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Miles Partnership and Destinations International Unveil the Wayfinder, the First Industry-Led, Evidence-Based Framework for Destination Stewardship

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Destination Queenstown, LA Tourism and 4 Vancouver Island Advance Stewardship Capabilities as Prototype Destinations for the Wayfinder

SARASOTA, Fla., July 16, 2024 /CNW/ — Leading tourism organizations, including Destination Queenstown, Los Angeles Tourism and 4 Vancouver Island (4VI) are advancing the industry’s stewardship commitments and capabilities by serving as prototype destinations for the newly released Wayfinder. Launching at Destinations International’s 2024 Annual Convention in Tampa, FL, the Wayfinder, powered by Miles Partnership, provides the first, industry-led, evidence-based framework for destination stewardship. This year’s premier gathering of travel and tourism leaders underscores the critical role of destination organizations in fostering community engagement, resilience and stewardship.

The Wayfinder offers a clear path for destination organizations to create and advance stewardship strategies.

Built within a tried and tested SaaS platform, the Wayfinder offers a clear path for destination organizations to create and advance stewardship strategies. The purpose-built software will transform destination management, allowing tourism organizations and stewardship consultants to streamline operations and dedicate resources to the areas that matter most to destinations and the communities they serve. With a shared interest in improving community engagement and the overall well-being of destinations, the Wayfinder’s strategic partnership with Destinations International will propel industry-wide efforts to adopt a unified destination stewardship approach.

“Currently, there is no common or shared definition of what destination stewardship is, where to start, or what best practices look like,” says Karin Mast, Senior Vice President of Miles Partnership. “The Wayfinder will change that. It was created by the industry, for the industry to help destination organizations define where they are now and plan for where they want to be. It’s grounded in collaboration and global best practices, so tourism organizations can better balance the needs of their communities and visitors alike.”

The Wayfinder gives organizations the ability to self-assess against a robust framework based on the Global Sustainable Tourism Council Destination Criteria and aligned with the United Nations Sustainable Development Goals. Beyond economic indicators, tourism organizations have been unable to sufficiently measure or benchmark stewardship outcomes. The Wayfinder offers a visible understanding of an organization’s capability across four stewardship outcomes: (1) Economic Prosperity, (2) Environmental Preservation and Ecological Balance, (3) Social Well-Being and (4) Identification and Preservation of Culture and Heritage.

The framework was created and workshopped extensively with the Global Stewardship Innovation Lab, a group of thought leaders, stewardship practitioners and researchers across the tourism sector with a diverse mix of ethnicity, culture, gender and thinking.

“This is a transformational shift in the way we approach tourism,” says Adam Burke, President and CEO of Los Angeles Tourism and a contributor to the Wayfinder’s Global Stewardship Innovation Lab. “We’ve had in-depth discussions with travel and tourism leaders about the serious challenges we’re facing, and it’s clear that they can only be solved through ongoing collaboration and collective impact. By adopting an industry-wide approach to destination stewardship utilizing a common, globally accepted framework, we have the power to create lasting, positive impacts for our communities for generations to come.”

“We’re proud to partner with the Wayfinder and share this new technology with the industry at our Annual Convention,” says Don Welsh, President and CEO of Destinations International. “Effective community engagement and understanding is critical to the work we do as tourism leaders. Whether a destination is dealing with real or perceived issues of ‘over tourism’ or other negative community impacts, a shift in how we engage residents and local stakeholders will protect the future of destinations. Together, we can address key systemic challenges faced by destination organizations worldwide and drive the industry forward at scale.”

Since the pandemic, destinations are re-evaluating how to harness the power of tourism for the benefit of both community and visitors. Miles Partnership has supported research with more than 300 destination organizations in North America and Europe that shows most residents do not feel included or involved in how tourism is developed or managed in their community, with less than 1 in 5 destination organizations reporting the contrary. Evolving social, cultural, environmental and economic priorities are compelling tourism organizations to become more engaged advocates. This requires them to expand their role—well beyond the traditional destination promotion scope of the past—to a community-centered approach.

“A focus on economic growth only, whether it be through visitor volume or ‘heads on beds’ is changing to now consider the impact of that growth on the community, the environment and the culture of a place,” says Sarah O’Donnell, Marketing and Communications Director of Destination Queenstown. “A true destination stewardship approach encompasses your entire community, including residents, tourism businesses and a wide range of stakeholders. We’re thrilled to partner with the Wayfinder. Its tools and resources are helping us identify areas of opportunity and growth.”

