Connect with us

Technology

Tiger Pistol Tests TikTok vs. Instagram Reels: A Winning Strategy for the Greater Cleveland Food Bank

Published

5 months ago

on

Greater Cleveland Food Bank Sees Higher Engagement and Lower Costs with TikTok in Social Ad Campaign Test

CLEVELAND, Aug. 13, 2024 /PRNewswire/ — In the bustling heart of Cleveland, the Greater Cleveland Food Bank (GCFB) provides meals to families and individuals in need. One in seven of the area’s residents struggles with food insecurity. GCFB’s mission was clear: encourage monetary donations during checkout at participating local grocery stores. To tackle this, they turned to Tiger Pistol, a premier local advertising platform, to tap into the power of social media advertising to determine which platform would produce the best results.

Learn more about how Tiger Pistol helps franchises, multi-location brands, and marketing resellers harness the power of vertical video advertising. 

Tiger Pistol contributed its advanced social advertising technology and expertise. “We decided to test vertical video advertising campaigns on Instagram Reels and TikTok,” said Olivia Razum, Associate Client Director. “These platforms, both highly engaging and popular among a wide range of demographics, were determined to be the best options to test which would perform better.”

Tiger Pistol ran identical vertical video campaigns on Instagram Reels and TikTok, targeting the Cleveland-Akron DMA. The ads were simple, yet compelling, encouraging people to donate at grocery store checkouts. Tiger Pistol’s technology worked behind the scenes, optimizing the campaigns in real time.

And the Winner is…

The campaigns showed a sizable difference between the two platforms. TikTok pulled ahead, yielding 70% more clicks, costing 75% less per click, and having a click-through rate that was 102% higher than Reels.

TikTok:

Total clicks: 1,928Cost-per-click: $0.37Click-through-rate: 1.83%Impressions: 105,443

Instagram Reels:

Total clicks: 926Cost-per-click: $0.81Click-through-rate: 0.59%Impressions: 156,324

“This campaign gave us incredible insights into which platform works best to encourage in-store donations,” said Karen Pozna, Director of Communications & Events, Greater Cleveland Food Bank. “Learning that TikTok was more cost-effective and drove more engagement is huge for us. Tiger Pistol’s technology and strategic execution were key to making our social advertising campaigns successful.”

Comparative metrics are great; however, these results are more than just numbers. For the Greater Cleveland Food Bank, each click and donation meant another meal for someone in need. In a region where child poverty rates are alarmingly high, this campaign’s success was a beacon of hope. It showed how effective targeted social media advertising could be in mobilizing local communities to support a vital cause. Across both platforms, the Greater Cleveland Food Bank received upwards of $1,500 in donations and recognized a significant uptick in checkout donations at participating grocery stores.

Through this journey, the Greater Cleveland Food Bank and Tiger Pistol demonstrated the power of choosing the right platform for social media campaigns. TikTok, with its engaging and cost-effective approach, proved to be a game-changer. For nonprofits looking to maximize their impact, this serves as an inspiring example of how strategic social advertising can drive real-world results.

Learn more about the Greater Cleveland Food Bank by visiting greaterclevelandfoodbank.org.

Learn more about how Tiger Pistol removes the complexity of local advertising to enable companies to easily find and engage with local customers. Visit tigerpistol.com.

About the Greater Cleveland Food Bank

The Greater Cleveland Food Bank is the largest hunger relief organization in Northeast Ohio having provided 49 million meals in FY2022 to nearly 350,000 hungry people in Cuyahoga, Ashtabula, Geauga, Lake, Ashland and Richland counties. Our mission is working together to ensure that everyone in our communities has the nutritious food they need every day. We do this through both food distribution and SNAP outreach efforts. The Food Bank continues to provide nutritious food to those in need while working to end hunger tomorrow through connecting clients to resources. For more information go to www.GreaterClevelandFoodBank.org.

About Tiger Pistol

Tiger Pistol is a premier local advertising platform designed to streamline and simplify localized advertising through the power of automation. With a focus on three core pillars – scale, simplicity, and performance – Tiger Pistol helps franchises, multi-location brands, and marketing resellers efficiently manage and optimize digital advertising campaigns. The platform automates complex tasks, allowing users to effortlessly execute large-scale, locally relevant campaigns across top digital channels like Facebook, Instagram, TikTok, and Amazon. This automation not only enhances the ease of use but also drives superior advertising performance, making effective local marketing accessible to all levels of expertise. Learn more by visiting TigerPistol.com, or following on Twitter, Facebook, or LinkedIn.

