market Challenges

The hearing aid industry’s shift towards rechargeable devices poses a significant challenge to the primary battery market. With the phase-out of mercury-based batteries in 1996, zinc-air batteries became the preferred choice for hearing aids due to their high energy output in compact sizes. However, manufacturing rechargeable batteries for hearing aids is complex due to their unique power requirements. Although rechargeable hearing instruments are yet to be commercially successful, they are available in the market but are expensive. Consumers prioritize battery life, pricing, and ease of use when selecting hearing aid batteries. Developing new battery designs that cater to these concerns could increase the adoption of rechargeable hearing instruments, leading to a decrease in demand for primary batteries. Consequently, the global primary battery market growth may be impacted during the forecast period due to the emergence of rechargeable hearing aid solutions.The Primary Battery Market encompasses various sectors, including Medical devices, Hearing aids, Surgical tools, and Medical defibrillators. These industries require batteries with high leak-proof properties and long shelf life. Primary Alkaline and Primary Lithium batteries, such as Carbon-zinc batteries, are popular choices due to their reliability and non-hazardous nature. However, challenges exist in the Defense and Aerospace industries, where high voltage and energy density are essential. Defense applications, including weapons, missiles, and military vehicles, require batteries with specific chemistries and leak-proof designs. In contrast, the Medical, Aviation, Consumer electronics, and Healthcare sectors prioritize low energy demand and mercury-free batteries. Additionally, the Agriculture sector relies on primary batteries for irrigation systems, sensors, and wind-powered generators. Environmental concerns and the push for sustainable energy sources also impact the market, with a focus on recycling and the development of non-toxic battery chemistries, such as Sodium hydroxide and Potassium based batteries. The industry faces challenges in balancing the demand for primary batteries with the need to reduce their environmental impact and transition to more sustainable energy sources.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This primary battery market report extensively covers market segmentation by

End-user 1.1 Defense1.2 Medical1.3 OthersType 2.1 Alkaline battery2.2 Lithium battery2.3 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Defense- The primary battery market is a significant sector in the energy storage industry. Companies manufacture and sell primary batteries for various applications, including portable electronics, remote controls, and medical devices. Demand for these batteries remains consistent due to the increasing use of electronic devices. Key players in the market include Energizer Holdings, Duracell, and Panasonic. They focus on innovation and quality to meet customer needs and maintain market share.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The primary battery market encompasses a wide range of applications, from consumer electronics and healthcare devices to security systems and industrial equipment. Dry cells and galvanic cells are the two main types of primary batteries, with the former using a porous separator to allow the electrolytes to come into contact with both the cathode and anode. Primary batteries are non-rechargeable, making them ideal for devices that require a consistent power source without the need for frequent charging. Some common applications include cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, and wristwatches. Primary batteries come in various chemistries, such as alkaline, lithium, and zinc-carbon. Alkaline batteries, which use an alkaline electrolyte, are the most commonly used type due to their long shelf life and high energy density. Primary lithium batteries, on the other hand, offer a higher energy density and longer shelf life but are more expensive. The primary battery market caters to various industries, including healthcare, consumer electronics, and portable devices. Some of the most common applications include medical devices like cardiac pacemakers and hearing aids, battery-powered toys, and portable media players. Primary batteries operate through an oxidation-reduction reaction, where the anode undergoes oxidation, releasing electrons, and the cathode undergoes reduction, accepting electrons. The electrolytes facilitate the flow of ions between the anode and cathode, allowing the battery to generate electricity. The cathode and anode are essential components of a primary battery. The cathode is the positive electrode, while the anode is the negative electrode. In an alkaline battery, the cathode is typically made of manganese dioxide, while the anode is made of zinc. In a lithium battery, the cathode is typically made of lithium manganese oxide, while the anode is made of lithium metal. Overall, the primary battery market is a diverse and essential industry that caters to various applications and industries, providing consistent and reliable power sources for devices that require them.

Market Research Overview

The primary battery market encompasses a wide range of applications, from consumer electronics and medical devices to defense and aerospace industries. Dry cells and galvanic cells are the two primary types of batteries, with alkaline primary batteries being the most commonly used due to their high voltage deliverability and long shelf life. Alkaline primary batteries power various devices such as cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Primary batteries come in different chemistries, including alkaline, lithium, and zinc-carbon. Alkaline batteries use an alkaline electrolyte, such as potassium or sodium hydroxide, while lithium primary batteries offer higher energy density and leakage resistance. The primary battery market caters to diverse industries, including defense, aerospace, medical, aviation, consumer electronics, and healthcare applications. The market’s growth is driven by the increasing demand for portable devices, battery chemistries, and the need for non-rechargeable batteries in specific applications. The environmental impact of primary batteries is a concern, and efforts are being made to develop sustainable energy sources, such as wind-powered generators and water pumps, to reduce the reliance on primary batteries. The recycling of primary batteries is also gaining importance to minimize the hazardous waste generated by their disposal. The annual disposable income of consumers and the availability of household appliances, color TV sets, industrial electronics, and portable batteries further fuel the demand for primary batteries. The market’s future growth is expected to be influenced by the development of mercury-free batteries, advancements in battery technologies, and the increasing demand for non-rechargeable batteries in various industries.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userDefenseMedicalOthersTypeAlkaline BatteryLithium BatteryOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Brightview Senior Living Honored on U.S. News & World Report Best Senior Living Ratings for 2025

