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Chicory Positions Contextual Commerce as a Key Strategy in the Third-Party Cookieless Era

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In the ever changing digital landscape, the strategy is key to reaching consumers in the right mindset

NEW YORK, June 26, 2024 /PRNewswire/ — Chicory, the only end-to-end contextual commerce media platform will be joining customer Mars United Commerce on stage at this year’s Retail Media Summit to explore why contextual commerce is a winning strategy ahead of cookie loss.

The session; Contextual Commerce: A Key Alternative for Thriving in The Cookie-less Era will take place on Thursday, June 27th at 10.30am at Path to Purchase’s Retail Media Summit in Chicago.

Despite delays in the rollout of third-party cookie deprecation, marketers have been testing various strategies in a bid to future-proof marketing efforts. This extends into the ever-growing retail media and commerce media spaces as marketers look for alternative strategies to reach and influence consumers. For Chicory and Mars United Commerce, Contextual Commerce offers a new complementary and brand-safe tactic to retail media network offerings and is quickly gaining popularity. By using contextual commerce, brands can deliver against different key performance indicators using ads in highly relevant contexts to drive multiple marketing objectives.

In addition to the panel, Chicory will be showcasing its newest ad solutions. Known for driving lower funnel impact, the expansion of its ad product suite now enables Chicory to influence consumers across the entire buying journey by driving increased awareness (Chicory Reach), consideration, and product discovery (Chicory Portfolio). Finally, as part of Chicory Aisle, retailers can also integrate a digital shelf into online recipes and support weekly deals.

“Contextual Commerce is the bridge that allows for a full funnel media solution, making brand media work harder and retail media more efficient,” said Julia Miller, Group VP Commerce Media, Mars United Commerce. “Having been a partner for some time, we have tested Chicory’s expanded contextual ad solutions with our brand clients and have seen really strong, early results by layering on these additional tactics across the entire funnel.”

“We believe in the power of contextually relevant environments -such as recipes – to drive results as they enable advertisers to reach consumers in the right mindset which is the key to success,” said Yuni Baker-Saito, CEO and Co-founder. “With the rise of retail media, we have established ourselves and contextual commerce media as a complementary tactic and these new ad products will help solidify that.”

Founded in 2013 as a shoppability company, Chicory has evolved into an end-to-end solution for CPG advertisers and retailers by combining unique and engaging media experiences with brand-safe, relevant content. This combination along with Chicory’s proprietary shoppable tech enables the company to develop insights that power their optimization tactics and help customers better understand their target audience. Chicory has seen tremendous growth over the past 10+ years. Most recently, the company expanded its leadership team and welcomed its first Chief Financial Officer, moved into a new office space in the heart of Silicon Alley in NYC, and was named one of Inc. Magazines Best Workplaces for 2024.

Today Chicory sees 123M shoppers across its network of 5200+ recipe sites and is integrated with more than 70 retailers. With the rise of retail media, the company has been able to establish itself as a key strategic partner in the off-site strategy for major retailers. Key partners and customers include Mars United Commerce, Giant Eagle, and Chobani.

Notes to editors:

About Chicory
Chicory is the only end-to-end contextual commerce media platform. It combines the power of contextually relevant and brand-safe content and engaging media with a commerce experience powered by proprietary technology to deliver results and insights for its customers.The platform powers a network of recipe publishers and retailers that CPG brands use to reach 123 million high-intent grocery shoppers each month. Chicory’s contextual advertising and shoppable recipe solutions can be found on over 5,200 websites and food blogs, including Taste of Home, The Kitchn and The Food Network. Sites enabled with Chicory’s technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 70+ leading retailers.

About Mars United Commerce
Mars United Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/

For press enquiries:
Karolina Throssell
Iden
Karolina@iden.global 

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SOURCE Chicory

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HYPERGROWTH CX SOFTWARE PROVIDER ANNOUNCES NEW HIRES TO FUEL UK GROWTH AND US EXPANSION

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48 mins ago

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September 24, 2024

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CloudInteract announces new senior hires to support UK growth and US expansion, as it sets sights on supporting an industry predicted to grow to over USD 22 billion by 2030

LONDON, Sept. 24, 2024 /PRNewswire/ — CloudInteract, a rapidly growing, UK-based provider of customer experience (CX) platforms, announces new senior hires to support its UK growth plans and expansion into the US market.

