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Tech Care Company Asurion Claims Credit for “Breakup Planes” Over Austin This Week

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Who is LW? Austin’s Sky-High Breakup Stunt Revealed as Tech Care Marketing Campaign

AUSTIN, Texas, Aug. 22, 2024 /PRNewswire/ — The Austin skyline featured a new addition this week. Every day around lunchtime, Austinites could spot a plane overhead pulling what appeared to be a different “breakup” message. From “We’re over, LW” to “I needed more than u gave,” the messages seemed to suggest a very public parting of the ways, leaving onlookers to wonder: who is LW and what could have prompted such a spectacle? Today, as the final banner flies, tech care company Asurion is claiming credit for the stunt.

Asurion has revealed the identity of LW: limited warranties. Asurion’s Vice President of Marketing, Sarah Day, explains:

“I think we’ve all had an experience of being let down by a warranty program, either because it expired too quickly, or it didn’t cover what we needed it to. We thought framing that experience through the lens of a breakup would be a funny and relatable way to suggest that people deserve better when it comes to getting tech protection and support. We’re in the business of tech care – protecting, repairing, and supporting the tech you rely on most, with none of the limits you’ve come to expect from other warranty, insurance, or protection programs. Think of it like finding ‘the one’ after years of settling.”

Tech care covers nearly all the tech in your home under one subscription plan, meaning customers don’t have to buy one-off protection plans. It’s care across the full lifecycle of your devices, from installation to support to repair or replacement. Tech care means help when you need it, with 24/7 tech support when devices glitch, lose connection, or stop working.

“Today, people have so much tech – families especially,” Day said. “It just makes sense to have one plan that covers nearly all the tech in your home. Think of it like having your own personal IT department on call. When a device breaks or stops working like it should (often at the most inopportune times), we’re here to help. Whether you need a same-day replacement or 2 a.m. troubleshooting, we provide hands-on tech care so you can be more hands-off.”

As for why Asurion chose Austin for the campaign, Day credits the city’s reputation for creativity and innovation: “We knew people here would appreciate out-of-the-box thinking, and we thank everyone who tuned into the ‘drama’ all week to help make this such a fun reveal.”

For more information and to view Asurion’s full explainer video, visit asurion.com/techcare/lw. To catch up on all five days of breakup banners and to view more images and videos from the campaign, click here.

About Asurion
As the world’s leading tech care company, Asurion helps 300 million customers get the most out of their devices, from cellphones, laptops and tablets to TVs, security cameras and refrigerators – and nearly everything in between. Whether you have your devices insured with us or just need a quick fix, we’re here to help. We provide tech protection, repair and support, with experts available online or over the phone. We care for people and their tech whenever, wherever and however.

View original content to download multimedia:https://www.prnewswire.com/news-releases/tech-care-company-asurion-claims-credit-for-breakup-planes-over-austin-this-week-302228859.html

SOURCE Asurion

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Zentera Systems Sponsors Zero Trust Architecture Implementation Summit, Showcasing Industry-Leading Zero Trust Strategies

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1 min ago

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September 22, 2024

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Top Cybersecurity Experts Unite in Taiwan to Share Real-World Zero Trust Solutions and Strategies

MILPITAS, Calif., Sept. 22, 2024 /PRNewswire/ — Zentera Systems, Inc., the leader in Zero Trust Security for the digitally-transformed enterprise, today announced that it is co-sponsoring and co-hosting the Zero Trust Architecture Implementation Summit in conjunction with Taiwan National University of Science and Technology. The event will take place on October 3, 2024, at the Renaissance Taipei Hotel, and will bring together top cybersecurity leaders to explore evolving challenges and practical strategies for implementing Zero Trust architecture.

The event will feature a special keynote by Dr. Chase Cunningham (also known as “Dr. Zero Trust“) – a cybersecurity advisor to the U.S. government, former Vice President and Principal Analyst at Forrester, and a consultant on the NIST SP800-207 Zero Trust Architecture. Dr. Cunningham will be speaking on “From Revelation to Application: New Cyber Threats and the Realities of Zero Trust Implementation,” sharing his extensive experience and insights on implementing Zero Trust security. Having played a critical role in the development of the Zero Trust framework from its inception, Dr. Cunningham will help businesses and organizations understand the key challenges they may encounter during the planning and deployment process, along with the strategies and actions they should take to ensure their security frameworks are robust, effective, and adaptable to the ever-evolving cyber threats.

Dr. Jaushin Lee, Founder and CEO of Zentera Systems, will also present “From Theory to Practice: How to Make the Zero Trust Goal Actionable and Attainable.”  Lee will also moderate a panel featuring industry experts, including Robert Jin, CISO at ASUS Group, and Thomas Wan, General Manager at Ernst & Young Management Consulting Co., and Dr. Ying-Dar Lin, Deputy Director of the National Institute for Cyber Security (NICS). The panel will discuss strategies for successful Zero Trust implementation across various industries.

“As cybersecurity threats to Taiwanese industries intensify, Zero Trust offers an indispensable framework to secure digital assets. At Zentera, we are committed to providing the tools and insights necessary to help companies achieve real-world Zero Trust implementation,” said Jaushin Lee. “We are proud to contribute to this summit and help businesses transform Zero Trust theory into practice.”

The Zero Trust Architecture Implementation Summit promises to provide actionable insights for organizations looking to enhance their cybersecurity posture. Attendees will gain valuable knowledge from real-world case studies and expert discussions on overcoming the challenges of Zero Trust adoption.

Don’t miss this opportunity to learn from industry leaders. Register now for insights that will transform your Zero Trust strategy. To learn more about how Zentera’s solutions can transform your Zero Trust journey, visit our web site.

