Connect with us

Technology

Digital Marketing Software (DMS) Market size is set to grow by USD 105.8 billion from 2024-2028, New data sources, regulatory innovations boosting market growth to boost the market growth, Technavio

Published

on

NEW YORK , June 24, 2024 /PRNewswire/ — The global digital marketing software (DMS) market  size is estimated to grow by USD 105.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  17.16%  during the forecast period.  New data sources, regulatory innovations boosting market growth is driving market growth, with a trend towards spread of social media and e-commerce platforms. However, data privacy and security concerns  poses a challenge. Key market players include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Large enterprises and Small and medium enterprises (SMEs)), Service (Professional services and Managed services), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.

Key Market Trends Fueling Growth

The Digital Marketing Software (DMS) market is experiencing significant growth due to the increasing demand for online marketing solutions. Social media platforms like Instagram, LinkedIn, and Facebook provide new opportunities for businesses to engage with their audiences and boost brand awareness. With over half the global population using smartphones, e-commerce platforms are increasingly popular for both shopping and marketing. DMS solutions offer additional features such as lead generation, customer engagement, and relationship management, making them essential tools for businesses aiming to increase online presence and sales. 

The Activision, Publishing, and Machinima industries are driving the Digital Content Management System (DCMS) market. The demand for Advertising and Analytics in these sectors is significant. The Cloud-based DMS solutions are popular due to their ease of use and cost-effectiveness. The trend towards remote work and digital transformation has accelerated the adoption of DMS. The market is also witnessing a surge in demand for Marketing and Content Management solutions. The Cost-effective and efficient solutions provide businesses with the ability to manage and distribute digital content effectively. The Remote workforce can access and collaborate on content in real-time, making it an essential tool for modern businesses. The Future of DMS looks promising with advancements in Technology and the increasing need for efficient content management solutions. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

•         The adoption of Digitalizing Software (DMS) in organizations faces barriers due to data privacy and security risks. Cloud security management is complex for vendors, as hacking and breaches are on the rise. Open-source code in cloud infrastructure increases the likelihood of flaws. Public clouds, with their multi-tenant nature, are particularly vulnerable. Cyber-attackers can easily access cloud-based data storage systems. Vendors must encrypt client data, implement multi-factor authentication, and comply with regulatory guidelines to mitigate these concerns and ensure market growth.

•         The Digitalizing Software (DMS) market is experiencing significant growth as more businesses adopt technology to manage their documents and processes. However, this transition comes with challenges. One major challenge is ensuring data security and compliance with various regulations. Another challenge is integrating DMS with other business systems and applications. Additionally, training employees to use the new technology effectively can be time-consuming and costly. Furthermore, customizing DMS to meet specific business needs can also be a complex process. Lastly, maintaining the system and providing technical support are ongoing responsibilities. Despite these challenges, the benefits of DMS, such as increased efficiency and productivity, make it a worthwhile investment for businesses.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This digital marketing software (dms) market report extensively covers market segmentation by

End-user 1.1 Large enterprises1.2 Small and medium enterprises (SMEs)Service 2.1 Professional services2.2 Managed servicesGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Large enterprises-  The large enterprise segment dominates the Digital Marketing Software (DMS) market due to the rising adoption of digital marketing tools like CRM, email marketing, and content management. These tools help manage large customer databases effectively. In 2023, Google Ads introduced an innovative auto-generated ad tool using generative AI, enhancing DMS capabilities and simplifying ad generation for businesses.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

In the contemporary business landscape, the Digital Marketing Software (DMS) market plays a pivotal role in marketing process automation for brands looking to adapt to modern advertising strategies. Mobile advertising, a significant segment of this market, leverages technology to reach consumers as their behavior shifts towards remote working and online platforms. Big data analysis, predictive analytics, and CRM software are essential tools for businesses to understand customer preferences and tailor their offerings. Augmented Reality (AR) and Virtual Reality (VR) technologies offer innovative ways to engage consumers, while digital media consumption continues to soar on social media platforms like Instagram. Data security and privacy protection are paramount concerns for DMS providers, as they guard against malware injections, insecure applications, phishing attacks, and social engineering tactics. Wired and wireless communication channels are integral to the DMS ecosystem, enabling seamless integration with various social media platforms. Brands must maintain a strong visual identity across these channels to stand out in the competitive marketplace. WhatsApp, as a popular communication tool, also presents opportunities for businesses to engage with their audience effectively.