CONTACT:

Christina Morello

Director, Marketing and Communications

christina.morello@tigerpistol.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/tiger-pistol-tests-tiktok-vs-instagram-reels-a-winning-strategy-for-the-greater-cleveland-food-bank-302220508.html

SOURCE Tiger Pistol

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Stora Enso Oyj: Notification of Change in Holdings according to Chapter 9, Section 10 of the Finnish Securities Markets Act (25 December 2024)

Published

38 minutes ago

on

December 27, 2024

By

STORA ENSO OYJ STOCK EXCHANGE RELEASE 27 December 2024 at 09:00 EET

HELSINKI, Dec. 27, 2024 /PRNewswire/ — Stora Enso Oyj received a notification pursuant to chapter 9, section 5 of the Securities Market Act from BlackRock, Inc on 27 December 2024.

On 25 December 2024, BlackRock’s holding in Stora Enso’s shares decreased below the 5 percent threshold.

% of shares and voting rights (total of 7.A)

% of shares and voting rights through financial instruments (total of 7.B)

Total of both in % (7.A + 7.B)

Resulting situation on the date on which threshold was crossed or reached

4.76% shares

Below 5% voting rights

0.27% shares

Below 5% voting rights

5.04% shares

Below 5% voting rights

Position of previous notification (if applicable)

Below 5% shares

Below 5% voting rights

Below 5% shares

Below 5% voting rights

Below 5% shares

Below 5% voting rights

 

A: Shares and voting rights

Class/type of shares

ISIN code (if possible)

Number of shares and voting rights

% of shares and voting rights

Direct

(SMA 9:5)

Indirect

(SMA 9:6 and 9:7)

Direct

(SMA 9:5)

Indirect

(SMA 9:6 and 9:7)

FI0009005961

37,609,170  shares

Below 5% voting rights

4.76% shares Below 5% voting rights

SUBTOTAL A

37,609,170 shares

Below 5% voting rights

4.76% shares

Below 5% voting rights

B: Financial Instruments according to SMA 9:6a

Type of financial instrument

Expiration date

Exercise/Conversion Period

Physical or cash settlement

Number of shares and voting rights

% of shares and voting rights

American Depositary Receipt (US86210M1062)

N/A

N/A

Physical

596,930 shares

Below 5% voting rights

0.07% shares

Below 5% voting rights

Securites lent

N7A

N/A

Physical

1,036,720 shares

Below 5% voting rights

0.13% shares

Below 5% voting rights

CFD

N/A

N/A

Cash

563,510 shares

Below 5% voting rights

0.07% shares

Below 5% voting rights

SUBTOTAL B

2,197,160 shares

Below 5% voting rights

0.27% shares

Below 5% voting rights

 

Stora Enso has two series of shares. Each A share and every ten R shares carry one vote. Stora Enso has 175,664,079 A shares and 612,955,908 R shares in issue. The Company does not hold its own shares. The total number of Stora Enso shares is 788,619,987 and the total number votes at least 236,959,669.

Investor enquiries:
Anna-Lena Åström
SVP Investor Relations
tel. +46 70 210 7691 

Stora Enso

Part of the global bioeconomy, Stora Enso is a leading provider of renewable products in packaging, biomaterials and wooden construction, and one of the largest private forest owners in the world. We create value with our low-carbon and recyclable fiber-based products, through which we support our customers in meeting the demand for renewable sustainable products. Stora Enso has approximately 20,000 employees and our sales in 2023 were EUR 9.4 billion. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R). In addition, the shares are traded in OTC Markets (OTCQX) in the USA as ADRs and ordinary shares (SEOAY, SEOFF, SEOJF). storaenso.com/investors

STORA ENSO OYJ

Investor enquiries:
Anna-Lena Åström
SVP Investor Relations
tel. +46 70 210 7691 

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/stora-enso-oyj/r/stora-enso-oyj–notification-of-change-in-holdings-according-to-chapter-9–section-10-of-the-finnish,c4086606

