Taylor brings leadership experience from both traditional and startup automakers to help improve manufacturers’ software product development

DETROIT, Sept. 23, 2024 /PRNewswire/ — Envorso, a software consulting firm that supports the modernization of the automotive and manufacturing industries, is adding Stuart Taylor as the company’s chief product officer (CPO) to provide even more depth to its leadership team. Taylor brings 30 years of automotive experience to the Envorso team, with past leadership roles in both traditional automakers and a start-up electric vehicle manufacturer.

Taylor previously served as Deputy CEO and member of the Executive Board for VinFast, where he was responsible for the start-up’s transformation from a domestic EV manufacturer into a global contender. Prior to joining VinFast, he helped shape the technical direction of iconic brands like Aston Martin Lagonda, drove innovation and technology growth at Land Rover and served in a number of roles at Ford Motor Company where he helped to transform the customer experience by leveraging the technology intersection of hardware, software and data. 

“Stuart brings valuable experience to our customers, built over decades of leading automotive software teams for both traditional and startup manufacturers,” said Scott Tobin, CEO of Envorso. “His unique perspective and proven experience on both sides of the industry will be an asset to our team and our customers. Taylor will provide automotive and manufacturing leaders with a new way of thinking and working, helping them transform their businesses and products to meet the demands of a software-driven future.”

As CPO, Taylor will lead software product consulting for Envorso’s customers – with a focus on toolchain and process development for automakers and manufacturers seeking more effective and efficient development of software products.

“Automotive software development practices vary significantly between traditional automakers and startups in the industry – and each stands to learn valuable lessons from the other,” said Taylor. “I look forward to helping leaders adopt the best of both worlds and better understand what is needed from a process, tool and talent perspective to develop innovative and reliable technologies for the software-defined vehicle.”

For more information on Taylor and Envorso’s leadership team, visit: https://envorso.com/our-leadership/.

About Envorso

Envorso is a software consulting firm that supports the modernization of the automotive and manufacturing industries. Founded in 2016, Envorso consultants bring proven experience leading teams and product development from the automotive, manufacturing and software industries together to help bridge the gap between Silicon Valley software development and traditional automotive and industrial companies. To learn more, visit www.envorso.com.

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SOURCE Envorso

Unlock’s 19 condition-specific HRAs are designed to enhance operational efficiency and boost patient acquisition and retention strategies across key service lines.

NASHVILLE, Tenn., Sept. 23, 2024 /PRNewswire/ — Unlock Health, a tech-enabled growth platform for healthcare systems, hospitals, provider groups, and treatment center facilities, today announced the launch of its advanced suite of Health Risk Assessments (HRA). This first-of-its-kind HRA suite contains 19 condition-specific assessments designed to empower healthcare marketing leaders with first-party data to create more customized marketing campaigns, enhance operational efficiencies and support organizational growth.

Due to complex privacy and data regulations, provider organizations have significant gaps in patient population data, making it difficult to reach the communities that would benefit most from early intervention. The condition-specific assessments, ranging from joint pain and heart health to diabetes and sleep apnea, are engineered to provide rich and contextual patient insights to better stratify health risk, support follow-up and engage at-risk patients in care. For patients and their families, Unlock HRAs use the latest screening and health advisory data to help them assess individual risks and provide education and information to make more informed decisions about their care.

Feedback from Franciscan Health, an early adopter of Unlock HRAs, demonstrates significant impact and creates a new model for how other organizations can leverage HRAs to drive service line growth. In 2023, Franciscan Health received over 3,400 completed assessments, consistently exceeding benchmark completion rates.

“Using condition-specific assessments like Heart, Breast, Lung, Knee & Hip, Weight, Sleep, Colon, and Vascular, we’ve been able to reach a broader audience and tailor our outreach more precisely,” said Kirsten Wachowski of Franciscan Health. “The insights from Unlock HRAs improve screening and follow-up, especially in specialties like Heart and Lung care, helping us engage our communities more effectively with early intervention strategies, guiding our patients at the right time in their health journey.”  

