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GeoIQ Unveils Industry first Footfall & Site Analysis for 3000+ cities Bridging the Data Gap in Offline Indian Retail

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Becomes the only platform to provide street-level footfall data in IndiaAims to accelerate India’s Retail GDP contribution to $2T by 2029

BANGALORE, India, July 18, 2024 /PRNewswire/ — GeoIQ, a leading location AI startup, today announced the launch of an industry-first feature that will give users offline retail footfall counts and visit trends as part of their comprehensive Site Report. What makes this revolutionary for offline retail is the fact that for the first time in India, brands will be able to get reliable footfall numbers at scale across the country to optimize their site selection process and other operational challenges with the help of unprecedented insights into footfall, competition, rentals, demographics, and revenue potential at a street level.

Until now, GeoIQ has served retail brands across categories to open 2500+ stores by assessing more than 25,000 locations with their site analysis reports. Adding the market footfall trends to this report makes it a more comprehensive offering that nobody else in the location data and AI space provides. 

The offline retail space has historically dealt with opaqueness in terms of data. Factors that govern retail decisions have largely depended on historical company data, traditional fleet on-street analysis, or gut-based insights. Innovating at the intersection of data and analytics, GeoIQ aims to reinvent the offline expansion cycle for faster and profitable site selection. When decisions are backed by real-world data, the risk of store closures is also reduced substantially, eliminating the bleeding cost of store failure. With the introduction of footfall data, the startup has taken another pivotal step towards building the offline retail data stack and has become the only source of offline footfall data in the country.

By avoiding poor-performing sites, GEOIQ helped retailers collectively save over INR 300 crores till date. RetailIQ has an industry-best track record of reducing decision-making time by 4x, leading to faster store openings and up to 37% higher average monthly revenue.

Devashish Fuloria, CEO and Co-Founder of GeoIQ, shared, “The Site Report addresses challenges associated with opaque data and anecdotal insights which have governed offline retail decision-making in India. We believe Indian retail has been long overdue for tech disruptions. Following an incredibly successful year, today’s feature launch marks another promising step towards our larger mission of democratizing retail data. We envision becoming the google equivalent search engine for the retail sector, maximizing returns for all stakeholders.”

GeoIQ has enabled remarkable success stories across various retail segments including brands like Lenskart, The Sleep Company, Stovekraft, GIVA. In FY 2024, GeoIQ facilitated the successful opening of 850+ offline stores, with an ambitious target to quadruple this number in FY 2025. GeoIQ’s credibility lies in granular street-level data, machine learning models, and rigorous validation processes. GeoIQ aims to unlock the $2T India Retail opportunity  and achieve an annual revenue target of INR 500 crores within 3 years.

GeoIQ empowers businesses with data-driven insights, transforming how retailers make strategic decisions by combining advanced analytics, AI-driven recommendations, and real-time insights to enhance decision-making. GeoIQ is in the league of offline data players such as Placer.ai and Carto in the US; MapmyIndia and Gap Maps in India, and others. However, it is distinctive in the way the startup solves expansion problems with data powered with machine learning capabilities working wonders in the background.

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Rad Power Bikes Expands Its Omnichannel Retail Experience to Include BestBuy.com and Select Best Buy Stores

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Additional physical and digital channels provide Rad Power Bikes customers more ways to interact with the brand and access Rad’s latest ebike models.

SEATTLE, Sept. 25, 2024 /PRNewswire/ — Rad Power Bikes™ today announced its teaming up with Best Buy to increase the brand’s retail presence to include 150 Best Buy stores nationwide and BestBuy.com. After several product launches, this availability enhances the seamless integration of Rad’s retail channels, enriching the customer journey from online to in-store. This expansion of Rad’s omnichannel experience underscores the company’s dedication to creating a world where transportation is not only energy-efficient and accessible but also enjoyable for everyone, no matter where they shop or how they engage with the brand.

Rad Power Bikes Expands Its Omnichannel Retail Experience to Include BestBuy.com and Select Best Buy Stores

As Rad continues to redefine sustainable transportation, the expansion to Best Buy will provide more customers with direct access to Rad’s industry-leading products in physical retail locations and online. Starting today, customers can purchase some of our rider’s favorite Rad products and accessories at BestBuy.com, and next month in 150 Best Buy stores nationwide.

“Rad Power Bikes is strategically positioning itself for sustained growth by focusing on safety, reliability, and customer accessibility,” said Phil Molyneux, CEO of Rad Power Bikes. “Our commitment to strengthening our product offerings and broadening our retail experiences for customers ensures more people can experience the benefits of ebikes. As we continue to innovate and grow beyond our direct-to-consumer roots, we remain dedicated to maintaining the highest standards of safety, quality, and customer satisfaction, which have been key in building our strong reputation with customers and retailers large and small.”

Rad is also expanding its retail partner program and is pleased to announce the appointment of industry veteran George Lee as Director of Sales. This key addition will further strengthen and grow the company’s retail partnerships, enhancing the overall customer experience and accelerating growth.

Rad Power Bikes is also planning exciting Black Friday deals on its versatile ebikes to offer even more customers the opportunity to experience the freedom and convenience of Rad Power Bikes at a great value.

Rad Power Bikes offers test rides and in-store support at its RadRetail locations, ensuring that customers can find the right ebike for their needs, whether commuting, adventuring, delivery, or hauling kids. For more information on how Rad Power Bikes is making ebikes more accessible, and to locate a store near you, visit here.

