Technology

PathFactory Launches ChatFactory, A B2B Buying Agent Powered By Generative AI

Published

6 months ago

June 26, 2024

PathFactory, the leading B2B content intelligence marketing platform, is pleased to announce the launch of ChatFactory, a generative AI-powered buying agent that revolutionizes the chatbot experience by empowering buyers with better digital content and helping vendors generate increased sales at lower cost.

TORONTO, June 26, 2024 /PRNewswire-PRWeb/ — PathFactory, the leading B2B content intelligence marketing platform, is pleased to announce the launch of ChatFactory, a generative AI-powered buying agent that revolutionizes the chatbot experience by empowering buyers with better digital content and helping vendors generate increased sales at lower cost.

“By the time buyers engage with sales, they’re already 70% along in their buying journey and have already made up their minds. If you don’t provide the right content up front in a way that’s easy to use and consume, you’ve probably lost them.” – Dev Ganesan, CEO and President of PathFactory

Harnessing the power of generative AI, traditional AI and content, ChatFactory leverages content intelligence and human-like conversation to effectively answer buyer questions, make informed and useful content recommendations based on vendor website content, and instantly create personalized and shareable content libraries in the format that best serves buyers’ needs.

“ChatFactory cuts through the clutter of clunky, traditional chatbots and hard-to-navigate vendor websites to give buyers the information they need, when and how they want it,” says Dev Ganesan, President and CEO of PathFactory. “By enhancing the self-directed buyers’ journey, vendors are able to generate more qualified leads and close more sales. It’s a win-win for buyers and sellers.”

Transforming Website Resources into Interactive Content Hubs
The ChatFactory AI buying agent can be quickly and securely trained on existing marketing resources and content, transforming static marketing material into an interactive information hub for prospective buyers. AI agents can also be customized to key accounts, providing confidential content like discovery, pricing and contracts, privately and securely.

“By the time buyers engage with sales, they’re already 70% along in their buying journey and have already made up their minds” adds Ganesan. “If you don’t provide the right content up front in a way that’s easy to use and consume, you’ve probably lost them. ChatFactory does that, at scale, reducing costs for sellers while making the buyer’s life easier.”

Sales and Marketing Co-Pilot
In addition to a buying agent, ChatFactory is also a sales and marketing co-pilot that enables fast and easy access to marketing content and human-like responses to buyer questions in real-time, providing valuable insights and analytics.

“ChatFactory is the next step in reducing friction across every stage of the buyer journey—it’s a game-changer for marketing and sales teams who want to optimize content delivery and provide buyers the experiences they want,” said Helen Baptist, Chief Strategy and Market Officer at BrandMuscle. “As a marketing and sales co-pilot, it has helped our revenue team understand our company, products, and value by easily searching through marketing content. It eliminates search time and ensures institutional knowledge isn’t lost.”

ChatFactory’s analytics dashboard enables marketers to track buyer engagement, queries, and responses so they can optimize content, identify gaps and better understand buying signals. Ultimately, both buyers and vendors are better informed, and therefore better positioned to make buying decisions or convert qualified leads.

Introducing a New AI Buying Experience – the ChatFactory Advantage

Website Buying Agent

Intuitive, intelligent, tailored AI-generated answers, content recommendations and customized, auto-generated microsites in an easy-to-use, self-service experience.

Interactive Content Curator

Train a ChatFactory agent on company content and resources, transforming a static website repository into an interactive information hub for prospective buyers.

Custom Agent Experience for Key Accounts

Create a custom agent experience for key accounts with specific, tailored content including secure access to private assets including discovery, contracts and pricing.

Sales and Marketing Co-Pilot

Fast and easy access to marketing content allows for instant, human-like responses to buyer questions in real-time and higher content engagement among qualified leads.

Content Strategy Optimizer

Leverage ChatFactory Analytics, including AI confidence scores and user ratings, to optimize content and identify gaps in the buyers’ journey.

About PathFactory
Providing the right content, to the right individuals, at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry’s deepest and most-detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey.