“There’s a common saying in the tourism industry that ‘a great place to live is a great place to visit,'” says Anthony Everett, President and CEO of 4VI. “Yet, unfortunately, a great place to visit is not always a great place to live. As the first destination management organization to operate as a social enterprise, Vancouver Island is on a mission to ensure that travel remains a force for good by reinvesting surplus revenue into local social impact projects. With the Wayfinder, we can ground conversations with our community and key stakeholders on shared priority areas. This helps us center the needs of communities and residents in our tourism initiatives.”

Once destinations are using the Wayfinder, the first sector-wide data will show trends, gaps and opportunities for how the sector can support building vibrant and flourishing communities. The Wayfinder is another example of Miles Partnership’s investment in research, strategy, innovation and technology to develop solutions that empower the tourism industry.

A special thanks to the Global Stewardship Innovation Lab.

About the Wayfinder
The Wayfinder is an industry-led, evidence-based destination management framework built around a tried and tested SaaS platform, guiding destination organizations through a continuous improvement pathway that measures, monitors and improves destination stewardship capability and outcomes. The Wayfinder is transforming destination management, allowing tourism organizations to strengthen their role in stewardship and accelerate the pace of change for destinations and the communities they represent. Learn more at www.DestinationWayfinder.com.

About Miles Partnership
Miles Partnership is a strategic marketing consultancy focused exclusively on travel and tourism. The company works with more than 150 destinations, hospitality businesses and other travel industry clients worldwide to develop marketing and management strategies that amplify local experiences, boost visitation, improve community relations and increase overall economic impact. Learn more at www.MilesPartnership.com.

About Destinations International
Destinations International is the world’s largest and most trusted resource for destination organizations, convention and visitors bureaus (CVBs) and tourism boards. With more than 7,000 members and partners from over 750 destinations, the association represents a powerful forward-thinking and collaborative community around the world. For more information, visit www.DestinationsInternational.org.

View original content to download multimedia:https://www.prnewswire.com/news-releases/miles-partnership-and-destinations-international-unveil-the-wayfinder-the-first-industry-led-evidence-based-framework-for-destination-stewardship-302197601.html

SOURCE Miles Partnership

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CES 2025: MIFA Yukon– Outdoor Bluetooth speaker with Low-Latency intercoms

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January 10, 2025

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NEWARK, Del., Jan. 9, 2025 /PRNewswire/ — MIFA is a leading innovator in the audio industry field and the latest model Yukon will showcase at CES 2025.It is not only just a speaker with exceptional acoustics; but also boasts unique intercom functionality, making it especially suitable for team communication.

Innovative Walkie Talkie, Efficient Communication without SIM card The low-latency doesn’t rely on cellular networks when you are outdoors. Whether you’re in remote mountain or signal blind spots, ensure stable, low-latency instant communication with your teammates. Its mesh networking technology enables up to 6 devices to connect to each other keeping your team closely connected and communicating at all times, whether it’s a team hike, bike trip, or outdoor camping adventure, offering you the best safety coverage.

Excellent sound quality, immersive enjoyment equipped with large NdFeB magnet composite membrane speakers, combined with Actions DSP algorithm and MIFA Golden Ear Acoustic Team tuning , The Bass Loudness dynamic tracking technology ensures rich bass even at low volumes. Bluetooth V5.3 wireless connection allows for faster and more stable sound transmission, delivering high-quality music playback experience. In addition, the speaker is designed for outdoor use, maintaining clear and delicate sound even in harsh weather conditions. Whether it’s music playback or voice calls, you can enjoy an immersive experience.

Free to Go with Its Lightweight The Yukon is the perfect companion for any outdoor excursion with its light weight. The lightweight design makes outdoor activities easier and more convenient. Whether you hang it on your backpack or put it in your carry-on bag, it won’t weigh you down. This portable and lightweight device offers dual benefits of music and communication, making every trip more enjoyable and freeing.

Sturdy and durable with IP67 dustproof and waterproof rating Yukon adopts patented silicone membrane sealing technology, achieving an IP67 dust and water-proof rating, which enables it to work perfectly in harsh environments like sandstorms and rain. Moreover, it has passed rigorous tests including 48-hour salt spray test, making it resistant to impact, shock, and immersion. Even when exposed to extreme temperatures ranging from -15℃ to 45℃, its performance remains stable, fearlessly supporting you in various outdoor adventures.

