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PostcardMania Second Quarter Revenue 12% Up Over Q2 2023 as Direct Mail Automation Leads Growth

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CLEARWATER, Fla., Aug. 5, 2024 /PRNewswire/ — PostcardMania, the $104.6 million marketing technology firm with 384 staff, increased second quarter revenues significantly over the same quarter last year, improving 12% over Q2 2023, as more businesses choose direct mail to reach increasingly digital-exhausted consumers.

PostcardMania’s direct mail automation products and automation-led division, PCM Integrations, remain at the forefront of growth with top-line revenue increasing 55% over the second quarter last year. The multi-million dollar division focuses on direct API integration that connect to most marketing softwares and CRMs, giving users the ability to send direct mail as easily as email, with scalable programmatic targeting and delivery, and responsive lead nurturing without any upfront cost or recurring tech fees.

“PostcardMania’s most technology-driven products and services, namely direct mail automation, continue to drive growth for us this year, and this is a great sign for us and for the businesses we serve,” said PostcardMania Founder and CEO Joy Gendusa. “We still have a lot of room to grow our automated direct mail products, and they’re some of the most effective tactics for budget-conscious businesses. These products deliver on everything the modern-day marketer needs to stand out and maximize their budget: individual-level personalization, set-it-and-forget-it deliverability, and full scalability.”

Two direct mail automation products in particular, Website to Mailbox and Daily Mailer Postcards, have outpaced product growth, combining for a Q2 revenue increase of 165% over Q2 2023. Both products offer daily trigger-based mailings that are programmed to be mailed 24-48 hours after a specific action has been taken by targeted prospects. Website to Mailbox provides postcard retargeting that targets online behaviors, for example if someone visits a business’s website and leaves without converting, or if someone fills a shopping cart without carrying out the purchase. Daily Mailer Postcards focuses instead on relocation activities, allowing businesses to automate outreach targeting residents who recently listed their home for sale, had their home listing come under contract, or closed on their home sale.

Growth of PCM Integrations and PostcardMania’s daily mailer products likely signals an increasing demand for offline solutions at a time when digital fatigue seems ever-growing. Recent research by HubSpot revealed that 91% of consumers believe that digital ads are more intrusive today compared to 2–3 years ago, and a 2023 survey found that 70% of people find digital advertising annoying and unpleasant.

By comparison, research consistently shows that direct mail ranks among the most trustworthy forms of advertising (with 76% agreeing it’s trustworthy), elicits a 70% better brand recall than digital ads, prompts a 400–900% better response rate, and generates roughly 600% more revenue per lead than digital ads.

Moving forward, PostcardMania remains firm in its long-standing purpose: to provide effective, results-based marketing solutions that generate leads, sales and revenue for small and medium-sized businesses nationwide so that those businesses can grow and flourish by adding new jobs, opportunities and income to their local communities. It is PostcardMania’s mission to help strengthen the backbone of the American economy one business at a time.

For additional information or to schedule an interview with Joy Gendusa, contact Jessica Lalau at 888-338-6409 or email 381353@email4pr.com.

PostcardMania is one of the nation’s most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together. Visit www.postcardmania.com for more information.

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SOURCE PostcardMania

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BingX Introduces ALTCOIN Index Futures Trading: One Click, Countless Trends

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VILNIUS, Lithuania, Dec. 27, 2024 /PRNewswire/ — BingX, a global leading cryptocurrency exchange, is excited to announce the launch of ALTCOIN Index, the first futures trading pair involving top altcoins. This innovative trading product offers users a one-click solution to efficiently track and trade major cryptocurrency trends with ease.

Traditionally used in stock markets, a futures index is a financial derivative that tracks the performance of a group of assets, such as stocks of commodities. These instruments were first introduced to simplify trading by allowing investors to speculate on or hedge against the collective movements of selected market sectors. Instead of purchasing individual stocks, traders are able to access broad market exposure in a single transaction, saving time and reducing costs.

In the cryptocurrency market, this new ALTCOIN/USDT futures trading pair works similarly by bundling the performance of the top mainstream cryptocurrencies by market capitalization, excluding Bitcoin (BTC) and stablecoins. The current index includes ETH, XRP, SOL, BNB, DOGE, ADA, TRX, AVAX, and SHIB. This approach is more efficient compared to buying individual cryptocurrencies or ETFs as this allows for direct speculation using tiered leverage options without the need to manage multiple positions, effectively diversifying trading risks associated with individual asset volatility.

Vivien Lin, Chief Product Officer of BingX, commented on the new offering: “By aggregating a range of leading cryptocurrencies into a single trading instrument, we’re giving users a practical and efficient way to better capture market trends. This index trading pair should help our less experienced users with their trading goals more easily, particularly when they are unsure which asset to trade and just want to trade major altcoins in general with leverage.”

