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BigCash aims to onboard 50 Mn+ Users by end of 2024

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NEW DELHI, June 24, 2024 /PRNewswire/ — The Indian gaming sector has witnessed unprecedented growth post covid and is expected to grow at a CAGR of 28% or more in the coming 5 years. This rapid growth has been majorly driven by tier 2 and tier 3 cities due to low cost of internet which has penetrated with low-cost smart phones, thanks to the effort of Government of India. We estimate that with the launch of 5G networks at affordable rates, online gaming is set to grow multi-folds with immersive gaming experience

BigCash, with its tailor made, simple and gripping games which has become a preferred choice for online gamers, aims to onboard the 50 Mn+ users mark by the end of 2024. The biggest strength of BigCash as an online skill based real money gaming app has been organic growth, which is driven by the platform’s commitment to innovation, user satisfaction, and providing a captivating gaming experience for all genres. 

With the motto of offering inclusive games, BigCash platform continues to introduce new games/features, re-defined app & game experience with launch of BigCash 2.0 in 2024 to appeal to a wider audience. From one player, two player to multiplayer games format, the platform’s gaming portfolio covers needs of all player preferences, motivations, and pain points. Whether a player is looking for thrill of card games, want to enjoy fun games like fruit chop, ludo online or loves fantasy cricket, BigCash app has it all. The platform’s deep understanding serves as the foundation for enhancing gameplay mechanics, fine-tuning user interactions, ensuring that every aspect of the gaming experience is finely crafted to delight and engage players from all corners of the country. 

The platform’s personalised targeting along with right marketing mix plays a pivotal role in new user’s growth. Keeping focus on responsible gaming and combining performance advertising, social media engagement, influencer partnerships, we engage with regional flavour. BigCash has been successful in driving marketing initiatives that resonate with the target audience. This holistic approach ensures that their brand message reaches the right people, at the right time, through the right channels, amplifying their impact. The virality factor of the app is akin to a snowball rolling down a hill, gaining momentum and size as it goes. Each new user attracted through marketing channels becomes a catalyst for further growth, fuelling a self-sustaining cycle of user acquisition and engagement. 

Mr. Ankur Singh, Founder & CEO of BigCash, shared, “The trust and loyalty of our players, as well as our team’s relentless pursuit of product excellence and keeping user focus has resulted in achieving the milestones so far. We are committed to pushing boundaries, delivering innovative gaming experiences, and ensuring that BigCash remains the go-to destination for gaming enthusiasts.

BigCash continues to prioritise security and fairness in gaming, partnering with leading technology firms to implement robust measures that safeguard user data and promote fair play. This commitment to integrity and transparency has earned BigCash a reputation as a trusted and reliable gaming platform” 

About BigCash 

Established in 2017, BigCash is India’s fastest growing multi-gaming platform that offers 20+ exciting games in cards, casual and fantasy cricket segments. The company specializes in creating and introducing futuristic games in the real money gaming segment. 

BigCash platform is already trusted by 4 Cr+ users from all across India and is quickly gaining popularity in the international markets. With monthly active user base of 1.5 million. 5 Lac+ users are daily winning at BigCash platform, and making the most of their gaming skills. 

For more information, visit https://www.bigcash.live/ 

Logo: https://mma.prnewswire.com/media/2446061/Bigcash_Logo.jpg

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Time Off, Smooth On: Ulike Launches Exclusive May Day Holiday Offer

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LONDON, April 28, 2025 /PRNewswire/ — This May Day, Ulike invites consumers to turn their time off into a moment of self-care with an exclusive offer on their advanced IPL hair removal devices – including the Air 10, its most advanced IPL hair removal device yet. Designed to deliver salon-worthy results from the comfort of home, the Air 10 empowers users to reclaim their time and enjoy long-lasting smoothness with ease and confidence.

With this campaign, Ulike celebrates the luxury of time — time saved, time enjoyed, and time spent on what truly matters. By eliminating the need for salon visits, the Air 10 empowers users to take control of their beauty routines and experience professional-grade hair reduction on their own schedule — the perfect upgrade for a well-deserved long weekend.

Ulike Air 10: Professional Results, Zero Downtime

With cutting-edge features that prioritise efficiency, safety, and comfort, the Air 10 ensures a smooth, virtually pain-free experience while saving you valuable time:

Ice Cooling: Ulike’s patented cooling technology keeps skin at a soothing temperature for a virtually painless experience.Dual Lights: Unlike traditional IPL devices, the Air 10 boasts two light sources, expanding the treatment area by 18% and delivering 57% greater energy output.SkinSensor: Advanced skin tone detection ensures the safest treatment possible by auto-adjusting power levels.

