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SIGGRAPH 2024 Shapes the Future of Computer Graphics and Interactive Techniques With Games, Immersive Technologies, and Cutting-Edge Technology Demos

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The 51st annual conference sets the stage for attendees to tap into their imaginations, pursue creative engagement, and get a glimpse into the immersive future of gaming 

DENVER, July 10, 2024 /PRNewswire/ — SIGGRAPH 2024 has pinpointed trends in the computer graphics industry for more than 50 years. From Sunday, 28 July to Thursday, 1 August 2024, the future of computer graphics and interactive techniques driving the multibillion-dollar gaming industry will be front and center at the Colorado Convention Center in Denver. The 51st annual conference embodies the goals of gaming, as both aim to build new worlds with the minds behind real-time graphics, art, and systems that foster human interactions and spectator experiences.

Few industries have captivated the hearts and minds of people worldwide as much as the video game industry, which boasts 3.32 billion gamers, in the ever-evolving world of technology. Game creators continue to make strides with the latest advancements in graphics and visual technologies to related technologies for interactivity, augmented and mixed realities, and generative artificial intelligence (AI). These innovations will be showcased throughout SIGGRAPH 2024 with many programs that weave gaming into the mix including Talks; Courses like Natalya Tatarchuk’s fan-favorite “Advances in Real-Time Rendering in Games Part 1” and “Part 2” which returns with a demonstration of state-of-the-art and production-proven rendering techniques for fast, interactive rendering of complex and engaging virtual worlds of video games; Panels, Appy Hour, the Immersive Pavilion, and Real-Time Live!.

This year marks the 15th anniversary of Real-Time Live!, which invites SIGGRAPH 2024 attendees to experience the connectivity and accessibility of real-time applications across industries in a spectacular live showcase. “With Real-Time Live! this year, we branched out and are incorporating a lot of different industries and applications,” Emily Hsu, Real-Time Live! Chair, said. “Our goal is to showcase transformative technology in a variety of forms including game technology, real-time visualization, artist tools, live performances, or as real-world mixed reality (MR) and augmented reality (AR) applications.”

Hsu also commented on the event’s uniqueness, “Real-Time Live! is an incredibly unique and anxiety-inducing showcase specific to SIGGRAPH. There are no slides and no pre-recorded videos. Whatever you are doing has to be run in real time in front of a live audience in six minutes or less. It crosses the whole spectrum of different industries that are doing real-time work. While gaming applications are definitely represented, there are a variety of showcases from universities, well-known companies, and small start-ups.”

A few Real-Time Live! presentations focused on gaming include:

MOVIN TRACIN’ : Move Outside the Box” — MOVIN will unveil an innovative, AI-driven, real-time, free-body motion capture technology, utilizing a single LiDAR sensor for accurate 3D movement tracking. This demonstration redefines multiplayer gaming, showcasing seamless integration of dynamic, precise motion capture with a mere 0.1 second latency and automatic calibration, all compacted within MOVIN’s advanced system.”Enhancing Narratives with SayMotion’s text-to-3D animation and LLMs” — Deep Motion will make this presentation showcasing SayMotion, a generative AI text-to-3D animation platform that utilizes Large Motion Models and physics simulation to transform text descriptions into realistic 3D human motions for gaming, XR, and interactive media, addressing animation creation challenges with AI Inpainting and prompt optimization using a Large Language Model fine-tuned to motion data.”Revolutionizing VFX Production with Real-Time Volumetric Effects” — Zibra AI will present its ZibraVDB compression technology and Zibra Effects real-time simulation tools to demonstrate the capabilities of creating high-end volumetric visual effects in real-time scenarios on standard hardware to enhance game realism and streamline film production workflows.

In a SIGGRAPH Spotlight Podcast, Hsu commented, “We are world builders. We make and create stories, and there’s always going to be a natural part that has to do with storytelling, and sometimes that also means transporting into new worlds. What’s happening in the last several years and into the future is that it’s becoming a little easier, more efficient, and more accessible so we can tell different kinds of stories that haven’t been told before, and that people from anywhere can take technology and mold it and use it to build new worlds.”

As for Real-Time Live!, Hsu noted that it’s a showcase to help provide the audience with a sense of what’s possible. Real-Time Live! was often thought of as the future — SIGGRAPH 2024 proves that real time is now, and it’s everywhere.

