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Growth in Brand Investments Across European Football Leagues More Than Doubles in 2023-24

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Single-club partnerships dominate as 88% of brands opt for exclusive deals

STAMFORD, Conn., Aug. 14, 2024 /PRNewswire/ — SponsorUnited, the leading global sports and entertainment intelligence platform—tracking over 386,000 brands, 2.1 million deals, and 17.6 million data points across sports, entertainment, media, and talent, today released its European Football Marketing Partnerships 2023–24 report.

Key findings include:

Significant growth in brand and sponsorship deals: The number of brand sponsors in European football grew by 22% this season, more than doubling last season’s increase. In comparison, the five major professional sports leagues in the US averaged a 10.5% increase in sponsorship deals since 2022. This impressive growth in European football was driven by a combination of new deals and improved retention of existing deals, resulting in a record-breaking total of almost 6,000 deals. This represents a 20% increase in deals from the previous season, along with an 11% decrease in churn rate of deals.

Surge in exclusive single-club partnerships: Nearly 90% of brands (88%) have signed single-club deals over multi-club partnerships, a trend evident this season with over 3,800 different brands committing to just one football club each. This is a 23% increase from last season. This trend is also led by the aforementioned categories, which together account for one third of all single-club deals. Additionally, this year Serie A and LALIGA clubs have surpassed Premier League clubs in sponsorship deals with nearly 1,500 and 1,450 deals each— emphasizing the strategic focus on deepened market penetration and fan engagement.

“The dramatic rise in European football partnerships this season underscores an evolution in the market dynamics,” said Bob Lynch, founder and CEO of SponsorUnited. “Non-traditional sectors like business services and construction are increasingly engaging with the sport, reflecting a maturation in how brands and leagues collaborate. These sectors often start with targeted, single-team investments, which can scale significantly as they realize the value of their engagements, setting the stage for long-term impacts on club and athlete partnerships.”

Most-endorsed athletes shift following major departures: With the departures of Neymar Jr., Lionel Messi, and Cristiano Ronaldo from the “Big 5” leagues, the endorsement landscape for European football athletes has dramatically shifted. Goalkeeper Guillermo Ochoa now leads with 19 endorsements; however, he is also departing the Big 5 after this season. Vinicius Junior (“Vini Jr.”) and Harry Kane follow with 17 and 16 endorsements respectively, with Vini Jr. adding the most deals (5). Son Heung-min, Robert Lewandowski, Erling Haaland, and Virgil van Dijk each have 14 endorsements. They are followed by Jack Grealish with 13 and Thomas Müller with 12.

Top growing teams showcase remarkable follower growth: The top five growing teams have significantly outpaced follower growth across all teams, with Real Madrid CF leading with an addition of 54M followers. This surge in popularity is closely tied to the presence of high-profile players such as Vini Jr., who is among the most-endorsed athletes this season. FC Bayern Munich, Liverpool, and Manchester City, which have also shown substantial increases, adding 31M, 30M, and 26M followers respectively, are home to other top-endorsed athletes like Harry Kane, Virgil van Dijk, and Erling Haaland. This trend underscores the strong correlation between a team’s social media growth and the endorsement appeal of its star players. 

Coca-Cola leads sponsorship deals amid diverse brand categories: With 39 deals, Coca-Cola still leads the list of European football sponsors, followed by EA Sports (FC) (33 deals), eToro (31 deals), Sorare (25 deals), and Skechers (23 deals). When it comes to brand categories, construction remains a powerhouse with nearly 800 sponsorships—a 27% increase from last season and a 54% increase from the season before. They are followed by auto with 425 (+38%) and tech with 415 (+23%) deals.

“The increasing influence of US ownership in European football is reshaping business practices and commercial strategies across the leagues,” added Lynch. “This transatlantic investment is fostering deeper engagements with US brands, who are now more confident in entering and expanding within the European market through innovative avenues.”

View the full report here.

About SponsorUnited
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business.

With over 386,000 brands, 2.1 million deals, and 17.6 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.

SponsorUnited was ranked on the Inc. 5000—the most prestigious list of the fastest-growing private companies in America—in both 2022, 2023, and 2024. Visit https://sponsorunited.com/ to learn more and discover exclusive data and insights to make intelligent partnership decisions at speed and scale.

CONTACT: Lisa Brown, lbrown@sponsorunited.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/growth-in-brand-investments-across-european-football-leagues-more-than-doubles-in-202324-302222889.html

SOURCE SponsorUnited

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Uploadcare Unveils New File Uploading Widget, Uploadcare File Uploader v1

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Uploadcare’s Latest Innovation Offers Developers a Seamless, Secure and Scalable Solution for Integrating File Uploads Into Any Project

BOSTON, Sept. 24, 2024 /PRNewswire-PRWeb/ — Today, Uploadcare, a leading file management platform and content delivery network, announced the launch of Uploadcare File Uploader v1. Designed to meet the needs of developers building websites and SaaS applications with modern web tools, the file uploading widget provides an efficient and reliable way to integrate scalable and secure file uploads into any project.

