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DEEP Launches a Platform to Build Digital Measures of Health

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HELSINKI, Finland, July 30, 2024 /PRNewswire/ — DEEP Measures announces its collaborative platform to build digital measures in clinical trials, boosting the second digital revolution of the 50 billion USD clinical research market. Twenty years ago, the industry started to collect clinical data with digital systems. Today, DEEP will facilitate the creation of precision digital measures, enabling direct capture of clinical data anywhere, any time. This offers a whole new perspective into human health and better understanding of how diseases and interventions impact people in their daily lives. Better measures improve the quality and accuracy of clinical data, speeds up clinical development, and enables faster access to better and more personalized therapeutics, medical devices and healthcare.

“With DEEP, fit-for-purpose digital measures like biosensors or wearables can be deployed into clinical trials.” says Kai Langel, CEO of DEEP Measures. “Ultimately we improve clinical development with more relevant and better performing measures and achieve regulatory success for drug approvals.”

Traditionally, patient outcomes are measured with subjective questions, doctor interviews or lab results. Including digital measures provides an additional, more continuous, human-centric and objective evidence generation.

Technology and Services for Developing Measures End-to-End

Traditional digital measure development can be a fragmented, risky and resource-intensive process. DEEP Measures helps deliver digital measures into clinical trials by offering:

Digital measure builder: A system that incorporates key industry best practices and guidelines into a structured and guided process, bringing efficiencies through re-use and leverage of existing content and solutions.Collaboration platform: A novel platform that systematically connects organizations through an efficient legal framework and brings together the expertise and resources required to develop digital measures end-to-end.Matchmaking and facilitation: DEEP experts will guide organizations through the process and actively connect stakeholders along the journey, optimizing synergies for a better collective use of resources.Regulatory acceptance: DEEP works closely with authorities and offers tools and services to provide clarity and efficiencies for regulatory success. 

A New Digital Ecosystem

DEEP Measures empowers its customers by:

Reducing Risk: The DEEP approach provides foresight that minimizes wasted resources and potential roadblocks in development.Accelerating Development: Streamlined processes and collaboration lead to faster time to market.New Business Models: DEEP offers a marketplace for solution and service providers, connecting them with specific customer needs.

The Future of Digital Health Insights

DEEP Measures’ approach helps technology and pharmaceutical companies in the development of digital measures for drug development, medical devices and patient care. These measures are essential building blocks to enable use cases like precision medicine, value-based healthcare and digital therapeutics. By fostering collaboration and promoting efficiency and standardization, the company aims to accelerate advancements in the field and ultimately improve human health to fully leverage insights already available through existing modern technology.

Are you a pioneering innovator?

Learn more about the DEEP Early Access Program.  We have a limited time invitation to join the program to co-create our collective future ecosystem.

Here’s what is included:

Early Access to the DEEP Measures’ platform before full launch.Exclusive benefit to lead industry change and engage through the DEEP Innovation Forum and Global Advocacy Network.Whether developing measures or deploying them into a private portfolio, there is something to be gained.

Don’t miss this chance to be part of shaping the future of digital measures! Visit our website https://deepmeasures.health/ to apply for the Early Adopter Program.

Media Contact
Jackie Evers
media@deepmeasures.health

View original content:https://www.prnewswire.co.uk/news-releases/deep-launches-a-platform-to-build-digital-measures-of-health-302206746.html

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MSD in Strategic collaboration with Briya for Innovative RWE data analysis projects

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TEL AVIV, Israel, Sept. 30, 2024 /PRNewswire/ — MSD, a leading multinational pharmaceutical company successfully completes a first-of-its-kind strategic collaboration with Briya, a medical data retrieval network. This groundbreaking partnership enabled innovative data analysis projects on three critical disease areas MSD plays a part in. Leveraging Briya’s advanced data platform, the partnership facilitated comprehensive data access for these important data analysis projects.

By utilizing Briya’s cutting-edge technology, MSD was able to access, standardize, and analyze real-world and accurate data from diverse sources in real time. This enabled the project to provide a more accurate and holistic view of the patient journey.

“We are happy to have partnered with Briya on this important initiative.” said Udi Cohen, MSD Israel Commercial Operations Director. “Briya’s data curation techniques shed new light on analyzing clinical data, including free text and medical notes, to generate insights about patients. I believe this will allow meaningful clinical insights to be obtained in the future.”

Briya’s platform ensured that all data was handled with the highest standards of security and privacy, complying with regulatory requirements and safeguarding patient information. This collaboration not only exemplifies the power of data in driving medical research but also underscores the importance of strategic partnerships in addressing healthcare challenges.

