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C5i Announces Acquisition of Analytic Edge to Strengthen Integrated Analytics & AI Capabilities

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This strategic integration will enhance C5i’s value proposition and integrated AI-powered Marketing Analytics solutions as it looks to cross the $120 million USD turnover mark in the next financial year

LONDON, July 29, 2024 /PRNewswire/ — AI & Analytics company, C5i, has fully acquired Analytic Edge, a premier provider of AI-based Marketing Analytics solutions. Founded in 2015, Analytic Edge (AE) is a world-leading specialist in AI & technology-enabled analytics solutions for marketing and sales effectiveness with 185 associates worldwide. The company delivered ~10 Mn USD annual revenue in FY24 and is poised to grow ahead of the industry growth rate in FY25. With headquarters based in Singapore and offices in India, US, Europe, Japan, and Brazil, AE boasts an impressive stable of global clients, including 4 of the top 15 Consumer Packaged goods companies in the world and leading global social media platforms. Analytic Edge combines the powerful capabilities of its Qube platform with consulting and services to provide best-in-class marketing optimization solutions to its clients.

As C5i stays on course to achieve a $120 million USD turnover in the next financial year, this strategic move will additionally strengthen the company’s capabilities in globally scalable and integrated delivery of always-on marketing analytics, insights, and optimization. The acquisition supports a joint vision to be a global leader in Analytics & AI solutions in the end-to-end business value chain, including marketing, customer, omnichannel, and supply chain. Clients of both companies will benefit from combined superior end-to-end capabilities, including domain-oriented consulting, data engineering, data science, advanced analytics, cloud orchestration, generative AI, and other AI technologies.

Marketing expenditure is one of the largest investment areas for consumer-focused companies across various sectors, including CPG, technology, and e-commerce. Leading organizations strive to ensure effective allocation, continuous tracking, and analytics-based optimization of their marketing budgets, presenting a significant and growing business opportunity. Marketing mix optimization, pricing intelligence, and test and control mechanisms leverage the power of analytics, enhancing marketing budget allocation discipline and improving overall decision-making capabilities. This will distinguish leaders from laggards. The products and competencies that AE brings, combined with C5i’s deep domain strength, IP focus, and broader capabilities, will enable us to offer a significantly enhanced value proposition to customers.

Ashwin Mittal, Chairman and CEO of C5i, said, “At C5i, we work closely with our customers and partners to offer actionable insights and deliver sustainable business impact by combining human perspectives with the power of AI. We have found a striking similarity with Analytic Edge in our core values of customer obsession, innovation, trust, empowerment, and collaboration. Analytic Edge is the perfect strategic fit in completing our portfolio in the area of marketing spend optimization. They bring powerful AI and predictive capabilities with their platform and talent base. C5i has always believed in delivering superior outcomes to clients by combining IP and people capabilities and Analytic Edge has the same philosophy.”

Rahul Budhraja, CEO of Analytic Edge, said, “Analytic Edge shares with C5i strong mutual values, cultural and industry segment synergies, and a client-centric focus. C5i is an innovator in AI & analytics solutions, having built robust platforms with the Human-AI combination. Integration with C5i equips Analytic Edge with the scale, capabilities, customer reach, and R&D capabilities to continually advance the Analytic Edge Qube platform, adding new functionalities, innovative delivery, and revenue models. We are excited to be part of the C5i team and look forward to unlocking superior data-driven experiences for our customers.”

About C5i (Course5 Intelligence Limited)

C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence to global corporations. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and services tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making. 

C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients include 4 of the top 7 companies in the world by market cap, 4 of the top 10 CPG companies in the world and 4 of the top 10 pharmaceutical companies in the world. C5i has been recognized by leading industry analysts like Gartner and Forrester for its Analytics and AI capabilities and proprietary AI-based solutions.

About Analytic Edge

Analytic Edge is an analytics company that leverages technology and advanced analytics to help brands make data-based marketing decisions. Their flagship solution Qube is an AI-driven platform offering solutions for Marketing Mix optimization in real time, pricing intelligence, test and control simulations and provides actionable insights to guide future marketing investments. Qube also offers do-it-yourself options that provide easy scalability and allows brands to run analytics in-house – faster, more effective, and on-demand. Analytic Edge works with clients across industry verticals such as consumer packaged goods, retail, financial services, travel and hospitality, healthcare and pharma, automotive and many others. The company has a global footprint with offices in India, Singapore, US, Canada, Mexico, Brazil, Argentina, UK, Switzerland, UAE, South Korea, China, Japan, Australia and New Zealand.