Limited-Time May Day Holiday Offer

To mark the occasion, Ulike is offering an exclusive May Day discount on all their IPL hair removal devices. From 1 to 11 May, customers can enjoy 15% off sitewide, with an additional 10% reduction using code ULIKELOVE10 at checkout on Ulike’s official website and Amazon.

About Ulike:

Since 2013, Ulike has harnessed the power of clinical technology to produce luxurious, nearly-painless, and cost-effective IPL at-home hair removal devices. UKCA/CE-approved, clinically tested, and dermatologist-recommended, Ulike devices feature the latest IPL and Sapphire Ice Cooling technologies, providing an excellent alternative to laser treatment for long-lasting hair removal from head to toe. Since its inception, the brand has grown into a global leader in IPL at-home beauty devices, with over 7 million units sold across 17 countries and regions worldwide. As a beauty-tech innovator, Ulike allocates thirty percent of its annual profits to research and development, securing over 600 global patents and achieving international success.

PRESS CONTACT

Alessio Bradde
Global Communications & PR Senior Manager
alessiobradde@ulike.com

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VIPRE’s Q1 2025 Email Threat Analysis Reveals Cybercriminals Are Having More Success with Low-Tech, Human-Centric Attacks

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Callback scams vie for top phishing vector position, SVG image files bypass defenses, and XRed is the malware family of the quarter   

LONDON, April 28, 2025 /PRNewswire/ — VIPRE Security Group, a global leader and award-winning cybersecurity, privacy, and data protection company, has released its email threat landscape report for Q1 2025. This report, based on an analysis of global real-world data, highlights the most significant email security trends from the first quarter of 2025, to enable organisations to strategise their email security defenses for the year ahead. VIPRE processed 1.45 billion emails globally, of which a whopping 92% were spam.

Callback phishing battles links, pushing for the top spot 

Cybercriminals are taking the sentiment “work smarter, not harder” to a whole other level with callback phishing scams, a vector that wasn’t even part of the equation last year. In Q1 2025, it accounts for 16% of phishing attempts. This is pertinent because link usage, which accounted for 75% of phishing attempts in Q1 2024, dropped by 42% in Q1 2025, making room for callbacks, which now account for nearly one in five attempts. With email scanning technology now adept at spotting compromised links, cybercriminals are resorting to callback scams via emails that leave no trace at all.

Callback phishing is a social engineering attack where victims are tricked into calling a seemingly legitimate phone number through emails or texts to reveal sensitive information or download malware.

SVG phishing on the rise

SVG files are fast becoming cybercriminals’ favoured types of attachments (34%) for phishing attacks, coming a close second to PDF attachments (36%). By embedding the <script> tag of an SVG file with a malicious URL, attackers execute JavaScript when the link is opened in a web browser, redirecting the user to a compromised website. In doing so, they bypass anti-phishing defenses. The US is the most targeted region for such attacks, followed by Europe.

XRed, the malware family of the year

The backdoor-type malware, XRed, was responsible for the most malware attacks in Q1 2025, surpassing the second-most prominent malware family (Lumma) by a factor of three. StealC, AgentTesla, and Redline followed.

The US dominates spam email traffic

In Q1 2025, not only were 92% of all emails classified as spam, but 67% of those were categorised as malicious. The US is the leading source of spam emails, generating 57% of all spam sent, and receiving 75% of malicious emails. The UK and Ireland stand at 8% each for sending and receiving bad emails.

HTML attachments for malspam on the wane

HTML attachments took up no more than 12% share of cybercriminals’ overall malspam strategy. With heightened awareness about the use of malicious HTML attachments, attackers are looking for less obvious methods, preferring PDFs and SVG files instead.

Manufacturing sector still the darling of email attackers

The manufacturing sector remains the most targeted sector in the email threat landscape, holding its lead at 36% vis-à-vis the retail and financial sectors, which tie at second place, with each receiving 15% of attackers’ attention.

“There’s a clear shift in cybercriminals’ preference towards low-tech, high-impact, human-centric tactics. This demands a fundamental rethink of email security – one that addresses the human element as vigilantly as the technological,” Usman Choudhary, Chief Product and Technology Officer, VIPRE Security Group, said. “With cybercriminals mastering the art of human deception, and crafting phishing attacks that bypass conventional defenses, email security in turn demands an approach that weaponises cybercriminals’ own actions and uses their patterns to create a unique, future-proofed response.”

To read the full report, click here: Email Threat Trends Report: 2025: Q1

VIPRE leverages its vast understanding of email security to equip businesses with the information they need to protect themselves. This report is based on proprietary intelligence gleaned from round-the-clock assessment of the cybersecurity landscape.

