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Invoca Unveils Pinterest, Snapchat, and TikTok Integrations to Supercharge Social Advertising with AI-Powered Caller Intent Data

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Invoca is the revenue execution platform with the most direct integrations with social ad platforms, enabling marketers to drive revenue across the entire buyer journey

SANTA BARBARA, Calif., July 31, 2024 /PRNewswire/ — Invoca, the leader in revenue execution platforms, today announced the addition of new no-code integrations for Pinterest, Snapchat, and TikTok to its suite of social advertising integrations that also includes Meta (Facebook, Instagram, Facebook Messenger, and Meta Audience Network). These new integrations extend Invoca’s strategy to activate AI-powered first-party data from phone conversations into the broadest set of digital advertising platforms. With Invoca, marketers have the power to target their most valuable audiences with the right ads at the right time across every digital channel, measure the full impact of their campaigns on business results, and make the right optimizations to increase revenue and return on advertising spend (ROAS).

Invoca’s Social Advertising Integrations Solve Critical Pain Points for Marketers
According to eMarketer, U.S. social network ad spend will increase 13.5% in 2024 to $82.88 billion1 and is predicted to exceed ad spend on traditional search by 2026.

Despite rising investments in social ad spend, overall marketing budgets are shrinking. A recent study by Gartner reveals that 2024 marketing budgets have fallen by 15% as CMOs pursue growth in the “era of less.”2 This environment places heightened pressure on marketers to deliver business value from paid media investments and prove the impact of their campaigns on the bottom line.

Invoca provides offline attribution and audience targeting data for the broadest set of digital advertising platforms, enabling marketing leaders to measure and optimize the efficacy of their spend from first touch to final sale. It’s why leading businesses like University Hospitals, AutoNation, BBQ Guys, and Rentokil use Invoca to increase revenue and ROAS from social advertising. Invoca attributes the marketing source of every call and uses AI to automatically analyze the conversation to detect if the call is a lead and resulted in a conversion, activating that data in social ad platforms to fuel better audience targeting and optimizations.

“More than ever, B2C marketers have to connect all of their media investments to revenue. They need to connect their critical first-party data into the broadest set of digital platforms possible,” said Peter Isaacson, CMO of Invoca. “We have recently expanded our integrations into TikTok, Snapchat, and Pinterest because social advertising isn’t a nice-to-have for marketers – it’s a critical step in the buying journey. Marketers now have total visibility into how social ads drive revenue, so they can optimize spend and improve audience targeting.”

Invoca Boosts Social Advertising ROAS with AI-Powered First-Party Data

Audience targeting powered by AI
Marketers often struggle to deliver the right ads to the right people at the right time across social media platforms, missing their most valuable audiences while wasting budget serving ads to unqualified leads or existing customers. Invoca solves this challenge by enabling marketers to use AI-powered first-party data from phone conversations to retarget past callers ready to convert, exclude callers who already converted or aren’t leads from seeing ads, and use their most valuable callers as lookalike audiences to extend their reach by targeting new, high-value customers.

Complete attribution and accurate campaign measurement
In many industries, including healthcare, telecom, home services, insurance, financial services, automotive, and travel, phone calls are the most valuable leads from social advertising. Calls convert to appointments and sales 2x-3x more than web leads, and often for more revenue but these leads have been historically difficult to measure. Invoca not only attributes the marketing source of every call, but analyzes the conversation for intent and outcome and also ingests revenue data from a business’s CRM to attach data to each call. By activating this data in social ad platforms, marketers can see a unified view of their social ad performance.

Marketing spend optimization
Invoca passes call value data in real time to social ad platforms to fuel better smart bidding optimizations and enable marketers to increase conversion rates, revenue, and ROAS by doubling down on what’s most effective and eliminating spend on underperforming campaigns.

“With Invoca’s AI, we are able to measure our call-driven ad performance on platforms such as TikTok or Facebook and optimize our campaigns to drive the best quality calls,” said Joel Citron, Chief Information Officer of AI Media Group. “Without the technology to track customer journeys that begin online but end with a phone call, we would not know if the caller was a lead and if that call resulted in a sale.”

Cross-channel performance data
Invoca also enables marketers to compare the impact of their social advertising against other digital channels like Google Ads, display, and SEO. By knowing what’s driving the most high-value phone leads and conversions, marketers can make the right strategic decisions to drive better business results.

Rogers, an Invoca customer and Canada’s largest telecom company serving over 10.8 million subscribers, uses Invoca to attribute and optimize phone call conversions from their search and social advertising. With Invoca, Rogers can see each placement that ultimately contributes to a phone call conversion and optimize for what’s driving the best results. Rogers also uses Invoca’s Meta integration and first-party data from calls to inform retargeting, lookalike audiences, and suppression, helping them target the right prospects with the right ads at the right time. Using Invoca, Rogers’ marketing team has doubled their volume of qualified leads and driven an 18% lift in net revenue from paid search.