With SIGGRAPH 2024 honing in on immersive storytelling, the Immersive Pavilion is another element the conference features. The team behind SIGGRAPH 2024 knows that immersive technologies and interactive techniques enhance how we interact and solve pragmatic needs for everyday life at work and at play. Those who step foot in the Immersive Pavilion experience the evolution of gaming, AR, virtual reality (VR), mixed reality (MR), interactive projection mapping, multi-sensory technologies, and more.

“SIGGRAPH prides itself on being on the cutting edge. We always guarantee that everything attendees see, especially anything immersive, has elements they’ve never done and had no experience with before. So, it has that special novelty aspect,” Derek Ham, SIGGRAPH 2024 Immersive Pavilion Chair, said.

“I’m very excited about the creators that are thinking about the future of playing from the audience’s perspective to the players’ perspective. When you look at gaming, you now have this platform where people can watch esports or gamers go at it person versus person, or team versus team. We haven’t seen the immersive nature of that for a long time; it’s usually looking at a laptop or screen. The immersive action of the activities and the content, that’s the next level,” Ham added. 

The SIGGRAPH 2024 Immersive Pavilion serves as a place for contributors and participants to engage in critical discourse on the latest interactive breakthroughs and support for hybrid environments. This includes social experiences, games, and artistic expression. The Immersive Pavilion has sought work that reflects the exciting evolution of AR, VR, and MR, particularly in terms of interaction, showing unique features and how they are shaping the future. Eighty submissions came from academic, professional, and independent fronts, and 20 were selected.

A few installations focused on gaming include:

MOFA: Multiplayer Onsite Fighting Arena” — Reality Design will present a game framework that uses HoloKit X headsets, exploring the design space of synchronous asymmetric bodily interplay in spontaneous collocated mixed reality. MOFA game prototypes like “The Ghost,” “The Dragon,” and “The Duel,” inspired by fantastic fiction scenarios, demonstrate that the strategic involvement of non-headset-wearers significantly enhances social engagement.”Metapunch X: Combing Multidisplay and Exertion Interaction for Watching and Playing E-sports in Multiverse” — The National Taipei University of Technology will present Metapunch X, an encountered-type haptic feedback esports game that integrates exertion interaction in XR with multi display spectating. The game is designed as an asymmetric competition, utilizing an XR head-mounted display and a substitutional reality robot to create an immersive experience to the players and audiences.”Reframe: Recording and Editing Character Motion in Virtual Reality” — Autodesk Research will present a live demo of creating lifelike 3D character animations in VR. Attendees will use a novel VR animation authoring interface to record and edit motion. The system utilizes advanced VR tracking to capture full-body motion, facial expressions, and hand gestures, coupled with an approachable intuitive editing interface.

“SIGGRAPH might be the only unique one in this space; it’s like this bubble where it starts here, and then you see where these things go. And if you are the early adopter, you come to SIGGRAPH and follow this content to the more polished form. That’s what I love about the rawness you see at SIGGRAPH,” Ham added.

Learn more about how SIGGRAPH 2024 is shaping the future, building worlds, and pinpointing the trends of gaming with its games-focused programs by checking out the full program.

About ACM, ACM SIGGRAPH, and SIGGRAPH 2024
ACM, the Association for Computing Machinery, is the world’s largest educational and scientific computing society, uniting educators, researchers, and professionals to inspire dialogue, share resources, and address the field’s challenges. ACM SIGGRAPH is a special interest group within ACM that serves as an interdisciplinary community for members in research, technology, and applications in computer graphics and interactive techniques. The SIGGRAPH conference is the world’s leading annual interdisciplinary educational experience showcasing the latest in computer graphics and interactive techniques. SIGGRAPH 2024, the 51st annual conference hosted by ACM SIGGRAPH, will take place live 28 July–1 August at the Colorado Convention Center, along with a Virtual Access option.

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SOURCE SIGGRAPH

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Data Center Asia 2025 Set for Ground-breaking Launch in Hong Kong

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HONG KONG, Sept. 22, 2024 /PRNewswire/ — Positioned as an essential knowledge exchange platform and a cross-continental meeting place for the industry, Data Center Asia (DCA), organized by Informa Markets Asia, is set to make its grand debut from 15 to 17 July 2025 at AsiaWorld-Expo, Hong Kong. Building on the success of the long-running, AFCOM-affiliated Data Center World event in the US, Data Center Asia will serve as the epicenter for data center technology innovations and business transformations in the fast-growing Asia-Pacific markets, with highlights to the regional hotspots such as the Greater Bay Area (GBA). Hong Kong as a prime event location allows the event to attract a diverse visitor mix across Asia-Pacific region and boost the connectivity with global markets.

