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Atlanta Beltline Launches New Website and Visual Identity

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Modernized approach fully engages audiences and tells the story of the largest urban redevelopment project in the United States

ATLANTA, July 18, 2024 /PRNewswire-PRWeb/ — Today, the Atlanta Beltline is proud to unveil a new visual identity and website designed to better inform, update and engage its diverse audiences as it moves towards the project’s completion in 2030. The 22-mile loop of trails, parks and future transit is connecting more than 45 neighborhoods, creating vibrant public spaces for recreation, commerce and cultural expression. The new website and visual identity, which can be explored at www.beltline.org, reflect the current progress and future vision of the Beltline.

“This new website and brand reflect the progress we’ve made and where we’re going, emphasizing our role as a catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable life,” said Atlanta Beltline, Inc.’s President & CEO Clyde Higgs.

“As the Atlanta Beltline approaches our 20-year anniversary next year and trail completion in 2030, we’re embarking on the next chapter of our story,” said Atlanta Beltline, Inc.’s President & CEO Clyde Higgs. “This new website and brand reflect the progress we’ve made and where we’re going, emphasizing our role as a catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable life. After nearly 20 years of transforming the city into one of the country’s most vibrant and livable urban areas, our brand needed transformation as well.”

The Logo: A Global Beacon

The evolved logo mark, called the Beacon, intends to be a source of light and inspiration that spans all cardinal directions. The Beacon represents the diverse, vibrant neighborhoods of Atlanta uniting as a brilliant force for progress and possibility.

“The communities represented in the Beacon point towards its center – the heart of the city – where each unique neighborhood creates an accessible, sustainable and empowering central space that radiates inspiration to the world,” said Atlanta Beltline Partnership Executive Director Rob Brawner.

The Colors: Uniting Communities

The brand’s new color palette extends from eight color pairing families that represent diversity and vibrancy throughout the city and along the Beltline trail, which connects more than 45 neighborhoods..

“When selecting our new brand colors, we went through a thoughtful process guided by the principles of inclusive design,” said Higgs. “Most notably, we broadened our color palette beyond blues and greens to include colors that better resonate with different communities.”

The Website: Future Forward and Accessible

The new website makes it easy for people to learn how to engage with the Beltline on many levels – from using the trail for recreation, arts and experiences to living and working on the Beltline to partnering with the organizations and more. Additionally, it was intentionally engineered to enable future growth and integrations.

The Beltline’s many audiences – from residents to tourists to business owners, donors and more – will be immersed in storytelling as soon as they hit the homepage. The elegant user experience is powered by a modern decoupled architecture that leverages the latest in web technologies, including a cutting-edge JavaScript frontend framework, a headless SaaS-based content management system (CMS), and a highly scalable serverless deployment model.

The rebrand was led by Atlanta-based marketing agency Alloy. The precision storytelling and experiences agency was hired in 2023 to develop the new visual identity and website, which is shared by the Atlanta Beltline, Inc. and Atlanta Beltline Partnership. Alloy strengthened the Beltline’s information architecture and replatformed the site to a tech stack that positions the Beltline for future growth, while incorporating the new brand mark. 

“The Atlanta Beltline is one of the largest, most wide-ranging urban redevelopment programs in the United States, so the opportunity to reimagine their brand creative and digital ecosystem was an immense honor for our team,” said Alloy’s Chief Creative Officer Jennifer Ready. “We made sure everything – from trail signs to website landing pages – connects with as many Atlantans as possible and gives every user the best experience. We’re confident that the Beltline now has one of the most modern and future-forward websites in the city.”

In conjunction with this launch, the Beltline also collaborated with Atlanta-based tech startups Smart Studio and Azul Arc to develop a specialized event platform. This platform is designed to cater to Beltline users and attendees for our diverse range of community meetings, art and cultural events, and the expansive free fitness program held at parks and venues along the Beltline.

“We’re thrilled to help the Beltline better serve the community through a greater understanding of where attendees come from, as well as providing an easy and intuitive interface for event signups,” shares Smart Studio co-founder Aditya Rao.

To explore the new website, go to www.beltline.org.

