Technology

Business Dev Expert Issues Warning about Irresponsible AI Marketing Platforms

Published

3 months ago

June 24, 2024

Shawn Bailey of Bailey & Associates LLC warns small businesses that mass marketing platforms damage brand value and risk alienating potential customers.

BOISE, Idaho, June 24, 2024 /PRNewswire-PRWeb/ — Shawn Bailey of Bailey & Associates LLC issues a warning to small and medium-sized businesses (SMBs) about the alarming increase in the use of unethical practices driven by AI-based marketing platforms. “Many businesses engage marketing services without fully understanding how these services work only to find out later that AI generated outreach has damaged their brand value and reputation.” – Shawn Bailey

Many businesses engage marketing services without fully understanding how these services work only to find out later that AI generated outreach has damaged their brand value and reputation

AI Automated Outreach by Any Name is Unethical

AI works by harvesting massive amounts of user data that is prevalent on the internet. By in large, most customers expect their demographic data to be readily consumed by advertisers, but adding thousands of data points from social media, streaming services, browsing history, and buyers’ intent data can leave potential customers with the idea that their privacy has been violated. This is especially true when the content in your campaign just doesn’t pass the smell test such as including an unusually high amount of detail and/or content that is ripped directly from the customers website or social posts. AI generated content can easily provide misleading messages, spam, emotional exploitation, and cultural insensitivity.

Massive Increases in Spam, Texts and Robocalls

In 2023 45.6% of all emails were spam. Already in 2024 spam is up: 46.8%Last year Americans received an average of 2 billion spam calls / month. So far this year: 12 billion / month for a total of 72 billionCurrently, US cell phone customers receive 2 billion spam texts / day.

In 2024, consumer sentiment towards companies that send spam is largely negative. Here are some key points:

Trust Issues: Consumers are increasingly wary of companies that send unsolicited messages. This practice often leads to a loss of trust and can damage a company’s reputation.Annoyance and Frustration: Many consumers find spam messages annoying and intrusive. This can result in negative feelings towards the brand and a higher likelihood of consumers blocking or reporting the sender.Privacy Concerns: With growing awareness about data privacy, consumers are more concerned about how their personal information is being used. Companies that send spam are often perceived as disregarding privacy, which can lead to further distrust.Negative Sentiment: Overall, the percentage of U.S. consumers expressing positive sentiment towards companies has declined, with a notable drop from 44% to 38% in 2024.

These factors highlight the importance of ethical marketing practices and respecting consumer preferences

Learn More About Business Development and Digital Marketing

Shawn Bailey’s Small Business Insights Weekly is an in-depth business newsletter focused on helping you develop your business. Each week, Shawn writes about the current business problems he tackled during the previous week and how he and his clients find creative solutions.

Also, today Shawn is launching a new digital marketing firm called InnovationWorx. This new brand specializes in results driven Web site design and ethical marketing practices that get results. Click this link and receive a 20% discount on your digital marketing services. Act fast, as we have limited availability.

Bailey & Associates LLC, is an experienced business development consultancy and operates anywhere in the US, except for California and New York.

InnovationWorx is a division of Bailey & Associates, LLC. InnovationWorx focuses on Owned, Earned and Paid Media, based on a custom marketing strategy that is developed for each client.

For more information about Bailey & Associates and InnovationWorx.

Shawnwbailey.com

InnovationWorx.pro

Media Contact

Shawn W Bailey, Bailey Associates LLC, 1 2089859190, shawn@shawnwbailey.com, shawnwbailey.com

View original content:https://www.prweb.com/releases/business-dev-expert-issues-warning-about-irresponsible-ai-marketing-platforms-302179953.html

SOURCE Bailey Associates LLC

Technology

Mullen & Mullen Law Firm Launches the Mullen & Mullen Music Project

Published

53 mins ago

September 23, 2024

Supporting Local Independent Music Venues and Artists

DALLAS, Sept. 23, 2024 /PRNewswire/ — Dallas based Mullen & Mullen Law Firm proudly announces the launch of the Mullen & Mullen Music Project, a dynamic initiative created in partnership with Spune Productions. The collaboration is designed to celebrate and rejuvenate the North Texas music scene by offering a platform for both emerging and established artists. The initiative kicked off with a Concert Series at local independent music venues.

Supporting Local Talent and Venues
Running from August to April, the Mullen & Mullen Music Project will feature 12 concerts at some of North Texas’s most cherished venues. The series kicked off on August 6th with a performance by Ben Nichols of Lucero at Club Dada. The Quaker City Night Hawks made their triumphant return at Tulips FTW on August 30th after a touring hiatus. The Quaker City Night Hawks concert was filmed on professional grade video cameras installed at the venue by the Music Project and live-edited by the firm’s videographer Sean Pollaro – himself a musician. The new cameras at Tulips FTW will serve as a wonderful content creation tool for local artists.

Enhancing the Music Experience
The Music Project has allowed participating venues to expedite substantial upgrades already underway. Ferris Wheelers Live has enhanced its suites and stage while embarking on an ambitious Ferris Wheel lighting project. Club Dada has upgraded its outdoor patio stage, and Tulips FTW installed the beforementioned state-of-the-art video and streaming system, enabling artists to record music and stream live performances. Each venue will also feature new murals designed and created by local artists.