By showcasing the end-to-end data center value chain, DCA 2025 promises to be a transformative moment for Asia’s data center ecosystem, offering unparalleled opportunities for education, networking and sourcing that will shape the future of digital infrastructure. The event will be co-located with Build4Asia, The Battery Show Asia and Mobility Tech Asia, bringing content and visitor synergies under a broad renewable energy theme that covers advanced battery technologies, energy storage, electric/hybrid technologies, green facilities and green building solutions, and other relevant subjects.

The Ultimate Showcase of Data Center Innovations

The three-day DCA 2025 will showcase hundreds of advanced solutions designed to help attendees refine their data center strategies. Exhibitors will span the entire data center industry ecosystem, bringing together every key element from data center infrastructure, design engineering and systems integration, intelligent products and technologies, cloud and virtualisation to telecommunications. Corporate users and industry professionals including data center operators, IT and infrastructure managers, facility managers, cloud service experts, cybersecurity specialists and sustainability advocates will have the opportunity to connect with top-tier global suppliers, explore the latest technologies, and rethink the full lifecycle of data center operations.

Held alongside the exhibition, The DCA conference will feature a series of expertly curated tracks, each focused on the latest trends and best practice in the industry. Featuring over 100 top-tier speakers across the region and from outside Asia, attendees will   engage in in-depth discussions on key topics such as the current market landscape, energy efficiency & sustainability, data center design & operations, among many others. This dynamic exchange of ideas will inject new energy into the data center communities, offering attendees invaluable insights and practical takeaways.

Hong Kong as a Springboard to China and the Wider Asian Markets

Strategically located in the heart of Asia, Hong Kong bridges between Mainland China and the rest of the world, offering unmatched access for foreign businesses to enter the burgeoning GBA and the wider China markets and meanwhile enabling China local enterprises to expand their global footprint. Situated at AsiaWorld-Expo, which is conveniently located next to the Hong Kong International Airport and near the Hong Kong-Zhuhai-Macao Bridge, DCA 2025 ensures seamless access for visitors from all directions, making it an ideal platform to foster global connections and explore trans-continental business opportunities.

Hong Kong is distinguished by its superior connectivity, deep talent pool and advanced hardware infrastructure that complement the essential needs of the data center industry. The city’s commitment to supporting this sector is evident in its significant government initiatives, including subsidies for relevant R&D projects and the redevelopment initiatives to convert industrial buildings into the state-of-the-art data centers. These efforts are also complemented by Hong Kong’s strong supply-demand dynamics within key industries such as finance, trade, insurance and logistics, which drive lasting and robust needs for data center solutions. All these offer a fertile environment for investment and growth to the data center.

Strategic Co-Location for Maximum Synergy

As a strategic move to create powerful synergies, DCA 2025 will be co-located with three other technology-focused events held across seven standard halls at AsiaWorld-Expo:

the locally acclaimed Build4Asia, which specializes in green building, smart facilities and efficient power managementthe inaugural edition of The Battery Show Asia, which showcases the advancements in advanced battery and energy storage technologiesthe newly created Mobility Tech Asia, which explores the future of new energy vehicles across land, air and water.

This co-location is set to attract a diverse audience encompassing regional professionals from Internet Data Center (IDC) experts, EPC contractors, data center infrastructure manufacturers and distributors, end users and more, which would offer a broader perspective on data applications and drive valuable cross-sector exchange.

In addition, leveraging Informa’s extensive technology media network including Data Center Knowledge, InformationWeek, Network Computing and OMdia, DCA 2025 will serve up unprecedented opportunities for networking, knowledge exchange and business collaborations. The extensive industry expertise and audience base brought by these sister brands will significantly enhance the event’s global impact and educational value.

Join Us to Shape the Future of Data Center

Data Center Asia 2025 is set to be a premier destination for business networking and knowledge exchange and an industry-leading think tank. The event will cultivate a vibrant community of researchers, business leaders, industry associations and opinion makers, all of whom will contribute ground-breaking insights that could make a lasting impact on Asia’s data center industry. Join us in Hong Kong from 15 to 17 July 2025 and be a part of the conversation that will shape the future of Asian data center industry!