For more information about Invoca’s full suite of social integrations, visit www.invoca.com/product/social-advertising. These new integrations are now included for Invoca Enterprise and Elite customers and available for purchase for Invoca Pro customers.

Additional Resources:

Drive more revenue from social media advertising with Invoca’s integrationsHow real-time revenue execution platforms drive business growth

About Invoca
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com

1 https://www.emarketer.com/content/us-social-network-ad-spend-will-10-higher-than-previously-expected
2 https://www.gartner.com/en/newsroom/press-releases/2024-05-13-gartner-cmo-survey-reveals-marketing-budgets-have-dropped-to-seven-point-seven-percent-of-overall-company-revenue-in-2024

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SOURCE Invoca

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Ricoh and LG Announce Global Partnership to Enhance Workplace Experience Solutions

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Expanding communication services capability in the global B2B market

TOKYO, Sept. 20, 2024 /PRNewswire/ — Ricoh Company, Ltd. today announced that it has concluded a memorandum of understanding (MOU) with LG Electronics (LG), a trusted partner offering innovative products and customized solutions for diverse industries worldwide, to collaborate on digital solutions for workplaces. Pairing Ricoh’s communication services and LG’s display products, this partnership will deliver B2B customers in the global market an elevated user experience and exceptional customer value. Through this partnership, Ricoh will further enhance its capability in the Workplace Experience domain, one of its growth areas, and it aims to be the top global audiovisual (AV) integrator.

Partnering with LG, Ricoh will strive to enhance its communication services in the Workplace Experience domain. Integration of high-quality devices such as signages and displays into Ricoh solutions will enrich Ricoh’s product and service portfolio and achieve a stable global supply. In addition, the two companies will jointly drive associated sales and marketing efforts and explore new business opportunities as the partnership unfolds.

Takahiro Irisa, Senior Corporate Officer and President of Ricoh Digital Services and Paik Ki-Mun, Senior Vice President and Head of the Information Display Business Unit of LG Business Solutions Company, present the signed memorandum of understanding.

As its mid-term vision, Ricoh aims to provide consistent global services as a workplace services provider in the changing workplace. In the Workplace Experience domain, Ricoh provides solutions enabling seamless collaboration in offices and other workplaces where hybrid work has become commonplace, enhancing people’s creativity. Ricoh empowers customers to focus on value adding, creative tasks and achieve organizational growth through its integrated solution propositions of hardware, software, and managed services that comfortably utilize them.

“The pairing of Ricoh’s office solutions with LG’s advanced display products will deliver impressive value to customers and further establish LG as one of the most trusted providers of integrated solutions in the B2B market,” said Paik Ki-Mun, Senior Vice President and Head of the Information Display Business Unit of LG Business Solutions Company. “LG will continue to pursue strategic partnerships with innovative global companies to create customized solutions for today’s business environment.”  

Takahiro Irisa, Senior Corporate Officer and President of Ricoh Digital Services Business Unit, Ricoh Company, Ltd. said “We firmly believe that this global strategic partnership with LG will accelerate Ricoh’s Workplace Experience business. Through the synergy between LG’s advanced display products and Ricoh’s communication services, we will continue to offer optimal workplace to our customers as a workplace services provider. Ricoh will continue to execute strategic partnerships to empower our customers to achieve fulfilment through work.”

 

 

| About Ricoh |

Ricoh is a leading provider of integrated digital services and print and imaging solutions designed to support the digital transformation of workplaces, workspaces and optimise business performance.

Headquartered in Tokyo, Ricoh’s global operation reaches customers in approximately 200 countries and regions, supported by cultivated knowledge, technologies, and organisational capabilities nurtured over its 85-year history. In the financial year ended March 2024, Ricoh Group had worldwide sales of 2,348 billion yen (approx. 15.5 billion USD).

It is Ricoh’s mission and vision to empower individuals to find ‘Fulfillment through Work’ by understanding and transforming how people work so we can unleash their potential and creativity to realise a sustainable future.

For further information, please visit www.ricoh.com

 

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© 2024 RICOH ASIA PACIFIC PTE LTD. All rights reserved. All referenced product names are the trademarks of their respective companies.

