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Tiger Pistol Tests TikTok vs. Instagram Reels: A Winning Strategy for the Greater Cleveland Food Bank

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Greater Cleveland Food Bank Sees Higher Engagement and Lower Costs with TikTok in Social Ad Campaign Test

CLEVELAND, Aug. 13, 2024 /PRNewswire/ — In the bustling heart of Cleveland, the Greater Cleveland Food Bank (GCFB) provides meals to families and individuals in need. One in seven of the area’s residents struggles with food insecurity. GCFB’s mission was clear: encourage monetary donations during checkout at participating local grocery stores. To tackle this, they turned to Tiger Pistol, a premier local advertising platform, to tap into the power of social media advertising to determine which platform would produce the best results.

Learn more about how Tiger Pistol helps franchises, multi-location brands, and marketing resellers harness the power of vertical video advertising. 

Tiger Pistol contributed its advanced social advertising technology and expertise. “We decided to test vertical video advertising campaigns on Instagram Reels and TikTok,” said Olivia Razum, Associate Client Director. “These platforms, both highly engaging and popular among a wide range of demographics, were determined to be the best options to test which would perform better.”

Tiger Pistol ran identical vertical video campaigns on Instagram Reels and TikTok, targeting the Cleveland-Akron DMA. The ads were simple, yet compelling, encouraging people to donate at grocery store checkouts. Tiger Pistol’s technology worked behind the scenes, optimizing the campaigns in real time.

And the Winner is…

The campaigns showed a sizable difference between the two platforms. TikTok pulled ahead, yielding 70% more clicks, costing 75% less per click, and having a click-through rate that was 102% higher than Reels.

TikTok:

Total clicks: 1,928Cost-per-click: $0.37Click-through-rate: 1.83%Impressions: 105,443

Instagram Reels:

Total clicks: 926Cost-per-click: $0.81Click-through-rate: 0.59%Impressions: 156,324

“This campaign gave us incredible insights into which platform works best to encourage in-store donations,” said Karen Pozna, Director of Communications & Events, Greater Cleveland Food Bank. “Learning that TikTok was more cost-effective and drove more engagement is huge for us. Tiger Pistol’s technology and strategic execution were key to making our social advertising campaigns successful.”

Comparative metrics are great; however, these results are more than just numbers. For the Greater Cleveland Food Bank, each click and donation meant another meal for someone in need. In a region where child poverty rates are alarmingly high, this campaign’s success was a beacon of hope. It showed how effective targeted social media advertising could be in mobilizing local communities to support a vital cause. Across both platforms, the Greater Cleveland Food Bank received upwards of $1,500 in donations and recognized a significant uptick in checkout donations at participating grocery stores.

Through this journey, the Greater Cleveland Food Bank and Tiger Pistol demonstrated the power of choosing the right platform for social media campaigns. TikTok, with its engaging and cost-effective approach, proved to be a game-changer. For nonprofits looking to maximize their impact, this serves as an inspiring example of how strategic social advertising can drive real-world results.

Learn more about the Greater Cleveland Food Bank by visiting greaterclevelandfoodbank.org.

Learn more about how Tiger Pistol removes the complexity of local advertising to enable companies to easily find and engage with local customers. Visit tigerpistol.com.

About the Greater Cleveland Food Bank

The Greater Cleveland Food Bank is the largest hunger relief organization in Northeast Ohio having provided 49 million meals in FY2022 to nearly 350,000 hungry people in Cuyahoga, Ashtabula, Geauga, Lake, Ashland and Richland counties. Our mission is working together to ensure that everyone in our communities has the nutritious food they need every day. We do this through both food distribution and SNAP outreach efforts. The Food Bank continues to provide nutritious food to those in need while working to end hunger tomorrow through connecting clients to resources. For more information go to www.GreaterClevelandFoodBank.org.

About Tiger Pistol

Tiger Pistol is a premier local advertising platform designed to streamline and simplify localized advertising through the power of automation. With a focus on three core pillars – scale, simplicity, and performance – Tiger Pistol helps franchises, multi-location brands, and marketing resellers efficiently manage and optimize digital advertising campaigns. The platform automates complex tasks, allowing users to effortlessly execute large-scale, locally relevant campaigns across top digital channels like Facebook, Instagram, TikTok, and Amazon. This automation not only enhances the ease of use but also drives superior advertising performance, making effective local marketing accessible to all levels of expertise. Learn more by visiting TigerPistol.com, or following on Twitter, Facebook, or LinkedIn.

CONTACT:

Christina Morello

Director, Marketing and Communications

christina.morello@tigerpistol.com

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SOURCE Tiger Pistol

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EcoCharge® and Balancell Partner to Drive Energy Efficiency in Africa with Advanced and Stable Charging Technologies

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CHRISTCHURCH, New Zealand, Sept. 24, 2024 /PRNewswire/ — Two advanced energy solutions companies are announcing a multi-year partnership to support the growing demand for reliable and efficient charging solutions across the African market. The IDEAL Industries, Inc. brand EcoCharge by Enatel®, a global leader in battery charging technologies, is supplying charging technology to Balancell, a cutting-edge battery manufacturer and energy supplier.