About Zentera Systems, Inc.

Zentera Systems is the leader in Zero Trust Security solutions for the digitally-transformed enterprise. Founded by experts in networking, security, and remote access, the company offers award-winning Zero Trust networking, security, and multi-cloud connectivity that overlays any fragmented infrastructure and deploys rapidly on premises or in the cloud. Global enterprises use Zentera’s products to secure employee and third-party access, protect against data leaks, and instantly defend applications in complex hybrid and IT/OT environments. The Silicon Valley-based company has received numerous recognitions, including Cool Vendor for Cloud Security by Gartner.

Press Contact: Katie Quaranta, PR Manager, +1 (949) 236-6448 x 770, https://www.zentera.net/

View original content to download multimedia:https://www.prnewswire.com/news-releases/zentera-systems-sponsors-zero-trust-architecture-implementation-summit-showcasing-industry-leading-zero-trust-strategies-302254925.html

SOURCE Zentera Systems, Inc.

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DANAconnect and eSource Capital Launch PayrollTrace for Digital Payroll Compliance

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3 hours ago

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September 22, 2024

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PayrollTrace is an innovative, secure platform for paperless payroll receipt delivery, ensuring regulatory compliance and real-time traceability.

FORT LAUDERDALE, Fla., Sept. 22, 2024 /PRNewswire-PRWeb/ — DANAconnect, the leading company in automated business communications, in collaboration with eSource Capital, a prominent Google Cloud Partner in Latin America, announce the launch of PayrollTrace, an innovative platform designed for the secure and efficient digital delivery of payroll receipts, ensuring regulatory compliance and complete traceability in every transaction.

Paul Kienholz, CEO of DANAconnect, highlighted: “PayrollTrace is the next step in automating critical business processes, enabling companies to eliminate paper and manage payroll receipt deliveries with full confidence and transparency, while ensuring regulatory compliance.”

PayrollTrace automates the delivery of payroll receipts through multiple channels, including email and SMS, completely eliminating the use of paper or reliance on email. This solution not only simplifies human resources processes but also ensures regulatory compliance with verifiable technical reports that allow companies to manage and audit receipt deliveries in real time.

Paul Kienholz, CEO of DANAconnect, highlighted: “PayrollTrace is the next step in automating critical business processes, enabling companies to eliminate paper and manage payroll receipt deliveries with full confidence and transparency, while ensuring regulatory compliance.”

Juan Aguilera Franceschi, Managing Partner at eSource Capital, added: “Our partnership with DANAconnect allows us to offer companies in the region a robust solution that optimizes payroll management. PayrollTrace provides the security and flexibility companies need to manage payments efficiently and sustainably.”

The partnership between DANAconnect and eSource Capital combines DANAconnect’s strength in omnichannel business communications with eSource Capital’s expertise in cloud digital transformation. Together, they aim to provide businesses across the Americas with a comprehensive solution that not only optimizes payroll delivery but also ensures compliance with local regulations, guaranteeing that every transaction is backed by complete audits.

About DANAconnect

DANAconnect is a North American company and a leader in communication automation for financial companies through its omnichannel platform. It sends communications to more than 10% of the population of the Americas every month, ensuring secure deliveries, traceability, and large-scale regulatory compliance.

About eSource Capital

eSource Capital is a leading Google Cloud partner in Latin America, specializing in digital transformation and cloud solutions. With a focus on Google Workspace and Google Cloud, eSource Capital helps companies optimize their operations in the digital environment.

Media Contact

Fabiana Arroyo, DANAconnect Corp., 1 8556003262, info@payrolltrace.com, https://www.payrolltrace.com

Twitter, LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/danaconnect-and-esource-capital-launch-payrolltrace-for-digital-payroll-compliance-302254651.html

SOURCE DANAconnect Corp.

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Siemon Announces Optical Patching Solutions for GenAI Networks Using NVIDIA Accelerated Computing

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9 hours ago

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September 22, 2024

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Siemon announces it is offering its full range of optical patching solutions to work specifically with NVIDIA AI infrastructure for generative AI networks.

WATERTOWN, Conn., Sept. 22, 2024 /PRNewswire-PRWeb/ — The Siemon Company, a global leader in network infrastructure solutions, today announced it is offering its full range of optical patching solutions to work specifically with NVIDIA AI infrastructure for generative AI networks. Large complex GPU clusters can benefit from using structured cabling patch panels versus point-to-point cabling. Siemon acts as a trusted advisor to customers by providing expert advice and best practice recommendations for design & deployment of NVIDIA AI Infrastructure.

“Siemon is very familiar with NVIDIA reference architectures and has worked with many customers to design and deploy NVIDIA clusters… Siemon offers a full range of AI-ready fiber cabling, DAC, and AOC solutions that support 400G, 800G, and 1.6T applications.”

As part of the solution integration, Siemon has joined the NVIDIA Partner Network (NPN) as a Solution Advisor Consultant. NPN Solution Advisor Consultants provide consultation services and expert advice to customers looking to implement NVIDIA-based solutions or technologies. Siemon joins the network to offer its expertise in addressing the unique infrastructure and cabling challenges presented by accelerated computing.

NVIDIA optical reach specifications are calculated assuming two optical patch panels are used in the link and assuming each employ two optical connectors, which makes for a total allowance of four optical connectors in the link. The Siemon optical patching solutions meet NVIDIA requirements and provide customers with flexibility and ease of management.

Media Contact

Brian Baum, Siemon, 1 8609454200, brian_baum@siemon.com

View original content:https://www.prweb.com/releases/siemon-announces-optical-patching-solutions-for-genai-networks-using-nvidia-accelerated-computing-302254640.html

SOURCE Siemon

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