A Community-Centered Initiative
Shane Mullen, Managing Attorney at Mullen & Mullen Law Firm, shared the firm’s vision: “The trust and loyalty of the North Texas community have been the foundation of our success. This project is our way of giving back by enriching the local cultural landscape and supporting the artists and venues that make our region unique.”

Corey Pond, General Manager of Spune Productions, added: “This initiative addresses the challenges faced by the indie music scene, providing more opportunities for local artists and supporting our cherished venues. It underscores the power of community, collaboration, and the enduring spirit of local music.”

Join Us in Celebrating Local Music
Over the coming months, experience the vibrant revival of North Texas’s music scene with us. Together, let’s strengthen our community while supporting local artists and independent venues. This is our backyard – let’s make it rock!

For more information, visit: https://www.mullenandmullen.com/music/

About Mullen & Mullen Law Firm:
Mullen & Mullen Law Firm has been privileged to represent injured North Texans for over 41 years. The firm is consistently recognized by TopVerdict for obtaining some of the largest personal injury settlements in the entire state of Texas. In the last 4 years, Mullen & Mullen made the “Top 50” list 44 times and the “Top 100” list 70 times. The firm offers the services of two investigators and an award-winning videographer. Website: https://www.mullenandmullen.com

About Spune Productions:
Spune Productions is an independent leader in curating and delivering distinctive music events across Texas. Committed to enhancing communities, Spune specializes in creating impactful experiences that resonate with audiences and reflect clients’ brands. From intimate gatherings to large-scale spectacles, Spune Productions tailors each event to amplify stories through the transformative power of music. Website: https://spune.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/mullen–mullen-law-firm-launches-the-mullen–mullen-music-project-302256220.html

SOURCE Mullen & Mullen Law Firm

Technology

Corteva to Participate in BMO Ag-Apalooza

Published

53 mins ago

September 23, 2024

INDIANAPOLIS, Sept. 23, 2024 /PRNewswire/ — Corteva, Inc. (NYSE: CTVA) announces that Chief Executive Officer, Chuck Magro, will speak at the 2024 BMO Ag-Apalooza event at 12:00 p.m. Eastern Time on Tuesday, September 24, 2024.

Remarks will be webcast live. The webcast can be accessed through the Corteva Investor Relations website. A replay of the presentation will be available 24 hours after the presentation ends and will be accessible until October 24, 2024.

About Corteva
Corteva, Inc. (NYSE: CTVA) is a global pure-play agriculture company that combines industry-leading innovation, high-touch customer engagement and operational execution to profitably deliver solutions for the world’s most pressing agriculture challenges. Corteva generates advantaged market preference through its unique distribution strategy, together with its balanced and globally diverse mix of seed, crop protection, and digital products and services. With some of the most recognized brands in agriculture and a technology pipeline well positioned to drive growth, the Company is committed to maximizing productivity for farmers, while working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. More information can be found at www.corteva.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/corteva-to-participate-in-bmo-ag-apalooza-302255653.html

SOURCE Corteva, Inc.

Technology

SEEDING JUSTICE MAKES COMMITMENT TO ENVIRONMENTAL JUSTICE AND ECONOMIC DEVELOPMENT FOR OREGON AND PACIFIC NORTHWEST COMMUNITIES IMPACTED BY MULTIPLE CLIMATE BURDENS ON A GLOBAL STAGE AT THE CLINTON GLOBAL INITIATIVE TODAY

Published

53 mins ago

September 23, 2024

PORTLAND, Ore., Sept. 23, 2024 /PRNewswire/ — Seeding Justice’s Executive Director, Se-ah-dom Edmo, joins global leaders in expanding the nonprofit organization’s commitment to an inclusive green economy focusing on clean energy initiatives created by and for impacted communities.

Click here to watch Seeding Justice’s commitment video and learn more.

What:

Clinton Global Initiative

Who:

Se-ah-dom Edmo, Executive Director, Seeding Justice

When:

September 23, 2024

Where:

New York City, New York

Seeding Justice is a nonprofit organization founded in 1976 and is the region’s largest funder of grassroots organizing and community-led grantmaking.

We focus our work on frontline communities and use community guidance and leadership to help fund the most critical causes, including a new fund to support a community-centered, clean energy future.

Since 2020, our Community Fund program has granted nearly $34 million to communities across the state through Funds like the Reproductive Health Equity Fund and the Child Care Capacity Building Fund. Seeding Justice is also the founding funder of Oregon Worker Relief, the largest program of its kind in the state, and has supported the dispersal of more than $180 million through the Fund, which helps immigrant Oregonians make ends meet.

View original content to download multimedia:https://www.prnewswire.com/news-releases/seeding-justice-makes-commitment-to-environmental-justice-and-economic-development-for-oregon-and-pacific-northwest-communities-impacted-by-multiple-climate-burdens-on-a-global-stage-at-the-clinton-global-initiative-today-302256239.html

SOURCE Seeding Justice