About VIPRE Security Group

VIPRE Security Group, part of Ziff Davis, Inc., is a leading provider of internet security solutions purpose-built to protect businesses, solution providers, and home users from costly and malicious cyber threats. With over 25 years of industry expertise, VIPRE is one of the world’s largest threat intelligence clouds, delivering exceptional protection against today’s most aggressive online threats. Our award-winning software portfolio includes next-generation antivirus endpoint cloud solutions, advanced email security products, along with threat intelligence for real-time malware analysis, and high-quality security awareness training for compliance and risk management. VIPRE solutions deliver an easy-to-use, comprehensive layered defense through cloud-based and server security, with mobile interfaces that enable instant threat response. VIPRE is a proud Advanced Technology Partner of Amazon Web Services, operating globally across North America and Europe.

The group operates under various brands, including VIPRE®, StrongVPN®, IPVanish®, Inspired eLearning®, Livedrive®, and SugarSync®. www.VIPRE.com

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Logicalis 2025 CIO Report: CIOs say security systems not delivering value for money and too complex to manage

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Tech leaders report security solutions not delivering value for money with tools going unusedOver half of CIOs say their security patch systems are too complex to manage effectively and believe they have overinvested

LONDON, April 28, 2025 /PRNewswire/ — Logicalis, the leading global technology service provider, reveals that CIOs are struggling to derive value from security investments amid an expanding threat landscape. According to its annual CIO Report, which surveyed 1,000 global IT leaders, more than half say their security patch systems have become too complex to manage effectively.

Despite unprecedented spending on security solutions, 88% experienced cybersecurity incidents in the last 12 months, with 43% enduring multiple breaches. As a result, nearly all CIOs are bracing for significant cybersecurity breaches in the year ahead.

The report found that nearly all CIOs believe their security coverage requires improvements. Half report their organisations have overinvested in security solutions they don’t need, and an equal number acknowledge they’re not getting good value because they don’t utilise all available features of their security tools. 

Half of tech leaders say they lack access to security solutions that fully fit their business needs and only 58% are confident in their ability to pinpoint potential security gaps. With clear anticipation of threats on the horizon, there is a concerning gap between IT leaders’ security awareness and their capacity to effectively protect their organisations.

As the threat landscape continues to evolve, emerging technologies are creating new vulnerabilities. AI-driven attacks now occur as frequently as phishing, placing AI firmly among the top three cybersecurity threats. Additionally, one in four CIOs are concerned about the rise of deepfakes over the next year.

On this year’s report, Bob Bailkoski, Global CEO of Logicalis Group, said:  “Tech leaders are operating in an environment where cybersecurity threats are steadily intensifying. After more than a decade of security spending on point solutions, the research findings show this patch approach isn’t delivering value for money and is actually the source of more problems. While it’s essential that security remains a budget priority, security needs to be a strategic investment, not a knee-jerk purchase. CIOs will be wise to evaluate and untangle their security ecosystem and consider moving to a unified solution that offers broader and deeper threat protection.”

Additional findings on security

Malware and ransomware (42%), data breaches (37%), AI-driven attacks (34%) and phishing (33%) are among the top concerns for CIOs when it comes to cybersecurity risk78% note that the frequency of cybersecurity breaches has either remained consistent or increased.76% acknowledging the growth threat of credential leaks41% of CIOs don’t believe their current security investments fully meet their organisation’s needsAlmost all (96%) say at least some improvements are needed in their organisation’s security coverage, 45% require significant improvements

To see the full report head to: https://www.logicalis.com/cio-report

About the research

At the end of 2024, Logicalis commissioned independent market research specialist Vanson Bourne to do a survey. Vanson Bourne interviewed 1,000 Business and IT professionals across EMEA, APAC, US and South America. Only respondents with over 250 employees with involvement in digital transformation and cloud computing within their organisations were interviewed. The 2025 report marks the 11th consecutive year Logicalis has undertaken this study.

About Logicalis

We are Architects of Change™. We help organisations succeed in a digital-first world. At Logicalis, we harness our collective technology expertise to help our clients build a blueprint for success, so they can deliver sustainable outcomes that matter.

Our lifecycle services across cloud, connectivity, collaboration and security are designed to help optimise operations, reduce risk and empower employees.

As a global technology service provider, we deliver next-generation digital managed services, to provide our clients with real-time visibility and actionable insights across the performance of their digital ecosystem including; reliability, user experience, security, economic performance and sustainability.

Our 7000+ ‘Architects of Change’ are based in 30 territories around the globe, helping our 10,000+ clients across a range of industry sectors, create sustainable outcomes through technology.

Logicalis has annualised revenues of $1.7 billion, from operations in Europe, North America, Latin America, Asia Pacific, and Africa. It is a division of Datatec Limited, listed on the Johannesburg Stock Exchange, with revenues of over $5.1 billion.

 

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