Sizzle reel here: Same Mission, Fresh Look: A New Brand for the Atlanta Beltline – YouTube

About Atlanta Beltline, Inc.

Atlanta Beltline, Inc. is the official implementation agency for the Atlanta Beltline. Its vision is to be the catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable city life. As one of the largest, most wide-ranging urban redevelopment programs in the United States, the Atlanta Beltline is building a more socially and economically resilient Atlanta with our partner organizations and host communities through job creation, inclusive transportation systems, affordable housing and public spaces for all. For more information on the Atlanta Beltline, please visit www.Beltline.org.

About Atlanta Beltline Partnership

The Atlanta Beltline Partnership ENABLES the Atlanta Beltline project by raising funds from the private sector and philanthropic community, ENGAGES the public through programming and outreach, and EMPOWERS the residents of the 45 Atlanta Beltline neighborhoods through targeted partnerships in the areas of health, housing, and economic opportunity. For more information about the Partnership, please visit www.Beltline.org

About Alloy

Alloy is the precision storytelling and experiences agency for imaginative technology brands. Unlike traditional agencies, Alloy’s solutions cover the full spectrum of marketing needs — from PR and comms to brand and digital — giving clients a leg up with greater alignment across the entire business and user journey. Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, Fastest Growing PR Agency, and recognized more than 20 times for UX and UI design. To see how Alloy stands out from the crowd, visit alloycrew.com and follow @Alloy_Crew on LinkedIn, X and Instagram.

About Smart Studio

Smart Studio is a technology startup with the objective of helping companies, mainly in the fitness space, manage their business more efficiently. Smart Studio helps its clients, through an intuitive and user-friendly platform, better understand and connect with their clients through advanced data capture and analytics.

About Azul Arc

Azul Arc is an award-winning digital product design and development company that combines creative, UI and strategy expertise in Atlanta with programming development in Mumbai to give its clients the perfect technology solution.

Media Contacts:

Atlanta Beltline, Inc.: Keona Swindler, KSwindler@atlBeltline.org

Atlanta Beltline Partnership: Vernessa Roberts, Vernessa@atlblp.org

Alloy: Taylor Murphy, taylor@alloycrew.com

Media Contact

Keona Swindler, Atlanta Beltline, Inc., 1 706-358-2979, KSwindler@atlBeltline.orghttps://beltline.org/

View original content to download multimedia:https://www.prweb.com/releases/atlanta-beltline-launches-new-website-and-visual-identity-302201639.html

SOURCE Atlanta Beltline, Inc.

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Dr. Gerard van Belle Appointed Director of Science at Lowell Observatory, Charting a Bold Future for Research

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Dr. van Belle to guide scientific exploration and foster innovation in the next era of astronomical research

FLAGSTAFF, Ariz., Jan. 10, 2025 /PRNewswire/ — Lowell Observatory is pleased to announce the appointment of Dr. Gerard van Belle as the new Director of Science. Van Belle, who has been an astronomer at the observatory since 2011, has been serving as the interim Director of Science.

In his new role, van Belle will lead a diverse team of astronomers and planetary scientists. He will spearhead the observatory’s new Science Vision, which focuses on advancing research capabilities and implementing cutting-edge technological improvements supporting Lowell’s leadership in astronomical research.

Under his leadership, the science department will continue to advance Lowell Observatory’s mission to pursue the study of astronomy, including the study of our solar system and its evolution, and to conduct pure research in astrophysical phenomena.

Van Belle’s own research focuses on fundamental stellar parameters, including the sizes, shapes, masses, distances, and temperatures of various types of stars. He is also renowned for his expertise in optical and near-infrared astronomical interferometry.

He earned his bachelor’s degree in physics from Whitman College in 1990, followed by a master’s degree from The Johns Hopkins University in 1993, and a Ph.D. in physics from the University of Wyoming in 1996.

Throughout his career, van Belle has been instrumental in the development and commissioning of major optical interferometers worldwide, including the Palomar Testbed Interferometer, the Keck Interferometer, and the Very Large Telescope Interferometer. His pioneering work in stellar surface imaging earned him the inaugural Edward Stone Award for Outstanding Research Publication at NASA’s Jet Propulsion Laboratory in 2002.