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More than 90 percent of communities voted on as “Best” status by residents and family members

BALTIMORE, April 17, 2025 /PRNewswire/ — Brightview Senior Living, a senior living owner, developer, and operator with 47 communities in eight states along the East Coast, has been recognized by U.S. News & World Report as a 2025 Best Senior Living recipient. Across the industry this year, fewer than half of the senior living communities evaluated by U.S. News earned a Best ranking — yet an impressive 93 percent of Brightview communities achieved this prestigious distinction. Brightview communities have ranked Best each year that they have partnered with U.S. News & World Reports on this annual list for all three categories: Independent Living, Assisted Living and Memory Care.

Brightview Senior Living Honored on U.S. News & World Report Best Senior Living Ratings for 2025

Now in its fourth year, the 2025 Best Senior Living ratings from U.S. News evaluated over 3,800 communities in the United States. Communities are evaluated on several criteria, including resident and family members’ satisfaction with safety, care, community management and staff, value and other services and amenities.

“At Brightview, we continue to drive the importance of maintaining happy, engaged associates which in turn, creates happy and engaged residents,” said Brightview Senior Living President and CEO Doug Dollenberg, Jr. “This remarkable recognition, awarded to over 90 percent of our communities, is a testament to the unwavering dedication of our associates. Their commitment to supporting not only our residents but also one another is what truly sets Brightview apart. Today and every day, we proudly celebrate the passion and hard work of our more than 6,000 associates who bring joy, vibrancy and a spirit of celebration to our communities.”

U.S. News awards the designation of “Best Senior Living” only to those communities that satisfy U.S. News’ rigorous, data-driven standard, reflecting the viewpoints from more than 450,000 consumer surveys. Only the highest-rated communities in each care level earned a “Best” rating.

“Choosing a senior living community is a big life decision for older adults and their loved ones. U.S. News’ Best Senior Living ratings offer families a data-driven search tool, providing transparent and comprehensive assessments of quality,” said Ben Harder, managing editor and chief of health analysis at U.S. News. “We commend the communities that have earned this distinction, reflecting their unwavering dedication to resident well-being and satisfaction.”

Brightview proudly operates in eight states, offering Independent Living, Assisted Living and Memory Care – Wellspring Village™– creating a personalized and hospitable approach to senior living. This accolade comes on the heels of Brightview’s inclusion on the annual Great Place To Work® and Fortune magazine’s 2025 Fortune 100 Best Companies to Work For® list, representing the only senior living company on the list.

For more information on the U.S. News Best Senior Living ratings, explore Facebook, Instagram, TikTok and X using #BestSeniorLiving. To learn more about Brightview, explore fulfilling career opportunities and find a community near you, visit BrightviewSeniorLiving.com.

About Brightview Senior Living: Brightview Senior Living builds, owns, and operates award-winning, vibrant senior living communities in eight states along the East Coast: Connecticut, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, and Virginia. We offer senior Independent Living, Assisted Living, Enhanced Care, and Wellspring Village™, a specialized neighborhood for people living with Alzheimer’s disease and other forms of dementia.

Each of our Brightview Senior Living communities focuses on five elements of wellness which we call SPICE. Spiritual, Physical, Intellectual, Cultural, and Emotional. Our amenities and programs encourage active senior living communities and development in these areas, keeping residents active and healthy.

About the U.S. News & World Report: U.S. News & World Report is the global leader for journalism that empowers consumers, citizens, business leaders and policy officials to make confident decisions in all aspects of their lives and communities. A multifaceted media company, U.S. News provides unbiased rankings, independent reporting and analysis, and consumer advice to millions of people on USNews.com each month. A pillar in Washington for more than 90 years, U.S. News is the trusted home for in-depth and exclusive insights on education, health, politics, the economy, personal finance, travel, automobiles, real estate, careers and consumer products and services.

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SOURCE Brightview Senior Living

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Advania Iceland Selects Corero Network Security to Deliver Scalable DDoS Protection for Critical Infrastructure

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LONDON, April 17, 2025 /PRNewswire/ — Today, Corero Network Security (AIM: CNS) (OTCQX: DDOSF), the distributed denial of service (DDoS) protection specialists, announced a new partnership with Advania Iceland, part of Advania Group, one of Northern Europe’s leading IT services providers. Under a three-year agreement, Corero will enhance the resilience of Advania’s Icelandic infrastructure by delivering advanced DDoS mitigation capabilities. The deployment will ensure continuous service availability for Advania’s enterprise and government customers, while also supporting compliance with national cybersecurity regulations.