BingX users can take advantage of tiered leverage options and competitive rates consistent with the platform’s perpetual futures terms, simplifying open order management and enhancing trading efficiency. The platform also ensures that the index composition remains current, with regular quarterly adjustments and temporary updates in response to market conditions.

About BingX
Founded in 2018, BingX is a leading crypto exchange, serving over 10 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking an exciting debut in the world of sports.

For more information please visit: https://bingx.com/

 

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Lyric’s first solid-state battery front-end equipment is shipped to customer in United States

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BEIJING, Dec. 26, 2024 /PRNewswire/ — Recently, Lyric’s first solid-state battery front-end equipment has been shipped to a customer in the United States. Relying on its deep accumulation in the field of solid-state battery technology, Lyric has achieved strategic development on the global stage.

As of now, Lyric’s Z-shape stacking machine has reached the forefront of the industry, achieving an efficient stacking speed of 0.1s/pcs and ultra-high precision alignment of ≤ ± 0.3mm, setting an industry benchmark. At the same time, with the innovative design, the double planetary mixer realizes the efficient mixing of various viscosity materials, showing extraordinary flexibility, and significantly enhances the safety and efficiency of the production process through the iterative upgrade of automation technology, and provides customized services to accurately meet customer needs.

Looking to the future, Lyric will continue to expand its global footprint, based on the deep accumulation in the field of solid-state batteries since 2020, and its patented technology of dry electrode and stacking process and self-developed equipment advantages, Lyric not only demonstrates excellent capabilities in the manufacture of solid-state battery production equipment, but also provides a full range of solutions. Covers customized delivery from a single station to the entire production line. In terms of international cooperation, Lyric is actively seeking cooperation opportunities with more overseas enterprises, aiming to promote China’s solid-state battery equipment technology and solutions to the global market, further enhance its influence and competitiveness in the global renewable energy industry chain, and jointly explore unlimited possibilities in the field of renewable energy.

 

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Life-Space Wins Prestigious 62nd Australian Export Awards

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MELBOURNE, Australia, Dec. 27, 2024 /PRNewswire/ — At the prestigious 62nd Australian Export Awards held at Parliament House in Canberra, Life-Space, Australia’s No. 1 probiotic brand, proudly claimed the title of ‘E-commerce Winner of the Australian Export Awards 2024’. This incredible achievement underscores Life-Space’s unwavering commitment to delivering world-class health solutions to global consumers, fuelled by innovative digital strategies and a robust e-commerce presence.

Celebrating Australian Export Excellence

The Australian Export Awards, established in 1963 and presented by the Australian Trade and Investment Commission (Austrade) in collaboration with State and Territory awards programs, is a premier national program. It recognises the achievements of Australia’s most outstanding, innovative, and inspiring exporters, highlighting their significant contributions to the nation’s economy.

A Global Leader in Consumer Health

Life-Space has established itself as a trusted name in probiotics, offering products that support gut microbiome and whole-body health. Exporting to over 20 countries, including China and key Southeast Asian markets, Life-Space continues to redefine the global consumer health landscape. The brand’s dedication to scientific innovation, high-quality manufacturing, and consumer education has made it a household name worldwide. 

Driving E-commerce Excellence

The award recognises Life-Space’s exceptional ability to adapt to the ever-evolving digital marketplace. Through strategic collaborations, robust online platforms, and consumer-centric marketing campaigns, Life-Space has consistently delivered value to its customers while expanding its global footprint. Notably, Life-Space has seen explosive growth in China’s cross-border e-commerce market, alongside outstanding performance in Southeast Asian countries such as Singapore, Vietnam, and Malaysia. The Singapore market, in particular, has recorded an impressive 140% annual growth rate for three consecutive years.

‘This recognition is a testament to the passion and hard work of the entire Life-Space team,’ said Alan Yi, Life-Space Group’s General Manager – Global Business, ‘We are proud to represent Australia on the global stage and remain dedicated to bringing the best in probiotics to consumers worldwide.’

Looking Ahead

As Life-Space celebrates this milestone, the brand is focused on forging new market opportunities, advancing health education, and introducing cutting-edge products that enhance everyday health and well-being.

“Our vision for 2025 includes expanding our export capacity and preparing to introduce our products to the U.S. market,” added Yi. “This achievement further reinforces our position as a global leader in consumer health.”

View original content:https://www.prnewswire.com/apac/news-releases/life-space-wins-prestigious-62nd-australian-export-awards-302339494.html

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