Technology

OFF!® Brand and The Weather Channel Partner to Launch New In-App Mosquito Forecast

Published

6 months ago

July 1, 2024

The partnership aims to leverage weather data and insights to allow people to get their local OFF!Cast Mosquito Forecast™ as easily as their local weather forecast

ATLANTA and RACINE, Wis., July 1, 2024 /PRNewswire/ — As summer’s higher heat and humidity nears, people prepare for an influx of mosquitoes. To help individuals and their families better protect themselves from mosquitoes, The Weather Company and its flagship consumer brand, The Weather Channel, has teamed up with OFF!®, America’s #1 trusted Insect Repellent brand in 20241, to bring local mosquito forecasts to The Weather Channel app. Launched in the U.S. in 2022, Brazil in 2023, and Canada in 2024, OFF!Cast Mosquito Forecast™ predicts mosquito behavior and populations to help consumers better plan summer activities and optimize their outdoor time this summer.

Combining OFF!® and The Weather Channel teams’ respective expertise to help people live well and enjoy the outdoors.

Through The Weather Company’s newly launched data and insights platform, The Weather Engine™, OFF!® brand is enhancing its OFF!Cast Mosquito Forecast™ from SC Johnson’s Center for Insect Science with weather data and analytics from The Weather Company, the world’s most accurate weather forecaster,2 to include a mosquito index in The Weather Channel app, the world’s most downloaded weather app.3

How it works: Helping people become mosquito-ready
The collaboration focuses on combining OFF!® and The Weather Channel teams’ respective expertise to help people live well and enjoy the outdoors.

Incorporating over 15 billion climate data points and real-world mosquito data from 5,000 locations, the OFF!Cast Mosquito Forecast combines entomology research on local mosquito species with detailed weather data inputs to predict mosquito populations and activity levels by ZIP code. Historic activity patterns, varying weather conditions, and weather and climate factors are accounted for when building these regional models.

Now leveraging The Weather Company’s deep meteorological expertise, enhanced datasets include historical and forecast temperature, humidity and precipitation for predicting mosquito sources, as well as forecast conditions that drive day-of mosquito activity.

How to view your OFF!Cast Forecast
By integrating OFF!Cast Mosquito Forecast™ into The Weather Channel app, millions more consumers can now get into a routine of checking their local mosquito and weather forecasts simultaneously across multiple platforms:

For those who already depend on the OFF!Cast Mosquito Forecast™, it continues to be available on OFF.com, but now with improved weather data from The Weather Channel.The OFF!Cast tool will also be visible in The Weather Channel app’s new experience on iOS. Check out the Daily tab and Outdoor Activity tabs for camping, hiking, golf and gardening for an at-a-glance risk level – low, medium, high, very high, severe – of mosquito activity based on local weather conditions for today and the days ahead.To know mosquito risk for the area, sign up for weekly forecasts on the OFF.com website or from within the OFF!Cast tool on The Weather Channel properties.Learn more about mosquitoes and how to avoid them with educational, integrated content across The Weather Channel app and OFF.com.When weather conditions are ripe for heightened mosquito activity, OFF! will share relevant, informative messaging on The Weather Channel digital properties and beyond.

“Mosquito activity is very dependent on weather patterns,” said Tom Mascari, principal entomologist with SC Johnson’s Center for Insect Science. “Checking the weather and local mosquito forecasts for the week can improve people’s ability to prepare themselves to spend time outdoors.”

What the partnership means: New, expanded mosquito forecasting resources
The Weather Company will now host the OFF!Cast mosquito model for users in the U.S., Brazil and Canada to start within The Weather Engine, a platform that combines proprietary weather data, first-party data and other supporting data sources to create multivariate models and analysis based on AI and 30 different weather variables. The result delivers deeper insights on the impact of weather with neighborhood-level precision to harness weather and scale its use across an enterprise.

“As weather patterns change and increasingly impact the health of both people and businesses, innovative teams like the OFF!® brand are using weather intelligence and factoring changing weather conditions into how they help consumers from the start,” said Sheri Bachstein, CEO of The Weather Company. “This partnership is a natural fit, and the inspired innovation by both companies turned a trove of trusted, scalable data into invaluable insights to activate across a business, helping people understand their mosquito risk and plan ahead for mosquito protection.”