Practical lighting illuminates outdoor life Yukon is equipped with high-brightness RGB LED lights, with a maximum brightness of 80Lm, making it suitable for night camping or hiking. The patented light guide technology ensures that the light is evenly distributed, while the yellow ambient circle light is both practical and beautiful, adding a warm touch to outdoor activities at night.

Voice Interaction, Smart and Intelligent Yukon not only supports Bluetooth connection for music and phone calls, but also features a powerful one-click wake-up function for voice assistants. With just a gentle touch, Siri and other intelligent assistants can be activated for easy natural language interaction. It makes playing music, checking information, and navigating a breeze, adding intelligence and ease to your outdoor lifestyle.

Long-lasting battery life: Enjoy uninterrupted fun! With a powerful built-in lithium battery, our device supports continuous usage for up to 10 hours, making it the perfect companion for all-day outdoor activities. Plus, the universal Type-C charging interface allows for convenient charging anytime, ensuring an unforgettable adventure that lasts as long as you do.

Aesthetic and Practical Various Accessories MIFA has designed a series of practical and diverse accessories. The magnetic detachable back clip allows the speaker to be easily secured on backpacks, tents, or other equipment, ensuring that music and intercom functions are always within reach. Equipped with a bicycle mounting adapter, it can be firmly installed on various types of frames, allowing you to enjoy music during your cycling adventures. Additionally, neck and hand straps are provided, suitable for hiking and sports, making it easy to carry and use at any time.

Breakthrough Boundaries, Continuously Innovate. Innovation is the DNA of MIFA. Three years ago, we launched the first-ever camping lantern and speaker combination product, the WildCamping lantern speaker, revolutionizing the outdoor speaker market. Today, we break boundaries yet again with the release of the MIFA Yukon multi-link walkie-talkie Bluetooth speaker, perfectly blending innovation and practicality to offer even more exciting exploration experiences for outdoor enthusiasts. Whether navigating through mountainous terrain or casually hiking outside of the city, MIFA is committed to making outdoor life more thrilling. We applaud every outdoor adventurer from the bottom of our hearts!

Contact Information
Jenny Yin
Marketing Director
Cell/WhatsApp: +86-13590212903
Email: jenny.yin@mifalife.net 

Contact Information
Chanel Yao
International Sales Manager
WhatsApp: +86-15820422237
Email: mifa-sales10@mifalife.net 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ces-2025-mifa-yukon—outdoor-bluetooth-speaker-with-low-latency-intercoms-302347682.html

SOURCE MIFA

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Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition

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43 minutes ago

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January 10, 2025

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MIAMI, Jan. 10, 2025 /PRNewswire/ — Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners’ penetration in Europe, and adds significant analytics and software development talent.

The acquisition of Analyx expands Analytic Partners’ ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx’s impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners’ presence in Europe.

“Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective. Our Commercial Decisioning Platform, GPS-Enterprise, offers decision-making tools to the world’s leading brands,” stated Nancy Smith, President and CEO of Analytic Partners. “The values and mission of the Analyx team, under the leadership of Claudio Righetti & Sascha Stürze, align perfectly with ours. Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers.”

“Joining Analytic Partners today is climbing the next S-Curve for Analyx! It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale,” explained Founder and CPO, Sascha Stürze.

CEO, Claudio Righetti, added, “Joining forces with Analytic Partners aligns to the foundational vision of Analyx: Building and delivering world-class decision-support tools to enterprise customers worldwide. By joining Analytic Partners we can offer our customers a true global presence and expand the range of services offered.”

About Analytic Partners  

Recognized as a leader in both the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report, Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands around the globe. We provide adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

About Analyx  

Analyx® is a European leader in Marketing ROI decision support with offices in Poland, and Germany. It has served 10 of 40 DAX companies and other European multi-nationals in recent years with its advanced data science solution for marketing budget optimization at scale. It combines an experienced data analytics team with industry-experienced consultants providing independent and impartial marketing recommendations to the CMO office. If you’d like to learn more about Analyx®, please visit: analyx.com.

View original content:https://www.prnewswire.com/apac/news-releases/analytic-partners-strengthens-market-position-and-enhances-customer-solutions-with-analyx-acquisition-302347688.html

SOURCE Analytic Partners

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Tianma Introducing Wide Range of Automotive Display Technologies at CES 2025

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January 10, 2025

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Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10. Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

CHINO, Calif., Jan. 9, 2025 /PRNewswire-PRWeb/ — Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10.

