Technology

New Research on Consumer Perceptions of AI shows a gap in Brand Trust

Published

5 months ago

August 5, 2024

CMB Launches new Consumer Pulse Research that evaluates emotional drivers of AI adoption

BOSTON, Aug. 5, 2024 /PRNewswire/ — With artificial intelligence (AI) rapidly evolving, understanding the emotional underpinnings of consumers choice is crucial for brands seeking to gain competitive advantage. CMB’s new market research study among 1,000 US adults’ sheds light on how consumers are currently using AI their aspirations and anxieties, and their needs by industry. AI aided in the data collection and analysis of this research, and in particular quantifying human emotions although all results were validated by our expert consultants.

Consumer Sentiments: Hopes, Dreams, and Fears

CMB’s new market research study among 1,000 US adults’ sheds light on how consumers are currently using AI.

CMB’s research reveals that consumers are at a crossroads with AI technology. On one hand, there is a strong sense of optimism about the potential of AI to enhance convenience, improve efficiency, and drive innovation. Many consumers believe that AI can seamlessly integrate into their daily lives, making tasks simpler and experiences richer. Those most positive about AI felt inspired by it, often using AI for creative or programming activities.

However, fear was the strongest emotion felt by consumers. Many consumers expressed concerns about privacy, data security, and the potential for job displacement. There is also apprehension about the ethics of AI decision-making and the risk of bias in automated systems. Comfort levels vary widely, with a noticeable divide between early adopters and laggards who were more hesitant about AI technology.

Competitive Landscape Analysis

The current competitive landscape shows significant variation across sectors specifically:

Healthcare: Is leading the way in AI adoption, consumers are most optimistic about Healthcare as an industry poised for AI integration; they look forward to scheduling improvement and symptom checking. However, they also have high levels of concern across the board, including concerns about data privacy, incorrect diagnoses, and loss of human touch in medical care.Financial Services: privacy and data security are the driving significant concerns, but so is the idea that AI could give bad investment advice or have macro-economic implications. Established players were more likely to be trusted to develop AI solutions, with newer brands suffering from greater skepticism regarding adoption. Financial services brands should be thoughtful about how to position AI integration in their space.Media and Entertainment: Fears are highest in media and entertainment, although some Media, Entertainment, and Gaming brands also garnered high trust scores. Microsoft ranked the highest of all brands when it came to trust of creating responsible and functional AI.

“I think it’s pretty exciting…there’s a lot of potential for just efficiency and creativity.”

Conclusion

As AI continues to advance, companies should focus on driving trust in order to create a more open environment for adoption. By understanding consumer hopes, fears, and comfort levels, and by implementing strategies to address these emotions, brands can foster greater trust and acceptance. This approach not only enhances user experiences but also positions organizations as leaders in responsible AI adoption.

To access the full report, click here.

For more information on brands highlighted in this report, visit: https://www.cmbinfo.com/contact/

About CMB
CMB is a full-service custom market research and strategy firm, helping the world’s leading brands engage, innovate, and grow. As a U.S. Top 25 Market Research & Data Analytics Firm, we’re known for our relentless decision focus, creativity, and deeply consultative approach. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives. Our expertise includes market identification, segmentation, brand health, loyalty and advocacy, and product and service development. CMB is committed to helping our clients strengthen and grow their businesses, and we believe it is also our responsibility to help strengthen the quality of life in the communities we live and work. Learn more about CMB here.

Our Global Community of Companies

CMB is an ITA Group company.

ITA Group helps leading brands around the world take action with confidence, resulting in increased sales, purchases, retention, referrals and alignment.

Through events, incentives, recognition, loyalty, research and learning, we’re transforming how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.

Learn more about Cooleaf, Hartmann Studios, HTK, ITA Group, Inc., NKD, and Performance Incentives.

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SOURCE Chadwick Martin Bailey, Inc.

Technology

Strictly Money Launches Crowdcube Campaign, Inviting European Investors to Fuel its Growth Journey

Published

41 minutes ago

December 27, 2024

LONDON, Dec. 27, 2024 /PRNewswire/ — Strictly Money Ltd, the London-based fintech, has launched a crowdfunding campaign on Crowdcube to invite European investors to fuel its next phase of growth. Crowdcube, Europe’s largest private market investment platform, has powered success stories like Revolut, Qonto, and Monzo. Regulated by the UK’s Financial Conduct Authority (FCA), Crowdcube provides a trusted and innovative platform for investors to participate in transformative ventures.

Strictly Money’s primary objective with this campaign is to accelerate its growth, fuel product development, and expand its shareholder base. The funding will enable Strictly Money to launch its payment card and banking app in early 2025 and to strengthen its market presence in Scandinavia, the UK, and Ireland. The company plans to introduce hedge fund returns products, broadening investment options for consumers by the end of 2025.

Discover how you can be part of Strictly Money’s growth journey by visiting our Crowdcube campaign at https://crowdcube.getstrictlymoney.com.