“Our collaboration with MSD marks a significant milestone in our mission to support innovative research through our robust data solutions,” said David Lazerson, CEO and Co-founder of Briya. “We are proud to have enabled this RWE project and look forward to continuing to work together to improve patient care and outcomes.”

This collaboration demonstrates that combining advanced data capabilities with pharmaceutical expertise can drive impactful healthcare outcomes. MSD and Briya are committed to ongoing innovation and partnership to further the advancement of medical science and improve patient lives.

About MSD:

MSD is a global healthcare leader working to help the world be well. From developing new therapies that treat and prevent disease to helping people in need, we are committed to improving health and well-being around the world. For more information, visit https://www.msd.com/.

About Briya:

Briya‘s global healthcare data network taps into the potential of patient-level data, fostering seamless collaboration between hospitals, clinics, health systems, researchers, and life sciences organizations worldwide while upholding regulations. Through this comprehensive solution, data sharing is securely facilitated in real-time, enabling standardization and harmonization of longitudinal data from diverse sources and systems with extreme ease. By leveraging Briya’s expansive network, organizations establish themselves as pioneers in research and innovation, enhance visibility within their sectors, and open up new avenues for revenue generation visit www.briya.com.

Contact Details:
Mor Pecht
mor.pecht@briya.com 

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View original content:https://www.prnewswire.co.uk/news-releases/msd-in-strategic-collaboration-with-briya-for-innovative-rwe-data-analysis-projects-302262246.html

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Cheerble Unveils Innovative Interactive Pet Toys, Transforming Playtime with Smart Features

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HONG KONG, Sept. 30, 2024 /PRNewswire/ — Cheerble, a leading global smart pet tech brand, which is dedicated to enhancing the quality of life for pets around the world. It strengthens the bond between pets and their owners through thoughtful design and sustainable practices, and has now launched its latest innovation —— Wicked Ball Air & Wicked Ball M3.

In today’s fast-paced world, many pet owners are unable to spend quality time with their pets due to the pressures of work and life, leading to feelings of loneliness and anxiety in their furry companions. To address this issue, Cheerble has introduced the new Wicked Ball Air and M3 smart pet toys, which revolutionize playtime with intelligent features that engage your pet in interactive play, stimulate their curiosity and intellect. Fun activities not only strengthen the bond between you and your pet but also encourage more activity for both of you. Key features encompass:

Wicked Ball Air: Bounce into Smart Play

Wicked Ball Air is made from durable, eco-friendly E-TPU materials and features smart play modes that keep your dog perfectly engaged, entertained, and active all day long.

3 Smart Modes for Engaging Play: Elevate your pet’s playtime with three dynamic modes that adapt to various play styles and preferences, ensuring engaging and varied entertainment.Durable E-TPU Material: Made of advanced E-TPU, it is FDA and RoHS certified for durability. It is stronger, lighter, bouncier than other dog balls.Eco-Friendly and 100% Pet-safe: Crafted from high-quality E-TPU, it’s safe, non-toxic, and durable, featuring a soft texture that gently protects your dog’s teeth.The Lightest Interactive Dog Ball: Weighing just 130 grams,lighter than an apple,this interactive dog ball is designed for easy fetching and maximum durability, ensuring endless fun.Less Noise for a Peaceful Playtime: With a low-noise design, the Wicked Ball Air ensures quieter playtime, allowing for quiet and peaceful interaction with your furry friend.Interchangeable Outer Shell: Extend the life of your pet toy with a replaceable outer shell, ensuring durability and long-lasting play.

Wicked Ball M3: Embrace Smart Pounce

Wicked Ball M3 offers an extended, engaging play experience with smart designs for multiple play scenarios, making it just as fun for your cat on carpets as it is on other surfaces, stimulating their natural instincts while keeping them entertained and active all day long.

Interactive Smart Modes: with its upgraded algorithm, offers 3 interactive modes tailored to different cat preferences and includes automatic obstacle avoidance for seamless play.Suitable for Multi-Scenario Play: Advanced algorithms ensure a seamless gaming experience on a variety of surfaces, whether it’s hard floors, low-pile carpeting, or thick rugs, to ensure play anywhere, anytime.Find & Low Battery Alerts: Keep track of your pet’s playtime with a sound alert feature that ensures you can easily locate the ball and keeps your pet’s playtime uninterrupted.Paw-friendly Material: Wicked Ball M3 is made of high-quality synthetic fibers, which are soft to the touch, gentle on paws, and quiet during play.Long-lasting Battery Life: the Wicked Ball M3 offers super long playtime, ensuring up to 4.5 hours of non-stop entertainment for your pet.Extra Bell For Extra Fun: Enhance your cat’s play experience with the attachable bell feature, adding an engaging sound that amplifies the joy of playtime.