Recognized as the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner, PathFactory is trusted by B2B marketers, large and small, to deliver the highly-personalized content experiences modern B2B buyers expect.

Media Contact

Pete Lorenco, PathFactory, (416) 304-9400, peter@pathfactory.com, pathfactory.com

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SOURCE PathFactory

Technology

New Generation Centralized Control System Promotes “Integrated Operation Monitoring”

Published

55 minutes ago

December 26, 2024

BORTALA, China, Dec. 26, 2024 /PRNewswire/ — On December 26, personnel at the monitoring operation and maintenance center of the State Grid Bortala Power Supply Company were conducting acceptance testing for the new generation centralized control system. The company is actively promoting the application of this new system to facilitate “integrated operation monitoring” and enhance the risk management capabilities and equipment refinement levels of the power grid.

The new generation centralized control system serves as a technical support system for monitoring the operational status and fault defects of grid equipment. It acts as the “eyes” and “hands” for managing the operation of power grid equipment. Compared with the old Open3000 system, it optimizes the human-machine interface, refines system functions, and achieves comprehensive awareness of equipment status, defect detection, and proactive early warning, thereby providing efficient information processing capabilities to ensure that monitoring personnel can supervise equipment operation in real time.

During the system construction process, the company actively adapts to changes in production models, scientifically formulates project timelines, and deepens new operation and maintenance management models, such as “unattended + centralized monitoring” and “equipment owner + general practitioner.” This enhances the construction of the new centralized monitoring system and the integration of substation sites, providing comprehensive and robust monitoring support for the reliable operation of the Bortala power grid.

Up to now, the company has completed the construction of the main station of the new generation centralized control system, software and hardware debugging, graphic drawing and other tasks, as well as the station-end access of the new generation centralized control system for 54 substations, the entry of monitoring information into the database, and the forwarding of the front-end data of the new generation centralized control system within the centralized control range. The company carries out the orderly supplementation of monitoring information points for access devices and the verification of remote control information at substations.

In the next step, the company will actively explore digital transformation, strengthen modern team construction, and innovate practices in intelligent monitoring and business collaboration, all aimed at advancing the construction of modern centralized control stations to ensure the safe and stable operation of equipment.

View original content:https://www.prnewswire.com/apac/news-releases/new-generation-centralized-control-system-promotes-integrated-operation-monitoring-302339181.html

SOURCE State Grid Bortala Power Supply Company

Technology

BC.GAME Launches Monkey King-Themed Slot Game Wukong

Published

55 minutes ago

December 26, 2024

NICOSIA, Cyprus, Dec. 26, 2024 /PRNewswire/ — BC.GAME has launched its latest slot game, Wukong, inspired by the highly acclaimed Black Myth: Wukong, a groundbreaking AAA game that has captivated players worldwide. Officially released on December 24, this 6-reel, 5-row slot game allows players to experience the essence of Wukong’s legendary journey while aiming for rewards of up to 10,000 times their bet.

The game incorporates iconic symbols and elements from Black Myth: Wukong, such as the Ruyi staff, gourd bottles, and treasure pearls, designed to recreate the mythical atmosphere of the original story. The addition of the Sticky Symbols feature enhances gameplay by keeping special symbols locked in place during free spins, significantly increasing the chances of winning and unlocking larger rewards.

Dark Visual Design and Storytelling Behind Wukong

The visual design of Wukong draws from traditional Chinese art styles, blending elements from Journey to the West. The reels are filled with recognizable symbols like the Ruyi staff, gourd bottles, and treasure pearls. These symbols immerse players in the mythical world of the story, faithfully recreating key moments from the novel, such as Sun Wukong’s havoc in Heaven and his encounters with the White Bone Demon.

The game’s background is rooted in Journey to the West, where Sun Wukong embarks on a journey with the monk Tang Seng and his companions to obtain sacred scriptures. Each detail of the game is carefully crafted to bring this legendary tale to life, offering a unique gaming experience and a tribute to Chinese culture and mythology.