In 2011, van Belle joined Lowell Observatory’s science staff, where he applied high-resolution astronomical techniques to detect nearby exoplanets and map stellar surfaces. He served as the Director of the Navy Precision Optical Interferometer (NPOI) in Flagstaff, Arizona, from 2017 to 2018, and subsequently as its Chief Scientist until 2022.

Notably, van Belle was among the astronomers who voted against the definition of ‘planet’ advanced during the 2006 International Astronomical Union (IAU) conference in Prague, which relegated Pluto to being a ‘dwarf planet’ (which according to the IAU resolution is not a planet).

His extensive experience and dedication to advancing astronomical research make him a valuable leader for Lowell Observatory’s scientific endeavors.

“I am honored to take on this role at such a pivotal time for Lowell Observatory,” said van Belle. “Our Science Vision will guide us in exploring new frontiers in astronomy while strengthening our commitment to public engagement and education.”

Executive Director Dr. Amanda Bosh expressed her confidence in van Belle’s leadership: “Gerard’s extensive experience and dedication to our mission make him the ideal person to lead our scientific endeavors. I look forward to working closely with him as we embark on this exciting new chapter for Lowell Observatory.”

For more information about Lowell Observatory’s research and public programs, visit lowell.edu.

About Lowell Observatory
Founded in 1894, Lowell Observatory in Flagstaff, Arizona, is a renowned nonprofit research institution. It is the site of historic and groundbreaking discoveries, including the first evidence of the expanding universe and the discovery of Pluto. Today, Lowell’s astronomers utilize global ground-based and space telescopes, along with NASA spacecraft, for diverse astronomical and planetary science research. The observatory hosts more than 100,000 visitors annually for educational tours, presentations, and telescope viewing through a suite of world-class public telescopes.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dr-gerard-van-belle-appointed-director-of-science-at-lowell-observatory-charting-a-bold-future-for-research-302348440.html

SOURCE Lowell Observatory

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ALTICE USA IS ABANDONING LOCAL SPORTS FANS AND IS KEEPING MSG NETWORKS AND ITS KNICKS, RANGERS, ISLANDERS AND DEVILS COVERAGE OFF THE AIR

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NEW YORK, Jan. 10, 2025 /PRNewswire/ — MSG Networks released the following statement about their dispute with Altice USA:

“Altice USA has pulled their last proposal and walked away from negotiations to bring MSG Networks back to its Optimum subscribers. They also just dropped WPIX Channel 11 in New York and other local stations around the country. If you have been waiting, like we have, for them to do right by their customers – don’t wait any longer. Now is the time to switch to Verizon Fios who has a special offer for Optimum subscribers. Meanwhile, Optimum has been charging their over 1 million customers for local sports programming they have not been receiving and EVERY subscriber should be credited at least $10 a month.

Verizon Fios is ready to take your business. If you are not in Verizon Fios area, you can get games through these other providers DirecTV, DirecTV Stream, Fubo and The Gotham Sports App. For more options on how to switch providers, visit www.keepMSG.com.”

About MSG Networks

MSG Networks, a pioneer in sports media, owns and operates two award-winning regional sports and entertainment networks (MSG and MSG Sportsnet) and MSG+, a direct-to-consumer and authenticated streaming offering (included in the Gotham Sports App), that serve the nation’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania. The networks feature a wide range of compelling sports content, including exclusive live local games and other programming of the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils and Buffalo Sabres, as well as significant coverage of the New York Giants and Buffalo Bills. This content, in addition to a diverse array of other sporting events and critically acclaimed original programming, has established MSG Networks as the gold standard in regional sports. MSG Networks is part of the Sphere Entertainment Co. (NYSE: SPHR).

Contact:

Dan Schoenberg (dan.schoenberg@msg.com)

View original content to download multimedia:https://www.prnewswire.com/news-releases/altice-usa-is-abandoning-local-sports-fans-and-is-keeping-msg-networks-and-its-knicks-rangers-islanders-and-devils-coverage-off-the-air-302348428.html

SOURCE Sphere Entertainment Co.