Founded by customer workplace communications experts, Nick Seagrave and Simon Leyland, CloudInteract launched in 2023, providing customers, including education provider, Pearson, life sciences enterprises, and online consumer services providers, such as Swoop with innovative CX software, as well as supporting industry partners, including Amazon Web Services.

Through the delivery of AI-driven platforms and omnichannel systems, CloudInteract empowers companies to scale and continuously adapt to their evolving customer service needs.

Simon Leyland, CEO and co-founder of CloudInteract, explains, “CloudInteract was born out of Nick’s and my mission to reimagine customer experience, by making contact centre interactions better for both customers and users alike. We understand that in a world full of technology providers, the difference lies in how technology transforms real-world experiences.”

To support its UK growth plans and expansion of its US presence, CloudInteract has onboarded new talent to its 50% female senior leadership team. The company recently welcomed Marketing Director, Louise Mahrra, Head of Business, North America, Nancy Van Delist and UK Head of Business Development, Julian Degg.

They will work alongside Change Director, Eliza Taylor and co-founders, Chief Technology Officer, Nick Seagrave and CEO Simon Leyland.

“As CloudInteract expands its operations and brings in new talent to support strategic growth in an industry predicted to mature to over USD 22 billion by 2030, we are firmly fixated on helping businesses unlock the full potential of their customer experience platforms by turning every interaction into a competitive advantage.”

“By doubling down on our investment in people, partnerships, and platforms, we’re positioning CloudInteract as the go-to partner for businesses that want to unlock the power of AI, data, and communication to transform their customer interactions,” concluded Simon.

About CloudInteract: https://www.cloudinteract.io/ 

CloudInteract builds customer experience platforms to unlock the potential of data to improve customer interactions. Our solutions leverage AI, automation, and integration to create smarter, seamless customer experiences that are built to last.

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View original content:https://www.prnewswire.co.uk/news-releases/hypergrowth-cx-software-provider-announces-new-hires-to-fuel-uk-growth-and-us-expansion-302255608.html

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Tata Elxsi Delivers World’s First RDK-B Integration on Qualcomm 5G Fixed Wireless Access Platform

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48 mins ago

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September 24, 2024

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SAN DIEGO and BENGALURU, India, Sept. 24, 2024 /PRNewswire/ — Tata Elxsi, a global leader in design and technology services, today announced the successful integration of the RDK-B software stack with the Qualcomm® 5G FWA Gen 3 Platform. This first-of-its-kind integration opens a new pathway for operators to deliver fast, reliable, and scalable high-speed FWA solutions. Integration of the RDK-B middleware includes key features, such as Wi-Fi 6 connectivity, packet statistics, and advanced security options, ensuring the platform is versatile and can be deployed in both indoor and outdoor environments. Operators can now deliver value-added services, like Quality of Service (QoS), band steering, parental control, and VPN, enhancing the overall broadband experience. 

Gautam Sheoran – VP and GM, Wireless Broadband and Communications at Qualcomm Technologies, Inc., stated: 

“We are proud to collaborate closely with Tata Elxsi, who has leveraged their considerable expertise to port the RDK-B stack to our 5G FWA Gen 3 Platform, featuring the Snapdragon® X75 Modem-RF System. This critical step empowers operators to accelerate time-to-market, deliver high performance FWA solutions, and reduce development efforts, as they deploy powerful new FWA CPE solutions. We look forward, through continued collaboration with Tata Elxsi, to expanding our engagement with the broader RDK community, giving operators more choices and flexibility in deploying state-of-the-art solutions.”

Priya S Kumar – Head, Media and Communications at Tata Elxsi, stated:

“This integration broadens the RDK ecosystem and silicon diversity, which has traditionally centered on wired technologies like DOCSIS and Fiber-to-the-Home (FTTH). By incorporating RDK-B into the cellular-managed WAN space, Tata Elxsi is excited to collaborate in positioning the Snapdragon X75 platform as a future-ready solution for high-performance broadband applications. Tata Elxsi’s continuous commitment to the RDK ecosystem enables SoCs, OEMs and operators to rapidly innovate and scale, addressing the demands of next-generation broadband technologies.”