The HITRUST, HIPAA-compliant HRAs from Unlock Health feature a modern and intuitive user interface that provides patients with a seamless, multichannel experience and equips healthcare organizations with analytics reporting tools to improve marketing efforts and better engage patients around their care. The Unlock HRAs also offer robust integration with healthcare CRM and marketing automation systems for ongoing communication and nurturing campaigns.

“These aren’t ordinary Health Risk Assessment products. By combining the best-in-class features from legacy Medicom and HealthAware products with new functionality like custom questions and configurable CTAs, Unlock HRAs set a new standard in the industry,” said Dan Lavelle, Chief Product Officer at Unlock Health. “Our HRAs enhance security and compliance, which is what clients expect from a HITRUST-certified product, and maximize campaign performance. Clients who have integrated Unlock HRAs with performance marketing have seen significant improvements in campaign performance, reducing their service line cost per acquisition an average of 48%.”

For more information about Unlock Heath HRAs, please visit: https://go.unlockhealthnow.com/unlock-hras/   

About Unlock Health
Unlock Health is a new kind of full-service agency that drives sustainable growth for healthcare organizations by seamlessly integrating marketing, technology, and revenue strategy. From breakthrough campaigns to leading conversion models, we accelerate the go-to-market process and align marketing spend with business priorities. Headquartered in Nashville, Tennessee, Unlock Health stands as the largest marketing and advertising agency exclusively focused on U.S. healthcare providers and health services, boasting a team of 328 professionals. Visit us at https://www.unlockhealthnow.com and join us in reshaping the future of healthcare.

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SOURCE Unlock Health

The Butter AI Assistant Supercharges Content Creation, Empowering Developers and Marketers to Harness the Power of AI

BOSTON, Sept. 23, 2024 /PRNewswire-PRWeb/ — Today, ButterCMS, a leading provider of headless CMS solutions, announces Butter AI Assistant ahead of its Fall Product Event held on Thursday, 9/26. The new feature, part of TinyMCE‘s embedded content creation component, brings generative AI directly into content management systems, enabling users to enhance their content with pre-built or fully customized prompts, all without leaving the platform.

Butter AI Assistant brings impactful capabilities to ButterCMS, allowing marketers and developers to:

Optimize Content for SEO: Boost search engine rankings with AI-generated suggestions for keyword usage.Create Variations for A/B testing: Generate multiple versions of content, including headlines, product descriptions, and more.Maintain Brand Voice: Modify content for multiple brands managed within ButterCMS for consistent messaging.Optimize Content for Web and Mobile: Customize content for mobile and web for better UX, readability and performance.Highlight Key Product Attributes: Draft product descriptions that emphasize the highest-rated features.Enhance General Content: Remove passive voice, quickly craft calls-to-action, make text more engaging and add more personality into content.

“We’re excited to introduce Butter AI Assistant as a powerful tool that enhances content creation within ButterCMS,” said Michael Sonier, General Manager of ButterCMS. “We’re confident that this new feature will offer our users unparalleled flexibility, allowing them to create, edit and transform content faster and more efficiently.”

ButterCMS will be showcasing the Butter AI Assistant and other upcoming features during the Fall Product Webinar on Thursday 9/26 at 1 p.m. EDT. Attendees will have an exclusive look at the Butter AI Assistant in action and learn how it can transform their content creation workflows.To register for the event, click here. To test out the Butter AI Assistant, register live during the webinar or contact buildbetter@buttercms.com to opt in for a free, two-week free trial. To learn more about ButterCMS, visit buttercms.com.

About ButterCMS

ButterCMS is a leading provider of headless CMS solutions that make it simple and easy to create, manage, and scale dynamic content to websites, e-commerce storefronts and mobile apps across the globe. As a member of Tiugo Technologies’ portfolio of brands, its API-first content management system is fast to deploy by developers, and a powerful and simple platform for marketers, making it easy for teams to collaborate and create engaging and personalized content at scale. To learn more about ButterCMS, visit buttercms.com.

Media Contact

Lilly Carrion, ButterCMS, 1 954-600-8860, lilly@palmerpublic.com, https://buttercms.com/

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SOURCE ButterCMS