Price and Availability:

The Wicked Ball Air and Wicked Ball M3 will be available on Amazon and on our official website starting from October 8th.

Wicked Ball Air MSRP: $44.99, Launch Price: $39.99. The pre-order sale will run from September 30th to October 7th, with a pre-order discount price at $37.99 only on the official website.

Wicked Ball Air Shell MSRP: $12.99, Launch Price: $12.99.

Wicked Ball M3 MSRP: $34.99, Launch Price: $29.99. The pre-order sale will run from September 30th to October 7th, with a pre-order discount price at $27.99 only on the official website.

Purchase link: https://store.cheerble.com/AMPress-Release

About Cheerble:

Since 2016, Cheerble has been at the forefront of the pet industry, with an unwavering commitment to quality and a deep understanding of pet needs, Cheerble has earned the trust and affection of millions of customers globally. As a leading smart pet toy brand on Amazon, Cheerble’s products have received widespread acclaim in over 70 countries.

Images and more information can be found in the media kit.

Contact Information:

Email:press@cheerble.com
Instagram:https://www.instagram.com/cheerble.official/
Facebook:https://www.facebook.com/CheerbleBrand
Official website:https://www.cheerble.com/

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Unwind in Your Home Sanctuary with Toshiba TV

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CAPE TOWN, South Africa, Sept. 30, 2024 /PRNewswire/ — In honor of the Mental Health Day on October 10, Toshiba TV presents a series of next-gen televisions designed to transform any living space into a serene oasis of calm and relaxation. The top visual and audio features of Toshiba TV models X9900, Z870, and Z670 elevate every viewing experience, creating a peaceful home sanctuary from the stresses of daily life.

Craft a Peace of Mind at Home with Toshiba TV

Transform your home into a sanctuary and craft your peace of mind with the Toshiba’s Z870 TV. Imagine walking to the soft glow of your living room, while your Toshiba TV streams a calming orchestra playlist to set a peaceful tone. As you settle into your cozy chair, the music enhanced by REGZA 2.1.2 Surround Sound and Dolby Atmos system envelops you, making it feel like you’re surrounded by your favourite musicians.

For those seeking a more enchanting audio experience, the Toshiba X9900 is equipped by powerful REGZA Power Audio Extreme, combining the “ZR 5.1.2 surround”and “Tru Bass Processor” technology,  that deliver truly cinematic sounds, ideal for transforming your living room into a home theater. Whether you’re working on a morning workout or enjoying a nighttime unwind, Toshiba TV’s smart capabilities allow you to seamlessly navigate content, where you can enjoy the melodious performance of your favorite notes.

Gateway to Mental Wellness Programs

Toshiba TV’s go beyond just providing a relaxing viewing experience—they also serve as gateways to a world of mental health resources. With built-in smart capabilities and seamless integration with platforms, you can easily access a vast library of guided meditations, nature documentaries, and other wellness-focused programs. This global streaming capability of Toshiba TV series not only enhances your viewing experience but also elevates your path to mental wellness, creating a peaceful sanctuary in your home.

Embrace a Nature Escape through Immersive Home Entertainment

Join us for an escape with the Toshiba Z670, designed to enhance your relaxation or meditation experience. With its stunning 4K picture quality, the Z670 beautifully displays tranquil nature scenes or guided meditation videos, allowing you to immerse yourself fully in the moment. The advanced LED backlighting ensures that every detail is vibrant yet soothing. As you breathe deeply and focus on your inner peace, the Dolby Atmos audio plays soothing sounds like gentle sea breezes, birds chirping, or the rustle of leaves, enhancing your mindfulness practice.

Toshiba is committed to enhancing the lives of consumers by providing technology that prioritizes well-being. Join us in celebrating Mental Health Day with the home entertainment experience that nurtures tranquillity and relaxation.

For more information please visit: @Toshiba TV Global

About Toshiba TV:

With 70+ years of history in TV production, Toshiba TV is known for its exquisite craftsmanship, innovative ideas and groundbreaking inventions. By prioritizing superior image quality and auditory experiences, Toshiba TV sets new standards in entertainment. Toshiba TV stems from the excellence quest of customers, providing the world with responsible products to make the world a better place. Emphasizing attention to product details and technological advancement, Toshiba TV integrates aesthetically pleasing design, quality assurance, and brand reputation to underscore its commitment to authenticity in the actual world and a sincere dedication to its consumers, showcasing Toshiba TV’s long-standing design philosophy and continuous pursuit of product quality.

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View original content:https://www.prnewswire.co.uk/news-releases/unwind-in-your-home-sanctuary-with-toshiba-tv-302262356.html

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