Media Contact: 

Megha Chaudhry
Vice President – Global Head of Marketing & Alliance Management
C5i
O: + 44 0203 405 0756, Extn: 113
E:  megha.chaudhry@c5i.ai 

Logo: https://mma.prnewswire.com/media/2414892/C5i_New_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/c5i-announces-acquisition-of-analytic-edge-to-strengthen-integrated-analytics–ai-capabilities-302208485.html

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ResumeTemplates.com Survey Reveals 3 in 10 Gen Zers Believe CEOs Are Evil; Many Support Release of Mangione

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The majority of Gen Zers feel CEOs wield excessive power, with some expressing extreme views about corporate accountability

SEATTLE, Dec. 27, 2024 /PRNewswire-PRWeb/ — ResumeTemplates.com, the leading platform for professional resume templates and career advice, has released findings from a recent survey revealing critical attitudes among Gen Z toward corporate leaders. Conducted in December 2024, the survey of 1,200 U.S.-based Gen Zers highlights the sentiment that CEOs hold excessive power and are overcompensated, with some respondents expressing extreme views about corporate accountability.

According to the survey, more than half of Gen Zers (55%) believe CEOs wield excessive power in society, particularly influencing elections, the economy, and policymaking. Additionally, 59% of respondents believe CEOs are overpaid, with most saying total annual compensation should not exceed $750,000. Only 7% of respondents support unlimited earning potential for CEOs. The survey also found that 39% of Gen Zers believe all levels of a workforce equally contribute to a company’s success, while only 20% think CEOs create the most value within an organization.

The survey also explored Gen Z’s perceptions of corporate leadership. More than half believe CEOs are responsible for driving corporate greed, and 30% of respondents view CEOs as “evil,” reflecting deep skepticism toward corporate leadership.

Additionally, the survey examined opinions on high-profile cases like Brian Thompson’s killing. Among respondents, 21% agreed that “CEOs deserve to lose their lives for their professional actions,” including 7% who strongly agreed. When asked specifically about Brian Thompson’s killing, 22% of respondents believe he definitely (10%) or probably (12%) deserved what happened to him. Regarding Luigi Mangione, Thompson’s accused killer, 21% supported his release, while 51% opposed it.

This survey, conducted December 18, 2024, via Pollfish, gathered responses from 1,200 U.S.-based 18 to 27 year olds. The full report can be viewed here: https://www.resumetemplates.com/3-in-10-gen-zers-say-ceos-are-evil-many-believe-mangione-should-go-free/

ABOUT RESUMETEMPLATES.COM
ResumeTemplates.com offers a comprehensive selection of free, industry-specific resume templates, tailored to meet the needs of various job seekers. The website also provides extensive resources to help facilitate the job application process, including expert advice, resume examples, and tips and tricks for creating impactful resumes. For more information, please visit: https://www.resumetemplates.com/.

Media Contact

Abigail Davis, ResumeTemplates, 000-0000, abigail@resumetemplates.com

View original content:https://www.prweb.com/releases/resumetemplatescom-survey-reveals-3-in-10-gen-zers-believe-ceos-are-evil-many-support-release-of-mangione-302338434.html

SOURCE ResumeTemplates

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Founder Shares Unforgettable Lessons After Spending $1 Million on a Domain Name

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ATLANTA, Dec. 27, 2024 /PRNewswire/ — VPN.com CEO Michael Gargiulo recently shared invaluable insights with Entrepreneur on the unforgettable lessons he learned while spending $1 million to acquire the premium domain VPN.com.

Gargiulo’s journey to acquiring VPN.com wasn’t just about landing a high-value web address. In the Entrepreneur.com article titled “5 Unforgettable Lessons I Learned Spending $1 Million on a Domain Name”, Gargiulo emphasizes the long-term value a premium domain brings to brand trust, visibility, and scalability.

Investing in a Domain: More Than Just a Name

Gargiulo’s $1 million purchase of VPN.com was more than a simple transaction—it was an investment in the future of his business and the value of owning a recognizable, exact-match domain. “The right domain can change everything for a brand. It immediately creates trust and credibility with customers, and it sets your company apart from the competition,” said Gargiulo.

In the article, he shares five critical lessons learned during his experience, including the importance of patience, timing, and the negotiating power of a premium domain. “A domain isn’t just a digital asset—it’s a business strategy. Acquiring VPN.com helped us stand out in the crowded cybersecurity market and continues to drive our success.”