Empowering Africa’s Energy Transition

Africa is experiencing a dynamic shift toward sustainable energy and electric mobility. Global banks and investors funded $76.04 billion in solar, hydropower, and wind projects across Africa from 2012 to 2021. The investments supported renewable energy developments like Kenya’s Lake Turkana Wind Power Project, a $1.095 billion wind farm that boosted their total electricity supply by 13%. Electrification is also rising; Africa’s electric vehicle market is expected to nearly double between 2021 and 2027.

However, more work remains. Africa attracts less than 5% of the world’s energy investments, using only 11% of its hydropower potential and 0.01% of its wind potential. Over 40% of Africans still lack access to electricity.

To advance battery charging solutions in Africa, Balancell will leverage charging technologies from EcoCharge to electrify the African material handling fleet. This initiative will help reduce CO2 emissions and enhance charging efficiency.

“We are thrilled to be part of the renewable energy transition in Africa,” said Enatel General Manager Mike Clifford. “By partnering with Balancell, we are matching a leading-edge battery design with an advanced charger. We’re confident this winning combination will help our customers achieve faster charging, less energy waste, and higher performance.”

Partnering for Growth and Sustainability

Under the agreement, EcoCharge will supply Balancell with a range of chargers that meet the challenging needs of the African market, such as unstable electrical grids and harsh environments. These advanced chargers will be integrated into Balancell’s advanced industrial batteries, providing the perfect match for optimal energy management and control.

“Partnering with EcoCharge allows us to offer our customers superior charging solutions that are both innovative and sustainable,” said Paul Osborne, Director and Chief Financial Officer of Balancell. “This collaboration enhances our ability to deliver comprehensive energy solutions that support Africa’s transition to cleaner, more sustainable energy sources.”

Driving Innovation

EcoCharge chargers are known for their durability, efficiency, and adaptability, making them suitable for deployment in diverse and sometimes challenging environments across Africa. This partnership with Balancell not only strengthens the product offerings available to the African market but also underscores the EcoCharge commitment to continued innovation and investment in sustainable energy solutions.

To learn more about the transition to sustainable energy, visit: https://www.EcoCharge.net/

About EcoCharge®
EcoCharge leads the battery charging market with a range of high-quality products, including single phase chargers, three phase chargers and BMM’s. They are designed and manufactured in New Zealand to ISO9001 standards and carry global compliance marks.

About Enatel®
Enatel is a world leader in power conversion and battery charging technology based in Christchurch, New Zealand. The company specializes in developing high-efficiency and sustainable charging solutions for a variety of applications.

To learn more about the transition to sustainable energy, visit: https://www.enatel.net/

About IDEAL INDUSTRIES, INC.
IDEAL INDUSTRIES, INC. is a global, diversified 108-year-old family-owned business that designs and manufactures superior products for the electrical, power management and industrial charging industries.

For more information, visit www.idealindustries.com.

About Balancell
Balancell is a leading provider of energy solutions, with a focus on lithium-ion battery technology and energy management systems. Headquartered in Cape Town, Balancell serves a diverse range of industries, including telecommunications, renewable energy, and electric vehicles.

View original content:https://www.prnewswire.com/apac/news-releases/ecocharge-and-balancell-partner-to-drive-energy-efficiency-in-africa-with-advanced-and-stable-charging-technologies-302254810.html

SOURCE IDEAL Industries

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Global Digital Health Leaders Converge in Seoul for HIMSS24 APAC Conference

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SEOUL, Korea, Sept. 24, 2024 /PRNewswire/ — The 2024 HIMSS Asia Pacific Health Conference & Exhibition, one of the most influential digital health conferences in the APAC region, will be hosted for the first time in Seoul, Korea. The conference will take place from 1 – 4 October at the Coex Convention & Exhibition Center.

The HIMSS24 APAC Conference will bring together healthcare experts and innovators from around the world to collaborate and exchange ideas and insights that will help shape the future of healthcare. 

The conference presents a unique opportunity for attendees to hear from world-renowned experts, network with leading healthcare executives and professionals, and learn about cutting-edge developments and technologies addressing critical issues such as artificial intelligence, cybersecurity, interoperability, and data analytics.

Produced in partnership with Messe Esang, Korea’s largest exhibition company, the HIMSS24 APAC Conference will feature visionary keynotes, interactive demonstrations, and a digital health technology exhibition that will illuminate cutting-edge health tech topics, enhance knowledge, and foster innovation.

Through a partnership with the Korean Hospital Association, attendees of the HIMSS APAC conference will have complimentary access to the K-Hospital + Healthtech Fair, the largest healthcare exhibition in South Korea.