Since 2022, OFF!® brand has been helping people and families plan ahead for mosquitoes with OFF!Cast Mosquito Forecast.™ This color-coded 7-day forecast of mosquito populations uses the SC Johnson Center for Insect Science’s 65 years of entomology expertise to provide consumers with an accurate view of mosquito activity. Similarly, The Weather Company helps people plan ahead to prepare for weather’s impact on their lives, which all starts with having accurate, reliable, actionable weather data.

The purpose-driven collaboration leverages deep content alignment and organic integration of weather data and insights to help people prepare for mosquito activity and stay safe. Check out the OFF!Cast Mosquito Forecast™ from OFF.com and The Weather Channel app for iOS.

ABOUT OFF!
OFF! brand is a pioneer in personal insect repellents for over 65 years. As one of SC Johnson’s leading pest control brands, OFF! is on a mission to make life better for the next generation. In addition to providing protection against mosquitoes, OFF! is a part of SC Johnson’s mission to develop mosquito prevention programs and supports scientific studies on mosquitoes that help make a difference in millions of lives. OFF! is proud to create products with proven effectiveness that repel mosquitoes, ticks and biting flies so families can have a trusted line of protection. No matter the activity or time outdoors, there is an OFF! product for every occasion. Ranging in both personal and area repellents, OFF! product offerings include: OFF! Deep Woods®, OFF! Clean Feel, OFF! Kids, OFF! FamilyCare, OFF! Defense, OFF! Botanicals®, OFF! Active, OFF! Backyard or OFF! products should always be used as directed. Effectiveness against pests differs by product and each OFF! product label should be read and followed carefully. Learn more at OFF.com.

ABOUT SC JOHNSON
Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn’t just possible – it’s our responsibility.

A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!® Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more – are in homes, schools and businesses in virtually every country worldwide.

As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation and partnerships to bear on some of the world’s most pressing environmental and health issues like reducing plastic waste and helping to eradicate malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless.

See how SC Johnson is a Family Company At Work For a Better World by visiting scjohnson.com or joining us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.

1 Voted most trusted Insect Repellent (for Use on Body) brand by American shoppers based on the 2024 BrandSpark® American Trust Study. For details visit www.BrandSparkMostTrusted.com
2 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, https://forecastwatch.com/AccuracyOverview2017-2022, commissioned by The Weather Company.
3 According to data.ai Intelligence, The Weather Channel has been the world’s most-downloaded weather app across Apple’s App Store and the Google Play store beginning on July 4, 2010 and into 2023.

View original content to download multimedia:https://www.prnewswire.com/news-releases/off-brand-and-the-weather-channel-partner-to-launch-new-in-app-mosquito-forecast-302186664.html

SOURCE The Weather Company

Technology

Macrogen Consortium win tender for National Bio Big Data Project

Published

37 minutes ago

December 23, 2024

Illumina is proud to be selected as sequencing technology partner to the Macrogen Consortium.

SEOUL, South Korea, Dec. 23, 2024 /PRNewswire/ — Macrogen a global healthcare company that specializes in precision medicine and Illumina Inc. (NASDAQ: ILMN), a global leader in DNA sequencing and array-based technologies, announced today that they are honoured to support the National Bio Big Data project by sequencing and analysing 145,952 Korean genomes.

The National Bio Big Data Project project has been running in Korea as a pilot project since 2020. During this period about 20,000 genomes were analysed, 10,000 of these including people with a rare disease. The ultimate goal is to enable precision medicine by building a reference genome for about 770,000 Koreans by 2028 and a total of 1 million by 2032.

“Being a part of this step change to improving public health in Korea through the voluntary collection and analysis of genomic, clinical and life record information from the general public, is paramount to ensure precision medicine becomes a standard of care for all Koreans,” said Changhoon Kim, CEO Macrogen.

“Illumina is pleased to be a part of the Korean bio industry ecosystem and to participate in such an important national project. We look forward to contributing to Korea by bringing our expertise and lessons learned from our direct involvement in leading pop gen projects around the world,” said Robert McBride, General Manager of Illumina Korea.