Brand Trust and Global Recognition

Since acquiring VPN.com, Gargiulo has expanded his company’s mission to help hundreds of millions of people secure a private internet experience. The premium domain has played a pivotal role in building trust with customers, partners, and investors. “A premium domain acts as an instant signal of authority,” Gargiulo noted. “It makes a lasting impression, and in today’s fast-moving digital world, that’s invaluable.”

A Vision for the Future

Gargiulo’s vision for VPN.com extends beyond the domain. With a mission to provide a secure internet experience for one billion people by 2030, VPN.com is at the forefront of internet privacy, security, and premium domain brokerage. Gargiulo’s experience acquiring VPN.com has equipped him with unique insights into the premium domain marketplace, helping businesses recognize the value of digital branding in today’s world.

Read More About Michael Gargiulo’s Insights

To read Gargiulo’s full breakdown of the lessons learned from his $1 million domain purchase, visit the Entrepreneur article here.

In addition, Gargiulo also contributed to the Entrepreneur article “Getting a Divorce With a Six-Figure Domain Portfolio”, where he shares insights on the unique challenges of managing and valuing a high-profile domain portfolio in complex personal and financial situations.

For media inquiries or interviews, please contact:

Michael Gargiulo
855-VPN-FAST
388102@email4pr.com

Visit: vpn.com for more information.

About VPN.com
VPN.com is a global leader in internet security and premium domain brokerage, dedicated to helping entrepreneurs, businesses, and individuals protect their brands and secure their online presence. With a $1 million domain name and a mission to serve one billion people by 2030, VPN.com is at the cutting edge of internet privacy, security, and digital branding.

Learn more about VPN.com’s work:

Michael Gargiulo Shares Insider Secrets on Premium Domain ValuationHow to Acquire a Premium Domain Via Stealth AcquisitionVPN.com Renews Commitment to Freedom, Digital Liberties, and Brand Protection

For more insights on digital brand protection and domain name acquisition, visit: vpn.com/domains.

View original content:https://www.prnewswire.com/news-releases/founder-shares-unforgettable-lessons-after-spending-1-million-on-a-domain-name-302339666.html

SOURCE VPN.com

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OCR Canada Rebrands to Levata

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TORONTO, Dec. 27, 2024 /CNW/ — OCR Canada Ltd., Canada’s leading solutions provider of automated identification data capture (AIDC) products, software, and services for businesses across industries and government organizations, is pleased to announce its rebrand to Levata as of January 1, 2025. This transition unites Canada’s operations with Levata’s global identity, streamlining the company’s messaging while honoring OCR Canada’s more than 40-year legacy of trusted service and expertise.

The name OCR, which originally stood for Optical Character Recognition, reflects a technology that no longer represents the company’s comprehensive offerings. Rebranding to Levata supports the broader strategic vision of uniting Levata across markets under one multinational brand to better communicate the full value Levata delivers to its customers.

“This rebrand is an exciting milestone for Canada,” said Tony Mastrangeli, Executive Vice President & GM of Canada. “While our name is changing, the exceptional service, expertise, and relationships our customers rely on remain the same. Levata will continue to empower businesses with tailored solutions, just as OCR Canada has for more than 40 years.”

The transition follows a successful history of growth in Canada, with OCR Canada joining Levata in 2014. Since then, the Canadian arm has expanded its expertise through strategic acquisitions and established itself as a leading provider of AIDC solutions across industries.

“This rebrand marks the next step in Levata’s long-term vision,” said Dan Nettesheim, CEO of Levata. “By uniting under a single, global identity, we are amplifying our global message that we enable our customers to elevate their potential. Today, we provide solutions beyond OCR and barcoding, we also offer leading technology and services for enterprise mobility, RFID, networking, IT infrastructure, and more to help customers succeed in a competitive and rapidly evolving market.”

To complement this transformation, Levata Canada will launch a French-enabled eCommerce platform in January 2025, further enhancing customer access and experience.

For more information about the rebranding, visit www.Levata.com/en-ca/news/ocr-canada-rebrands-to-levata.

About Levata
Levata enables customers to elevate their potential by providing strategies, solutions, and services that power modern environments. With a broad suite of technology products to enable enterprise mobility, a digital supply chain, a secure workplace, and an elevated customer experience, and the services to move businesses forward, Levata unlocks the power of thousands of organizations worldwide. Levata has operated as a market leader in full-stack technology solutions for over 40 years. Learn more at www.levata.com.

Alana Tufford, Director, Enterprise Marketing
Levata
905-475-5505 x242
branding@levata.com

SOURCE Levata

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