 

 

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SOURCE Ricoh Asia Pacific Pte Ltd

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Wright, Moore, DeHart, Dupuis & Hutchinson Provides Notice of Data Security Incident

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LAFAYETTE, La., Sept. 19, 2024 /PRNewswire/ — Wright, Moore, DeHart, Dupuis & Hutchinson (“WMDDH”) has become aware of a data security incident that may have involved individuals’ personal information. WMDDH is providing notification to the potentially involved individuals about this incident, providing steps they can take to help protect their personal information, and offering the opportunity to enroll in complimentary credit monitoring and identity protection services.

What Happened. On or around July 11, 2023, WMDDH became aware of unusual network activity and immediately took steps to secure our systems. We launched an investigation with the assistance of leading cybersecurity experts to determine what happened and whether sensitive or personal information may have been affected during the incident. As a result of the investigation, we identified that certain WMDDH data may have been acquired without authorization. WMDDH then engaged an independent team to conduct a comprehensive review of all potentially affected data, and on May 8, 2024, that review determined that personal information may have been affected. WMDDH then worked diligently to identify contact information to effectuate notification and prepare the services being offered to affected individuals, as provided in more detail below. This process was completed on July 18, 2024.

What Information Was Involved. The information involved may have included individuals’ names, Social Security numbers, driver’s license numbers, financial account numbers, passport numbers, and/or medical/treatment information.

What We Are Doing. As soon as WMDDH learned of the incident, we took the measures described above and implemented additional security features to reduce the risk of a similar incident occurring in the future. We are also providing information about steps individuals can take to help protect their personal information.

Additionally, we are offering impacted individuals the opportunity to enroll in credit monitoring and identity protection services through Equifax®.

What You Can Do. Please review this notice carefully, along with the guidance included with this notice about additional steps that can be taken to protect your information.

WMDDH takes the security of information in its possession very seriously and has taken steps to prevent a similar event from occurring in the future. We deeply regret any concern or inconvenience this may cause.

Additional information is also available via WMDDH’s website.

View original content:https://www.prnewswire.com/news-releases/wright-moore-dehart-dupuis–hutchinson-provides-notice-of-data-security-incident-302253769.html

SOURCE Wright, Moore, DeHart, Dupuis & Hutchinson

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AIE Graduates create visual effects for Academy-nominated film

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NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

CANBERRA, Australia, Sept. 19, 2024 /PRNewswire-PRWeb/ — NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

AIE graduates and teachers were given the opportunity to work on the film’s visual effects through AIE’s ongoing partnership with Learning Lions, who produced the film with Film Crew & Baobab Pictures. AIE is proud to support Learning Lions non-profit mission to enable young adults in marginalised rural communities of East Africa to become digital creatives by providing game development training and technology.

The visual effects for NAWI were brought to life by AIE teachers and experienced industry professionals, Thomas Magill and Tom Pugh, who were tasked with supervising the visual effects and liaising with the film’s Directors, Apuu Mourine, Kevin Schmutzler, Tobias Schmutzler and Toby Schmutzler. They assembled a team of recent AIE graduates and worked out how to create the effects required to immerse audiences in Nawi’s world.

“Graduates were able to take the skills they had learnt in class and apply them to cinema-quality footage. There was even a bit of nervous excitement working with professional expectations and deadlines,” said Tom Pugh.

Thomas Magill explained that most of the work involved compositing such as fixing blemishes, removing unwanted folds in clothing, changing pages in a book and removing background actors that were in the wrong place.

“We had a river shot where there was only a sandbank, and we had to create an entire island! There were several shots filmed in a dry riverbed which required us to create floodwater. We had to draw upon various disciplines: not just digital compositing but also visual effects creation and fluid simulations,” said Thomas Magill.

Both teachers enthused that the directors were a pleasure to work with and the collaboration was smooth.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

Learning Lions and AIE look forward to seeing NAWI progress through two rounds of voting by members of the Academy of Motion Picture Arts and Sciences to narrow the list of submitted films down to five nominees for the Best International Feature Film.

About Academy of Interactive Entertainment (AIE)

AIE offers practical, career-focused courses delivered by industry-experienced teachers in 3D animation, game development, visual effects and film. Since 2019 AIE has sponsored scholarships to their Certificate and Diploma programs to Learning Lions student. AIE provided laptops and is supporting with opportunities at various gaming companies around the world for paid part-time and full-time work.

https://aie.edu.au/

About Learning Lions

Learning Lions is fighting poverty with digital opportunity. Established in 2015, Learning Lions equips local youth with essential IT and media skills, and empowering them to become entrepreneurs and self-sustaining individuals. By leveraging digital services, these aspiring entrepreneurs not only support themselves but also provide opportunities for others through employment and mentorship.

https://www.learninglions.org/

Media Contact

Neil Boyd, Academy of Interactive Entertainment, 61 434273190, neilb@aie.edu.au, https://aie.edu.au/

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SOURCE Academy of Interactive Entertainment

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