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

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SOURCE Informa Markets Asia; Data Center Asia

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On Track for A Low Carbon Future: CRRC to Unveil Passenger and Freight Rail Transit and Full Life-Cycle System Solutions at InnoTrans 2024

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BERLIN, Sept. 22, 2024 /PRNewswire/ — Under the theme of On Track for A Low Carbon Future, CRRC Corporation Limited (“CRRC”, SHA: 601766) will display its line-up of passenger and freight transportation offerings, alongside full life-cycle system solutions, at InnoTrans 2024 in Berlin, Germany. Highlighting the event, two innovative, eco-friendly, and intelligent trains will make their world premiere: the CINOVA H2 New Energy Intelligent Intercity Train and the Autonomous Rail Rapid Transit (ART) 2.0, at Stand 210, Hall 4.2 of the venue.

Green Intelligent Passenger Transport Solutions

CRRC will showcase its environmentally responsible and intelligent passenger transport solutions, which include the Intelligent EMU, Intercity/Regional EMU, Intelligent Urban Rail Transit, and New Energy Passenger Transportation. These offerings cater to every speed level and application scenario, envisioning a future of passenger transport that is faster, greener, smarter, and more cost-effective.

The exhibition will highlight standout products that are redefining passenger mobility, including the 350 km/h High-Speed Intelligent EMU, the CINOVA 2.0 New Intelligent Intercity/Regional EMU, the 160 km/h Hydrogen Full-Automatic Intelligent Regional Train, and the Autonomous Rail Rapid Transit (ART).

Diversified Freight Transport Solutions

CRRC introduce a wide range of heavy-duty, fast, and environmentally responsible solutions during the event. To address the growing demand for higher freight capacity, CRRC plans to unveil several new products, among them, the 24-axle Freight Electric Locomotive and the 45-ton Axle Load Ore Car. The 350 km/h High-Speed Freight EMU, the fastest and the most spacious in the industry, will be a focal point. In line with the global push for green transportation, CRRC will launch its serialized new energy locomotives, including the diesel-battery hybrid locomotive, the power battery locomotive, and the hydrogen-battery hybrid locomotive, with power levels from 1000KW to 2000KW. The diversified solutions offer more choices for the global railway freight industry.

Full Life-Cycle System Solutions

CRRC will showcase its expertise beyond just train units with the Train-Ground Integrated Electromechanical System (TIES), a game-changer that centers on the vehicle and incorporates all related operating scenarios. The system reconstructs, integrates, and optimizes the electromechanical system for power supply, signaling, track, depot and passenger service scenarios. It exemplifies the Train-Ground Integration concept, driving overall efficiency gains across disciplines and throughout the entire vehicle-road-station-depot lifecycle.

Focusing on user experience and the diverse needs of the global rail transit market, CRRC will give a detailed presentation on its Digital Life-Cycle System Solution (DLS) at the event. The flexible solution accommodates various city sizes and populations through tailored system designs that support diverse business models such as PPP (public-private partnership), system integration, and electro-mechanical turnkey projects.

For more information about CRRC at the exhibition, please visit https://www.crrcgc.cc/en/.

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SOURCE CRRC Corporation Limited

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Reshaping Future Lifestyles: Markor Unveils AI Strategy at the Apsara Conference

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BEIJING, Sept. 21, 2024 /PRNewswire/ — On September 19, the 2024 China Apsara Conference, a major annual event for the Chinese cloud computing industry, commenced in Hangzhou. Over three days, industry representatives, media professionals, and numerous AI technology enthusiasts gathered to witness the event’s grandeur.

This year’s summit, themed “AI on Cloud: Recharging• Innovating • Transforming,” spotlighted the evolution of cloud computing across various sectors in the AI era, presenting the world’s largest showcase of generative AI applications. Industry giants including NVIDIA, Intel, Alibaba Cloud, and Tesla were in attendance. Markor distinguished itself as the sole home furnishing company represented at the summit, presenting its cutting-edge “AI Smart Home” system, which introduced a new era of AI-driven home consumption experiences, attracting significant attention.

Live at the Scene: Markor’s AI Smart Home Takes a Giant Leap Forward

From its transition to new retail in recent years to its embrace of AI, the home furnishing industry’s exploration and implementation of AI have drawn immense attention. It has been recognized as a long-term strategy that will influence the future of urban living and people’s quality of life.
In 2023, dubbed the first year of AI in China, Markor led the industry by launching its AI-powered home application, “AI Smart Home.” This program integrates cutting-edge AI model technology with a curated selection of best-selling products, offering features such as a home knowledge encyclopedia, lifestyle analysis and recommendations, design style suggestions, furniture recommendations, and one-click product replacements, providing users with 24/7 intelligent home design and easy home setup solutions.