Key Features of the Wukong Slot Game:

Free Spins and Bonus Opportunities: Triggering free spins unlocks additional reward mechanisms, increasing the chances of landing big wins.

Sticky Symbols Feature: Special symbols remain in place during free spins, greatly enhancing winning potential.

Up to 10,000x Max Win: The game offers a maximum payout of up to 10,000 times the bet, providing significant winning opportunities.

“Wukong is not just about spinning reels; it’s about experiencing a rich part of Chinese culture. We’ve worked hard to ensure the game is stunning and fun and engaging for players, with layers of features that add excitement. We’re proud to offer a game that blends storytelling with gameplay, and we think players will love the journey through Wukong’s legendary world,” Jack Dorset, CEO of BC.GAME said.

About BC.GAME

BC.GAME is a leading online gaming platform that integrates blockchain technology and cryptocurrency into its casino games, by offering a secure, transparent, and decentralized experience, BC.GAME allows players to enjoy a variety of gaming options, including slots, table games, and live casino offerings. The platform is dedicated to providing players with exciting, fair, and innovative ways to engage with the world of gaming. citing, fair, and innovative ways to engage with the world of gaming.

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SOURCE BC.GAME

Technology

Infidigit Welcomes Pinaki Gupta as an Advisor to Foster Leadership and Drive Strategic Growth

Published

2 hours ago

December 26, 2024

MUMBAI, India, Dec. 26, 2024 /PRNewswire/ — Infidigit, an AI-enabled digital growth partner known for delivering exceptional results in SEO, CRO, and digital growth, welcomes Pinaki Gupta as Director – Strategy and Oversight. Pinaki’s vast experience in driving business transformation and fostering innovation will be instrumental in shaping Infidigit’s strategic direction and positioning the organisation for long-term success.

With a career spanning global enterprises such as Tata Interactive Systems and MPS Interactive and as the founder of Pisarto, a prominent home decor marketplace, Pinaki has consistently driven innovation and growth. His expertise will play a pivotal role in further scaling Infidigit’s vision and helping it explore untapped opportunities in the dynamic digital marketing ecosystem.

Sharing his thoughts, Pinaki Gupta, said, “Infidigit’s rise as a leader in digital marketing has been remarkable. Kaushal and his team have built an organisation with a strong culture of innovation and performance that truly sets them apart. I am excited to join Infidigit as an Advisor to bring a new perspective and help evaluate business opportunities and accelerate their growth journey. Together, we will focus on building strategic frameworks that ensure Infidigit continues to thrive in an evolving digital-first world.”

Kaushal Thakkar, Founder and Managing Director of Infidigit, said, “Pinaki and I share a long and fruitful professional history, during which I’ve consistently been impressed by his incisive strategic mind. His knack for challenging the status quo and driving transformative change makes him an ideal fit for Infidigit’s ambitious growth trajectory. We’re excited to leverage his mentorship as we reach new heights, fortify our leadership team, and continue delivering exceptional results for our clients.”

Infidigit, under Kaushal Thakkar’s leadership, has consistently set benchmarks in SEO, CRO, and digital growth strategies. With over 100 award-winning campaigns, Infidigit has delivered measurable results across industries. Pinaki’s addition to the leadership team further strengthens its mission of combining innovation, leadership, and performance to help businesses grow sustainably.

About Infidigit:

Infidigit, an AI-enabled digital growth partner, empowers top brands to achieve impactful results through SEO, ASO, CRO, and data-driven digital strategies. At the forefront of AI innovation in marketing, Infidigit is developing a SaaS product to further simplify SEO. With a proven track record of measurable success, Infidigit partners with startups, MSMEs, and enterprises across diverse industries, enabling them to thrive in the digital-first economy. Their commitment to excellence is underscored by over 100 award-winning campaigns recognized by prestigious platforms such as the SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies and Exchange4Media IDMA. Infidigit continues to set new standards in digital marketing, driving sustainable growth and unparalleled success for its clients.

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