“At Uploadcare, we understand that developers need a turnkey file-uploading solution to focus on what matters most: building great products,” said Igor Debatur, CEO of Uploadcare.

Uploadcare File Uploader sets itself apart with a range of key benefits to streamline the development process and enhance the end-user experience:

Easy Integration & Hassle-Free Maintenance: Quickly integrate into any tech stack with the plug-and-play solution that provides code snippets and instructions and ensures stable uploads without ongoing maintenance.Robust Security: Automatically detect inappropriate content and infected files, upholding regulatory compliance and brand integrity. Prevent unauthorized file uploads with signed uploads.Multiple Upload Sources: Support file uploads from up to 14 sources, including popular platforms like Google Drive, Dropbox, Instagram, and more.Built-in Image Editor: Empower users to edit images before upload, including options like cropping, resizing and applying filters.Advanced Accessibility: Maximize customer reach by adopting the interface with out-of-the-box A11Y accessibility options.

“At Uploadcare, we understand that developers need a turnkey file-uploading solution to focus on what matters most: building great products,” said Igor Debatur, CEO of Uploadcare. “Our new file uploader not only speeds up time-to-market but also eliminates the headaches associated with maintaining and securing file uploads, allowing developers to concentrate on their core product.”

To learn more about the latest features of the Uploadcare File Uploader, register for a live webinar on Oct. 10 at 11 a.m. EDT / 5 p.m. CET. Attendees can view a live demonstration, have their questions answered and will automatically be entered in a raffle for a Keychron Q3 Max mechanical keyboard.

For an Uploadcare File Uploader 14-day free trial, visit uploadcare.com/uploader1. To learn about Uploadcare’s offerings, visit uploadcare.com.

About Uploadcare

Uploadcare is a leading file management platform and content delivery network, enabling developers around the world to upload, manage, process, render, optimize and deliver digital content for applications and websites via a powerful suite of APIs. The developer-oriented platform was founded in 2011 by tech enthusiasts experienced in web development and image processing that encountered problems with uploading and file management, who decided to create an all-in-one solution that worked at scale. 13 years later, Uploadcare has grown rapidly, garnering clients like PandaDoc, Buffer, UserTesting, Zapier and more. To learn more about Uploadcare, visit uploadcare.com.

Media Contact

Lilly Carrion, Uploadcare, 1 9546008860, lilly@palmerpublic.com, https://uploadcare.com/

View original content to download multimedia:https://www.prweb.com/releases/uploadcare-unveils-new-file-uploading-widget-uploadcare-file-uploader-v1-302257216.html

SOURCE Uploadcare

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Washington Tech Workforce Coalition Forms to Meet the Need for Diverse, Highly Skilled Candidates for In-Demand Tech Jobs

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Industry leaders, educators and community organizations invited to join this important initiative 

SEATTLE, Sept. 24, 2024 /PRNewswire/ — The Washington Tech Workforce Coalition (WTWC) proudly announces its launch, marking a significant step toward addressing the growing demand for technology roles across multiple industries. The Coalition will hold its first convening on Oct. 29, 2024 from 2-7pm at the AWS Skills Center in Seattle.  

The Coalition focuses on creating opportunities for underserved and underrepresented populations while fostering a collaborative space where industry leaders, educators, training partners, community partners, and government agencies work together to meet workforce demands and facilitate job placements. The Coalition’s new website, watechcoalition.org, is the hub of this network where partners can join the Coalition, sign up for committees, read updates, find best practices and track outcomes.  

Vision
The Washington Tech Workforce Coalition envisions an enduring ecosystem designed to bridge workforce gaps and advance workers’ skills in Cybersecurity, Data Analytics, IT & Cloud Computing, and Software Development. 

Key responsibilities include: 

Developing a talent pipeline responsive to industry needs.Closing the skills gap by creating technical and professional skills development programs.Connecting high-quality candidates with internships and full-time jobs to meet employer needs.Building relationships and credibility with workforce system stakeholders.

The Coalition is supported by industry experts AWS and Accenture, led by Computing for All, in collaboration with the Washington Technology Industry Association (WTIA), and committed employers throughout Washington State. These members form the core of the Industry Advisory Committee. 

Coalition Partners
The Washington Tech Workforce Coalition includes a network of fourteen placement providers and subrecipients that will help launch 1,000 careers in technology roles by October 2025.  