Highlighted OLED and Micro-LED automotive products at CES 2025 include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Dual-Screen Multi-Curved Color-Matched OLED Display

Tianma’s Dual-Screen Multi-Curved Color-Matched OLED Display, developed in conjunction with Corning, offers unparalleled visual clarity in automotive applications. This innovative true-black display features a unique multi-curvature design, with a left curvature radius of R800mm for optimal driver focus, a middle curvature radius of R1140mm, and a right curvature radius of R2160mm to accommodate the passenger.

The system seamlessly bonds two color-matched 13″ OLED displays to the multi-curve cover glass made possible with Corning® ColdForm™ Technology. The result is a single, continuous screen providing an enhanced visual experience.

Equipped with advanced Stacked Layered OLED Device (SLOD) technology, this display is not only thinner and lighter but also boasts an extended lifespan, making it the perfect choice for modern vehicle interior design.

12.3″ 3D Instrument Cluster

The 12.3″ 3D Instrument Cluster is the industry’s first automotive instrument display screen that employs liquid crystal prism technology to achieve 2D/3D switchable functionality. It is also the first automotive display screen to achieve 500 pixels per inch (PPI). This instrument cluster offers real-time adjustable 3D depth, along with lossless switching between 2D and 3D modes. Additionally, the module adopts Tianma’s own light field rendering technology, providing drivers with a stable, continuous and comfortable 3D visual experience.

12.3″ LTPS High Transmissivity InvisiVue™ Mini-LED

This display features a highly transmissive decorative layer that looks like brushed metal or wood grain in the non-operating state, while the active area of the display is invisible to the user. When the display is turned on, only the image content emerges through the 80% transmissive decorative layer. The combination of a Mini-LED backlight and the high-transmissivity decorative layer yields a high-quality image for improved visual perception and user experience.

Integrated Reflective Imaging System (IRIS) Panoramic-HUD

The IRIS PHUD, independently developed by Tianma with its sophisticated optical path design, precisely projects images to the bottom edge of the vehicle’s windshield. It can adopt a triple-screen or large-size bar-shaped display layout, comprehensively covering the visual range of the driver, the center console area, and the front passenger.

Light Field 3D Head-Up Display (HUD)

The 4.1″ Light Field 3D-HUD is the industry’s first 3D-HUD display product utilizing light field rendering technology. It combines an advanced 3D picture generation unit (PGU) with an augmented reality (AR) HUD platform to provide users with realistic 3D scenes and natural depth perception effects. Compared to traditional 2D images, the 3D-HUD offers a more intuitive and immersive AR experience.

Tianma is hosting visitors at their booth in West Hall Meeting Rooms – W323. More information is also available in the Tianma press kit, accessible online at usa.tianma.com/press

About Tianma America, Inc.

Tianma America (TMA) is the leading provider of small- to medium-size display solutions to the Americas market utilizing advanced technologies and manufacturing resources of the Tianma Group Companies, which includes R&D and manufacturing locations in Chengdu, Wuhan, Xiamen, Wuhu, Shenzhen and Shanghai China. Tianma America technologies can be found in automotive cockpit and rear seat entertainment devices, smartphones, tablet PCs, industrial and medical instrumentation, wearables, home automation, household appliances, and office equipment. Additional applications include test and measurement systems, instrumentation equipment, point-of-sale and ATM systems, gaming systems, global positioning systems, radio-frequency identification devices and barcode scanners.

Tianma America’s technology portfolio comprises: Micro-LED; a-Si, LTPS and Oxide-TFT LCD; rigid, flexible and transparent AM-OLED; 3D, PCAP and In-cell/On-cell integrated touch. With a network of best-in-class distributors and value-added partners, Tianma America provides complete display module solutions for a broad base of customers and applications. For more information, visit us at usa.tianma.com or connect with us on LinkedIn.

The content in this press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.

Media Contact

Dale Maunu, Tianma America, Inc., 1 408-816-7003, dale.maunu@tianma.com, usa.tianma.com

Bill Maurer, Macrovision, 1 215-348-1010, bill@macrovis.com, www.macrovis.com

View original content to download multimedia:https://www.prweb.com/releases/tianma-introducing-wide-range-of-automotive-display-technologies-at-ces-2025-302347689.html

SOURCE Tianma America, Inc.

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