Market Research Overview

The Digitalizing Software (DMS) market encompasses solutions that enable organizations to manage and store documents electronically. These systems streamline business processes, enhance security, and promote efficiency. Key features of DMS include document imaging, workflow automation, and retrieval capabilities. The market is driven by the increasing demand for paperless offices and the need to improve document management processes. Additionally, the integration of artificial intelligence and machine learning technologies is revolutionizing DMS, offering advanced functionalities such as predictive analytics and automated classification. The global DMS market is expected to grow significantly in the coming years due to these factors and the ongoing digital transformation trend.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesSmall And Medium Enterprises (SMEs)ServiceProfessional ServicesManaged ServicesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/digital-marketing-software-dms-market-size-is-set-to-grow-by-usd-105-8-billion-from-2024-2028–new-data-sources-regulatory-innovations-boosting-market-growth-to-boost-the-market-growth-technavio-302178998.html

SOURCE Technavio

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

TESCO Unveils KCTS-8000X Extended Range: Advanced Transformer Testing System with Traceable Accuracy Down to a 1% Rating Factor

Published

on

By

BRISTOL, Pa., Sept. 23, 2024 /PRNewswire/ — TESCO, a leading provider of utility testing solutions, is proud to introduce its newest product, the KCTS-8000X Current Transformer Testing System. This state-of-the-art system is engineered for traceable accuracy down to a 1% rating factor, setting a new standard for testing transformers with primaries up to 8000 amperes. With its advanced features, the KCTS-8000X offers power utilities unmatched precision, reliability, and efficiency, ensuring that their metering systems remain accurate and compliant.

Addressing Utility Industry Needs

Utility companies rely heavily on accurate transformer testing to ensure precise metering, which directly affects billing and grid stability. Current transformers (CTs) play a crucial role in this process, scaling down high currents so they can be accurately measured. Even minor inaccuracies can lead to incorrect billing, impacting both utility companies and customers.

The KCTS-8000X is designed to solve these issues by offering enhanced testing accuracy for a wide range of current transformers, ensuring that utilities can confidently test transformers and minimize errors. By incorporating advanced features such as electronically compensated burdens and real-time data integration, the KCTS-8000X guarantees precise results with every test.

“We developed the KCTS-8000X in response to the growing demand for more accurate transformer testing in the utility sector,” said Tom Lawton, President & CEO at TESCO. “This system provides the confidence utility companies need to ensure billing accuracy while reducing operational inefficiencies and test errors.”

Key Features of the KCTS-8000X

The KCTS-8000X offers a range of innovative features that set it apart from other transformer testing systems:

Traceable Accuracy Down to a 1% Rating Factor:
The system can test CTs with primaries up to 8000 amps, providing traceable accuracy down to a 1% rating factor. This makes the KCTS-8000X ideal for utilities needing to test a wide range of transformers with high precision, ensuring accurate billing and regulatory compliance.

Electronically Compensated Burdens:
The KCTS-8000X automatically adjusts for impedance and power factor, providing reliable results even at low current levels. These real-time adjustments improve the accuracy and reliability of test results without the need for manual intervention, making the testing process smoother and more efficient.

Real-Time Burden Measurement and Recording:
The system displays and records live burden measurements, ensuring thorough test validation. By capturing real-time data during the test, utilities can maintain comprehensive records, which are essential for audits and compliance reporting.

TESCO Device Manager Integration:
The KCTS-8000X seamlessly integrates with TESCO Device Manager (TDM), allowing for the efficient collection, storage, and analysis of test data. This feature streamlines the workflow and reduces time spent on data management, helping utility labs improve their operational efficiency.

Safety and Error Prevention Features:
The system includes several built-in safety features, such as protective circuitry and a zero-start safety function that prevents accidental test errors. These features ensure that both the testing system and the transformers being tested are protected from damage, reducing downtime and costly repairs.

Motorized Test Current Control with Automatic Rundown:
The KCTS-8000X automates the test current rundown process, improving efficiency and reducing manual effort. This automation allows technicians to focus on the accuracy of the results without being burdened by time-consuming manual adjustments.

Demagnetization of Transformers Prior to Testing:
The system features a transformer demagnetization function, which helps reduce erroneous results by ensuring that transformers are fully demagnetized before testing begins. This feature improves the reliability of the testing process and reduces the likelihood of incorrect readings.

Improving Utility Billing and Grid Reliability

With its unmatched accuracy and comprehensive data integration, the KCTS-8000X is poised to significantly improve billing accuracy and grid reliability for utility companies. The ability to test CTs with traceable accuracy down to a 1% rating factor ensures that even the smallest discrepancies in metering can be detected and corrected. This is crucial in today’s utility industry, where errors in energy measurement can lead to financial losses and customer dissatisfaction.

“The KCTS-8000X gives utilities the confidence to test transformers with greater accuracy, reducing billing errors and improving the overall efficiency of their operations,” said Tom Lawton. “By offering such precise testing capabilities, this system helps utilities ensure the long-term reliability of their grid infrastructure.”

About TESCO

For over 121 years, TESCO has been at the forefront of providing cutting-edge electrical testing and metering solutions to utilities worldwide. Specializing in transformer testing, metering accuracy, and grid reliability, TESCO is committed to delivering innovative products that help power companies optimize their operations and maintain compliance with industry standards. The KCTS-8000X is the latest addition to TESCO’s lineup of reliable, high-performance testing equipment.

For more information about the KCTS-8000X or to schedule a demonstration, please visit

KCTS | TESCO – The Eastern Specialty Company (tescometering.com)

View original content to download multimedia:https://www.prnewswire.com/news-releases/tesco-unveils-kcts-8000x-extended-range-advanced-transformer-testing-system-with-traceable-accuracy-down-to-a-1-rating-factor-302256193.html

SOURCE TESCO – The Eastern Specialty Company

Continue Reading

Technology

National Center for Charter School Accountability Launches with Analysis of State Charter School Laws

Published

on

By

The National Center for Charter School Accountability provides research and recommendations on increasing transparency and accountability for charter schools.