Will Povey, CEO and Co-Founder of Strictly Money, said: “At Strictly Money, our vision is to empower everyday investors with access to wealth-building tools and opportunities that were previously reserved for high-net-worth individuals. With this crowdfunding campaign, we aim to bring together a diverse community of investors who share our passion for financial innovation and inclusivity. This funding will not only help us launch our innovative debit card and app but also drive the development of new products that deliver real value to our users.”

About Strictly Money:

Strictly Money is a UK-based financial technology company set to launch a debit card and a cutting-edge banking app in early 2025. The company aims to democratize access to high-performing hedge fund returns, providing innovative investment strategies and financial solutions tailored to investors, savers, and entrepreneurs. Strictly Money’s mission is to open up premium investment opportunities traditionally limited to high-net-worth individuals (HNWIs). For more information, visit https://strictly-money.com.

For media inquiries contact:
Mary Prendergast
Email: ir@getstrictlymoney.com

Important Notice:

Investing in startups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution. It should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. Please read the full Risk Warning on Crowdcube’s website before deciding to invest.

Logo – https://mma.prnewswire.com/media/2588210/Strictly_Money_Logo.jpg

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Technology

HackIndia 2025 Expands to Reach 25,000 Students Across 150 Universities, Breaking Barriers to Web3 and AI Opportunities

Published

41 minutes ago

December 27, 2024

NEW DELHI, Dec. 26, 2024 /PRNewswire/ — HackIndia, the nation’s largest Web3 and AI hackathon series, is set to make a groundbreaking return in 2025. Building on the extraordinary success of HackIndia 2024, which engaged 9,000 students across 50 universities, HackIndia 2025 will grow its reach to 25,000 students across 150 universities, further solidifying its position as a transformative platform for India’s budding tech talent.

Organized by CSharpCorner, HackIndia’s mission is clear: to connect Indian students and universities with emerging Web3 and AI technologies by providing education, resources, and opportunities while eliminating barriers to entry. The initiative is not just a hackathon—it is a movement to empower India’s youth by fostering innovation, skill development, and career growth.

Empowering Students Through Innovation
HackIndia 2025 introduces an exciting new feature that will fuel real-world innovation. For the first time, teams will gain access to accelerated grants and industry mentors to develop their Web3 and AI projects beyond the hackathon stage. This initiative will enable young developers to transform their ideas into tangible solutions, pushing the boundaries of Web3 innovation in India.

Furthermore, HackIndia 2025 is addressing a crucial need for students by providing career pathways. The ten events will feature opportunities for participants to network with leading employers, explore career options, and even interview for roles within the Web3 and AI sectors. This addition reflects HackIndia’s broader commitment to not only educating students but also helping them secure meaningful employment.

A Legacy of Impact
HackIndia was created as part of CSharpCorner’s dedication to helping Indian students learn, earn, and grow. As a global community of 3 million developers and tech enthusiasts, CSharpCorner has consistently championed opportunities for Indian students, helping them access cutting-edge technology and mentorship. By expanding HackIndia year after year, the initiative has become a launchpad for India’s next generation of innovators, empowering them to succeed in the global tech economy.

“HackIndia is not just a series of events. It’s a movement,” said Stephen Simon, Director CSharp HackIndia. “By scaling HackIndia to new heights in 2025, we’re investing in India’s greatest asset—its youth—and paving the way for a brighter, more innovative future powered by Web3 and AI.”

HackIndia 2025 promises to be more than just a hackathon—it will be a stepping-stone for students to unleash their potential, build meaningful solutions, and shape the global future of technology.

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SOURCE CSharp Inc

Technology

PEAK6 to Relocate Global Headquarters to Austin, Texas

Published

2 hours ago

December 27, 2024

CHICAGO, Dec. 27, 2024 /PRNewswire/ — PEAK6 Investments LLC (“PEAK6”) today announced that, effective January 1, 2025, it will move its global headquarters from its current location in Chicago, Illinois to the company’s existing office in Austin, Texas, which it established in 2021. PEAK6 affiliates PEAK6 Group LLC, PEAK6 Strategic Capital LLC, PEAK6 APX Holdings LLC and PEAK6 LLC will also relocate their global headquarters to Austin. PEAK6 will maintain its office in Chicago.

“Texas has been a cornerstone of PEAK6’s growth for over a decade,” said PEAK6 Co-Founder and Co-CEO, Matt Hulsizer, who continued, “With the majority of our talented workforce now based in Texas and Austin emerging as our largest office, moving our headquarters was an important decision to be closer to our team. We’re excited for the next chapter of PEAK6 that will be written from our new headquarters.”

Austin’s unique blend of creativity, technology and culture provides the ideal environment for PEAK6. The city’s highly educated workforce, business climate, and strong entrepreneurial spirit have enabled us to attract top talent and drive innovation.

About PEAK6

PEAK6 uses technology to find a better way of doing things. The company’s first tech-based solution was developed in 1997 to optimize options trading, and over the past two decades, the same formula has been used across a range of industries, asset classes, and business stages to consistently deliver superior results. Today, PEAK6 seeks transformational opportunities to provide capital and strategic support to entrepreneurs and forward-thinking businesses.

PEAK6’s core brands include PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, We Insure, FOCUS, Zogo, Evil Geniuses and Poker Power.

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SOURCE PEAK6 Investments