People across the globe have very similar genes but a small number of variants between populations can impact health. For example, some variants are associated closely with particular diseases such as cystic fibrous.[1]These variants can present differently in populations and have a significant impact on how individuals respond to medicines and treatments. Therefore, it is beneficial for Koreans to have information available that is unique to them.

Worldwide, the number of pop gen projects is expanding rapidly, including the UK, Japan, Singapore, Qatar, the United Arab Emirates, and Nigeria.

“Population genome projects are growing worldwide with many programs reaching significant milestones. But despite this inequity remains with the majority of genome datasets being of European descent. This means we have a lot of information how to develop drugs for European populations but this doesn’t translate in any meaningful way to other nationalities,“ said Robert McBride.

Population genomics provides a platform for industry engagement and investment, specifically in the pharmaceutical, biotechnology, and data sectors. By integrating large, diverse data sets and using advanced computing technology (such as artificial intelligence or machine learning), health systems and partners are optimally positioned to unlock the power of the genome even further, while improving quality of life and care and fostering economic growth.

“Precision medicine is changing how diseases are treated and this benefits everyone. For patients, treatments often work better when decisions are based around an individual’s genome, for drug companies it can reduce cost of development and for governments there are long term savings related to less waste and healthier patients,” said Changhoon Kim.

References

[1] https://www.genome.gov/about-genomics/educational-resources/fact-sheets/human-genomic-variation#:~:text=How%20do%20peoples’%20genomes%20vary,person%20responds%20to%20certain%20medications.

About Macrogen

Macrogen is a global genetic service provider, partnered with over 18,000 scientists in 150+ countries, and with more than 20 years of experience in the industry.

Established in 1997, from the Genome Medical Research Institute of Seoul National University, Macrogen has become a major service provider and consulting agent for government agencies, universities and research institutes around the world.

About Illumina

Illumina is improving human health by unlocking the power of the genome. Our focus on innovation has established us as a global leader in DNA sequencing and array-based technologies, serving customers in the research, clinical, and applied markets. Our products are used for applications in the life sciences, oncology, reproductive health, agriculture, and other emerging segments. To learn more, visit www.illumina.com and connect with us on X (Twitter), Facebook, LinkedIn, Instagram, TikTok, and YouTube.

About the Consortium

Macrogen Consortium members include the following companies: DNA Link, Theragen Bio, and CG Invites

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/macrogen-consortium-win-tender-for-national-bio-big-data-project-302335981.html

SOURCE Illumina

Technology

As 2025 IRS Mileage Rate Hits 70 Cents, Expert Warns: Ditch Risky Apps for Secure Paper Tracking

Published

6 hours ago

December 22, 2024

Gig economy expert Ed Ryder warns against the risks of mileage tracking apps, and advocates using paper-based tracking methods instead. He introduces The Big Mileage Form, a secure alternative developed over two years to meet the specific needs of food delivery gig workers. Ryder highlights recent tech failures, like the July 2024 global IT outage, to underscore the vulnerabilities of digital solutions. The press release also mentions Ryder’s significant mileage deduction using his form and directs readers to GigCoach.net for additional resources, including a consumer tutorial to drive better food delivery outcomes and a gig coach training program.

PHILADELPHIA, Dec. 22, 2024 /PRNewswire-PRWeb/ — As the IRS announces a standard mileage rate of 70 cents per mile for 2025, gig economy expert Ed Ryder, who has completed over 10,000 deliveries with his own car using major food delivery platforms, urges fellow gig workers to reconsider their mileage tracking methods. While acknowledging the convenience of digital solutions, Ryder advocates for a return to secure, paper-based tracking to protect valuable mileage deductions.

With the mileage rate at 70 cents, accurate tracking is crucial for gig workers and small business owners. Mileage apps seem convenient, but they risk data loss from outages, glitches, and cyber attacks. Many overlook these significant dangers.

“With the mileage rate increasing to 70 cents, accurate tracking is more crucial than ever for gig workers and small business owners,” says Ryder, creator of The Big Mileage Form. “While mileage tracking apps seem convenient, they come with significant risks that many overlook. Network outages, app glitches, and cyber attacks can jeopardize months of data.”