NEW YORK, Sept. 23, 2024 /PRNewswire/ — The Network for Public Education (NPE) announces a new project, the National Center for Charter School Accountability (NCCSA), to provide research and recommendations on increasing transparency and accountability for charter schools. NPE is the leading organization that advocates revising state charter laws to make charter schools better align with the original vision of charter schools as teacher and parent-led schools of innovation that complement, not compete with, the public school system.

“The charter sector, now saturated with impersonal national chains and for-profit management corporations, has strayed far from the original mission of charter schools. A few states follow that vision; most do not. We regularly receive calls from charter school parents, teachers, and public school advocates raising concerns. The Center will educate the public with facts and provide information on how best to address concerns,” said Carol Burris, the Executive Director of NPE.

The Center includes a searchable database of news stories highlighting problems regarding charter schools. It also provides a portal where parents and taxpayers can submit questions and complaints. It also provides access to nine NPE research reports on charter schools, including reports on charter closures and for-profit-run charter schools.

In addition to research and reports, NCCSA evaluates state laws based on accountability, responsible growth, community input, and protections for students and taxpayers. An interactive map shows the number of open and closed charter schools in each state.

“The Center will grow over time, providing information unavailable on charter trade group sites. One million students have been displaced due to charter closures. In the age of choice, parents and taxpayers deserve the facts,” Burris added.

Commenting on the new project, NPE President Diane Ravitch noted, “NCCSA is a valuable resource for parents, taxpayers, policymakers, and the press who want to be informed about the status of charter schools. Accountability matters, and the Center will provide it via accurate and timely information.”

Access to NCCSA can be found here.

The Network for Public Education is a national advocacy organization with over 350,000 members and 200 grassroots groups. Its mission is to preserve, promote, improve, and strengthen public schools for current and future generations of students.

Contact: Carol Burris
cburris@networkforpubliceducation.org
(646) 678-4477

View original content:https://www.prnewswire.com/news-releases/national-center-for-charter-school-accountability-launches-with-analysis-of-state-charter-school-laws-302256096.html

SOURCE Network for Public Education

Continue Reading

Technology

Vermont State Dental Society, University of Detroit Mercy, Sanders, and Welch Announce Historic Effort to Advance Dental Care and Education Across State

Published

on

By

BURLINGTON, Vt., Sept. 23, 2024 /PRNewswire/ — The Vermont State Dental Society (VSDS), University of Detroit Mercy (UDM), Senator Bernie Sanders, and Senator Peter Welch are partnering to bring an innovative Dental Oral Health Education Center to Vermont in Fall 2027. This new dental clinic and education program would bring UDM students to Vermont to complete their final years of training – strengthening the dental care provider pipeline and expanding access to much-needed care across the state.

At a recent press conference, VSDS, UDM, Sanders, and Welch celebrated the program receiving its accreditation from the Commission of Dental Accreditation (CODA) – an essential step in establishing the teaching program in Vermont.

Sanders and Welch are working to secure $4.6 million in federal funding through the FY25 Congressionally Directed Spending process to support this historic initiative. The funding was recently approved by the Appropriations Committee and needs to be passed by the House and the Senate before being signed into law by President Biden.

The tentative location for the new center will be in Chittenden County.

VSDS, a nonprofit professional healthcare organization whose mission is to improve the oral health of Vermonters and to serve the profession of dentistry in the state, is pioneering the new institution with UDM as it brings more than 90 years of experience in educating dentists worldwide.

Beginning in the fall of 2025, this partnership will include two years of foundational and preclinical education at the UDM School of Dentistry Campus in Detroit, followed by two years of clinical and didactic education at a new dental clinic based in Colchester. The Detroit Mercy-Vermont dental program will offer DDS dental education in the state of Vermont, accredited by the Commission of Dental Accreditation (CODA).

University of Detroit Mercy-Vermont will house modern classrooms with on-site clinics to support its clinical education program and serve as a public health Medicaid clinic to provide dental care to qualifying individuals. Extending its reach beyond its Colchester facility, the new dental program will partner with clinical organizations in Vermont to reach areas with a shortage of dental health professionals and underserved populations.

As Vermont’s professional association for dentists, the VSDS works diligently to enhance the oral healthcare environment in the state. With just under 400 members, VSDS includes more than 80% of the state’s practicing dentists. VSDS provides resources, educational information, and support for its members and the public and advocates for public policies and systems to improve oral healthcare for all Vermonters.

University of Detroit Mercy is Michigan’s largest and most comprehensive independent Catholic university, sponsored by the Sisters of Mercy of the Americas and the Society of Jesus (the Jesuits). For more information, please visit www.udmercy.edu.

View original content:https://www.prnewswire.com/news-releases/vermont-state-dental-society-university-of-detroit-mercy-sanders-and-welch-announce-historic-effort-to-advance-dental-care-and-education-across-state-302256126.html

SOURCE University of Detroit Mercy

Continue Reading

Trending