Placement Providers will offer various services, including community and employer engagement, candidate training, support, and job placement. Placement Providers include Ada Developers Academy, CodeDay, Per Scholas, PNW Cyber Challenge Games, Riipen and North Seattle College, Saint Martin’s University (Washington Vets2Tech), and Year Up. 

These placement providers join the Coalition’s subrecipients (below) involved in strategic efforts to develop outreach and alignment with underserved communities, education, and employers.  Subrecipients include Career Connect Southwest STEM Regional Network, Center of Excellence for Information & Computing Technology (COEICT), Evergreen Goodwill, King Pierce Regional Network / Washington Alliance for Better Schools (WABS), North Central Regional Network, Seattle Jobs Initiative (SJI), and Washington Technology Industry Association (WTIA).  

Collectively, these grant partners build and expand training programs and job placement pipelines across the state. 

Structure
Initial funding for the Coalition is from the US Department of Commerce Good Jobs Challenge grant.  Implementation is through the Washington Jobs Initiative managed by Washington Student Achievement Council (WSAC). Computing for All, a 501(c)(3) technology education nonprofit organization manages the Coalition, building alignment among community, education, and industry partners to align training and job opportunities while uniting and lifting our local economies.   
The launch of the Coalition underscores all the members’ dedication to leveraging resources, applying best practices, and fostering a shared vision for talent development in technology.  

For more information on the Coalition and to learn how to get involved, visit watechcoalition.org

CONTACT: press@watechcoalition.org

View original content:https://www.prnewswire.com/news-releases/washington-tech-workforce-coalition-forms-to-meet-the-need-for-diverse-highly-skilled-candidates-for-in-demand-tech-jobs-302257526.html

SOURCE Computing for All

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WCG Improves Clinical Trial Adjudication with Enhanced AIMS Solution

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PRINCETON, N.J., Sept. 24, 2024 /PRNewswire/ — WCG, the global leader in providing solutions that measurably improve and accelerate clinical research, is excited to announce the latest advancement in the WCG ClinSphere™ platform with the addition of an interactive adjudication model in its Adjudication Information Management System (AIMS®) solution. Specifically designed to simplify and streamline the adjudication process for clinical trials, AIMS improves efficiency, compliance, and data accuracy.

The new interactive adjudication model feature allows adjudication committee members to review all relevant clinical data for a subject within a single interactive screen, making review of lengthy subject data listings a thing of the past. Initially developed for use for adjudication within complex multiple myeloma trials, this application is now optimized for use across any therapeutic area and trial design. It is poised to become the new industry standard for clinical trial adjudication, addressing the growing complexity and volume of trials requiring expert adjudication.

“We are thrilled to offer a solution that not only improves operational efficiency but also ensures accuracy and compliance for clinical trial adjudication,” said Mark McDonald, president, Review Solutions at WCG. “AIMS empowers clinical teams to navigate the adjudication process with ease, allowing for faster decision-making and better trial outcomes.”

Key Features of the Enhancements to WCG’s AIMS Solution:

Interactive Data Review (IDR): A new user interface providing an interactive and intuitive view of clinical trial data across a subject, including automatic data change flags, resulting in increased clarity for adjudicators.

Multi-Record Per Case Adjudication: Review multiple records or data points simultaneously to streamline decision-making and reduce human error.

Real-Time Reporting and Insights: Access real-time reports, ensuring up-to-date adjudication oversight and informed decision-making.

21 CFR Part 11 Compliance: Ensure regulatory compliance with a comprehensive audit trail and built-in validation.

Built-In DICOM Imaging Viewer & Redaction Tools: Facilitate secure and efficient review of medical images and sensitive trial data.

“We recognize the unique challenges sponsors face to meet the adjudication needs of increasingly complex clinical trials,” added McDonald. “AIMS enhances not only the quality of adjudication but also the satisfaction of all stakeholders involved in the trial process.”

To learn more about AIMS, visit https://www.wcgclinical.com/technologies/aims/.

About WCG

WCG is a global leader of solutions that measurably improve and accelerate clinical research. Biopharmaceutical and medical device companies, contract research organizations (CROs), research institutions, and sites partner with us for our unmatched expertise, data intelligence, and purpose-built technology to make informed decisions and optimize study outcomes, while maintaining the highest standards of human participant protection. WCG raises the bar by pioneering new concepts, reimagining processes, fostering compliance and safety, and empowering those who perform clinical trials to accelerate the delivery of medical therapies and devices that improve lives. For more information, please visit wcgclinical.com or follow us on LinkedIn or X @WCGClinical.

View original content to download multimedia:https://www.prnewswire.com/news-releases/wcg-improves-clinical-trial-adjudication-with-enhanced-aims-solution-302257525.html

SOURCE WCG

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