The partnership reflects a shared commitment to resilient, high-availability services. By enhancing its DDoS defense capabilities, Advania can pursue cost-effective connectivity strategies and offer greater assurance to customers operating in sensitive sectors. For Corero, the collaboration reinforces its growing presence in the Nordics and its role as a trusted enabler of secure, performance-driven infrastructure.

“For both Corero and Advania, service availability is mission-critical. Their customers — including national agencies and essential infrastructure — can’t afford downtime. We’re honored to support Advania in delivering the peace of mind their clients demand, and proud to be part of a partnership built on trust, resilience and shared values,” said Carl Herberger, CEO of Corero Network Security.

“This product is something else! We implement many vendors, but seeing a product this mature is next level—both the software and the support from the professional team. We are amazed!” said Ólafur Helgi Haraldsson, Team Manager, Operational Solutions.

This collaboration is a strategic win for both companies. Advania gains an automated solution that ensures uptime, satisfies regulatory requirements and bolsters its competitive edge — helping retain critical customers and attract new ones. For Corero, the contract underscores its position as a key ally to service providers securing vital digital infrastructure across the region.

About Corero Network Security
Corero Network Security is a leading provider of DDoS protection solutions, specializing in automatic detection and protection solutions with network visibility, analytics, and reporting tools. Corero’s technology protects against external and internal DDoS threats in complex edge and subscriber environments, ensuring internet service availability. With operational centers in Marlborough, Massachusetts, USA, and Edinburgh, UK, Corero is headquartered in London and listed on the London Stock Exchange’s AIM market (ticker: CNS) and the US OTCQX Market (OTCQX: DDOSF).

About Advania
Headquartered in Stockholm, Advania is a leading IT services provider in Northern Europe with 5,500 employees across 53 locations in nine countries. We serve about 9,000 enterprise customers who operate globally, combining international capabilities with strong local presence in their home markets.

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SOURCE Corero Network Security

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Alithya Takes Oklahoma State University Medical Center Live with Oracle Workforce Scheduling

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ALPHARETTA, Ga., April 17, 2025 /CNW/ – Alithya Group inc. (TSX: ALYA) (“Alithya”), an Oracle partner, has successfully implemented Oracle Fusion Cloud Workforce Scheduling as part of a transformational Oracle Fusion Cloud Human Capital Management (HCM) implementation for Oklahoma State University (OSUMC) Medical Center. Oracle Workforce Scheduling, part of Oracle Cloud HCM, skillfully balances business needs, compliance, and the employee experience by connecting data from across the organization in one native cloud scheduling solution. It empowers employees with intelligent self-scheduling, and managers with real time workforce insights, to align staff more effectively for improved patient satisfaction. This implementation by Alithya marks the first live healthcare customer running Oracle Workforce Scheduling.

Quote by Oracle:

“This milestone underscores Oracle’s commitment to transforming healthcare by delivering innovative solutions on a single cloud platform,” said Lewis Thompson, Senior Vice President, HCM and SCM Product Development, Oracle. “We appreciate the trust OSU Medical Center has given us and our strong partnership with Alithya, whose expertise was instrumental in delivering a successful implementation. Together, we are driving meaningful change in healthcare.”

Quote by Alithya Oracle Practice:

“Our partnership with OSU Medical Center and Oracle reflects the trust our clients place in us to successfully implement new technologies that drive meaningful change,” said Mike Feldman, Senior Vice President, Alithya Oracle Practice. “This project showcases our Oracle team’s expertise and dedication to delivering solutions that empower healthcare organizations to operate more efficiently and strategically. In fact, we’ve helped clients go live with over 30 enterprise application projects in the last 12 months.”

About Oklahoma State University Medical Center:

Oklahoma State University Medical Center is one of the nation’s largest osteopathic teaching facilities. There are 12 residency programs and nine fellowship programs training more than 250 residents in primary care and sub-specialties annually. Along with providing a superior training ground for healthcare professionals, the Mission is to provide high-quality healthcare delivered with compassion for patients and their families.

About Alithya

Empowered by the passion and enthusiasm of a talented global workforce, Alithya is positioned on the crest of the digital wave as a trusted advisor in strategy and digital technology services. Transforming the world one digital step at a time, Alithya leverages collective intelligence and expertise to develop practical IT solutions tailored to complex business challenges. As shared stewards of its clients’ success, Alithya accompanies them through the full cycle of their digital evolutions, paving new roads to the future of their businesses.

Living up to its name, meaning truth, Alithya embraces a business model that avoids industry buzzwords and technical jargon to deliver straight talk provided by collaborative teams focused on three main pillars: strategic consulting, enterprise transformation, and business enablement.

About Oracle’s Partner Program

Oracle’s partner program helps Oracle and its partners drive joint customer success and business momentum. The newly enhanced program provides partners with choice and flexibility, offering several program pathways and a robust range of foundational benefits spanning training and enablement, go-to-market collaboration, technical accelerators, and success support. To learn more, visit https://www.oracle.com/partner/.

Trademarks

Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

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SOURCE Alithya Group inc.

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