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Infor Nexus Unveils NexTrace, its End-to-End Traceability Solution at NRF 2025

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Leveraging AI technology and a supplier-centric philosophy, the solution simplifies the data collection process, helping to promote accuracy and compliance

NEW YORK, Jan. 10, 2025 /PRNewswire/ — Infor Nexus™ , the single-instance supply chain network platform providing unparalleled visibility and collaboration, today announced NexTrace. This innovative solution is designed to improve customer transparency and provide a competitive advantage. With the EU Digital Product Passport (DPP) set to take effect in 2027, companies need to start preparing now by implementing traceability solutions. NexTrace can give customers a head start to meet regulatory requirements like the EU DPP and the Corporate Sustainability Due Diligence Directive (CSDDD). 

NexTrace provides end-to-end transparency by seamlessly tracking raw material through to finished products and beyond, ensuring full traceability throughout the entire supply chain journey. It integrates supplier ESG data and certificates for a holistic view of sustainability and compliance information. Leveraging AI technology and a supplier-centric philosophy, NexTrace simplifies the data collection process, ensuring accuracy and compliance.

“Last June, we launched Map and Trace, which empowers our customers to map their supply chains and collect documentation from multiple supplier tiers. Map and Trace provides evidence of chain of custody compliance with regulations such as the US UFLPA and the French AGEC law. With NexTrace, we’re taking this to the next level by proactively gathering full-scale item-level traceability from each tier of the supply chain. This will help our customers to not only meet upcoming regulations like the EU Digital Product Passport but also gain a competitive edge by providing comprehensive data on their products’ journey, composition, and sustainability,” said Brian Carelli, Infor VP, Sustainability and Partnerships. 

Meeting regulatory and consumer demands for product traceability requires collaboration across supply chain tiers. By connecting to Infor Nexus, companies gain a head start, leveraging an established ecosystem of over 94,000 brands, retailers, and suppliers already on the platform. Managing traceability and chain-of-custody data alongside existing supply chain processes on a unified platform accelerates progress, boosts efficiency, and reduces reliance on multiple systems. 

NexTrace Capability Highlights: 

Enables seamless lot and item-level tracing by tracking the movement of raw material lots and batches through their conversion into finished products Leverages AI to collect data from the multiple tiers of suppliers, while automatically associating transactions from one tier to the next, helping to reduce the burden on suppliers and increase data accuracy and tracing efficiency Allows suppliers to upload data from existing reports in one easy step, rather than necessitating manual data entry RFID scanning of serialized barcodes at source automatically links the multi-tier chain of custody data Integrates supplier ESG data and certificates with traceability information, providing a comprehensive view of sustainability and compliance throughout the supply chain Creates a digital link and visualization to share traceability and product information with consumers, enhancing transparency and trust throughout the supply chain Tracing data automatically updates the network graph creating linkages between products and materials providing a higher fidelity map of your supply chain network 

“Vendors will be eager to tout their Digital Product Passport solutions at NRF, but their focus is often on flashy features, rather than the minutiae of how to feed such data-hungry systems. At NRF, we look forward to demonstrating how trace data is built and how to scale a system of this magnitude,” said Carelli. 

To learn more about building a more responsible supply chain, visit https://www.infor.com/solutions/scm/infor-nexus/sustainability

About Infor Nexus 

Infor Nexus™ is the leading global supply chain platform. Infor Nexus connects a network of over 94,000 brands, retailers, manufacturers, suppliers, logistics providers and banks on single-instance network platform to seamlessly orchestrate global supply chain processes from source through to delivery and payment. Companies streamline their operations to eliminate inefficiencies and waste while gaining data-driven insights and optimizing the flow of capital for improved agility, resilience, and sustainability. Visit www.infor.com/solutions/scm/infor-nexus

Media Contact: 
Alexandria Truby 
Senior Public Relations Specialist, Infor 
Alexandria.Truby@infor.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/infor-nexus-unveils-nextrace-its-end-to-end-traceability-solution-at-nrf-2025-302348430.html

SOURCE Infor

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