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Targeted Pre-Launch Scientific Outreach Drives 40% Faster Treatment Adoption

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New Veeva Pulse findings show congresses and early-career experts have the strongest influence on patient outcomes

BARCELONA, Spain, July 25, 2024 /PRNewswire/ — Veeva Systems (NYSE: VEEV) today revealed that targeted pre-launch scientific outreach maximizes medical affairs teams’ impact on treatment adoption in the latest Veeva Pulse Field Trends Report. The analysis shows biopharmas investing in pre-launch scientific activities and prioritizing congresses gain 40% faster treatment adoption than those that invested less. Early-career experts are also more open to digital engagement and four times more likely to start patients on a new treatment.

Healthcare professionals (HCPs) are turning to biopharmas to help distill rapidly evolving scientific evidence around new innovative medicines and complex diseases. By focusing pre-launch activity around clinical guidelines, publications, and congresses with a new group of stakeholders, medical affairs teams can reach key HCPs to improve treatment decisions.

“Gone are the days when medical could just focus on the top-tier scientific thought leaders,” said Angela Smart, director of global medical excellence and operations at ADVANZ PHARMA. “The range of stakeholders has broadened, and it’s imperative to expand our engagement strategies beyond traditional experts.”

The latest analysis from Veeva Pulse finds that:

Targeted pre-launch scientific activities speed treatment adoption: By engaging key experts at congresses, helping develop clinical guidelines, and securing coverage in publications before launch, companies see 40% faster treatment adoption than those that invest less in this outreach. This demonstrates that more resources for medical teams during this stage can boost launch success.Congress activity has the strongest influence on clinical decisions: Higher investment in pre-launch congress activities has the most influence on treatment after approval. Congresses, and the digital discussions that follow, help increase scientific awareness and drive impactful medical conversations more than investment in clinical guidelines and publications.Engaging early-career HCPs increases new treatment uptake: These digitally-savvy emerging experts are four times more likely to start patients on a new treatment. They are also five times more likely to speak at congresses, 11 times more likely to engage digitally, and seven times more likely to get published.

“As HCPs gain an increasing amount of information to understand complex new medicines across channels, effectively communicating scientific evidence before launch can make all the difference,” said Aaron Bean, vice president of Veeva commercial business consulting, Europe. “By investing in different types of scientific outreach and engaging newer experts during this crucial window, medical teams can drive greater impact and faster treatment adoption.”

Companies can learn more about maximizing launch success and the latest Veeva Pulse findings at Veeva Commercial Summit Europe in Madrid, November 19-21.

About the Veeva Pulse Field Trends Report
Analyzing over 600 million HCP interactions and activities annually from more than 80% of commercial biopharma field teams worldwide, the Veeva Pulse Field Trends Report is the largest industry benchmark of its kind on HCP engagement. The analysis compiles real-time transactional data recorded in Veeva CRM and Veeva data products to deliver a view of engagement activity across life sciences. Indexed by Veeva quarterly, the data will help companies effectively and accurately benchmark performance to set the right, actionable goals for continued growth and impact.

Additional Information
To download a copy of the Veeva Pulse Field Trends Report, visit: veeva.com/eu/FieldTrends
Learn more about Veeva Business Consulting: veeva.com/eu/BusinessConsulting
Connect with Veeva on LinkedIn: linkedin.com/company/veeva-systems

About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com/eu.

Veeva Forward-looking Statements
This release contains forward-looking statements regarding Veeva’s products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-Q for the period ended April 30, 2024, which you can find here (a summary of risks which may impact our business can be found on pages 35 and 36), and in our subsequent SEC filings, which you can access at sec.gov.

Contact:

Meera Lakhani-Patel
Veeva Systems
+44-790-430-0698
meera.lakhani-patel@veeva.com

 

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OCR Canada Rebrands to Levata

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TORONTO, Dec. 27, 2024 /CNW/ — OCR Canada Ltd., Canada’s leading solutions provider of automated identification data capture (AIDC) products, software, and services for businesses across industries and government organizations, is pleased to announce its rebrand to Levata as of January 1, 2025. This transition unites Canada’s operations with Levata’s global identity, streamlining the company’s messaging while honoring OCR Canada’s more than 40-year legacy of trusted service and expertise.

The name OCR, which originally stood for Optical Character Recognition, reflects a technology that no longer represents the company’s comprehensive offerings. Rebranding to Levata supports the broader strategic vision of uniting Levata across markets under one multinational brand to better communicate the full value Levata delivers to its customers.

“This rebrand is an exciting milestone for Canada,” said Tony Mastrangeli, Executive Vice President & GM of Canada. “While our name is changing, the exceptional service, expertise, and relationships our customers rely on remain the same. Levata will continue to empower businesses with tailored solutions, just as OCR Canada has for more than 40 years.”