Sessions catered to HIMSS24 APAC’s four learning tracks on artificial intelligence, smart hospitals, cybersecurity, and innovations will include fireside chats, real-world case studies, demonstrations, and more. Exclusive to HIMSS24 APAC, attendees can also experience advanced medical systems and management practices shaping the future of global healthcare with guided tours of leading hospitals in Korea

The HIMSS APAC Conference follows the memorandum of understanding signed by HIMSS, the Korea Hospital Association (KHA), and the Korea Health Information Services (KHIS) on May 17, 2024.

HIMSS (Healthcare Information and Management Systems Society) is a global advisor, thought leader, and member-based society committed to reforming the global health ecosystem through the power of information and technology. As a mission-driven nonprofit, HIMSS offers a unique depth and breadth of expertise in health innovation, public policy, workforce development, research, and digital health transformation to advise leaders, stakeholders, and influencers across the global health ecosystem on best practices.

Click here to register or learn more about HIMSS24 APAC.

Journalists interested in attending the conference can contact HIMSS to receive complimentary press credentials.

Contact:

Albe Zakes
HIMSS Communications Director
Email: albe.zakes@himss.org
Phone: +1.267.221.4800

Sukhjit Singh
Senior Director, HIMSS APAC
Email: Sukhjit.Singh@himss.org
Phone: 65.6664.1187

 

View original content:https://www.prnewswire.com/apac/news-releases/global-digital-health-leaders-converge-in-seoul-for-himss24-apac-conference-302256242.html

SOURCE HIMSS-HEALTHCARE INFORMATION AND MANAGEMENT SYSTEMS SOCIETY

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EDC expands Indo-Pacific presence with a new representation in Japan

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Tokyo hub in key “gateway to Asia” nation will better support Canadian exporters

OTTAWA, ON and TOKYO, Sept. 24, 2024 /PRNewswire/ — Today, Export Development Canada (EDC) announced the opening of its new representation in Tokyo, Japan. This marks EDC’s ninth Indo-Pacific representation, reaffirming the organization’s commitment to helping Canadian companies diversify into higher-growth markets.

As the world’s fourth-largest economy and fifth-largest export destination for Canada in 2023 (accounting for 1.9% of national exports), Japan presents a wealth of opportunities for Canadian exporters of all sizes. Boasting a trusted free market and a strong business and a regulatory environment supported by democratic institutions, the country serves as a strategic launchpad offering exporters easier entry into the region and subsequently into other Indo-Pacific markets. EDC’s Tokyo representation will serve as a vital hub, offering on-the-ground support, market insights and tailored financial services to Canadian companies.

Japan is a key trading partner for Canada, and our countries enjoy deep economic and trade relations spanning 95 years,” said Mairead Lavery, President and CEO, EDC. “With Japan’s reliance on imports, the opportunities for Canadian exporters— particularly in sectors like cleantech, agriculture, and bioscience—are too big to ignore. This representation will offer on-the-ground support necessary for Canadian businesses to capitalize on emerging opportunities and succeed in the Japanese market.” 

In 2023, Japanese foreign direct investment (FDI) stock into Canada reached $49.3 billion, solidifying its role as the leading source of FDI from the Indo-Pacific and third largest worldwide, according to Global Affairs Canada. Additionally, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), in force since 2018, continues to provide Canadian investors with access to Japanese markets by having eliminated or reduced tariffs on most key Canadian exports to the country.

The Honourable Mary Ng, Minister of Export Promotion, International Trade and Economic Development, welcomed the announcement: “Canada’s longstanding economic and trading partnership with Japan reflects the powerful collaboration between our two countries that benefits Canadian and Japanese people alike. EDC’s new Tokyo representation is a testament to the enduring economic relationship between Canada and Japan and will play a crucial role in supporting Canadian businesses in the Indo-Pacific. I look forward to seeing our trade and investment relationship advance further through these new collaborations.”

George Monize, EDC’s Managing Director and Head of the Indo-Pacific emphasized the strategic importance of Japan for Canadian companies: “Japan has many of the critical elements for Canadian exporters’ expansion in this region. But to really thrive here—strong relationships are key. And that is why we are here, getting to know the market inside and out to forge the connections Canadian companies need to grow and succeed. The Tokyo representation will work closely with our established Singapore hub—harnessing our learnings, experience and networks to ensure we have the right recipe of support in place for Canadian businesses.”

With efforts led by EDC’s Chief Representative, Jean-Bernard Ruggieri, the Tokyo office will collaborate closely with local agencies, government and partners in Japan to navigate market complexities and facilitate business opportunities for Canadian companies. Tokyo complements EDC’s existing representations in Delhi, Mumbai, Shanghai, Beijing, Sydney, Jakarta, Seoul, and Singapore.

About EDC 

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC has the financial products and knowledge Canadian companies need to confidently enter new markets, reduce financial risk and grow their business as they go from local to global. Together, EDC and Canadian companies are building a more prosperous, stronger and sustainable economy for all Canadians. For more information and to learn how we can help your company, call us at 1-800-229-0575 or visit www.edc.ca

Media Contact: Media | Export Development Canada, 1-888-222-4065, media@edc.ca 

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