About Rad Power Bikes
Rad Power Bikes boasts a full lineup of affordable ebikes and accessories that are changing the way people and products ride for good. Founded in 2007, Rad’s team of passionate ebike enthusiasts creates products and service solutions that are purpose-built for everything, whether for commuting, adventuring, delivery, or hauling kids. The ebikes and accessories are all designed in-house at its Seattle headquarters. The company serves riders across the U.S. and Canada, and has nine RadRetail locations, and more than 1,200 retail and service partners across North America.Recognized by TIME, Fast Company, and Inc. as one of the most innovative and influential companies, Rad Power Bikes is on a mission to build a world where transportation is energy-efficient, enjoyable, and accessible to all.

View original content to download multimedia:https://www.prnewswire.com/news-releases/rad-power-bikes-expands-its-omnichannel-retail-experience-to-include-bestbuycom-and-select-best-buy-stores-302257957.html

SOURCE Rad Power Bikes

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Admitad’s new generation promo code solution boosts conversion for affiliates by 40%

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DUBAI, UAE, Sept. 25, 2024 /PRNewswire/ — Admitad, a global leader in partner marketing, launches New Generation Promo codes — a turnkey solution that offers a hassle-free way to attribute sales directly to affiliates through promo codes. Publishers receive full credit for every sale generated, regardless of how or where the transaction occurs. Brands enjoy increased tracking transparency and accuracy, wider reach and boosted sales. The loyalty of publishers to advertisers is also growing due to increased profits at the same traffic volumes.

By assigning a dedicated code to each affiliate, the solution ensures personalised promotions that increase the relevance and impact of marketing campaigns, while for publishers it guarantees no risk of promo code theft or cookie stuffing. Through access to a broader network, including social media influencers and content creators, businesses can expand their reach, diversify traffic sources, and unlock new audience segments.

Solution embraces the CPS model, guaranteeing that businesses only pay for completed sales. This makes marketing spend more predictable, enabling companies to optimise their ROI. Promo codes are automatically withdrawn from publishers failing to generate sales within a specified timeline and are then reallocated to those who consistently deliver results.

Promo code tracking also solves the problem of cross-device order attribution, including tracking on mobile devices and within mobile applications. Admitad’s solution is able to bypass other tracking obstacles as well. It works seamlessly even if ad blockers, privacy settings and other extensions interfere with traditional cookie tracking.

Affiliates using New Generation Promo codes alongside their affiliate links have experienced a significant spike in conversions. Admitad compared the number of actions and growth rate of partners who previously worked only with affiliate links. Calculations showed consistent 30-40% growth in the number of actions and sales after just 3 months of promo code usage.

More conversions translate directly into increased commissions and revenue growth. By offering discounts or special offers, they incentivize consumers to make purchases that might not have otherwise been considered. It also offers publishers a powerful tool to foster deeper customer engagement.

Publishers and brands can access New Generation Promo codes through the Promo code Catalog in the Admitad Store. These codes are recommended to be used alongside the affiliate links, offering a powerful combination that ensures the best possible tracking and maximizes the conversion potential.

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View original content:https://www.prnewswire.com/news-releases/admitads-new-generation-promo-code-solution-boosts-conversion-for-affiliates-by-40-302258872.html

SOURCE Admitad

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Swan Bitcoin Has Achieved SOC2 Type 1 Compliance

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The independent audit and certification affirms that Swan’s platform, infrastructure, tools, and processes meet industry best practices to protect sensitive client information. 

CALABASAS, Calif., Sept. 25, 2024 /PRNewswire/ — Swan Bitcoin is proud to announce that it has successfully achieved SOC 2 Type 1 compliance, marking a significant milestone in its dedication to ensuring the highest standards of security, availability, and confidentiality for its customers. This certification, awarded by Schellman, a high-ranking IT compliance attestation firm, details the suitability of design and operating effectiveness of controls relevant to security, availability, and confidentiality to protect sensitive data.

“Every day, we handle mission-critical information,” said Yan Pritzker, Swan CTO. “This requires Swan to implement thorough security and risk controls across our whole domain, including network security, systems availability, and data confidentiality. With a SOC2-compliant environment, we are assuring our customers and partners that we can meet their stringent compliance requirements.”

SOC 2 reports are performed in accordance with the Statement on Standards for Attestation Engagements 18 (SSAE 18) attestation standard issued by the American Institute of Certified Public Accountants (AICPA). Achieving SOC 2 Type 1 certification demonstrates that Swan meets industry best practices to assure clients that their data is being handled with the utmost care and protection.

“At Swan, security is a top priority,” said Scott Kisser, Swan CISO. “Achieving SOC 2 compliance underscores our commitment to building trust by adhering to industry-leading security practices. This independent verification is another step in our continued journey to provide the most secure and trusted Bitcoin platform for our clients.”

SOC 2 compliance brings critical benefits such as reduced risk, enhanced client trust, and the confidence that Swan Bitcoin is continuously improving its security posture. The completion of Swan’s SOC 2 Type 1 report is the result of an independent audit conducted to ensure the proper design and effectiveness of a variety of controls. For more information, please visit trust.swanbitcoin.com.

About Swan

Swan is a leading Bitcoin financial services company with more than 130,000 clients. Established in 2019, Swan helps individuals and institutions to understand and invest in Bitcoin. The Swan app simplifies Bitcoin purchases with instant and recurring buys. Swan IRA provides a tax-advantaged solution for saving Bitcoin in retirement accounts. For HNWIs and businesses, Swan Private provides white-glove service for large purchases, treasury solutions, and inheritance planning. With Swan Vault, clients can easily custody their own Bitcoin with peace of mind. Swan Managed Mining provides clients with fully segregated and dedicated mining operations, catering to their unique requirements, opportunities, and strategic advantages. Swan prides itself on exceptional client service, making Bitcoin approachable to all. For more information, please visit swan.com.

View original content:https://www.prnewswire.com/news-releases/swan-bitcoin-has-achieved-soc2-type-1-compliance-302257789.html

SOURCE Swan Bitcoin

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