The transition follows a successful history of growth in Canada, with OCR Canada joining Levata in 2014. Since then, the Canadian arm has expanded its expertise through strategic acquisitions and established itself as a leading provider of AIDC solutions across industries.

“This rebrand marks the next step in Levata’s long-term vision,” said Dan Nettesheim, CEO of Levata. “By uniting under a single, global identity, we are amplifying our global message that we enable our customers to elevate their potential. Today, we provide solutions beyond OCR and barcoding, we also offer leading technology and services for enterprise mobility, RFID, networking, IT infrastructure, and more to help customers succeed in a competitive and rapidly evolving market.”

To complement this transformation, Levata Canada will launch a French-enabled eCommerce platform in January 2025, further enhancing customer access and experience.

For more information about the rebranding, visit www.Levata.com/en-ca/news/ocr-canada-rebrands-to-levata.

About Levata
Levata enables customers to elevate their potential by providing strategies, solutions, and services that power modern environments. With a broad suite of technology products to enable enterprise mobility, a digital supply chain, a secure workplace, and an elevated customer experience, and the services to move businesses forward, Levata unlocks the power of thousands of organizations worldwide. Levata has operated as a market leader in full-stack technology solutions for over 40 years. Learn more at www.levata.com.

Alana Tufford, Director, Enterprise Marketing
Levata
905-475-5505 x242
branding@levata.com

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“Intangible Cultural Heritage in China” Now Airing on CCTV

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BEIJING, Dec. 27, 2024 /PRNewswire/ — Intangible Cultural Heritage in China, a landmark cultural series jointly presented by China Media Group (CMG) and the Ministry of Culture and Tourism of the People’s Republic of China, takes audiences on an immersive journey where tradition and innovation converge. Through interactive and engaging experiences, the program has ignited nationwide interest in China’s intangible cultural heritage (ICH) as audiences witness the dynamic transformation of ancient traditions into contemporary practices. A new episode continues on CCTV-1 at 8:00 PM on December 21, 2024.

Staying true to its core theme of “bringing heritage to life through people, crafts, and daily practices”, this series celebrates master artisans while showcasing the creative evolution of traditional culture. It illustrates how ICH enriches modern life, catalyzes new development modalities of cultural tourism, and strengthens regional economies through the harmonious integration of heritage preservation and tourism development.

In the Shandong episode, viewers are transported to the Ancient City of Langya in Linyi. CMG host Long Yang explores the city’s heritage districts alongside distinguished guests Shan Jixiang, Chairman of the Expert Committee of the China Cultural Relics Academy and Director of the Palace Museum’s Academic Committee, and acclaimed actress Kara Hui. Together, they unveil Shandong’s extraordinary cultural legacy through masterful demonstrations of traditional craftsmanship, immersive workshops, authentic Lu cuisine experiences, and an enlightening journey across the storied lands of Qi and Lu.

Watch the premiere at 8:00 PM on December 21, 2024 on CCTV-1, with exclusive streaming available on www.yangshipin.cn. Stay tuned!

View original content:https://www.prnewswire.co.uk/news-releases/intangible-cultural-heritage-in-china-now-airing-on-cctv-302339194.html

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Thinkfree showcases AI-Driven future workplace at CES 2025

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LAS VEGAS and SEOUL, South Korea, Dec. 27, 2024 /PRNewswire/ — Thinkfree, a global software company in productivity tools and AI technology, will participate in CES 2025, taking place in Las Vegas from January 7 to January 10, 2025. During the event, Thinkfree will present its vision for the future workplace powered by AI technologies.

Thinkfree will present scenarios showcasing the potential of AI to revolutionize productivity in next-generation workspaces, including autonomous vehicles and smart offices. Visitors will explore how Thinkfree solutions enable efficient data access, accurate information discovery, key detail summarization, and streamlined collaboration in mobile or in-vehicle work environments.

Thinkfree’s suite of advanced solutions powers these transformative experiences, including Thinkfree Office Online – a web-based productivity suite, Refinder AI – an AI-powered enterprise search and assistant solution, Thinkfree Drive – an integrated cloud storage and office platform, and Thinkfree Intellect – a tailored knowledge management service designed for enterprises.

Deekay Kim, CEO of Thinkfree, stated, ” As the digital transformation of work environments progresses, Thinkfree is committed to harnessing our expertise in productivity tools and AI to drive efficiency in the future workplaces, such as autonomous vehicles and smart offices. CES 2025 will provide us with the perfect platform to highlight our innovations to the global market and encourage partnership that will help define the future of work.”

Visitors to Thinkfree’s booth in North Hall, Booth #8676, at the Las Vegas Convention Center can experience solutions such as Thinkfree Office Online and Refinder AI, with experts on hand to offer guidance on technology integration and partnership opportunities.

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