The AI Smart Home system revolutionizes traditional home setup processes, enabling users to enjoy services conveniently via mobile devices. At the summit, Markor provided live demonstrations of the AI Smart Home system, with an interactive area for hands-on experiences. The system’s ease of use, wide range of style options, instant results, one-click sharing, and seamless purchasing capabilities ushered in a new era, allowing attendees to transition from imagining AI-powered home setups to instantly experiencing full-room services. The audience was left impressed and full of praise.

As the world’s first AI multimodal model for professional interior design, and the only AI application to incorporate a large language model in home furnishing retail, the AI Smart Home offers flexible and dynamic solutions that go beyond pre-existing layout-generated designs. It represents a groundbreaking leap in the home industry, emerging as a leading tool that reshapes service ecosystems.

Open, Shared, and Collaborative AI Business Achievements Define AI’s Sustainable Future

As a traditional home furnishing retailer closely tied to people’s daily lives, the success of AI Smart Home is no coincidence. Markor’s global strategy and presence ensure that the brand remains open and internationally competitive. Whether through prestigious awards or its global manufacturing footprint, each leap in innovation is supported by its competitive edge.
Since the beta launch of AI Smart Home by Markor Furnishings, a home furnishing brand under Markor, it has recorded over 50,000 page visits in a short time, with tens of thousands of users generating sales orders worth tens of millions of yuan. This achievement has boosted confidence in the traditional industry’s digital transformation.
A representative of Markor at the summit stated, “AI represents openness, and Markor has always embraced the times through an open ecosystem to meet users’ needs. With over 20 years of accumulated lifestyle experience, we aim to extend the reach of quality living experiences through AI interaction and expansion. The true sustainable future of AI lies in achieving shared success among users, brands, and technology platforms.”

It is evident that Markor is not simply focused on app development; it is committed to a long-term strategy that builds AI-driven lifestyles and reshapes business models. By creating personalized shopping experiences and innovating marketing models that cater to new consumer demands, Markor’s AI-based tools like “AI Xiaomei” and “AI Smart Home” serve as personalized recommendation and virtual design solutions. The company is poised to further enhance its services by leveraging AI to accurately predict market trends, optimize advertising effectiveness, and upgrade customer solutions, thus driving marketing conversion opportunities. Through disruptive shopping experiences and business models, Markor aims to become the world’s first AI-driven home furnishing brand with a fully digital and intelligent shopping experience.

Pioneering Future Living with AI: Unlocking New Opportunities

Markor is committed to leveraging technological convenience, unlocking potential, and sharing technological benefits. As a trailblazer in quality living, its development path consistently follows a “science + art” approach, which has proven to be a long-term strategy in line with current market trends. In 2024, Markor was honored with the title of “Outstanding Home Furnishing Brand Enterprise of 2024.” Its sub-brand, Markor Furnishings, reached a new brand value of over 32.2 billion yuan, securing a spot in the “Top 100 New Quality Home Brands of 2024” and winning the “Home Service Excellence Award” for the 13th consecutive year.
Backed by its national-level Industrial Design Center, robust R&D systems, and global operational capabilities, Markor continues to invigorate the ecosystem through digitalization, intelligence, and supply chain integration. With AI Smart Home as the bridge, Markor is reigniting public interest and confidence in AI’s potential and advancing the commercialization of AI technologies like natural language processing. It is building a continually open-source platform for both DTC end-users and B2B interior designers.
In July 2024, Markor hosted the “Art + AI + Life” forum in Beijing and launched a national AI painting and design competition, further embedding AI practices in the industry. In September, it signed a strategic partnership with the AI technology leader Shengshu Technology to break new ground in product design, manufacturing, marketing content innovation, and service experience. This collaboration will fuel the company’s efforts toward smart, personalized home furnishing upgrades, setting new benchmarks in the industry. These initiatives underscore Markor’s determination to use AI to enhance its future competitiveness.

Democratizing design empowers everyone to shape their dreams and take control of their future. Markor’s ongoing AI strategy not only provides opportunities for those pursuing a better life but also highlights new possibilities in the ever-evolving home living landscape.

 

View original content:https://www.prnewswire.com/news-releases/reshaping-future-lifestyles-markor-unveils-ai-strategy-at-the-apsara-conference-302255015.html

SOURCE Markor International Home Furnishings

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