The following files are available for download:

https://mb.cision.com/Main/13589/4086606/3189711.pdf

STORA ENSO Class R_2024-12-25_Issuer

 

View original content:https://www.prnewswire.com/news-releases/stora-enso-oyj-notification-of-change-in-holdings-according-to-chapter-9-section-10-of-the-finnish-securities-markets-act-25-december-2024-302339535.html

SOURCE Stora Enso Oyj

Continue Reading

Technology

Truecaller continues strong growth, surpasses 400 million Android users

Published

38 minutes ago

on

December 27, 2024

By

STOCKHOLM, Dec. 27, 2024 /PRNewswire/ — Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, reached another important milestone on 24th of December, when the number of monthly active users (MAU) on the operating system Android surpassed 400 million. Truecaller continues to grow rapidly in many geographic markets and the total user base has grown with more than 57 million users during 2024 and has now surpassed 433 million users in total.

“Truecaller’s strong commitment to help businesses and individuals communicate better through both calls and messages, continues to grow. Our geographical footprint is growing each day, and the development in our targeted growth markets is strong. We’re thrilled at achieving this milestone and we look forward to serving the next 400 million Android users,” says Rishit Jhunjuhnwala, Chief Product Officer and incoming CEO of Truecaller.

The growth in India continues to be strong with a growth of approximately 37 million users in but the relative growth in other parts of the world is stronger with a growth of 20 million users during 2024.

Truecaller will continue to report the average number of monthly and daily users on a quarterly basis in connection with interim reports.

For more information, please contact:
Andreas Frid, Head of IR & Communication
+46 705 29 08 00
andreas.frid@truecaller.com

About Truecaller:

Truecaller (TRUE B) is the leading global platform for verifying contacts and blocking unwanted communication. We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies. especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for more than 433 million active users. Truecaller is listed on Nasdaq Stockholm since 8 October 2021. For more information. please visit corporate.truecaller.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/truecaller-ab/r/truecaller-continues-strong-growth–surpasses-400-million-android-users,c4086573

The following files are available for download:

 

View original content:https://www.prnewswire.com/news-releases/truecaller-continues-strong-growth-surpasses-400-million-android-users-302339536.html

SOURCE Truecaller AB

Continue Reading

Technology

Xinhua Silk Road: Conference on deepening financial openness and co-op in Northeast Asia held in NE. China’s Shenyang

Published

38 minutes ago

on

December 27, 2024

By

BEIJING, Dec. 27, 2024 /PRNewswire/ — The 2nd Northeast Asia Finance Conference and 2024 “Revitalizing Liaoning with Finance” Excellent Cases Release kicked off on Tuesday in Shenyang, capital of northeast China’s Liaoning Province, aiming to further deepen financial openness and cooperation in the Northeast Asian region and advance construction of a regional financial center.

The main forum held a series of activities, including an opening ceremony, two round-table dialogues on “finance + biomedical industry” and “finance + cultural industry”, a symposium for foreign financial institutions, a seminar on innovative development of financial clusters, a forum on development of technology and finance, a forum on industrial low-carbon transformation and financial innovation, as well as an enterprise project roadshow and industry-finance matchmaking event.

During the conference themed on “accelerating the construction of a regional financial center in Northeast Asia and creating a new highland for opening up”, excellent cases of revitalizing Liaoning through finance in 2024 were unveiled and the index for core areas of regional financial centers in northeast China was released.

The conference also held an unveiling ceremony for the upgrading of the Shenyang finance and trade development zone to a national-level development zone, and a launch ceremony of a platform for Shenyang industrial insights and decision analysis.

The conference was co-hosted by China Economic Information Service, Liaoning Branch of Xinhua News Agency, Shenhe District People’s Government, Shenyang local financial administration under guidance of Shenyang Municipal People’s Government and Liaoning local financial supervision and administration bureau.

Original link: https://en.imsilkroad.com/p/343777.html

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/xinhua-silk-road-conference-on-deepening-financial-openness-and-co-op-in-northeast-asia-held-in-ne-chinas-shenyang-302339540.html

SOURCE Xinhua Silk Road

Continue Reading

Trending