Looking ahead, Tata Elxsi will upgrade the platform to include next-generation features such as Wi-Fi 7. This upgrade will further enhance FWA devices, offering operators more flexible, scalable, and cost-effective solutions, setting the stage for the next generation of wireless innovation. 

About Tata Elxsi

Tata Elxsi is among the world’s leading design and technology services providers across industries, including Automotive, Broadcast, Communications, Healthcare and Transportation.

We are helping customers reimagine their products and services through design thinking and applying digital technologies, such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality and Artificial Intelligence. For more information, visit www.tataelxsi.com

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

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View original content:https://www.prnewswire.co.uk/news-releases/tata-elxsi-delivers-worlds-first-rdk-b-integration-on-qualcomm-5g-fixed-wireless-access-platform-302256787.html

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Huawei Calls to Expand Partnerships to Drive Global Digital Inclusion through TECH4ALL

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48 mins ago

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September 24, 2024

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SHANGHAI, Sept. 24, 2024 /PRNewswire/ — At the TECH4ALL Digital Inclusion Forum hosted at Huawei Connect 2024, Huawei called for more partners to join its TECH4LL initiative to drive global digital inclusion.

Launched in 2019 and aligned with the UN SDGs, TECH4ALL is Huawei’s long-term action plan for enabling an inclusive and sustainable digital world, focusing on the education, environment, health, and development domains.

At the forum, attendees explored TECH4ALL inclusion projects and digital inclusion advances in China outlined in the 2024 China Digital Inclusion Report produced by China Academy of Information and Communications Technology (CAICT).

“Promoting digital inclusion can not only effectively deal with problems that may exist in the development and application of digital technology, but also improve the realization of our overall goals,” said Xin Yongfei, Director of the CAICT Institute for Policy and Economics.

Discussions focused on how technology can help bring down barriers to information accessibility, equal opportunities, and a high quality of life. A key theme at the forum concerned the importance of cross-sector partnerships in maximizing the efficacy of inclusion projects such as those Huawei’s runs under TECH4ALL.

“Huawei is a committed to supporting China’s digital inclusion strategy,” said Jeffrey Zhou, President of ICT Marketing at Huawei. “We work with governments, enterprises, scientific research institutions, universities, and NGOs to implement projects that provide a useful reference for the world to seize the opportunities of digital transformation and share the inclusive benefits of digitalization.”    

Partners from both the deaf and vision-impaired communities looked at the role of technology in enabling digital inclusion. Huawei shared how it considers the needs of people with disabilities, the elderly, and children from the beginning of product design. As well as Bluetooth connectivity for hearing aids, Huawei smartphones, provide 15 accessibility features that are used by around 10 million people each month. These include technologies that can identify and send alerts for job recommendations tailored for people with disabilities.

“As a visually impaired device user and Huawei partner, I think it’s crucial to share the message that technology can give everyone an equal opportunity to participate in society, use public resources, and help eliminate the digital divide,” said Yin Nan, Chairman of Tianjin Hongqiao District Blind Association.

With partners the China Association of the Deaf and E-Times Digital Technology, Huawei TECH4ALL has also developed the Trouble-Free Hearing app. Based on Huawei Cloud AI, the app provides speech-to-text and text-to-speech translation and a real-time online sign language hub for use in potentially complex situations such as healthcare, legal consultations, and at service windows.

The forum also explored education inclusion through the TECH4ALL China DigiSchool project, which aims to provide online resources and teacher training for the delivery of STEAM curriculum. To date, 4,800 teachers and students have benefited in 29 schools.

Huawei also runs a range of education and training initiatives across the globe, including the Open School project with UNESCO, Instant Schools Network with Vodafone Foundation, and Skills and Wheels projects with global and local partners. Skills on Wheels, for example, brings free digital skills training to remote communities via truck-mounted mobile classrooms, reaching 93,000 people in 18 countries so far.

TECH4ALL education projects have reached more than 400,000 people across the globe, with technology and partnerships the key to success of each project.

About Huawei TECH4ALL

TECH4ALL is Huawei’s long-term digital inclusion initiative. Enabled by innovative technologies and partnerships, TECH4ALL aims to promote inclusion and sustainability in the digital world.

For more information, visit the Huawei TECH4ALL website: https://www.huawei.com/en/tech4all 

Follow us on X:
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SOURCE Huawei

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