Ryder points to the July 2024 global IT outage as a prime example of technology’s vulnerabilities. “A faulty software update caused mass airline disruptions and impacted other industries, catching major corporations off guard. This incident highlights that even in our digital age, software isn’t infallible. For me, I simply won’t trust mileage tracking apps with my most important tax deduction.”

To address these concerns, Ryder developed a comprehensive, paper-based solution. “I spent two years perfecting The Big Mileage Form, tailoring it to the specific needs of food delivery gig workers,” he explains. “At 11×17 inches, it provides ample space for detailed record-keeping and, crucially, it’s immune to software glitches, data breaches, and ransomware attacks.”

Ryder’s meticulous paper-based record-keeping resulted in a mileage deduction exceeding $19,000 on his 2023 federal taxes. “All my business-related miles are thoroughly documented on paper. I’m fully prepared to defend this deduction in case of an audit. This level of confidence is what I aim to provide other gig workers.”

“In today’s digital age, sometimes the most secure solution is the simplest one,” Ryder concludes. “My form not only ensures data security but also prepares users for potential IRS audits. It’s time to reconsider the old-fashioned, but reliable pen-and-paper method.”

For those interested in learning more about effective mileage tracking and other aspects of gig work, Ryder offers valuable resources on GigCoach.net. These include a tutorial for consumers titled ‘Fair Deal Delivery,’ which provides insights on how to improve food delivery outcomes. Additionally, experienced food delivery couriers can explore Ryder’s gig coach training program. Visit GigCoach.net to access these resources and learn more about The Big Mileage Form.

Media Contact

Ed Ryder, Match Experiment LLC, 1 484-493-8740, hello@ideamaned.com, gigcoach.net

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SOURCE Gig economy expert Ed Ryder

Technology

DATA BREACH ALERT: Edelson Lechtzin LLP Is Investigating Claims On Behalf Of Ascension Health Customers Whose Data May Have Been Compromised

Published

6 hours ago

December 22, 2024

NEWTOWN, Pa., Dec. 22, 2024 /PRNewswire/ — The law firm of Edelson Lechtzin LLP is investigating claims regarding data privacy violations by Ascension Health (“Ascension”). Ascension learned of suspicious activity on or about May 8, 2024. To join this case, go HERE.

About Ascension Health

Ascension is a prominent non-profit health system in the nation and operates under Catholic principles.

What happened?

On or about May 8, 2024, Ascension detected unauthorized activity in its computer systems. Ascension initiated an investigation, which included retaining consulting cybersecurity experts and notifying the FBI. The investigation determined that between May 7 and 8, 2024, a cybercriminal accessed files containing personal information about Ascension’s patients and employees. This information included names, medical records, payment details, insurance information, government identification numbers, and other personal data such as dates of birth and addresses. Approximately 6 million individuals have been affected by this data breach.

How can I protect my personal data?

If you receive a data breach notification, you must guard against possible misuse of your personal information, including identity theft and fraud, by regularly reviewing your account statements and monitoring your credit reports for suspicious or unauthorized activity. Additionally, you should consider legal options for mitigating such risks.

Edelson Lechtzin LLP is investigating a class action lawsuit to seek legal remedies for customers whose sensitive personal and patient data may have been compromised by the Ascension data breach.

For more information, please contact:

Marc H. Edelson, Esq.
EDELSON LECHTZIN LLP
411 S. State Street, Suite N-300
Newtown, PA 18940
Phone: 844-696-7492
Email: medelson@edelson-law.com
Web: www.edelson-law.com

About Edelson Lechtzin LLP
Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to cases involving data breaches, our lawyers focus on class and collective litigation in cases alleging securities and investment fraud, violations of the federal antitrust laws, employee benefit plans under ERISA, wage theft and unpaid overtime, consumer fraud, and catastrophic injuries.

This press release may be considered Attorney Advertising in some jurisdictions. No class has been certified in this case, so counsel does not represent you unless you retain one. You may select counsel of your choice. You may also remain an absent class member and do nothing now. Your ability to share in any potential future recovery does not depend on serving as lead plaintiff.

View original content to download multimedia:https://www.prnewswire.com/news-releases/data-breach-alert-edelson-lechtzin-llp-is-investigating-claims-on-behalf-of-ascension-health-customers-whose-data-may-have-been-compromised-302337976.html

SOURCE Edelson Lechtzin LLP